PROJECT REPORT

FINANCIAL MANAGEMENT
(BISLERI INTERNATIONAL PRIVATE LIMITED)

Submitted To Amity University, Noida in Partial

Fulfillment for the Awards of the Degree Of
Master of Business Administration

SUBMITTED BY:-

NIRANJAN SINGH BHATI

MBA 4th SEM.
Enroll No.: A19201130788

CO-GUIDANCE BY:-

Mr. SANJAY SACHDEVA

Finance Manager

AMITY UNIVERSITY
PROJECT REPORT
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 CONTENTS

CHAPTER LIST OF CONTENT PAGE NO.

CH-1 Introduction 5-7

CH-2 Organisation Profile 8-14
CH-3 Objective & Scope 15-24
CH-4 Methodology 25-34
CH-5 Data collected and Data Analysis 35-40
CH-6 Findings 41-43
CH-7 Recommendation 44-47
CH-8 Conclusion 48-49
CH-9 Limitation 50
CH-10 Bibliography 51-52
CH-11 Annexure 53-55

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 AKNOWLEDGEMENT

This report has been made possible through the direct and indirect
co-operation of several eminent people at Bisleri International
Private Limited, New Delhi for whom I wish to express my
appreciation and gratitude.
Through this column, I wish to express my heartiest gratitude and
thanks to my project guide and mentor Mr. Sanjay Sachdeva without
whom this project compilation would not have been possible. His
invaluable experience and exceptional mentoring provided me with
gainful insights on practical applications of the topic, which was
indispensable for the successful completion of the project.

Last word of special thanks to all the office staff of Bisleri

International Private Limited, for their constant support & feedback.

(NIRANJAN SINGH BHATI)

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 DECLARATION

I hereby declare that this report titled “Financial Mangement of

Bisleri International Private Limited” at Bisleri International Private
Limited, New Delhi is my own & original work carried out by me
during the year 2014-15 under the guidance of Mr. SANJAY
SACHDEVA in partial fulfillment of the requirement of Graduate
program.

I also declare that this project is a result of my effort and no part of

this project has been published earlier or been submitted as a project
by me for any degree or diploma for any Institute or University.

The above statement is true to the best of my knowledge.

(NIRANJAN SINGH BHATI)

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INTRODUCTION

5
 INTRODUCTION TO TOPIC
Financial Management can be defined as:
The management of the Finances of a business / organisation in
order to achieve financial objectives
Taking a commercial business as the most common organisational
structure, the key objectives of financial management would be to:
• Create wealth for the business
• Generate cash, and
• Provide an adequate return on Investment bearing in mind the risks
that the business is taking and the resources invested
There are three key elements to the process of financial
management:
(1) Financial Planning
Management need to ensure that enough Funding is available at the
right time to meet the needs of the business. In the short term,
funding may be needed to invest in equipment and stocks, pay
employees and fund sales made on credit.
In the medium and long term, funding may be required for
significant additions to the productive capacity of the business or to
make acquisitions.
(2) Financial Control
Financial control is a critically important activity to help the
business ensure that the business is meeting its objectives. Financial
control addresses questions such as:
• Are assets being used efficiently?
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• Are the businesses assets secure?
• Do management act in the best interest of shareholders and in
accordance with business rules?
(3) Financial Decision-making
The key aspects of financial decision-making relate to investment,
financing and dividends:
• Investment must be financed in some way – however there are
always financing alternatives that can be considered. For example it
is possible to raise finance from selling new shares, borrowing from
banks or taking credit from suppliers
• A key financing decision is whether profits earned by the business
should be retained rather than distributed to shareholders via
dividends. If dividends are too high, the business may be starved
of Funding to reinvest in growing revenues and profits further.

