NAME : SHIVANI NIVAS PATIL

CLASS : TYBFA
SUBJECT : CD-1
About the brand
Established in 1971
Headed by Dilip g. piramal
Spread across Middle East,UK,USA Germany,spain,Italy and south east asian
countries
World’s second largest and Asia’s largest luggage maker based
in mumbai, india
8000 retail stores
Cool and trendy luggage bags,backpascks,tourist hand bags
High quality products integrating style,functionality,innovative designs
A goal to make travelling simple and convenient for millions of people
around the world
Their products and services are carefully designed to people and experienced
the delight of travelling.
Vision
Vision “To be the global leaders in the travel production business. To
manufacture and provide travel utilities which are of high eminence,
innovative and unique and enlighten our consumers to the joys of travelling”

Mission
Build enriching partnerships, pride of leadership and delightful experiences
by adding a spark of innovation to all that we do”

Why VIP?
new-age technology
innovations in product design
products are carefully designed to help people experience the delight
of travelling
The preference of consumers is now shifting to soft luggage
Quality Promise
VIP bags are crafted for superior performance and are put through the most stringent quality tests. Click to see how we
have become the epitome of Quality and Trust for bags.

Tumble Zipper
VIP bags are crafted for superior performance and The zipper of each VIP bag is zipped and unzipped
are put through the most stringent quality tests. many times, so you never be stuck.

Wheel Handle
The trolley of each VIP bag is spun 12,500 times, The handle of each VIP bag is jerked 3500 times, so
so travel is always effortless for you. you never have to handle with care.

Lock Drop
Each VIP bag is dropped 20 times from a height, so it
Each VIP bag is locked and unlocked 15000 times, can withstand any falls you might have.
so you’re never stuck.
 SWOT ANALYASIS

S W O T
Brand name High inventory and Expanding global Low demand
Transportation cost market industry
Asia’s no. 1 Market
leader Increasing Youth segment and Presence of other
Huge product range competition in executive class strong brands
domestic market
More varieties Growing Demand Competition from
Reach to rural areas other local
Realibility
and middle class brands
Range of brand
Suitcase
Briefcases
Vanity cases
Luggages
Buisness bags
Backpacks
Duffles
Laptop bags

USP(unique selling point)

Lightweight
Waterproof
Dirt-repellent
Durable
Cool fashionable
Distinctive designs and colours
Objectives
High quality products integrating styles,innovative designs
Luggage sales increases during festive seasons, marriage occasions, vacations
Brands are positioned as status for consumers and tourists
They provide quality product at resonable cost

Attributes
Style
Professional appearance
Carrying capacity
Durability
Comfort
Organization/pocket
Handheld
Target audience
Businessmen/Businesswomen
Travelers who like to make a style wherever they go.
Adventure enthusiast.

Target audience
Demographics psychographics
Male Durability
Female Light weight luggages
Employes Trendy and attractive designs
Student Dual action lock
Travel often for both buisness
and holidays
Features of brand
Lock that makes it durable and extremely secure.
Large range of styles,sizes and colours available
Lifetime Warranty
Affordable
Soft grip handle.
Central locking system.
Products are durable ,reliable as they are stylish

Challenges
Reach to rural areas
Competition from local brands
Competitors
American Tourister
samsonite
delsey
safari
Wildcraft

Our Brands
Vip Industries has a range of leading brands across luggage categories
Carlton
Skybags
Aristocart
Alfa
Caprese
Demographic mind map

Gender
Female
Male

Class
Geographical area
Middle class
Mostly in rural area Upper class

Occupation
Marital status
Buisness
Single Job
Married
Psychographic mind map

Behaviour
More varieties

USP
Challenges
Fair price
Reach to rural area Safe lock
Competition from local brands Lightweight
Waterproof
Durable
Objective
Quality products at resonable
cost
Moodboard