Dante Roman

Branding and Marketing Analyst

danteuzonroman@gmail.com +5551981643319 www.linkedin.com/in/danteroman Porto Alegre, RS / Brazil

Profile
Marketing and advertising professional with 8 years of experience. Bachelor's degree in Communications by the Federal
University of Rio Grande do Sul. Current working as Senior Marketing Analyst at Agibank, a brazilian digital bank.
Advanced knowledge in English and Italian. Basic French and Spanish. Secretary at EFASCE Porto Alegre.

Education
Federal University of Rio Grande do Sul Communications - Marketing and Advertising
Bachelor's Degree 2011 - 2015

UAL - University of The Arts London Trend Forecasting

Short Course 2014

Experience

Senior Marketing Analyst Agibank

jun 2018 - today Porto Alegre, RS / Brazil

Job Description:

- Planning, creating and producing marketing campaigns. 

- Management of budget and marketing materials partners. 
- Interface with advertising agencies. 
- Trends, benchmarking and competition reports. 
- Digital influencers marketing management. 
- Social media and content strategy. 

Brand Strategist Escala - Advertising Agency

jan 17 - jun 18 Porto Alegre, RS / Brazil

Achievements: 

 - Development of a new brand positioning for the 3 brands of Ibravin (Brazilian Wine Institute): Vinhos do Brasil (Wines of
Brazil), 100% grape juice of brazil and the export brand Wines of Brasil. The new brand positioning resulted in the campaign
"Your Wine, Your Rules" focused on the millennial consumer, changing the way the sector deals with the consumption of wine. 

- Launching strategy for Colcci and Forum clothing of 4 main collections. The marketing projects contemplated PR and event
activations, social media content and development of retail calendar activations. 

- Expansion marketing campaigns for awareness of Pompeia fashion retail. Sponsorship and activation on the most watched
reality show in Brazil, Big Brother Brasil and several TV spots with brazilian top celebrities. 

- Campaign and Clothing collection Forum Manifesto: Clothing collection designed in partnership with the visual artist
Verena Smit resulting in 11 thousands of t-shirts sold in less than 1 week. The campaign renovated and increased the
customer flow in stores. 

 Job description: 

 - Account planner responsible for Ibravin (Brazilian Wine Institute), AMC clothing group brands (Colcci, Colcci Fitness, Colcci
Fun, Colcci Kids, Forum, Sommer, Tufi Duek e Triton) and Pompéia fashion retail. 
- Development of brand positionings, definition of brand territories, brand personas and brand books. 
- Creation and activation of retail calendars focused on in store solutions, sales strategies and local media buying (digital
and traditional). 
- Integrated marketing campaign plans: market analylis, consumer insights, concept creation and activation. 
- Celebrity and digital influencers reports. 
- Consumer and behavior trend reports. 
- Creation and application of in-company workshops about brand positioning, consumer insights and brand territories. 
- Research: online surveys, field research, content consumpion metrics.

Account Planner - Digital Goya Branding and Digital Performance

jun 16 - jan 17 Porto Alegre, RS / Brazil

Achievements: 

 - Digital strategy formalization for all AMC clothing group brands (Colcci, Colcci Fitness, Colcci Fun, Colcci Kids, Forum,
Sommer, Tufi Duek, Triton). 

- Colunistas Brazil Award: Gold prize in media and digital categories for the marketing case and integrated campaign "Colcci
- Party All The Time". 

- E-commerce launching digital strategy for the clothing brand Colcci. The campaign connected special social media
content, digital influencers hiring, branding and performance digital media. 

- Marketing and activation of the sponsorship by Colcci clothing on Camarote Salvador 2017 festival. Celebrity presences
hiring and social media and content strategy. 

 Job description: 

 - Digital account planner responsible for the strategy of AMC clothing group brands (Colcci, Colcci Fitness, Colcci Fun, Colcci
Kids, Forum, Sommer, Tufi Duek, Triton), Bebecê shoes and Pompeia fashion retail. 
- Social media plans and content strategies by channel and setting of KPIs. 
- Monthly social media and digital metrics reports. 
- Integrated advertising campaigns involving media buying, creative department and account planning.

Account Planner - Digital Sistema DEZ - Advertising Agency

jun 15 - jun 16 Porto Alegre, RS/ Brazil

Achievements: 

 - New brand positioning project e brand switch strategy for Tok clothing. Campaign launch based on PR strategy, content
marketing and digital advertising. 

- Social Media content plan and digital presence strategy for Dakota shoes. Engagement records achievements becoming
the market leader on digital presence. 

- E-commerce and social media strategy for Jorge Bischoff shoes. All e-commerce selling goals achieved and increase of
social media to e-commerce flow.

 Job description: 

 - Digital account planner responsible for the strategy of Dakota shoes, Jorge Bischoff shoes, BarraShoppingSul mall and Tok
clothing. 
- Social media plans and content strategies by channel and setting of KPIs. 
- Monthly social media and digital metrics reports. 
- Integrated advertising campaigns involving media buying, creative department and account planning.

Account Planning Assistant Sistema DEZ - Advertising Agency

jun 13 - may 15 Porto Alegre, RS / Brazil

Account planner assistant working with market research, consumer insights, brand positioning and trend reports for clients
such as Fiat automobiles, AGCO (Massey Ferguson machinery and Kepler Weber grain storage), Government of Rio Grande
do Sul, Dakota shoes, Jorge Bischoff shoes, BarraShoppingSul mall, Angeloni supermarkets, Aurora winery, Previsul insurance
and Feevale University.

Account Planning Assistant Grafia - Digital Advertising Agency

oct 12 - jun 13 Porto Alegre, RS / Brazil
Working as account planner assistant with a digital focus. Development of job skills such as management of integrated
projects for advertising, desk research, metrics reports and social media planning for clients such as Melissa shoes, Ipanema
Sandals, Rider Shoes, Grow Games, Coza domestic utensils and Intercity Hotels.

Social Media and Account Planning Intern - Advertising Agency Inside Direct - Advertising Agency
may 12 - oct 12 Porto Alegre, RS / Brazil

Volunteering
Secretary EFASCE (Ente Friulano Assistenza Sociale Culturale Emigranti) Porto Alegre.

2013 - today

In EFASCE Porto Alegre we help the descendants of the immigrants that came from Friuli-Venezia Giulia to connect with their
italian roots. We organize meetings, events, classes and discussions about Italian and Friulan heritage. 

In 2012 I was enrolled in the project Young Adults, a cultural stay and course based in Pordenone focused on italian language
and italian culture.

Languages
Portuguese Mothertongue
English Advanced
Italian Advanced
Spanish Basic
French Basic