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ORGANISATION PROFILE

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Bisleri is a brand of bottled water in India. Bisleri has 36% market
share in packaged drinking water in India.
It is available in 8 pack sizes: 250ml cups, 250ml bottles, 500ml, 1
litre, 1.5 litre, 2 litre, 5 litre, and 20 litre. Its operations run
throughout the subcontinent of India and is one of the leading
bottled water supplying companies in India.

Composition
The composition of Bisleri Water in milligrams per litre (mg/l):
• 80-120ppm TDS
• 6.5-7.5-ph factor
• 75ppm-Calcium
• 200ppm-Chlorides
• 30ppm-Magnesium

History

Bisleri Bottle

Riyaz was originally an Italian company created by Signor Felice

Bisleri, who first brought the idea of selling bottled water in India.
Bisleri originated in Italy in a place called Nocera Umbra from a
spring called Angelica. In 1965, it was introduced in Mumbai in
glass bottles in two varieties - bubbly & still. In 1969, it was bought
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over by Parle.[1] Later Parle switched over to PVC non-returnable
bottles & finally advanced to PET containers.
The original Parle company was split into three separate companies
owned by the different factions of the original Chauhan family:
• Parle Bisleri, led by Ramesh J. Chauhan
• Parle Products, led by Vijay, Sharad and Anup Chauhan
(owner of the brands Parle-G, Melody, Mango Bite, Poppins,
Monaco and KrackJack)
• Parle Agro, led by Prakash Chauhan, Alisha and Nadia (owner
of the brands such as Frooti and Appy)
In 1995 Jamhshed J.Chauhan started expanding Bisleri operations.
In 2003 Bisleri announced its venture to Europe. All shares are held
by Mr Ramesh J Chauhan and his family.
The brand name Bisleri is so popular in India that it is used
as generic name for bottled water in India.
Breif history how Parle Bisleri began:
According to the Bureau of Indian Standards there are 1,200 bottled
water factories all over India (of which 600 are in one state -- Tamil
Nadu). Over 100 brands are vying for the Rs 1,000-crore (Rs 10
billion) bottled water market and are hard selling their products in
every way possible -- better margins to dealers, aggressive
advertising, catchy taglines.... In such a scenario, The Strategist
takes a look at how it all started -- with Bisleri -- and how Ramesh
Chauhan, chairman, Parle Bisleri created a market out of pure
water. Excerpts from a conversation with Prerna Raturi:

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Can I be honest? When we bought Bisleri mineral water from the
Italian company, Felice Bisleri, in 1969 -- the company had been
unable to market bottled water and wanted to exit the market -- we
too did not see any potential for the product at that time.
As a soft drinks company, we had Thums Up, Gold Spot and Limca
(cola, orange drink and lemonade) but no soft drink company was
complete without a soda. So we merely used the name and launched
Bisleri soda with two variants -- carbonated and non-carbonated
mineral water.
But three decades ago, what could we say about a category that had
no market? We didn't know our target group. Then, since bottled
water is colourless, tasteless and odourless, it was not an easy
product to advertise.
Thus, the earlier brand building efforts focused on Bisleri being
healthy with adequate minerals. The Italian name added a dash of
class to it. The first print ad campaign captured the international
essence and showed a butler with a bow tie, holding two bottles of
Bisleri.
The punchline was, "Bisleri is veri veri extraordinari" (the spelling
of the punchline was designed to capture the consumer's attention).
The campaign was successful and we were being noticed as
someone who catered to the need for safe, healthy drinking water.
However, the real boost to mineral water came in the early-to-mid-
1980s when we switched to PVC packaging and later to PET
bottles. The PET packaging did not just ensure better transparency --

