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PRESENTED BY
Presentation inspiration and motivation have always played a key role in the success of any
First of all, All Praise is to the Almighty Allah for it was His favor upon us that we were able to
Secondly, we, the student of Iqra University are extremely grateful to our Course Instructor Sir
Sami for encouraging us to the highest peak and to provide us the opportunity to prepare the
report. We are immensely obliged to our friends, teachers, and all those people who enjoined
their efforts for their elevating inspiration, encouraging guidance and kind supervision in the
Last, but not the least, our parents are also an important inspiration for us. So with due regards,
Executive Summary:
“If you can dream it, you can do it. -- Walt Disney
Don't aim for success if you want it; just do what you love and believe in, and it will come
naturally.
– David Frost
Description of Business:
We are four partners and we have started the business of portable furniture. The iron rods
industry represents 95 percent of the total market. The iron rods add a fashionable and a wow
factor. It finds its role in the smaller, large, casual and miscellaneous items, sometimes referred
to as "Compact furniture". We believe that more natural the more eye-catching and attractive it
would be. We are providing our consumer with attractive looking products. Also this furniture
We have a few prototypes to make it easier for our consumers to have a look at what type of
product we are working on. We are also working on our page on where you can see the pictures
and all the details are provided there along with the contact number being mentioned,
customization can also be done. The main purpose of this business is to provide beauty to
consumer through that portable furniture. We want to change the concept of buying expensive
furniture.
MISSION STATEMENT:
MOD Living helps create pleasant, productive office environments with well-designed chairs
that incorporate new technology. We are sensitive to the look and feel of good wood. We always
provide the best possible value to our customers who care about quality and we care about the
money.
We also create and nurture a healthy, creative, respectful, environment, in which our employees
are fairly compensated and encouraged to respect the customer and the quality of the product we
produce. We seek fair and responsible profit, enough to keep the company financially healthy for
the long term and to fairly compensate owners and investors for their money and risk.
VISION STATEMENT:
In future we will develop and manufacture furniture of high quality at affordable prices. MOD
LIVING expectations are to expend their business in all over Pakistan. If products are going to
OBJECTIVE:
Our objective is to change the concept that furniture can’t be shift or taken to other places, and
this all can be bought at a cheap price at can be affordable. We want to make our product as a
brand so that people can recognize it by its name we don’t need to explain it.
Market Research:
We are dealing with iron rods to enhance our product and that is innovative. Our motive is to
provide our consumers better quality innovative furniture. We are coming as a competitor move
where we are consuming iron rods that are refined in the manufacturing. This will not only add
value eye catching beauty in your bedrooms, living rooms and even offices, with an exotic look
PRODUCT:
MOD LIVING would be making home furniture that would be portable that includes:
● Chairs
● Mini closet
The entire product would be light weighted so it would be easy to carry them.
PRICE:
MOD LIVING is using market penetration strategy that means we are producing and selling our product
PROMOTION:
MOD LIVING at its initial stage hasn’t done any promotional efforts at this stage this is B2C market that
mean business to customer/consumer. MOD LIVING will directly deliver its product to your door step.
PLACE:
Location for placing our product we select some area of Karachi i.e. Saddar, Bahadurabad.
MANAGEMENT PROCESS:
Planning:
The strategy works on the expectation that customers will switch to the new brand because of the
lower price. Our goals are that to capture the local market and to capture more and more
customers.
Organizing:
Our organization design is dynamic because everyone can easily give new ideas. We’re making
Leading:
We’re leading the employees and motivating them to achieve our goals. Communication
Controlling:
We’ve controlling power on our employees because if their performance is low that it will affect
our revenue. We give deadlines to our employees and maintain check-in-balance about our sales
and costing.
PESTLE ANALYSIS:
P – Political
E – Economic
S – Social
T – Technological
L – Legal
E – Environmental
Political Factors:
Our business is based on the political factors, because if the tax rate or other rates our increase
then it will affect our prices will fluctuate due the extra amount that would be given to pay the
rates.
Economic Factors:
If the currency is devalued or the exchange rates goes up then the spending power of the public
Social Factors:
Our product is according to the trends and it fashionable, everyone can purchase it easily because
there’s no limitation.
Technological Factors:
Our product isn’t base on technology so any changes in technology wouldn’t effect on our
business.
Legal Factors:
It’s interlinked with the political factors because it also depends on the laws about wages and
taxation about employment so the changes in this will affect our business.
Environmental Factors:
It depends on the CSR activity and if the products aren’t affecting the environment so our
SWOT Analysis
Strengths:
● Portable furniture
● Light weighted
● Easy to carry
● Trendy
● Affordable
Weaknesses
Opportunities
Threats
● High competition
6. Innovative 6. uncreative
9. Customize 9. Standard
MARKETING SEGMENTATION
Market segmentation requires dividing a market into smaller segments with distinct needs,
Target market
We have planned to build strong supply chain to small shops and stores and stock holding benefits so it
remains in the interest of suppliers, retailers and then shopkeepers, which can give easy access to
targeted consumers/customers. MOD LIVING’s product is not for daily use and it is not for
consume, this in not basic need product and its concern is not with mass marketing. In
demographic factor we mention that income of individual should be Rs. 30,000/- or 30,000+
and targeting class is upper middle and middle that’s why based on Market segmentation we
IMPLEMENTATION OF STRATEGIES:
We don’t limit our target audience we are open to entertain everyone who can afford it and
anyone that has a unique and fine taste of imagination. We are creating a sense of want and
The cost leadership strategy focuses upon being the lowest cost producer in the industry. The
sources through which company get its cost advantage varies and depends upon the structure of
the industry. It simply means being the leader in terms of cost in your market.
