ABSTRACT

Kurliyatin, Anis. 2017. The Effect of School’s Image, Excellent Service, Parents’
Expectation, and Parents’ Pride On Parents’ Decision in Enrolling
Their Children At Islamic Elementary Schools in Blitar. Essay.
Department of Educational Administration faculty of Science
Education Malang State University. Mentor (I) Prof. Dr. H. Ibrahim
Bafadal, M.Pd, (II) Wildan Zulkarnain, S.Pd., M.Pd.

Keyword: School image, excellent service, parent expectations, parents pride,

parents decision.

There are several factors that influence the decisions of parents to determine
education for their children that is the factor of school image, the factor of service
excellence, parents expectation factor, and the factor of pride of parents. This
research aims to: 1) explain descriptively variable of school image, excellent
service, parent expectation, parent pride, and parent decision; 2) knowing the
direct and indirect variable of school image, excellent service, parent expectations,
parents' pride in parental decisions; 3) know the effective contribution of each
research variable.
This research is a correlational descriptive research using path analysis. Path
analysis is used to find out the direct and indirect relationship between variables
as well as to know the relationship pattern of each variable. Data collection
techniques using questionnaires.
The conclusions in this study include: 1) the level of school image, excellent
service, parental expectations, and parents decisions are high. While the level of
pride of parents is moderate; 2) There is no significant correlation between school
image and parent decision when through excellent service variable at Islamic
Elementary Schools in Blitar; 3) There is a significant correlation of school image
with parent decision when through the expectation variable of parent in Islamic
Elementary Schools in Blitar; 4) There is no significant correlation between
school image and parent decision when through variable of pride of parent in
Islamic Elementary Schools in Blitar; 5) There is a significant relationship
between excellent service and parent's decision when through the expectation
variable of parent in Islamic Elementary Schools in Blitar; 6) There is no
significant correlation between excellent service and parental decision when
through variable of pride of parent in Islamic Elementary Schools in Blitar; 7)
There is a significant correlation between parent expectation with parent decision
when through variable of pride of parent in Islamic Elementary Schools in Blitar;
and 8) The effective contribution of school image, excellent service, parents'
expectation, and pride of parents to the decision of parents to determine the school
for their children in Islamic Elementary Schools in Blitar is 54%. While 46% is a
large contribution effective of other variables not included in this study.