Curriculum Vitae

Personal information
Last name: van den Boer
First name: Piet
Place of residence: Breda
Date of birth: 15-11-1983
Gender: Man
Nationality: Dutch
Drivers licence: Yes

Education
2005 – 2007 Master in Marketing Communication at Twente University
2000 – 2005 Bachelor in Marketing at Avans Hogeschool Breda

Marketing experience
Marketing teachter at Avans Hogeschool (september 2010 - now)
Responsibilities:
– Teaching marketing and online marketing to HBO students
– Coaching students in personal development
– Coaching students in projects and internships
– Developing a new minor online marketing

Communitymanager at AEGON Bank (december 2009 – august 2010)

Responsibilities:
– Writing and implementing the social media strategy for AEGON Bank
– Starting and running the AEGON Blog (http://blog.aegon.nl)
– Starting and coördinating the AEGON webcare team
– Organizing the AEGON TweetBanket (every two months)

Online marketeer at AEGON Bank (march 2008 – december 2009)

Responsibilities:
– Advising on and executing of online direct marketing campaigns and product introductions
– Online marketing actions with direct response networks
– Search engine marketing and portal representation
– Starting and running the AEGON Bank affiliate program
– Web analytics and conversion optimailsation, using Omniture Sitecatalyst
– Developing a social media marketing strategy, including activities like webcare, the use of Twitter and
Slideshare

Online marketeer at BGN/selexyz (september 2007 – februari 2008)

Responsibilities:
– Starting an email marketing program and an affiliate program
– Search engine marketing and portal representation
– Web analytics

Master thesis at Rituals (november 2007 – september 2008)

Subject: “The influence of background music in brand stores on the perceived brand personality”

Buzzbooster at Buzzer (january 2007 –july 2007)

– Customer contact, improving trial and word of mouth

Internship at Inbev (oktober 2004 – march 2005)

Subject: Research on, and improving of the positioning of Hertog Jan in the on-trade channel

Writing experience
I started Muziek-blog.nl in may 2009, on which I weekly write about music. Also I write for the online music
platforms 3voor12 and Maxazine.nl. For those platforms I write reviews about cd's and concerts, and I
interview artists.

International experience
During the summer of 2006, I’ve worked and lived at an orphanage in Ghana, for three months.
Societies
After being an active member of ‘Marketing association Actis Breda’, I’ve been president of this marketing
society for a year (2004 - 2005). We organised gatherings, trips to interesting companies, workshops and
so on for marketing students.

Diplomas and classes

1. Philosophy course at LOI in september 2009.
2. Experience Marketing course , at InHolland in 2002.
4. Microsoft Office and SPSS 10.0 for windows in 2002 at Avans Hogeschool and in 2006 at Twente
University