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Bamboo

Insurance for Everyone


Security Token Offering

By Archipelago Lexa
Table of Contents

Legal Disclaimer 2
Why Conduct a Security Token Offering? 3
The BBO Model 4
Executive Summary 5
What is the Impact of Bamboo’s Ecosystem? 20
Consumer 20
Insurer 22
Wellness Businesses 23
Agricultural Crop/Non-Crop Industry 24
Agriculture Insurance 25
The Archipelago Agriculture Scheme 25
Biosecurity 26
Why the Need for Agriculture Insurance? 26
Wellness and Agriculture Together 26
Archipelago Food Security Risk Control (Chain of Custody) 27
The Archipelago Food Security Risk Control 28
Food Risk Vulnerability Data and Developing a Food Risk Mitigation Protocol 29
Challenges 30
Insurance leveraging Blockchain 30
The Solutions 32
The Bamboo App 32
About Archipelago (“TAG” or “Archipelago”) 34
Origin of the Group 34
Competitive Advantages 35
Token Sale Platform and Smart Contracts 36
Tokenomics 36
Reinsurance and Insurance 37
Use of Fund Statement 38
BBO Token Allocation 39
Anticipated Roadmap: Implementation Plan for Phase 1 40
Insured Investment 41
Passive Income 41
Agriculture 41
Adoption of the Bamboo Food Label 41
HMO and Health Screening 41
Ecosystem Partners Screening 42
Data Acquisition 43
Data Management 44
Data Processing 44
User Transactions 44
Data Insights 44
Health Chain 45
Model: Reinsurance and Insurance 46
Technical Advantages of Blockchain in Insurance sector 46
Conclusion 48
Bamboo Team 49

1
Legal Disclaimer
Definitions:
Whitepaper: This informational document and all of the content herein.
Company: The Archipelago Group (“TAG” or “Archipelago”) and its authorized representatives.
Token: Tokens created and distributed by The Archipelago Group (“TAG” or “Archipelago”)

By participating in the Bamboo private placement or security token offering (STO), or making use of any information in
this Whitepaper or available on the official website, one agrees to the following:

The purpose of this Whitepaper is to present information relating to the technical and business aspects of the Bamboo
project to potential Bamboo Token (BBO) purchasers in the upcoming token offerings. This information is not intended
to be exhaustive and does not constitute a contractual relationship. Its sole purpose is to provide reasonable information
to potential Bamboo Token (BBO) holders in order for them to determine whether to undertake, of their own accord,
a thorough analysis of the Bamboo’s proposition, with the intent of acquiring Bamboo Token (BBO) during the private
placement and/or STO.

Certain statements, estimates, and any financial information contained in this Whitepaper constitute forecasted
statements or information regarding proposed developments for the Bamboo Ecosystem, as well as predictions
concerning the relevant industries. The use of certain words, including the words “estimate,” “project,” “intend,” “expect,”
“believe,” and similar expressions, is intended to identify forward-looking statements within the meaning of the law. Such
predictions involve both known and unknown risks, uncertainties and other factors which may cause actual events or
results to differ materially from the estimates or the results implied or expressed in such forward-looking statements.

This English language Whitepaper is the primary official source of information about the Bamboo private placement and
STO. The information herein may, from time to time, be translated into other languages or used in the course of written
or verbal communications with existing and prospective customers. In the course of such translation or communication,
some of the information may be lost, corrupted or misrepresented/mistranslated. The accuracy of such (alternative)
communications cannot be warranted. In the event of any conflicts or inconsistencies between such translations and
communications and this official English language Whitepaper, the provisions of this English language original document
shall always prevail.

In the event that one purchases Bamboo Tokens (BBO), the purchase cannot be refunded or exchanged. The Company
does not recommend purchasing Bamboo Tokens (BBO) for speculative investment purposes and is not offering tokens
for residents of the United States of America. Tokens do not entitle holders to any rights other than as specifically
provided in this Whitepaper or similar right or entitlement in the Company or in any of its affiliated companies.

In making this Whitepaper available, neither the Company nor anyone on its behalf, recommend that one purchases,
sells or otherwise deals in Bamboo Tokens (BBO) unless they have prior experience with cryptographic tokens,
blockchain-based software and distributed ledger technology and unless they have taken independent professional
advice of the merits or the suitability of the Bamboo Tokens (BBO) for their purpose and only based on such information
as is contained in this White Paper. Access to this Whitepaper is forbidden within jurisdictions that outlaw the purchase,
trade, exchange or transfer of cryptocurrencies or securities.

No part of the available information should be considered to be business, legal, financial or tax advice regarding the
Company, the Bamboo Tokens, the STO or any of the matters to which all or any part of the available information relates.
One should consult their own legal, financial, tax or other professional advisor regarding the available information.
One should be aware that they may be required to bear the financial risk of any purchase of BBO for an indefinite period
of time.

This White Paper and the information contained herein are the sole property of The Archipelago Group (“TAG” or
“Archipelago”) and cannot be published, circulated or otherwise used in any way without our express prior written consent.

