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A business is defined as an organization or enterprising entity engaged in

commercial, industrial, or professional activities. Businesses can be for-profit


entities or non-profit organizations that operate to fulfill a charitable mission or
further a social cause. The term business also refers to the organized efforts and
activities of individuals to produce and sell goods and services for profit.

What is a firm? A firm is a business organization such as a corporation,


limited liability company (LLC), or partnership that sells goods or services to
make a profit. While most firms have just one location, a single firm can consist
of one or more physical establishments, as long as they fall under the same
ownership and utilize the same Employer Identification Number (EIN). When
used in a title, "firm" is typically associated with businesses that practice law, but
the term may be used for a wide variety of businesses including accounting,
consulting, and graphic design firms. "Firm" is often used interchangeably
with business, company, or enterprise.

Philippine Long Distance Telephone Company (PLDT) is the business organization that I want to
know more what is all about their company. PLDT, Inc., formerly Philippine Long Distance Telephone
Company (PLDT), incorporated on November 28, 1928, is a telecommunications service provider in the
Philippines. The Company operates through three business segments: Wireless, Fixed Line and Others. The
Company, through its business segments, offers a range of telecommunications services across the
Philippines' fiber optic backbone and wireless and fixed line networks.

Wireless

The Company's wireless segment provides cellular, wireless broadband and other services, and digital platforms
and mobile financial services. The Company's cellular business, which it provided through Smart
Communications, Inc. (Smart) and Digitel Mobile Philippines, Inc. (DMPI) to approximately 65 million subscribers,
focuses on providing wireless voice communications and wireless data communications (primarily through text
messaging, but also through a range of value-added service (VAS) and mobile broadband). Cellular voice
services consist of voice traffic and voice VAS, such as voice mail and international roaming. Smart and DMPI
offer VAS, such as Smart Pasa Load, Sun Cellular Give-a-load and Dial SOS; Infotainment; Music; Gaming;
Videos; Financial services; Communicate, and Other VAS. Smart offers postpaid plans with monthly service fees
for Smart Postpaid and Smart Infinity plans. These plans are allocated with free calls, texts and data, and different
rates in excess of allocation, depending on the monthly plan.

The Company sells its cellular services primarily through a network of independent dealers and distributors that
have their own retail networks, direct sales forces and sub-dealers. It has approximately 30 regional and 150
provincial distributors, and over 58 account dealers. These dealers include distributors of cellular handsets and
broadband modems whose focus is telecommunications outlets. The Company's subsidiaries include Smart
Broadband, Inc. (SBI), which provides cellular mobile services and Internet broadband distribution services; I-
Contacts Corporation, which is engaged in operations support servicing business; Smart Money Holdings
Corporation (SMHC) is an investment company; Chikka Holdings Limited (Chikka) and Subsidiaries (Chikka
Group), which provides content, mobile applications development and services; Voyager Innovations, Inc.
(Voyager), which is its mobile applications and digital platforms developer, and WiFun, Inc. (WiFun), which is a
software developer and sells wireless fidelity (WiFi) access equipment.

SBI offers SmartBro, a wireless broadband and data service being offered to residential consumers as well as
small and medium-scale enterprises in the Philippines. SBI also offers HOMEBro, a fixed wireless broadband
service being offered under PLDT's HOME megabrand. Through DMPI, with its Sun Broadband Wireless service,
the Company is engaged in providing wireless broadband and data services to residential consumers as well as
small and medium-sized enterprises (SMEs) in the Philippines. The Company provides Takatack, which is a
digital commerce marketplace that brings together products and different merchants, catering to both consumers
and enterprises, and TackThis!, which is a digital online store enabler for retailers. It also provides PowerApp,
which is a data sachet platform that is embedded in the equipment of telecom network vendors; SafeZone, which
is a sponsored data access service that allows brands and businesses to reach their customers by offering free
access to their mobile applications and sites, and Talk2 is an over-the-top (OTT) application suitable for overseas
Filipinos, enabling users to have a Philippine number.

Fixed Line

The Company's Fixed Line segment provides local exchange, international long distance, national long distance,
data and other network and miscellaneous services under its fixed line business. The Company offers postpaid
and prepaid fixed line services. Its local exchange service, which consists of its basic voice telephony business, is
provided primarily through PLDT. The Company also provides local exchange services through its subsidiaries,
PLDT-Philcom, Inc. and subsidiaries (Philcom Group), Bonifacio Communications Corporation (BCC), PLDT
Clark Telecom, Inc. (ClarkTel), PLDT Subic Telecom, Inc. (SubicTel), SBI, Primeworld Digital Systems, Inc.
(PDSI), PLDT-Maratel, Inc. (PLDT Maratel) and Digital Telecommunications Phils., Inc. (Digitel).

PLDT offers both prepaid and postpaid PLDT Landline Plus (PLP), where subscribers to the services benefit from
a text-capable home phone which allows subscribers to bring the telephone set anywhere within the home zone
area. PLP postpaid regular service offers two plans: Plan 600 and Plan 1,000, both of which include unlimited
local outgoing calls. Another postpaid service offered is the Call All plan wherein PLP is bundled with PLDT fixed
line service for a monthly service fee of Php850. PLDT also offers wireless broadband services bundled with
voice, namely, HOME Bundle 1299 and Internet@HOME plans are offered in approximately two plans with
monthly service fees of Php990 and Php1,299.

The Company's international long distance service consists of switched voice and packet-based voice services
and data services that go through its international gateway facilities (IGFs). The Company also offers international
long distance service through PLDT Budget Card, a prepaid call card, which offers low-priced international calling
services to 101 calling destinations/countries with rates ranging from Php1.50 per minute to Php15.00 per minute.
Its national long distance services are provided primarily through PLDT. This service consists of voice services for
calls made by its fixed line customers outside of their local service areas within the Philippines and access
charges paid to the Company by other telecommunications carriers for wireless and fixed line calls carried
through its network and/or terminating to its fixed line customers.

The Company's data and other network service revenues include charges for broadband, leased lines, Ethernet-
based and Internet Protocol (IP)-based services. These services are used for broadband Internet, and domestic
and international private data networking communications. Its domestic data services consist of broadband data
services and private networking solutions, such as Metro Ethernet and leased lines, among others. Its broadband
data services include digital subscriber line (DSL) broadband Internet service, and Fibr, a broadband service for
high-speed service, which is delivered over fiber optic cable connectivity. Its miscellaneous services provide
directory advertising, facilities management, outsourcing, rental fees and other services.

Others

The Company's Other business consists of PLDT Communications and Energy Ventures, Inc. (PCEV), an
investment holding company. PCEV owns approximately 17.48% interest in Meralco, through its over 50% equity
interest in Beacon Electric Holdings, Inc. (Beacon); PLDT Global Investments Corporation (PGIC), which owns
approximately 18.24% economic interest in Asia Outsourcing Beta Limited (Beta), an investment holding
company of SPi Technologies, Inc. (SPi), and its subsidiaries (SPi Group), and PLDT Digital Investments Pte. Ltd.
(PLDT Digital), an investment holding company, which owns over 6.1% equity interest in Rocket Internet AG
(Rocket), through its subsidiary, PLDT Online Investments Pte. Ltd. (PLDT Online).

The Company competes with Globe Telecom, Inc. and Bayan Telecommunications, Inc.

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