Secretariat’s World

Dubai World Cup Gold

Souvenir
25th Anniversary Special Edition

2020 Media Kit

About
Secretariat’s
World
Secretariat’s World is dedicated to the
business and lifestyle of legendary racing.

Racing is about Intellect & Emotion, Heritage

& Innovation, Science & Art and Travels &
Lingering Moments.

Secretariat’s World brings its all together

with Racing News from around the world,
Exclusive Inspirational Interviews from the
connections of legendary horses about Their
Journeys To The Iconic Winner’s Enclosure of
the best racecourses in the world as well as
Racing Lifestyle Articles.

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 Ten Furlongs a 7-independent fortnightly magazine, published by Secretariat’s
World chronicles the Stories of the Extraordinary People & their Legendary

About Ten
Horses journeying to compete in the twenty-fifth running of the Dubai World
Cup race meeting.

Some horses are just 3 years old while others are at the end of their racing

Furlongs
careers. Dubai World Cup will their define place in history.

Ten Furlongs’ inspires reader with stories of Dubai World Cup’s racing legends
gives their aspirations wings to join their own winning horse in the Winners’
Circle at Meydan on Dubai World Cup night.

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Ten Furlongs’
Editorial Calendar
Date Issue
10-Oct-19 UAE Racing Season Calendar - (Print & Digital)

19-Dec-19 Creek Mile Raceday (Digital)

06-Jan-20 Maktoum Challenge R1 (Digital)

20-Jan-20 Al Rashidiya Raceday (Digital)

03-Feb-20 Maktoum Challenge R2 (Digital)

17-Feb-20 Oaks Day (Digital)

Super Saturday Preview & DWCC Review (Print &

27-Feb-20
Digital)

11-Mar-20 Dubai World Cup Gold Souvenir (Print & Digital)

25-Mar-20 DWC Preview Digest Released (Digital)

DWC & DWCC Review & ERA Sale Preview (Print &

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08-Apr-20
Digital)
Ten Furlongs’
AB1 Readers
Profile
Ten Furlongs’ is read by
Racehorse Owners,
Trainers, Breeders, Jockeys,
Syndicate Managers,
Horsemen & Racing
Enthusiasts including –
❖ Ultra High Net Worth
Individuals
❖ Wealthy Executives &
Affluent Achievers
❖ Rising City Sophisticates
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The 2020 Dubai
World Cup Gold
Souvenir
Secretariat’s World’s Dubai World
Cup Gold Souvenir is part of the
Ten Furlongs’ magazine series,
involved in Beautifully Simple &
Immersive Storytelling about the
Extraordinary People & their
Legendary Horses journeying to
compete in the 25th running of
Dubai World Cup race meeting

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2020 Dubai World Cup
Gold Souvenir Editorial
Editorial Features Will Include:

- 10 Exclusive & Inspirational Interviews with

Racing Icons about What Winning On The
25th Anniversary of The Dubai World Cup
Means To Them

- Aspirational World Cup Day Fashion Pages

- A Flashback to Meet the Racing Legends of

Dubai

- Complete Week-by-Week DWCC 19/20 review

- Local and Global Horse, Owner, Trainer &

Jockey Stats

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2020 Dubai World Cup
Gold Souvenir Format
(Print)
The 2020 Dubai World Cup Gold
Souvenir will be 124 pages, luxury,
gold embossed, visually arresting
coffee-table magazine, presented in
its own VIP gift box

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2020 DWC Souvenir No of Copies
Distribution 6,000

Breakdown (Print) 5,000 5,500

14,000 VIP copies will be distributed as follows: 4,000

• UAE & GCC Owners, Trainers & Top Jockeys -

bulk copies will be hand delivered to their private 3,000
offices, stables or Majlis’ to share with their family &
guests 2500
2,000
2000 2000
• International Owners, Trainers & Jockeys (Visiting)
- Magazines will be hand-delivered to their hotels 1,000
1000
• Local & International Blood Stock Agents, Racing 500 500
Managers, Syndicate Principals etc - Magazines 0
will be hand-delivered to their hotels OR will be
sent by first class courier, in-advance.

• UAE Stables, Dubai & Abu Dhabi 5 Star Hotels &

Meydan Racecourse – Bulk copies will be hand-
delivered

• International Owners, trainers, bloodstock agents &

racing managers – Magazines will be sent by first
class courier, in-advance’

Note - UAE & GCC – 86% ; Rest Of The World – 14%

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2020 DWC
Souvenir
Distribution
Breakdown (Digital)
28,000 digital copies will be
distributed as follows:

- Top international thoroughbred

owners, bloodstock agents, syndicate
managers and trainers

- Local & internationally based

UAE-registered owners, trainers,
jockey, bloodstock agents and racing
managers

- Owners, bloodstock managers,

racing managers & syndicate principals
who have purchased a horse at any
major auctions in Australia, New
Zealand, Japan, Hong Kong, Japan,
Singapore, South Africa and Dubai
during 2018 and 2019

- The Everest slot holders and

runners’ connections for 2017, 2018,
2019

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Why Advertise In The
2020 Dubai World Cup
Gold Souvenir
❖ Join Dubai World Cup’s 25 th Anniversary
Celebrations

❖ Support & Influence The Affluent Middle

Eastern Thoroughbred Owners &
Passionate Horsemen

❖ Be a part of An Atmosphere of Real

Engagement, Interest & Joy

❖ Associate With The Icons Of The Racing

Industry as they share their untold
stories

❖ Extend Your Brand Philosophy catering

to an audience characterised by
Cavernous Passion & Ambition

❖ And finally, Showcase Your Legacy

2020 Dubai World
Cup Gold Souvenir
Commercials
❖OBC – US$ 5,500
❖Inside Front Cover DPS - US$ 4,500
❖Divider (Double Sided) - US 4,500
❖Premium DPS – US$ 4,000
❖IBC DPS – US 4,000
❖Premium Full Page Colour – US$ 3,000
❖Inside DPS – US$ 3,000
❖Inside Full Page Colour – US$ 2,700
Note
o Agency commission 15%. If agency is not used,
client can avail a discount of 15%
o Advertising Material To Be Supplied By Advertiser
 Ten Furlongs (Journeys To The The Impact
Dubai World Cup 2019)

Dubai World Cup Gold

Editorial Creds Souvenir (2018)
Secretariat's World

Dubai World Cup Gold The Everest Diaries

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Souvenir (2017)
Secretariat’s World
Dubai World Cup Gold
Souvenir
25th Anniversary Special Edition

Appendix
What Is The Dubai
World Cup Race
Night?
The Dubai World Cup Race Night is a
series of eight thoroughbred horse races
& one Purebred Arabian race held
annually at Meydan Racecourse

Run under the auspices of the Emirates

Racing Authority, the event currently
offers purses totalling US$ 27.25 million
and is the single richest day of
Thoroughbred racing in the world.

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Average Racehorse
Owner Profile
The average Ten Furlongs’ reader
profile is as follows:
❖ US$ 3,171,370 average net worth
❖ US$ 1,056,200 market value of
primary residence
❖ US$ 203,818 amount spent on
equine services in last year
including Stud Fees
❖ US$ 58,920 amount spent on
equine products in year including
Feed & Fencing
❖ US$ 15,534,988 total value of
bloodstock purchases
❖ 21.8 number of years with a
financial interest in the
Thoroughbred industry

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Secretariat’s World
T: +44 203 286 8458
Post Box, 124609, Dubai, UAE
PR@secretariatsworld.com
www.secretariatsworld.com

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