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we could now show sparkling clear water to the consumers. It also
meant better life for the water.
Meanwhile, Bisleri soda was doing well but we had to discontinue
production as we sold our soft drink brands to Coca-Cola in 1993.
But my interest was in building brands and not in bottling soft
drinks. That's when I started to concentrate on developing the Bisleri
water brand.
There was a clear opportunity of building a market for bottled water.
The quality of water available in the country was bad. It was similar
to what Europe faced before World War II. The quality of water in
Europe was extremely poor, which created the bottled water
industry there. In India, too, not only was water scarce, whatever
was available was of bad quality.
Initially, though bottled water was something only foreigners and
non-resident Indians consumed, we still had to increase the
distribution, which meant the dealer margins reduced. And because
of limited sales, the dealer margin had to be kept high to compensate
low sales. Now we had to push sales.
But to reach out to the masses, we had to make the category more
affordable. The introduction of a comfortable-to-carry 500-ml bottle
for just Rs 5 in 1995 not only answered that need, but also meant
doing away with carrying the excess water or throwing it away if
you were to buy a one-litre bottle.
The idea was a success and gave the company a growth of 400 per
cent. We also introduced the 1.2 litre bottle in 2000, which was

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aimed at those who share their water. This also gave us the
advantage of higher margins that a crate (12 bottles) generated.
With other brands joining the fray, things were hotting up -- the
bottled-water market was estimated at Rs 300 crore (Rs 3 billion)
and was growing at 50 per cent a year. Bisleri had captured 40 per
cent of the market.
We realised it was time to move to the next level -- the bulk
segment. Several commercial establishments had no access to piped
water. We tapped into this segment by introducing the 12-litre
container, followed by the 20-litre can. The bulk segment also
helped bring down the price per litre from Rs 10-12 a litre to about
Rs 3 a litre.
At present, the bulk segment constitutes 60 to 70 per cent of our
sales and we intend to increase it to 80 per cent in the next two
years. With water scarcity in several cities, even households are
demanding bottled water now.
The home pack was made more user-friendly by introducing
pouring spouts and jars with dispensers. At the same time, we were
constantly looking for new ways to tap the market. We noticed that
during wedding receptions, the older guests (above 50 years of age)
generally stayed away from ice cream, soft drinks and so on.
Hence, we introduced free sampling of Bisleri at the tables where
the elderly guests would sit. Soon customers were ordering bottled
water on special occasions. Currently, the consumption of bottled
water is far in excess of soft drinks on such occasions.

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The other major challenge was distribution. I still have the mindset
of a soft drink seller. Soft drink sales are in glass bottles and the
distribution model is built around picking up empty bottles and
getting them back to the factory. That's not the case with the retail
bottled water packs (below 2 litre). But a product that's not available
where it's needed, is useless.
The number of outlets where Bisleri is available has increased from
50,000 in 1995 to 2,00,000 at present. But that is not enough -- we
need to keep looking for different avenues. Take stationery shops
and chemists, for instance. They don't keep soft drinks but sell
Bisleri. That is the kind of exclusivity we look for to get ahead of
the distribution network that soft drink companies talk of.

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OBJECTIVE & SCOPE

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 OBJECTIVES OF FINANCIAL MANAGEMENT

The financial management is generally concerned with procurement,

allocation and control of financial resources of a concern. The
objectives can be-

To ensure regular and adequate supply of funds to the concern.

To ensure adequate returns to the shareholders which will
depend upon the earning capacity, Market price of the share,
expectations of the shareholders.

To ensure optimum funds utilization. Once the funds are
procured, they should be utilized in maximum possible way at
least cost.

To ensure safety on investment, i.e, funds should
be Invested in safe ventures so that adequate rate of return can
be achieved.

To plan a sound capital structure-There should be sound and
fair composition of capital so that a balance is maintained
between debt and equity capital.