2
Why Conduct a Security Token Offering?
As opposed to initial coin offerings, security token offerings bring added transparency and security safeguards
for investors.
ff Security tokens offer increased compliance with legal requirements. This is ultimately beneficial for investors, the
executing company and regulators.
ff Security token standards are largely uniform (as long as they are SEC compliant) around the globe and result in a
larger, more diversified pool of qualified investors (every investor undergoes KYC and AML checks, including the
founding team).
ff Equity holders have their rights protected legally, and are entitled to their benefits, rather than relying on the founding
team’s promises and goodwill.
ff A public STO attracts participants from around the world, tapping new markets and creating a global network effect.
ff Security tokens support fractional ownership of equity, which allows for more flexible contributions, and facilitate both
investments and fundraising.
ff Blockchain technology, which powers security tokens, allows for tamper-proof, transparent records and immutable
smart contracts which facilitate dividend distribution and more.
ff The issuing of a security token enables investors to get so-called “fractional ownership”. Because an underlying
security is divided into a certain number of tokens, issuers benefit from increased liquidity and a much larger circle of
potential investors.
ff Security tokens are also extremely attractive for investors. Virtually every interested investor worldwide who has
Internet access and a corresponding wallet can purchase security tokens.
ff Since the blockchain as a tamper-proof, robust database documents all transactions and changes in token ownership,
regulators can easily track how tokens have changed ownership and who currently owns them. This enables efficient
audit procedures and eliminates the risk of tax evasion, manipulation and attempted fraud.
ff Security tokens overcome a common problem of utility tokens especially high price fluctuations. Because security
tokens are based on the tokenization of rights and real values, they usually lead to more stability.

Given how The Archipelago Group plans to issue tokens conferring equity ownership and profit-sharing rights on
investors, a security token offering is a natural step forward.

3
Bamboo – A Symbol of Sustainability
The bamboo plant, one of the fastest growing plants in the world, is known for its endurance. The plant withstands cold
winters and hot summers and after a storm, bamboo plants are sometimes the only “trees” left standing.

The bamboo’s complex root structure makes the plant incredibly flexible allowing it to sway along with the wind, never
fighting and never tiring.

Additionally, the root structure gives stability to the ground around the bamboo forest. In Japan, the bamboo is a symbol
of good luck and is one of the symbols in New Year Celebrations.

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Introduction
Mission Statement
Bamboo drives insurance accessibility by galvanizing contributing specialists on a massive blockchain Ecosystem with
artificial intelligence and machine learning embedded technology to deliver innovative and borderless transformative
healthcare with the aim to eradicate the health protection gap.

Vision
Insurance for Everyone.

Executive Summary
The Bamboo Ecosystem aims to deliver Insurance for Everyone through establishing a trusted and sustainable
Ecosystem for ASEAN wellness for empowering better holistic living.

The Bamboo Wellness Ecosystem focuses on:


ff Enabling alternative and affordable insurance accessibility mechanisms.
ff Improving data accessibility, transparency and reliability using blockchain-based immutable databases. This will ensure
that local insurers are able to create highly flexible and affordable insurance policies based on the high quality data.
ff Leveraging Archipelago’s established operational expertise as the vehicle for facilitating implementations of proposed
technologies so that the broader Ecosystem including local insurers, user communities, healthcare providers, specialist
workers, product and service providers plus all parties involved in the food supply chain will stand to benefit.
ff Removing legacy structures which have been roadblocks to delivery of smart health care and replacing them with
efficient, up-to-date technological solutions which utilize cutting-edge technologies including blockchain and IoT.

Bamboo is a platform that leverages a business/vendor partner model to drive wellness through data analytics. The
platform will benefit everyone including hospitals, insurers, and consumers.

The platform allows the Bamboo Model 1.0 to be activated for the insured user under Bamboo Insurers. The Ecosystem
shows constant engagement between insurer and policy holder which benefits for both parties through the interchange
of insights for the betterment of the community. Ultimately, this will narrow the health protection gap and increase
protection coverage across the region.

Insurance can play a key role in closing the protection gap by providing financial resources at times of unexpected
medical expenses and building a baseline of resilience.

The BAMBOO platform offers advantages such as eliminating falsehoods, managing the rising cost of healthcare, getting
rid of unethical food and drink labels, preventing diseases, and empowering consumers to regain the control of their
health. One of the elements BAMBOO focuses on is the early diagnosis and the effective treatment of chronic diseases
such as diabetes and hypertension. Early diagnosis gets rid of the higher cost of treatment and diagnosis that comes
with identifying disease in its late stages.

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For this element to work efficiently, a biometric testing centre will be established in all ASEAN countries offering
affordable, simple, and accessible state-of-the-art health testing. Additionally, Bamboo will offer teleconsultation
where patients can get a digital medical prescription and have medicines delivered to them. Developing a harmonised
regulatory environment geared toward these innovations bears huge potential with far-reaching implications for Asian
health systems.

Bamboo will work with Healthsapiens to have teleconsultation and prescription delivery systems in localised markets
within the Ecosystem. Healthsapiens is a US-based company with product knowledge and experience in telemedicine
and delivering online consultation with doctors and digital prescription.

DexaFit, a company that was founded in 2011, will also be a critical partner to the BBO Ecosystem. DexaFit uses
technology, science, and personalisation to offer users improved health.

The health-focused company equips people with information and resources to help them find out which workouts,
diets, and treatment programs are good for their bodies. According to Fitbug, 82% of Americans diet to lose weight
without help. Such efforts could be useless hence need for companies like DexaFit that offer personalized dieting plans
according to an individual’s body.

