q-1 Q-2

Population 26.9 Rising middle

Addressable Market 20.982 Budget buyers
Dettol's market 4.1964 Millenials
Volume Sold 12.5892 Affluents

Modern Trade Traditional Ecommerce

13.6383 4.82586 2.51784

Dettol's Share 3.49 3.17 3.52
47.597667 15.297976 8.8627968 71.75844

q-1- alt Q-2

Population 26.9
Addressable Market 107.6

Modern Trade Traditional Ecommerce

61.332 27.976 18.292

Dettol's Share 0.198 0.204 0.143
12.143736 5.707104 2.615756 20.4666 22.4
Market Price 3.49 3.17 3.32
42.38163864 18.09152 8.68430992 69.15747
77.45636

3.379041
Q-3

Overall Cost 57.75 59.0475

Cost of raw material 25.95 27.2475

New Cost per unit 2.885067 New profitbailit 3.351157

Old cost per unit 2.821671 Old profitability 3.237833

Old SP 3.38

OLD prof 0.165186

New 0.200186

new sp 3.607173
 q-4
Fixed Variable %Fixed
Fixed cost 4.592584722 Fixed Cost Alt 0.525 0.875 Unit Cost
Volume 2.615756 0.027833847 0.010641 0.12769 Unit Fixed
Contributi 1.65 Total Fixed cost
3.639664 Breakeven 2.78338468 1.373272 Contribution Margin
Alt Contr 0.832286 3.818182 Volume req
New Volume
Modern Trade Traditional Ecommerce Final

61.332 27.976 18.292

Dettol's Sh 0.198 0.204 0.143 0.21
12.143736 5.707104 2.615756 3.84132 20.4666
Market Pri 3.49 3.17 3.32
42.38163864 18.09151968 8.68431 0.7245906824
8.6950881887
 0.369
1.33
0.49077
1.360759 SP 3.65
2.81077
0.484123
3.84132
1.512365