1. What do you mean by brand name?

A: In general, a brand name is a term, design or symbol used to distinguish the company and
the product from its peer companies in the eyes of its customer. A company may name a
product, but it is their customers who make that name or symbol a brand.
2. Why should you do a live project on Rent -o-Roof?
A: I am a Marketing enthusiast and want to make my career in the field of marketing. I have
already done one live project on digital marketing with Career to Next Orbit. This has helped
me a lot on gaining on skills such as customer interaction, social-media marketing. Working
on live project with Rent-o-Roof will help me in mastering these skills and acquiring new
ones needed for marketing. I am expecting to gain on the experience of lead generation
process on social media and improving my customer interaction and negotiation skills.
3. Do you know how does Lead Generation Work?
A: Lead generation is a unique way to attract people to the business. A stranger is provided
with enough goodies to get them naturally interested in the company, so they eventually
warm up to the brand enough to want to hear from us. Examples- blogs, social media
content, etc.
Suppose a visitor discover about business through website or Facebook page. That visitor
then clicks on CTA (call to action). This takes you to a landing page where visitor is asked
to fill form to get an offer. Once a visitor fills that form, we get a new lead for our
business.
4.Tell me about Internet Marketing in Real Estate.
A: Digital Marketing is the buzz in marketing industry. With 500 million Internet users in India
(as per Internet and Mobile association of India) till June 2018, I believe there is enough
Internet marketing opportunity for Real state world. We can market for real estates on social
media platforms such as Facebook, LinkedIn. With the help of digital marketing tools such as
AdWords and Analytics, we can ensure that we can reach our target customers successfully.
We can also use these platforms to build a strong real state brand and generate fresh leads.
5.Describe one strategy that will help you succeed as a social media marketer.
A: We can use analytics as a tool to collect data about our potential customers. After
analysing the data, we can make a list of interested customers and accordingly contact
them. Say for example, we can collect data from internet about the people who are using the
keyword “flat on rent” in their search term with the help of analytics. We can direct them to
our website by posting advertisements. We will ask them to fill the form. This will help us in
generating lead and we can then call them and set the meeting for finalizing the deal.

Sudhanshu Shekhar
PGP 2018-20
IIM Sambalpur