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 SCOPE OF FINANCIAL MANAGEMENT
The main objective of financial management is to arrange
sufficient finances for meeting short term and long term needs. A
financial manager will have to concentrate on the following areas of
finance function:
1. Estimating Financial Requirements: -
The first task of financial manager is to estimate short
term and long-term financial requirements of his business. For this
purpose, he will prepare a financial plan for present as well as for
future. The amount required for purchasing fixed assets as well as
for working capital will have to be ascertained.
2. Deciding Capital Structure: -
The capital structure refers to the kind and proportion
of different securities for raising funds. After deciding about the
quantum of funds required, it should be decided which type of
securities should be raised. It may be wise to finance fixed assets
through long-term debts and current assets through short-term debts.
3. Selecting a Source of Finance: -
After preparing capital structure, an appropriate source
of finance is selected. Various sources from which finance may be
raised include: share capital, debentures, financial institutions,
commercial banks, public deposits etc. If finance is needed for short
period then banks, public deposits and financial institutions may be

17
appropriate. On the other hand, if long-term finance is required then,
share capital, and debentures may be useful.
4. Selecting a pattern of Investment: -
When funds have been procured then a decision about
investment pattern is to be taken. The selection of an investment
pattern is related to the use of funds. A decision will have to be
taken as to which asset is to be purchased. The funds will have to be
spent first on fixed assets and then an appropriate portion will be
retained for working capital. The decision-making techniques such
as capital budgeting, opportunity cost analysis etc. may be applied
in making decisions about capital expenditures.
5. Proper cash Management: -
Cash management is an important task of finance
manager. He has to assess various cash needs at different times and
then make arrangements for arranging cash. The cash management
should be such that neither there is a shortage of it and nor it is idle.
Any shortage of cash will damage the credit worthiness of the
enterprise. The idle cash with the business will mean that it is not
properly used. Cash flow statements are used to find out various
sources and application of cash.
6. Implementing Financial Controls:-
An efficient system of financial management
necessitates the use of various control devises. Financial control
devises generally used are budgetary control, break even analysis;
cost control, ratio analysis etc. The use of various techniques by the

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finance manager will help him in evaluating the performance in
various areas and take corrective measures whenever needed.
7. Proper use of Surplus: -
The utilization of profit or surplus is also an important
factor in financial management. A judicious use of surpluses is
essential for expansion and diversification plan and also in
protecting the interest of shareholders. The finance manager should
consider the following factors before declaring the dividend;
a. Trend of earnings of the enterprise
b. Expected earnings in future.
c. Market value of shares.
d. Shareholders interest.
e. Needs of fund for expansion etc.

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 IMPORTANCE OF FINANCIAL MANAGEMENT
If we were to take into consideration certain financial objectives,
we might come up with ideas such as: survival; avoiding the
financial crises or bankruptcy; overcoming competition; maximizing
sales or market rate; minimizing costs; maximizing profits;
maintaining an earnings’ sustained growth. Each of these
possibilities shows problems that have to be solved by the financial
management. If we take each mentioned idea, we might say that, at
first sight, the company does not need a financial manager. For
example, the sales’ increase can be achieved by increasing the loan
period offered to the clients. To minimize costs, the company can
reduce the research volume of the research-development activity.
Bankruptcy can be avoided very easily: we do not take loans or we
do not take risks. But are these solutions really the best ones? We do
not borrow money, so we will not have debts and consequently the
possibility that the company may go bankrupt because of the
impossibility to return the funds does not exist anymore. Then, how
will the company be able to finance its investments? Internal
sources will never be sufficient enough, especially if the company
decides to extend the loan period offered to clients. Therefore, the
investment possibilities will diminish and the company will have to
run its activity under inadequate conditions at least from the
technical and technological point of view. The consequences will

