Jaipuria Institute of Management Indore

EXECUTIVE SUMMARY

Title: Creating Awareness and Promotional Activities of Opple Lighting

Organisation: Opple Lighting India Private Limited

Reporting Officer: Mr. Hanuma Kumar

Faculty Guide: Prof. Kalyani Mulchandani

Student’s Name: Vijay Sharma

Objective – The major objectives of the study was to create awareness among the customers,
increasing the shelf-space in existing as well as potential outlet, to increase the market shelf
space of Opple products with respect to its competitors and to find the market potential of the
organization.
Scope- The scope of study was limited to only one city assigned by the organization. Also,
the customer target segment of the company was high income group as well as low income
group of customer.

Methodology and Sources of Data – The key responsibilities assigned were the field work,
to go in the market with the salesperson and pitch the products in the potential outlets.
Branding is also the part of it, for branding various branding materials were given of opple
like shelf stickers, taps for staircases and shelfs, balloons for advertising and other branding
product. Apart from that visiting the existing retailors is also the part of job, so as to find what
are the problems faced by retailors while selling Opple led products and to take feedback
about Opple products and services.

Limitations: The limitation in the project is, there is another sales department which handles
the project sales, like providing solutions to newly constructed building or the interior
designing lighting which interns were not allowed to worked with because we were hire for
market sales only.

Findings and Suggestions

Major findings and suggestions are as followed

Suggestion
 OPPLE Lighting need to improve over its promotional activities to create awareness
and improve its brand presence in the market.
 Company need to lower the price range for its products to remain competitive in the
market.
 Company need to employ more Salesforce to discover and cover the untouched areas.
Findings
 Many customers were not aware of Opple Lighting products.
 Customers prefer Philips, Syska, Havells and Bajaj products over Opple Lightings.
 Consumer's perception is often inclined towards brand name or goodwill.
 Nowadays consumers prefer less Chinese products and more of Made-In-lndia
products.
 Retailors prefer brands having decent margins and good schemes or offers.
 Retailors/Dealers prefer brands having good availability of products in the market and
also efficient distribution & supply chain channel.
 They also prefer brands who have less complaints about products and services.

Signature of Faculty Mentor