Branding strategy:
Portable furniture house will slowly build up brand awareness for their name and logo. As our
brand is new so will takes almost 2 years to stand out in the market. We will make sure that our
brand includes all such things that will make it unique through direct and indirect advertising and
This house offer unique selling point (USP) by differentiating our product from its competitors,
such as the lowest cost, better quality and easy to carry products.
1 Advertising strategy
We will advertise by creating Facebook pages and sharing it with maximum number of people
possible
Personal Selling:
We will also do door to door personal selling to create awareness and to attract consumer who
Pricing strategy:
The pricing strategy we adopted for is market price. We are launching Portable furniture at the
lowest price possible, giving us an edge over the competitors who already exist in the market.
For promoting our products we have decided to use the social media as a platform for promoting
and advertising our products because our targeted customers is adults and in today’s world
almost every adult prefer to use social media in order to connect with the latest technologies
information. Secondly, Brochures are also distributed in order to create awareness among the
people.
We will also use direct marketing of advertising where we will communicate directly to our
customers through a variety of media like cell phone or by text messaging, by sending details
about our products through targeted customers emails and by promoting through a pop up
Financial Plan:
As Mod living is new in market Mod living don’t have any financial statement like income
statement of balance sheet etc. but Mod living have data of its cost and expenses of needed raw
material. Mod living is using market penetration strategy so Mod living’s production is low as
compare to their competitors. As above mention Mod Living is new in market so Mod living is
focusing in producing two products (portable chairs and mini closet). Here is the list of Mod
Initial investment:
● Rs. 4000/-
Revenue
For example MOD LIVING have produced 2 products one chair, one mini closet price per chair
will be Rs. 1700/- and price per mini closet will be Rs. 2700/-
PHYSICAL EVIDENCE:
The tasks of this department and activities will be overlooked by two members and will be
responsible in developing marketing activities which will be aligned with our company’s
strategy. Planning made for marketing activities targeting potential customers to introduce our
product and organizing marketing campaigns through digital marketing by designing a Facebook
page.
The tasks of this department will be carried by two members whose responsibility towards this
department to maintain strong financial position and to develop financial reports, like Profit and
Loss statement, Balance sheet and Ratios which will help to maintain long term stability of a
company. The purpose of this department is to monitoring a company’s finances and give ideas
Operational department is also under this member the responsibilities towards this department to
overlook the day -to -day or monthly operations of a company like overseeing the production of
goods and to make sure the company working smoothly and efficiently to meet customer’s
requirements or needs. The role of operation will vary but mainly observes the efficiency of
Operational Plan:
Operational plan describes the day-to-day workflow of business, as strategy describes the goals
and mission of our company but, operational planning goes side by side to accomplish the
outcomes defined by strategy. It simply states conversion of strategy into execution of work and
it deals internally with the production of your product and resources. We will use our Facebook
page to advertise our products which increase our sales, most of our products are to maximize
our profits.
Conclusion:
We are four partners that are jointly in a partnership starting a business of portable furniture. We
all decided to use iron pipes to make our products. It's would be affordable and light weighted.
The main purpose of this business is to provide beauty and comfort to consumer. We want to
change the concept of buying expensive furniture, which is not just expensive but also a normal
looking products. We are providing our consumer with an attractive looking product than any
other expensive brands would provide them. Also this furniture requires low maintenance, looks
We have a few prototypes to make it easier for our consumers is have a look at what type of
products we are working on. We are also working on our page on where you can see the pictures
and all the details are provided there along with the contact number being mentioned,
customization can also be done. Our mission is to provide to our consumers by giving them
We will be using the light weighted iron pipes to make all products. The wooden furniture
industry represents 95 percent of the total market. The main purpose of this business is to utilize
it placing them in lounges, bedrooms and giving them as a gift to those who loves travelling
because all our products would be light weight and people can single handedly carry them. The
design adds a fashionable and a wow factor. It finds its role in the smaller, large, casual and
Also this furniture requires low maintenance, looks beautiful and is extremely durable. The main
purpose of this business is to provide beauty to consumer through that our furniture. We want to
change the concept of buying expensive furniture, which is not just expensive but also a normal
looking furniture. We are dealing with iron pipe where we are using it in producing light
weighted furniture that is innovative. Our motive is to provide our consumers better quality
innovative furniture. This will not only add value eye catching beauty in your bedrooms, living
rooms and even offices, with an exotic look like the one of an interior decor. We don’t limit our
target audience rather we are open to entertain everyone because everyone will afford it and
anyone that has a unique and fine taste of imagination. We are creating a sense of want and
imagination in the minds of our consumers. Our industry that we are working on is portable
furniture.