20
first be reflected upon the price and the products’ quality and then
upon the market rate and finally it might lead to bankruptcy. As a
conclusion, does the company actually need a financial manager?
The answer is only one: obviously yes. Since most managerial
decisions are measured in financial terms, the financial management
plays a key part inside the company. The size and the importance of
the financial management depend on the company’s size. Inside
small and medium-sized companies, the financial management’s
obligations are generally carried out by the accounting department.
Once the company’s size takes proportions, the importance of the
financial management reflects in the establishment of certain
distinct departments, directly subordinated to the company’s
president or the executive manager’s by appointing a vice president
of the finances, called financial manager. Also, the financial
management offers solutions for these major decisions of the
company: the investment decision, the financing decision, and the
dividend decision. Assuming that the managers’ objective is to
maximize the company’s value, the financial management has to
find an optimal combination between the three major decisions. For
example, the decision of investing in new assets supposes finding
new financing sources. On the other hand, taking a financing
decision influences, and is influenced by, the dividend decision
because the retained incomes as internal financing sources would in
fact belong to share-holders as dividends. The financial
management’s task is to analyze the effects of each decision and to

21
find an optimal element to contribute to reaching the company’s
objective. The financial management belongs to the company’s
decisional and control under-system, which processes and offers
information both from the inside, as well as from the outside. Its
basic concern is represented by the under-system’s financial funds
management, the success of this activity being vital for the
company’s survival. The information received by the financial
management refers to: - the funds’ investment cost on the capital
markets; - the current rates of exchange; - the short-term interest
rate, employed on the monetary markets; - the information about the
new investment opportunities available to the company; 597 - the
innovation in the financial field and the existence of new financial
instruments. Regarding the decisional system, the financial
management will give information about: - the interest rates which
the company is willing to take loans at; - the future cash flow needs;
- the recommendations of long-term debt increase, of shares’ issue
or a combination between these two; - recommendations about
taking short-term loans or about self-financing; - the availability of
risk management techniques; - the economic units’ productions and
the impact on the existing and planned projects. The financial
dimension of a strategy is the one that better answers to the
objectives of a company’s shareholders: the company’s market
value maximization and the share’s value maximization. It does not
only represent the “arch-reflex” of the longterm decision but more
likely the decisive factor in promoting such a decision. Generally

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speaking, the basic purpose of the financial the basic purpose of the
financial management’s actions has to be company’s survival and
implicitly its situation’s consolidation, demonstrated by getting
some worthy market performances. For this reason, its role is to
build a frame where the necessary connections between three
fundamental variables are about to be established, namely: the
company’s objectives, the company’s market value, the means and
instruments used for measuring the company’s financial and general
performances.

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 ACHIVEMENTS OVER THE YEARS

Bisleri has become a generic brand in the water segment &

complies with both WHO & IS standard of quality.

Bisleri plant in Delhi is the largest in Asia as compared to

other mineral water plants.

Bisleri has the largest market share and is market leader.

Bisleri has received the IS certified for its production also.

Besides the above mentioned major achievements, Bisleri has

always maintained leadership position in the market. The company
has been expanding continuously through the past few years at rate
of 200%.

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METHODOLOGY

25
 RESEARCH METHODOLOGY

The project titled procedures & documentation of Bisleri

International Pvt. Ltd. is defined & based on systematic research
design to meet the objectives of the study. The logical analysis of
various aspects of the data is made to arrive of the result of the
study. The research process includes the following steps:

Defining the problem.

Statement of research objective.

Planning the research design.

Collection of data.

Analyzing the data.

Formulation of conclusion.

Preparation of the report.

TYPES OF RESEARCH

Exploratory Research

Descriptive Research

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 Type of Research

Exploratory Research Descriptive Research

Exploratory Research

It is done to generate new idea; respondents should be given

sufficient freedom to express themselves. It is generally based on
secondary data that are readily available. It does not have a formal
and rigid design as the researcher may have to changer his focus or
direction, depending on the availability of new ideas and
relationships among variables. This study is in the nature of
preliminary investigation where in the researcher himself is not
sufficiently knowledgeable and is, therefore unable to frame detailed
research question. This study involves qualitative research design.

