UNIVERSIDAD MARIANA

FACULTAD DE HUMANIDADES Y CIENCIAS SOCIALES

DEPARTAMENTO DE IDIOMAS

PROJECT DESCRIPTION
NAME OF THE PROJECT Marketing Mix Project
PROBLEM STATEMENT Which marketing strategies can be designed for the 4Ps at local companies?
END PRODUCT Marketing Mix Brochures
RESOURCES  Bibliography
 Online Resources
 Official Documents
 Research paper
COURSE LEVEL: 2 PROGRAM: Marketing TERM: 119
FACILITATOR LUIS CARLOS LASSO MONTENEGRO
PROJECT MAKERS  STUDENT’S NAME – A
 STUDENT’S NAME – B
 STUDENT’S NAME – C
 STUDENT’S NAME – D
A. WHAT IS MARKETING?

(add a Marketing definition quote related to your project)

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B. COMPANY DESCRIPTION
COMPANY NAME BELLATRIZ

It is a clinic that provides the services of dermatology, cosmetic

surgery and specialized dentistry holistically, that is to say it works
BUISINESS STRUCTURE hand in hand with these three specialties and also provides
complementary services such as the medical SPA, relaxation
therapies, among others.

The Bellatriz clinic is located in San Juan de Pasto in Cra. 40A No.
19A - 87 Av. Panamericana. It also has different points of sale of its
LOCATION dermatology and aesthetic products both in the city of San Juan de
Pasto and Ipiales.

COMPANY HISTORY Bellatriz was inaugurated in 1996 in Pasto Colombia. Bellatriz

provides services in plastic surgery, dermatology, spa and dentistry.
 The Bellatriz clinic offers three specialties such as:

1) plastic surgery.

2) dermatology.
PRODUCTS/SERVICES
3) specialized dentistry.

That are offered to the marketing as much as local, national and

international being one of the best clinics of Colombia that handles
the three specialties

In Bellatriz, we seek to satisfy the need for health with aesthetic

MISSION STATEMENT care with high technology.

Bellatriz is projected in 2020 as a leading institution in the area of

VISION STATEMENT
aesthetic health with high quality and safety.

C. MARKETING MIX ANALYSIS

PRODUCT/SERVICE PLACE

 What is it?  Where do buyers look for the product?

 What does it look like?
 How do customers experience it?
 What does the customer want from
the product or service?
 How is the product differentiated from
competitors?
 Where do customers get the service?
 What kind of store is it? (Supermarket,
Grocery Store, Pub, Restaurant…)
 Where can buyers find the product or
service? (local stores, supermarkets, on
the internet…)

PRICE PROMOTION

 What is the value of the product or

 Which are the different ways used to
service to the customer?
promote the product? (Advertising online,
 Is the customer price sensitive? / Will a
on TV, on the radio, in the press…)
small decrease in price gain extra
 What is the best promotional activity of
market?
the product or service?
 What discounts are offered to
 When is the best time to promote the
customers?
product?
 How is the product price compared
 How do competitors do their promotion?
with competitors?
SUBMISSION DATE APRIL 17th 2019

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