Now is the time for governments in many ASEAN countries to invest in capacity building for prevention and early
diagnosis and to ensure access to care is decentralised to local communities rather than centralised in expensive
hospitals. Moreover, governments in these countries should harmonise the regulatory processes to cut down
administrative costs.

Bamboo will have a positive impact on the target market by rewarding individuals that practice healthy lifestyles and
increasing the transparency of information from claims processing to monitoring lifestyles, therefore, encouraging
preventive action. Furthermore, farmers that produce food within specific healthier parameters can benefit from higher
demand through a label which consumers trust.

For insurers, claims processing can be drastically improved due to better data monitoring. In addition, better
healthcare can be offered through detecting high-risk lifestyles and triggering preventive recommendations before
onset of diseases.

Journey to Establishing the Bamboo Wellness Ecosystem


Healthcare costs are expected to continue rising faster than gross domestic product and consumer price inflation. Key
reasons include:

ff Cost escalation as a result of medical innovation and the increasing use of new technologies in medicine and treatments
ff Healthcare being highly labour-intensive with lower rates of productivity growth compared to other sectors of
the economy
ff Economic growth and rising incomes in emerging markets which will translate into additional demand for healthcare services
ff Population growth and ageing which will require a broader healthcare infrastructure and increase the financial burden
from healthcare services
ff Urbanisation and its drawbacks such as less healthy lifestyles, the (re)emergence of communicable diseases and
detrimental levels of air pollution.

In combination with rising concerns about fiscal sustainability, private health insurance is set to play a bigger role. It
offers individuals and households the option to pay for healthcare through regular premiums into prepaid plans and to
reap the benefits of risk pooling whilst reducing the spectre of crippling healthcare expenses. This becomes the starting
point of Bamboo where insurance plays a key role by tailoring based on preventive measures and lifestyle improvement
incentives backed by continuous health monitoring. This collective data from Bamboo clients would allow sharing of data
for invention of better, affordable and precise insurance products to cater to untapped sections of the market.

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There is a clear burning platform and opportunity to address the growing burden of healthcare costs and corresponding
impact on economic productivity due to ill health (the impact of non-communicable diseases like cardiovascular, cancer
and diabetes is increased prevalence of non-communicable diseases (NCDs) 68% of total deaths globally occur due
to NCDs; emerging markets account for 75% of these deaths and almost 200 million of the world’s 370 million people
diagnosed with diabetes live in Asia). With projected population growth in Asian region, it shows the opportunity
for Bamboo become a solution provider. Solutions will require robust analysis and foresight, leadership and multi-
stakeholder public-private partnerships.

The main pain point that Bamboo is addressing is the uninsured population within ASEAN and
soon globally. This is reflected in HEALTH PROTECTION GAP.

“Projected at USD1.8 trillion, Asia’s health protection gap amounts to around 10% of the average
annual household income”

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The health protection gap is defined as the sum of financial stress arising from unforeseen, direct, out-of-pocket medical
expenses and the unaffordable portion that households avoid. As consumers continue to face major challenges in how
to fund access to healthcare, what lies ahead for insurers who want to offer solutions that help close this gap? Bamboo
offers insights on problems and how best to solve them.

This infographic depicts the current status of health protection gap in emerging markets Asia

What is current state of managing healthcare costs?


Figure 1: Existing Healthcare financing mechanisms

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In light of the institutional and legal complexity of healthcare systems, it is difficult to come up with a generally accepted
definition of the healthcare protection gap. For people who are comfortable with the extent of (minimum) government-
provided health and medical services there is no protection gap.

Others may require additional services funded through social health insurance and private health insurance. Some
individuals seek healthcare services at an even higher standard (both in terms of quantity and quality) that they have to
fund out of their own pockets, drawing on personal savings and assets.

In many emerging markets, however, out-of-pocket expenses play a dominant role because government and social
insurance schemes provide only minimum coverage and private health insurance is at an embryonic stage.

To find the right solution to narrow the health protection gap, the following is Bamboo’s research
insights leading to development of 3 key ideas of solution.

No Insight Remark
1 Prevention is better than cure It is important to create awareness and motivate consumers to achieve
better health outcomes to minimise their medical needs. This involves food
traceability and healthy food availability.
2 Empower consumer with Health improvement begins with more realistic health assessment, so that
knowledge of their own health consumers do not underestimate their protection and preventive behaviour.
3 Incentivise healthy behaviours Consumers need to see progress and personal satisfaction to sustain
behavioural change.
4 Innovative and intelligent Basic to advance products that address the need for low- to medium-income
insurance products consumer segments
5 Leverage data and technology Integrate wearable technology, blockchain with Artificial Intelligence
and Machine Learning capabilities with disease management or health
improvement programmes.

These insights lead to the 3 key points that provide a foundation for Bamboo’s Vision i.e. Insurance for Everyone
Problem: Health perception leads to households underestimating their insurance protection needs, exposing them to
financial stress arising from out-of-pocket health expenditure.

Solution: Effective health awareness and factual analysis of your body via the Ecosystem leading to changes in
actual behaviours.

Problem: Behavioural changes on health and wellness.


Solution: Bamboo Insurers who play an active role in their customers’ health and wellness have an opportunity to not
only increase engagement but also improve the “health and wellness“ of their clients via technology.