Descriptive research

It is undertaken when researcher is interested in knowledge the

characteristics of certain groups such as age; sex; educational level;

27
occupation or income; interested in knowledge the proportion of it
in a given population who have behaved in a particular manner;
making the projections of a certain things; or determining the
relationship between two or more variables, descriptive study may
be necessary. It is commonly used as directed bases for marketing
decisions. These studies are well structured. These must be rigid &
not flexible. It is done with the help of quantitative research design.

Data collection method:

After identifying & formulating a research problem and determining

the objectives of research has face the problem of data collection. It
is the first step I statistics of the goal of study. The information
collected should be both accurate & relevant, as per the
requirements of the research, which has to work out a suitable data
collection method. Data collection methods can be classified into
two methods:

1. Primary methods 2. Secondary methods

DATA COLLECTION METHOD

Primary Methods Secondary Methods

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Primary Methods

Data directly collected by a researcher is know as Primary data.

The methods used for collection primary data may be:
1. Survey.
2. Observation.

Characteristics Survey Observation

Type of Awareness/ Attitude Current behavior &
information Sought Result

Control over High Low
data
Gathering

Data accuracy Low High

Time Factor High Low

Personal Skills High Low
Required

Sources of Primary data

Interview Methods

Mail interviews

Telephone interviews

Projective Technique

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SECONDARY METHODS

Data not originally collected for use in the research project under
consideration, but rather for use by some other person or for some
other project are termed Secondary Data.
It can be classified into two categories:

1. Internal Sources.
2. External Sources.

Sources of Secondary Data

Internal Sources
External Sources Sales records
Credit
Inter records

Advantages of Secondary Data

1. Economical
2. Easy to obtain
3. Enables to identify deficiencies in the data & make primary
data specific.
4. Useful in case of exploratory researches.
5. Helps in understanding the problem.
6. Act as basis for comparison after primary data collected.
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Disadvantages of secondary data

1. Time consuming exercise.

2. Information may be outdated or obsolete.
3. Conflicting may be exiting.
4. Difficult to determine the accuracy.
5. Sometimes data might be incomplete, generalized.

RESEARCH DESIGN

It is a type of blueprint prepared developing on various types of

blueprints available for the collection, measurement & analysis of
data. It calls developing the most efficient plan of gathering the
needed information. The design of a research study is based on the
purpose of the study.
It is the specification of methods and procedures for acquiring the
information needed. It is overall operational pattern or the project
that stipulates what information is to be collected form which source
by what procedures.

Types of research design

1. Qualitative Research Design

2. Quantitative Research Design

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 TYPES OF RESEARCH DESIGN

Qualitative Research Design

Quantitative Research Design

Qualitative Research Design

It the purpose of is to get new idea than a research study may be in

order. The choice of data collection techniques for this study
includes:

Depth Interviews: It is a lengthy, non-structured interview

between a respondent and a highly trained interviewer.
Respondents are encouraged to talk freely abut their activities,
attitude and interests, in addition to the product category or
brand under study.

Project Technique: It is designed to tab the underlying motives

of individual despite their unconscious rationalizations or

32
 efforts at conscious concealment. It consists of variety of
disguised tests.

Focus groups: It consists of 8-10 respondents who meet with a

moderator/ analyst for a group’s discussion focused on a
particular product or product category.

Quantitative Research Design

If descriptive information is needed than a quantitative study is

likely to the needed. The choice of data collection techniques for
this study includes:

Observation: By watching people, observational researchers

gain a better understanding of what a product symbolizes to a
consumer and greater insight into the bond between people
and products i.e. the essence of brand loyalty.

Experimentation: It is possible to test the relative sales appeal

of much type of such variables such as package, prices,
promotional offers or copy themes thought experiments
designed to identify cause and effect.

Surveys: If researchers wish to ask consumers about their

purchase preferences they do it through survey, which are
three types:

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• Personal interview---through correspondents.
• Telephone surveys---through telephone.
• Mail surveys---through post.

