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N EW S W R I T I NG ACTIVE VOICE
F ROM A-Z - Always write using
the subject-verb-object
format.
DON DAVE DR. VENTURA

B B
BREVITY BREVITY
- Please make sure to
-Don’t beat around
write short without
missing the point. the bush.
-Write straight and
direct.

C C
CREDIBILITY CREDIBILITY
- Your news copy -Please maintain
should present both balanced and unbiased
sides of the coin. reporting.

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D E
DIRECTION EFFICIENCY
- The copy should be logical - To be an effective news
writer, you should always come
and should be imbued with up with a copy that is clean
the basics in story telling. and with minimum revisions.

F F
FACTUAL FACTUAL
- Always remember that the - Make sure it is the
anchor of the copy is the
gathered data and its truthful account of
authenticity. what really happened.

G G
GRAMMAR GRAMMAR
- Make sure that the - The structure and
copy is grammatically style should be in
and technically correct. sync.

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H H
HEADLINE HEADLINE
- Write it in a few words as -Gives the gist of the story.
possible using the subject- -Display window of
verb-object format. newspapers.

I I
INVERTED PYRAMID INVERTED PYRAMID
- The traditional form of - It condenses information
news writing with few efficiently so readers can
revisions. grasp facts quickly.

I J
INVERTED PYRAMID JARGONS
- It allows you to trim - You should be adept
from the bottom since the with the newsroom
details are less essential. glossary.

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K L
KEEN OBSERVATION LEAD
- You can optimize this in
covering an event/press - First paragraph but
conference and ambush also serves as the
interview. climax.

L M
LEAD MULTI-TASKING
- Highlights the - News reporting
angle/peg/slant of the entails simultaneous
story. duties.

N N
NOSE FOR NEWS NOSE FOR NEWS
- Referred to as the - It is also called the
ability to decipher journalist’s instinct or
newsworthiness. sixth man sense.

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O P
OBJECTIVE PRECISION
-Unbiased reporting is - You should always
a must. put premium on
-No more, no less accuracy.

Q R
QUOTES REPORTAGE
- Maximize the quotes
coming from your sources - Complete elements
since it give authenticity to from headline, lead
your copy. and body

S S
STRUCTURE STRUCTURE
-Headline
- You should always -Primary Lead
follow the ideal -Secondary Lead
structure/format. -Body

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T T
TIMELINESS TIMELINESS
- You should always - News is highly
give premium on
perishable so you
immediacy.
have to report it
immediately.

U V
UNDERSTANDING VIVID
- Absorb the facts gathered - You should always
be able to process and make have a clear account of
a story out of it. the details collected.

W X
WELL-DOCUMENTED XEROX
- Every account should - Literally means copy
be based on what but make sure yours is
you’ve gathered. an original output.

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Y Y
YEARNING YEARNING
- You should always be
- Ask substantial and
hungry and longing for
information. meaty questions
during the data
gathering phase.

Z
ZEAL
- You should have an eager
desire or effort to achieve
your objective which is to
inform and educate. THANK YOU!!!