Problem: Current non-communicable diseases and conditions that make up a major proportion of the health
protection gap.

Solution: Creation of insurance products that focus on lifestyle-related conditions can help address Asian households
needs based on IoT devices , technology and analytics engines.

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Bamboo Model 1.0 : A holistic model to narrow the health
protection gap via Bamboo Ecosystem
Based on the insights and key points, Bamboo extends to create the Bamboo human model that informs about impact
and remedies Bamboo’s solutions would provide for the community.

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This model idea brings the consumer buying a policy from a Bamboo Insurer then joining the
Bamboo Ecosystem to benefit from the partners’ offerings thus indirectly creating a better
wellness community

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Why is Bamboo the Best Solution?
ff Bamboo drives a network of partners and contributing specialists to share resources & lead to delivery of holistic &
affordable insurance products, availability of wellness awareness and good healthy food

Working with multi-layer stakeholders within the Ecosystem using a tokenization platform allows contributing specialists
to provide their services and products at a lower cost and enables better market distribution.

Different components of Ecosystem support the vision of improving health by preventive measures and promoting well
targeted insurance products.

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Bamboo builds trust using blockchain as technology medium.

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Bamboo provides appeal and quality of the insurance product
based on information collected from the Ecosystem.

This appeal and quality means Bamboo Ecosystem embraces technology.

Irrespective of a country’s GDP per capita, digital and mobile technologies can go a long way in addressing protection
gaps. First, the affordability of insurance improves as its ‘production cost’ decreases significantly.

Digitisation enables massive cost savings in all relevant areas: underwriting approval, claims and claims settlement,
acquisition and administration. As a result, individuals and households but also corporations are likely to revisit their
approach to self-retention and may transfer more risk to professional carriers.

At the same time, social media and mobile tools of communication enable quantum leaps in public awareness
of insurance and its cost–benefit characteristics, as well as main product features. In conjunction with improved
affordability, increased levels of awareness are expected to be a powerful catalyst for higher insurance penetration,
particularly in developing markets.

Last but not least, digitisation comes with enormous advances in customer experience. Hassle-free and more regular
communication, combined with a more favourably perceived cost-benefit ratio of more tailored and individualised
insurance products could significantly enhance the appeal of insurance, the lack of which is also an important reason for
protection gaps in advanced economies.

Generally speaking, digital and mobile technologies can leapfrog access to insurance in countries with no existing
traditional distribution channels.

Bamboo will emerge as winners in this new marketplace due to the ability to articulate how technology can add value, align
incentives, strategically share and analyse data, and redeploy, extend and expand their network to embrace digital enablers.

Based on the previous insights and key points, that leads to the modelling of a holistic plan to narrow the health
protection gap.

Bamboo has created the solution, which is the Bamboo Wellness Ecosystem.

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About Bamboo Wellness Ecosystem
Through the Bamboo Wellness Ecosystem, the ambition is to achieve a high ASEAN wellbeing index, to put technology
at the heart of healthcare, to inspire users to adopt the wellness values through enabling them to monitor and adapt their
lifestyles based on data points.

Bamboo serves the purpose of empowering people to feel better and to live longer. Users that buy insurance products
from Bamboo Insurers will be automatically onboarded onto the Bamboo Ecosystem to gain benefits from its network
and technology.

Bamboo is the gateway to taking back control of one’s health by simply leveraging the systems build in the Ecosystem
to monitor health progress. In return, users will benefit from treating their body with optimum considerations thereby not
only feeling better but also getting rewards.

Bamboo will make the health and medical insurance sectors re-think how to best educate and guide the general public.
By working together as an industry to promote greater awareness of the benefits of insurance protection for the general
public. Providing Healthy Fresh Farmed Food is the Ecosystem’s main focus. The agenda is to ensure products from
farmers achieve the highest nutritional value and provide the necessary daily requirement of nutrients.

Hence, there are two ways planned within the Ecosystem which include providing agricultural insurance and enabling
Chain of Custody (food security protocol). The Ecosystem will use cutting edge Artificial Intelligence (AI) engines and
Machine Learning (ML) for processing the data.

The organised data and insights will help insurers and re-insurers to understand the demographics and changes in
the overall health of the population, assisting in prevention of frauds and modifying insurance policies accordingly.
Furthermore, users will use this information to maintain healthy lifestyles and to keep track of various health parameters.

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The BBO Model
The goal of the old medical model is the absence of “dis-ease” and treating signs and symptoms often but not the cause.
In addition, this model is based on “trusting the expert” and not individual. As a result, it is disempowering, ineffective,
and expensive.

The model uses drugs, surgery, and radiation as its primary tools and strategies while leveraging instruments such as
blood pressure and cholesterol readings to tell people how they are doing. Unfortunately, these instruments are often
disputed and mistakenly read (as is the case in thyroid and cholesterol).

The charts below indicate the increasing global health expenditure per capita from 2000 to 2014

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Budgets are combined and ranked one of the lowest in terms of health according to World Health Organization’s
statistics. This model is good for emergency medicine, but not for chronic illness.

On the other hand, the Bamboo wellness model uses compassion, courage, and curiosity instead of fear.
Rather than asking “what’s wrong with me?” this wellness model teaches people how to address problems at the core of
their ill health.