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DATA COLLECTED
AND
DATA ANALYSIS

35
MARKET SHARE

After the tabulation and analysis of 50 respondents from Delhi

city:-

Following findings are obtained:

1. According to market share figure, Bisleri is the leading brand

which 55.45% market share. While Kinley 23.33%, Kingfisher

3.97%, Aquafina 13.95% and others 6.30%.

36
2. 80% retailers prefer to sell Bisleri brand because of demand,

brand and profit margin.

37
3. Bisleri is the most selling brand in the specific region it is at

45% selling among the competitors.

38
 4. Retailers those are selling Bisleri brand of bottle water is 50%.

5. There is discrimination in the prices of distributor or the

prices at which retailers directly purchase from the market.

6. Most of the customers first ask for Bisleri bottle water just

because of its Generic name not because of brand loyalty.

As per the data collected the products of bisleri is the leading brand
in mineral water. The Delhi NCR region is having a demand of
approximately Ltrs of bisleri packed drinking water where as the
plant located in delhi is having a production capacity of 250000 ltrs/
day .

Recently Delhi Pollution Control Committee has issued a closure

notice to packaged drinking water manufacturer Bisleri International
Private Ltd in Delhi for extracting groundwater without permission
from Delhi Jal Board which lead to shortage in supply of the
product in the market as the production of plant was completely
shutted down. Currently the plant was producing 250000 ltrs/ Day
of water to fulfill the demand of the consumers.

39
STRENGTHS

Old and famous brand name

Better packaging

Effective distribution network

Famous as pure & safe among consumer

Good product mix

Frequent quality checking

Much used by corporate world

Better management

Give regular follow up to distributor

Sponsoring various cultural program

40
FINDINGS

41
 FINDINGS

On the basis of data collected and analyzed above the

demand for the products are very high as compared to other
brands. The product is having huge demand not only in the
market of Delhi NCR but everywhere in the country. This all
is the result of the various strength of the organization and
the product which it is using to gain the advantages over the
other brands. The brand is having huge market demand
because of its goodwill as compared to the other brand.
Bisleri has became the name of trust on which consumers
can trust blindly. Some features, after sale services and
quality of the product attract the customers.

Because of the shut down at the plant in Delhi the demand of

the current market cannot be fulfilled. It was an big
opportunity for the competitors to capture the market share
as water is the need of every individual and there is none
other substitute for water but there are substitute for bisleri
those are its competitors i.e Kinley, Aquafina, etc.

Hence it is the time for the management to take quick action

so as the goodwill of the brand remains unaffected and brand
can retain its current market share. This would be possible
only by fulfilling the current market demand and for this it
was necessary to produce the product according to the
market demand so as to supply the quantity demanded.

The demand of the product is increasing day by day hence to

meet up the demand the company has to increase its
production capacity and for this it has to install new plant
42
having increased capacity. For setting up a new plant with
increased capacity the company would need huge amount of
finance and is a time consuming matter. During our training
whatever we have learned we have tried to present in the
report although it is just equivalent to touching the tip of ice
berg but it is surely helpful to the company for which the
study was conducted after studying and gathering the
information through direct interview and observation:

Product available at most of the retail outlets, hotels etc.

Bisleri has good network of distribution

Bisleri takes the highest position in the top of the mind
awareness while doing consumers survey.

Bisleri is the market leader and having neck to neck
competition with other top brands.

43
RECOMMENDATION

44
 RECOMMENDATION

They should set up more and more franchises so as to meet up

the demand. Franchises are the best way to solve the problem
company is facing as in the franchises the person taking the
franchises will arrange all the funds to setup the plant and sell
the products to bisleri only at a fixed price and further Bisleri
will supply the products to the authorized wholesalers.

Sources of raising finance must be those with are readily
available at low cost.

The department should develop, implement and communicate
an integrated financial management control framework. In
doing so, the department should consider the following:
The need for key financial processes to be carried out
consistently across the department;

• The need to formalize financial management roles,

responsibilities, authorities and reporting relationships;
• The need to establish an effective risk-based monitoring and
review function with related accountability mechanisms;
and
• The need to be able to provide assurance that financial
controls are in place and operating as intended.

