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1. Cognitive Uncertainty
People use speech as a source of information
about he speaker in order to plan their
behavior. Speech gives us information about
speaker’s value, reactions, morals etc. this
basic need for information about the other
person has been called Cognitive Uncertainty
(Berger Calabrese 1975, Berger 1979).
This theory can be explained on the base of the
basic concept of prototype.
Example 1
When a person is given a plate of food to eat,
he is in the state of cognitive uncertainty, then
he made guesses on the base of his experience
of prototypes among the eatable. Then he
could conclude what kind of dish, he is going to
eat.
Example 2
Toughness in speech can be valued negatively
as well as positively in different societies. (for
roughness/ bravery)
A person’s speech pattern is a permanent
aspect of his social identity. Multidimensional
nature of linguist variants can place an
individual to some extent with a number of
different groups at the same time.
Example 1
A (speech) B (Personally)
A define (A) and b
A (stereotype) performs two functions at a time
For the analysis of stereotype, we can assume that here
A can be referred as ling variable and B non-linguistic
variable.
Subjective Reaction Test is the method for the analysis
Subjective Reaction Test
We will use Subjective Reaction Test (Lambert
Montreal) to analyze the stereotypes.
Here the investigator prepares a tape-recording
(recording of a series of people reading the same
content or passage). Listener whose stereotypes are
going to be investigated might be asked to make ten
to twenty judgments about the owner of the speech
and to fill a questionnaire. His judgments can then be
compared from one voice to another. The listener for
example would be asked to locate the speaker
somewhere on a particular scale such as toughness,
intelligence, friendliness or geographical area. Seven
point scale can be used for this purpose let say:
ii. very tough
iii. tough
iv. somewhat tough
v. neutral
vi. somewhat gentle
vii. gentle
viii. very gentle
ALLAH HAFIZ
Thanks