The Bamboo wellness model is empowering because it is based on the knowledge that the body has the innate ability
to repair itself through proper nutrition and lifestyle changes. The body naturally wants to provide homeostasis or
balance and will respond to whatever nutrition or abuse it is subjected to. The signs and symptoms of “dis-ease” stem
from the body’s attempt to communicate root problems about physical, mental and spiritual states of being which may
be the cause of ailments. It is therefore important to take a complete view in order to find effective solutions that are
encompass all areas which contribute to health and balance.

Furthermore, the model promotes a holistic approach which is what the Bamboo wellness model aims to make possible.

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What is the Impact of Bamboo’s Ecosystem?
Consumer
With Bamboo, individuals can take back control of their health by using the built-in systems in the Ecosystem to monitor
their health’s progress. As a result, they will be rewarded for treating their bodies with care and consideration to improve
health along with helpful discounts on insurance premiums for affordable access.

Bamboo will work with hundreds of partners to enable the core platform and drive a central repository of data
which will leverage analytics to communicate meaningful information to each stakeholder driving the transformation of
their wellness.

What Bamboo analyses in Wellness Tech?


ff Holistic healthy living characterised by physical, mental, social, and spiritual wellbeing
ff Nutrition apps and sports nutrition products
ff “Better-for-you” food and beverage brands
ff Mental wellness and meditation
ff Natural, organic, and “clean” beauty and personal care
ff Athleisure and fitness-focused connected apparel brands
ff Travel and hospitality-based wellness
ff Corporate wellness
ff Fitness and wellness lifestyle brands
ff Organic feminine care and women’s health
ff Sleep-focused products and services
ff Sexual wellness products

What do consumers expect from Wellness platforms?

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According to Vimla B. Gupta, the CMO at Equinox, “Customers are navigating fluidly from fitness into beauty and beauty
into wellness in general. This creates constant and seamless integration. I do not know that the consumer is separating
them. They just want to be their best self.”

ff Consumers seek comfortable and breathable apparel that can transition from the gym to the rest of their day
(work leisure).
ff Consumers expect convenient fitness options that can fit into unpredictable and hectic schedules.
ff Consumers seek healthier pre and post-workout fuel but traditional sports nutrition products are not marketed towards the
average fitness consumers. There is a strong need for ‘clean ingredients’ which is an opportunity for a Nutrition Partner.
ff Consumers increasingly seek better-for-you personal care products as part of healthier lifestyle choices.
ff Consumers are increasingly seeking healthier work environments.
ff Mental health disorders are becoming more widely acknowledged and less stigmatised. Consumers, not to mention
healthcare providers, are looking to manage depression, anxiety, and overall wellbeing.
ff Thanks to increased legalization, consumers have greater access to products that offer wellness benefits such as
relaxation, anti-inflammation, and more.
ff Consumers are increasingly experiencing sleep issues.
ff Consumers are seeking healthier travel experiences. Wellness has become so ingrained in consumers’ lifestyles that
they are seeking wellness throughout the travel experience.
ff Beyond better-for-you products and services, consumers are seeking healthier living environments that promote
health and wellness.

Wellness will impact every industry, smart city, mobility, and energy among others and will continue to shape our
communities and environments. The future of wellness is shifting towards healthy lifestyles on a macro level.

This Ecosystem will invite select partners who are likeminded to leverage the core system built and their motivation will
be to extend their wellness services to Bamboo users on either a freemium or complimentary model to organically grow
their consumer base.

HMO is a concept of a nonhospital-initiated integrated multi-institutional system. HMO is built upon the virtue of
preventive and after hospital care, which stresses on periodic check-up, screening, and health education. The concept
of HMO deals with appropriate measures taken for the users to recuperate quickly from any medical conditions and help
planning and preparedness as a preventive measure.

Bamboo will make the health and medical insurance sectors re-think how to best educate and guide the general public.
By working together as an industry to promote greater awareness of the benefits of insurance protection for the general
public, it will be essential to develop new products to be sold via new and existing distribution channels and to provide
efficiency in client and product services in order to better manage the Health Protection Gap across Asia-Pacific.

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Insurer
An insurance policy is a document that stipulates conditions written in the “if-this-then-that” structure and contains the
signatures of both parties entering the agreement. Usually, these conditions are strict since insurance companies have to
safeguard their interests and customers might end up feeling dissatisfied as a result. Additionally, other customers might
not understand these conditions, thereby, increasing their dissatisfaction in the policy.

As a result, the strict conditions could force customers to make false claims in order to receive a payout, a situation
which could lead both parties to court.

Fortunately, these issues can be solved through the internet of things (IoT) and the blockchain. These technologies
enable the insurance policy to be written as code and executed in a decentralised way, therefore, eliminating human
intermediaries.

With IoT, you can track the state of a device as frequently as you would like and store the data you collect with artificial
intelligence (AI). You can also use AI to monitor the changes that take place in the data you have stored.

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Moreover, you can initiate a smart contract to avoid any misconduct from the parties engaged in the insurance policy.
A smart contract is based on the “if and else” conditions to ensure that customers get their payouts according to the
stipulated guidelines.

The Ethereum blockchain allows for smart contracts to be executed. In the case of insurance agreements, a smart
contract calculates the price depending on the given parameters, registers the insuree, accepts the claim, and if all
conditions are satisfied, payment is initiated.