The Chief Financial Officer should develop a comprehensive

financial management training strategy.

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The department should strengthen and standardize the
monitoring and review practices.

The department should ensure that all financial files are well
maintained with all supporting and pertinent information on
file.

The department should modify its current financial system
access controls to build in a formal executive approval process
when one individual is approving more than one element of
the same transaction.

The department should strengthen financial system user
account management controls, specifically related to employee
departures and periodic reviews of user profiles. All controls
should be well documented to allow smooth knowledge
transfer and succession planning.

The Chief Financial Officer should clearly identify key
financial risks at the department level, assess those risks in
terms of developing mitigation strategies to manage them
effectively, and communicate the risks to senior management
and all involved in financial management. The Chief Financial
Officer should regularly reassess and update key financial
risks to ensure those identified are current.

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LIMITATION OF THE STUDY

1. Sample size was small i.e. 50 junior managers.

2. The time limit is also one of the major constraints in

conducting study.

3. Biases may creep in the information given by the respondents.

4. Main root of this research study was questionnaire &

interview, which has its own limitations, for example we can’t

measure the enthusiasm, dissonance etc.

5. No permission to interfere in the personal work of the

organization.

6. The more burden on the employees due to which they unable

to give their time for the research.

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CONCLUSIONS

48
 CONCLUSION

The Financial Manager has a vital role which impacts directly

on the activities of the Commercial and Personnel team. It is a
very varied role, involved in every area of operation.

Knowledge through financial management will not restrict

only to numerical data. For a complete image of the cause and
effect type of relations, it is necessary to combine the
structured information – data – with the non-structured
information – text. Consequently, in a society of latest
generation information technology knowledge, a Web
environment at the level of the whole company allows the
interaction, the distribution of results and achievement of the
organization’s personality.

The financial management offers the possibility to plan the

“way” to achieve the proposed objectives, to cover a well-
defined path and to take advantage of the new opportunities
which come along. At the same time, it offers an image of the
compatibility between the company’s internal processes, the

49
 existing financial sources, their cost and way of appropriation,
offering strategic recommendations to avoid unpleasant events
that may occur.

The most decisive matter regarding the financial management

is represented by the managing team’s level of involvement
into the necessary changes. Without a strong involvement, the
financial management can not be implemented.

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BIBLIOGRAPHY

51
 BIBLIOGRAPHY

Financial Management -Amity University

Annual Report, Bisleri International Private Limited

Websites
• www.bisleri.com
• www.discovery.com
• www.google.com

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APPENDIX & ANNEXURES

53
 APPENDIX

QUESTIONNAIRE

1. Which brand of bottle water do you sale more?

a. Kingfisher

b. Kinlery

c. Aquafina

d. Bisleri

e. Others

2. What is your monthly sale?

________________________________________________

3. Which brand of bottle water do you prefer to sell more?

________________________________________________

4. Why do you prefer to sell more this particular brand?

a. Easily available

b. More demand

c. Quality Factor

5. Generally which brand of bottle water customer demand?

________________________________________________

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6. Frequency of services no. of days] between two service of the company/WD in the

area / market?

Bisleri Aquafina Kingfisher Kinley Others

7. When you talk of drinks, what brands come to your mind?

____________________________________________________

8 Whether the customers are already aware about this product?

____________________________________________________

9 Which are the brands available in your shop?

____________________________________________________

10 Number of buyers who buys this brand per day?

a) 0-5 b) 5-10 d) 10-15 e) Above 15

11 Are you satisfied with the current margins on this brand?

Yes / NO

____________________________________________________

12 Whether you are getting any complaints from customers, specify?

____________________________________________________

13 To which brand and reason?

Brand:- _____________________________________
Reason:- _____________________________________

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