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DLP No.:05 Learning Area: Grade Level: 11 Quarter:3 Date: January 3,4,5,10, 2016
Entrepreneurship Duration: 240 minutes
Describe Marketing Mix (7Ps) in relation to the business opportunity vis-aà -vis: Code:
Learning Product
Competency/ies: Place CS_EP11/12EBTREP-0h-j-
(Taken from the Curriculum Guide) Price 10
Promotion CS_EP11/12EBTREP-0h-j-
People 11
Packaging
Position
Key Concepts /
Marketing Mix
Understandings to be
Developed
Domain Adapted Cognitive Process Dimensions 1. Objectives
Knowledge Categories: Behavioral Verbs:
The fact or Remembering identify, retrieve, recognize, duplicate, Identify the seven Ps in the
condition of list, memorize, repeat, describe,
The learner can recall information and Marketing Mix.
knowing something retrieve relevant knowledge from long-term reproduce
with familiarity memory
gained through
experience or
Understanding interpret, exemplify, classify,
Explain the concept of Marketing
The learner can construct meaning from oral, summarize, infer, compare, explain,
association
written and graphic messages paraphrase, discuss Mix.
4. Procedures
4.1 Introductory Activity (5 minutes). This part introduces the lesson content. Present the group video on marketing of each group’s
Although at times optional, it is usually included to serve as a warm-up activity to give the product innovation. Based on the video identify the
learners zest for the incoming lesson and an idea about what it to follow. One principle in means, tools used by each group to position the
learning is that learning occurs when it is conducted in a pleasurable and comfortable
atmosphere.
product in the market segment to efficiently and
effectively deliver it to the consumers.
4.2 Activity(25 minutes). This is an interactive strategy to elicit learner’s prior learning
experience. It serves as a springboard for new learning. It illustrates the principle that Identification and discussion of the 7Ps in marketing
learning starts where the learners are. Carefully structured activities such as individual or mix based on their presented video.
group reflective exercises, group discussion, self-or group assessment, dyadic or triadic
interactions, puzzles, simulations or role-play, cybernetics exercise, gallery walk and the like
may be created. Clear instructions should be considered in this part of the lesson.
4.3 Analysis( 5 minutes). Essential questions are included to serve as a guide for the
teacher in clarifying key understandings about the topic at hand. Critical points are organized
to structure the discussions allowing the learners to maximize interactions and sharing of How does the different elements comprising the
ideas and opinions about expected issues. Affective questions are included to elicit the modified framework of marketing mix influence the
feelings of the learners about the activity or the topic. The last questions or points taken demand for the product.
should lead the learners to understand the new concepts or skills that are to be presented in
the next part of the lesson.
4.4 Abstraction( 10 minutes).This outlines the key concepts, important skills that should Form groups of five. Think of possible entrepreneurial venture
be enhanced, and the proper attitude that should be emphasized. This is organized as a that you want to open because of business opportunities.
lecturette that summarizes the learning emphasized from the activity, analysis and new Determine what product to produce or sell. Prepare a television,
inputs in this part of the lesson. radio, print or digital advertisement to promote your product to
the target customers.
4.5 Application( 5 minutes).This part is structured to ensure the commitment of the Choose two advertisement presented and discuss marketing mix
learners to do something to apply their new learning in their own environment. used.
4.6 Assessment( 5 minutes).For the Teacher to: a) Assess whether learning objectives
have been met for a specified duration, b)Remediate and/or enrich with appropriate
strategies as needed, and c) Evaluate whether learning intentions and success criteria have
been met. (Reminder: Formative Assessment may be given before, during, or after the
lesson). Choose any from the Assessment Methods below:
Assessment Method Possible Activities
a) Observation
b) Talking to
learners/conferencing
c) Analysis of learner’s
products
Reinforcing / strengthening Choose a partner and visit at least five local manufacturers or products in your
the day’s lesson community. Write a letter to the entrepreneur asking permission to conduct an
interview about how the price of the product is set. Use the following questions as a
guide:
What is the pricing method used for a newly introduced product, if there is any?
How is the price set for a product that is similar to other products in the
market?
How often do changes in the price occur?
What factors primarily contribute to the price change?
4.8 Concluding Activity ( minutes). Creativity is intelligence having fun.
This is usually a brief but affective - Albert Einstein
closing activity such as a strong
quotation, a short song, an anecdote,
parable or a letter that inspires the
learners to do something to practice
their new learning.
1. Remarks Indicate below special cases including but not limited to continuation of lesson plan to the following day in case of re-teaching or lack of time,
transfer of lesson to the following day, in cases of class suspension, etc.,
3. Reflection Reflect on your teaching and assess yourself as a teacher. Think about your student’s progress this week. What works? What else needs to be
done to help the students learn? Identify what help your instructional supervisors can provide for you so when you meet them, you can ask
s them relevant questions. Indicate below whichever is/are appropriate.
A. No. of learners
who earned 80%
in the evaluation.
B. Did the remedial
lessons work? No.
of learners who
have caught up
with the lesson.
C. No. of learners
who require
additional
activities for
remediation.
D. Which of my
learning strategies
worked well? Why
did these work?
E. What difficulties
did I encounter
which my principal
or supervisor can
help me solve?
F. What innovation
or localized
materials did I
use/discover
which I wish to
share with other
teachers?
G.
H.
Prepared by:
Name: Ma. Larity Alburo-Carin School: Carmen National High School - Day