The Bamboo Ecosystem is being built to benefit the industry by lowering risk, increasing customer volume, leveraging
big data and insuring the right way. Imagine a ‘vehicle panel workshop’ for the entire Wellness Industry and then being
able to leverage segmented audiences to dynamically service across the 700 Million customers in ASEAN countries!

Wellness Businesses
The wellness industry is worth USD3.7 trillion according to the Global Wellness Institute. In addition, current trends show that
64% of Americans want to lower their healthcare costs, but don’t know how while consumer values have shifted towards
holistic wellness. Brands are also capitalizing on wellness marketing to entice consumers towards inspirational lifestyles.

Innovation is the catalyst of Product Innovations, Tech Enablers, and New Distribution Methods. Wellness is characterised
by yoga at lunch to the injection of superfoods into our food and drinks. Furthermore, the phrase ‘mind-body,’ is used
repeatedly while healthy foods such as açaí antioxidants, kombucha, juice bars, oat milk, almond milk, and all the kinds
of milk from substances that can’t technically be milked have become the norm.

These trends have gone so far that companies are selling vitamins for hair, nails, and skin while some consumers are
spending a lot of money on commercialised wellness products that leave them less wealthy and unhealthy.

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However, users of Bamboo can help eliminate these trends by truly enabling change in people’s lives. With the help of
transparency, sophisticated technology, and complex algorithms, wellness can be delivered to the people, one person at
a time. The Ecosystem invites vendors to collate key parameters on the Bamboo platform as follows:

Agricultural Crop/Non-Crop Industry


Bamboo will provide a guide and food producers who follow it can use the Bamboo label so it’s recognised as a healthier
option. Bamboo will drive the adoption of the label and the produce will be the preferred option at supermarkets!

Providing Healthy Fresh Farmed Food is the Ecosystem’s main focus. Bamboo wants to ensure products from farmers
achieve the highest nutritional value and provide the necessary daily requirement of nutrients.

Hence, there are two solutions integral to the Ecosystem which include providing agricultural insurance and enabling
Chain of Custody (food security protocol).

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Agriculture Insurance

In order to ensure food security and traceability, Archipelago has identified the current issues of food adulteration and
accreditation. These can be easily solved by introducing an agriculture scheme which has a component of biosecurity
and rigid guidelines for the farmers to follow.

This would improve the quality and quantity of fresh food released to the food supply chain. Bamboo aims to solve
issues from the source and to track and trace food products from the farm to the consumers’ table.

The Archipelago Agriculture Scheme


The Archipelago Agriculture Scheme will incorporate biosecurity plans as general terms and conditions for the
insurance. Farmers will follow certain guidelines in farm management such as reducing pesticides and implementing
proper feed management, animal handling, and animal husbandry. Consequently, the guidelines will enforce better yield
and higher food quality.

Live-Tracking is important because:


ff It simplifies claims investigation and processing.
ff It provides client advisory and servicing to improve management systems.
ff It enables troubleshooting if necessary.

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Biosecurity
Farm biosecurity is a set of measures designed to protect a property from the entry and spread of pests and diseases.
Farm biosecurity is the responsibility of produce owners and that of every person visiting or working on the farms.

By insuring farmers and enrolling them into the Ecosystem, they will benefit from the rewarding system through the
sharing of data and achieving certain crop yield or quality. Bamboo will also incorporate a marketplace for fertilisers, raw
materials, and farm inputs that uses the BBO token to increase farmers’ buying power and the sharing of their resources.

Why the Need for Agriculture Insurance?


Archipelago believes in changing animal and plant health and production through insurance to create good and
trustworthy farmers that follow good animal farm practices and biosecurity.

The Bamboo Ecosystem can do more for the global human health and environment by improving the health of animals
(morbidity and mortality.) This can be done by rigorously innovating ways in the form of insurance and services to
improve the quality of animal and plant productions. Agro-food has a direct impact on the health of people and our
planet by providing nutrition and impacting environmental sustainability. A balanced diet comprising of meat, milk, eggs,
vegetables, and fruits improves nutrition, supports physical and cognitive development, and maintains a healthy weight

Enforcing proper husbandry through agriculture insurance leads to:


ff Healthier animals and plants.
ff Reduced food waste by reducing livestock and plants morbidity and mortality.
ff Higher quality of lives.
ff Improved human health through increased access and affordability of protein from animals and plants.
ff Improved farmer economics thanks to increased profitability resulting from raising healthy animals.

Wellness and Agriculture Together


In June 2019 during the commemoration of World Food Safety Day, the UN stated:
“Unsafe food kills an estimated 420,000 people every year. Foodborne diseases impede socioeconomic development
by straining health care systems and harming national economies, tourism and trade. With an estimated 600 million
cases of foodborne diseases annually - almost 1 in 10 people in the world fall ill after eating contaminated - food safety
is an increasing threat to human health. Children under 5 years of age carry 40% of the foodborne disease burden with
125 000 deaths every year.”

Archipelago is combining wellness and agriculture in its solution in order to create transparent and legitimate pathways
for farmed food to end users. This is because food adulteration through methods such as dilution, counterfeiting, and
substitution negatively affects the quality and safety of food. As a result, consumer confidence and food businesses are
negatively impacted as well.

Through our agriculture scheme, we want to work on clarifying the definitions of food integrity, food authenticity, and
quality by implementing biosecurity requirements as part of the insurance offering. By providing this data of farmers
enrolled in the scheme, large food industries can be supportive by ensuring their suppliers are regularly audited.

The data from clients will then be turned into statistical data and analysed in labs to compare with the currently available
products in the market. This will create exposure to food security and influence local authorities, food suppliers, and end
users to be more alert.

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Once Bamboo initiates transparency and open source data regarding farm produce and practices, national food control
systems will be strengthened and awareness of food fraud will be raised. The current issue of poor husbandry means
that users have no information on how food is produced, processed, and prepared for them. Farmers with Bamboo
labels will make their processes transparent and all parties will benefit from the data.

Farm to Fork – Retail users able to track and trace where their food derived from.

Archipelago Food Security Risk Control (Chain of Custody)


Opportunities + Motivation - Control Measure = Food Risk Vulnerability
Opportunities
The nature of food products’ composition, qualities, production process, and supply chain, as well as its geographic
origins, determines the opportunity for fraud. The longer the food processing chain, the easier it is for manipulation
to occur.

Other opportunities that contribute to food risk include the availability of technology to manipulate a food product and
the financial gains that comes from food adulteration.

Motivation
The second cause of food risk vulnerability is motivation. Farmers and distributors are motivated to tamper with food
products due to the factors below:
ff Minimisation of cost is also a cause for fraud
ff Level of competition and trustworthiness of certain producers relying on customer loyalty

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Control Measures
To address the aforementioned challenges, Bamboo proposes several control measures to prevent food fraud.
More transparency and interoperability is needed to identify the movement of food from farm to table. Some control
measures include:
ff Food safety management and biosecurity on the farm
ff Certification and processing lines management
ff Transparency in lab testing and declaration of ingredients
ff Whistleblowing guidelines
ff Social Control and Fraud Exposure

Food risk is the deliberate deception to use food for economic gain through methods such as substitution, addition,
dilution, tampering or misrepresentation of food, food ingredients or food packaging. Food risk leads consumers lose
confidence in food security.

Food risk also includes false or misleading statements made about a product. For instance, weight loss products such as
green coffee, cellulite pills, and diet pills mislead users into thinking that they can lose weight without working hard.

Another food risk example that consumers are exposed to is soft drinks. According to Dr. Hasting Lustig a Professor of
Pediatrics in the division of Endocrinology at the University of California, there is a relationship between obesity and soft
drinks. The high sugar content in soft drinks, which is in the form of a carbohydrate called fructose, has several negative
outcomes including glycation. Glycation is a process where sugars attach themselves to proteins, fats, and amino acids.
This process is associated with kidney disease, diabetes, cognitive decline, blood pressure issues, and gout.

It is the addition of sugar that makes consumers “addicted” to soft drinks. As a result, manufacturing companies that
make soft drinks continue to stay in business.

Therefore, in order to enjoy improved health, it is crucial to break tough habits like ingesting drinks with a lot of sugar. Dr.
Lustig also recommends eating carbohydrates that have fiber such as fruits instead of drinking sodas or fruit juices and
exercising to reduce obesity.

The Archipelago Food Security Risk Control

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Bamboo will create a food risk vulnerability platform that users can use to help identify their vulnerabilities to food
fraud threats.

By insuring farmers, changing the normal practice accordingly, and analysing food products produced in farms and those
available in the market, we are able to provide full analytical data of the availability of good food products.

This is an industry-led solution that supports the ultimate Wellness scheme under Archipelago Group requirements.

Archipelago developed the assessment with independent labs and expertise in the field together with real-time data
acquired from insured farmers, and in consultation with food industry leaders around the world to help put users in a
stronger position to fight fraud.

Availability of such open source data is scarce and segregated in different sources on the internet. Bamboo will, thus,
create a single platform to combine all the data and research for the consumers.

Food Risk Vulnerability Data and Developing a Food Risk


Mitigation Protocol
By providing open source data with detailed analysis, society will be aware of food manipulation. Creating a conscious
consumer would ensure that big food conglomerates will stop food fraud and endorse governments to implement
stringent rules and regulations on food risk protocol.

Availability of such open source data is scarce and fragmented depending on the different sources. Bamboo will,
therefore, create a single platform to combine all the data and articles for the consumers.

In addition, Bamboo facilitates reassessments and the tracking of all new and old products through the enforcement of
insurance and live-tracking processing lines.

The Archipelago Food Fraud and Integrity team, which has expertise in risk assessment, agriculture, and health, will help
customers to have full access to the open source data containing farmed food testing, live tracking of food products and
updates on ingredients used.

The design and implementation of a tailored food risk management plan and option to change customers’ lifestyle will
then follow.

A food risk management plan will address areas such as governance processes, company ethics, workplace culture,
sourcing and supplier management, and controls over processing and distributing food to consumers. This will change
the buying power of customers and contribute to their health and wellness through conscious consumption.

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Challenges
Bamboo solves the fraud and risk issues associated with the insurance industry as well as the adulteration of food supply
chains by leveraging blockchain technology.

In a world where high pesticide levels are found in vegetables, parmesan cheese is substituted with wood pulp and
seafood is replaced with products from untraceable sources, the BAMBOO Ecosystem will provide the ultimate solution.

It is alarming to think of the high health risk that consumers are exposed to through the products they consume. By
applying blockchain technology to track food from its origin, this risk will be eliminated.

For instance, regulators in Singapore discovered pesticides in packaged lettuce when some consumers had already
bought the product. With the BAMBOO Ecosystem, this issue would have been exposed much earlier in the supply chain
hence saving money and lives.

On the other hand, when insurance claims are moved onto an immutable ledger, the common sources of fraud in the
insurance industry are mitigated.

Insurance leveraging Blockchain


BAMBOO is important because consumers that adopt healthy lifestyles can enjoy premium reductions by 10-30%. For
example, if USD 2, 000 is spent every year on health policy and out of the 600 million ASEAN population 5% are healthy;
30 million policyholders could save 6-20 billion. Additionally, insurance businesses on the blockchain benefit from
savings of management expenses as shown:

Image 1

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Image 2

The information in image 1 explains the indicative percentage of reduction in premium if blockchain technology is used
because management costs decrease. This is a domino effect. In terms of smart contracts and processing claims,
reduction in cost will ensure better premium rates provided to the clients and faster payouts.

Image 3

Through the blockchain, medical records can be cryptographically secured and shared between health providers,
increasing interoperability in the health insurance Ecosystem.

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The Solutions
BAMBOO will:
ff Develop HMO/MCO and MOU with Community Dietician, MOH, and health entities
ff Develop a smart contract and concept app for autonomous health and food monitoring
ff Develop a backend for COC from off-chain data and MOU
ff Have a wellness Ecosystem which will be updated through community awareness
ff Have public owned food inspectors
ff Harness the wisdom of the market

With the availability of free data and users able to deduce their own conclusions and make the right decisions, we are
able to use that to attract users to support our movement and demand for better food security.

BAMBOO also enables:


ff The creation of an automated pathway that uses smart contracts for insurance pooling and claims triggering
ff Automated payouts
ff Bounty for food fraud detection and whistleblowing in the form of tokens
ff Partnerships and alliances
ff Partnerships with medical providers and health community providers
ff The development of health screening and monitoring through smart devices and using the data as a source of
intelligence in valuing and creating policies

Ambassadors will be offered a bounty to seek and detect frauds and misleading information about food products. These
programmes will be frequently updated to cater to different segments from fish, vegetables, beef, chicken, and fruits.

The Bamboo App


The Bamboo app will use existing technology like that found in products such as Tellspec’s portable nutritional scanner,
Kardia mobile which records EKG and GoLiveClip for personal safety.

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The Bamboo App will feature:
1. Tokens or points which will be awarded to users for achieving certain targets.
2. Token acquisition incentives through gamification.
3. An encyclopedia on the latest information on food and health breakthroughs. The app will also include an open
source database containing variable data collected and shared on the wellness Ecosystem and the Hall of Fame of
users with the top achievers for certain milestones. Moreover, the encyclopedia will contain medical terminology.
4. Activity planner and gym locator/ clinic/dietician locator and promotions
5. Blog streaming entertainment where tokens can be used to buy music or movies from Spotify and Netflix.
6. A ChatBot or ClientBot to answer questions and post notifications and updates from the wellness Ecosystem and the
progress of BAMBOO.
7. Whistleblowing capabilities for food adulteration and medical malpractice
8. Real-time reports and will be GPS enabled
9. Link to local authorities
10. 1Multiplatform chat community

The Bamboo platform will be entrenched into the consumer’s lifestyle and is incentivized by tokens, lower premiums, big
data, monetization, among other factors.

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About Archipelago (“TAG” or “Archipelago”)
Origin of the Group
Acurra International Limited (a.k.a. ARL International Limited) (“Acurra”) started operating as an insurance brokerage
company in 2005.

Over the past 13 years, aggregate premiums processed and brokerage/commissions earned exceed USD$200.0 million
and USD$60.0 million respectively.

By leveraging on Acurra’s vast industrial experience and expertise as well as the readily available access to existing
infrastructure, it is a natural progression to venture vertically upward into the insurance and reinsurance business in
order to capitalise on the largely untapped business potentials.

Thus, the Board expanded its operations into the insurance business by obtaining three insurance licenses, covering
General, Life, and Protected Cell Captive insurance in 2012 and 2013.

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Competitive Advantages
ff An Integrated Value Chain providing a one-stop solution center for brokering, insurance and reinsurance services.
ff Four insurance licenses that have been driving the recent growth: captive, broking, life, and general.
ff Proven Business Model that can be replicated for other products i.e. Takaful and Retakaful and/or in new markets in
the region
ff Innovative Risk Transfer solutions through Protected Cell Captive insurance
ff Benefit from attractive S.E.A. insurance market fundamentals
ff A management team with over 100 years of combined insurance experience. Our company is founded on sound and
strong human capital with insurance and reinsurance expertise attained during the long term business dealings.
ff In half a decade, this stellar insurance business management team grew revenue from zero to USD34 million revenue
and USD39.0 million in total assets at the end of 2017.
ff 14 years’ experience in Broking, Insurance and Reinsurance Operations.
ff 30% Yearly Organic Revenue Growth over the last 5 years. The company achieved its peak revenue of USD 64.2
million in 2016!
ff 175x Yearly Organic Growth in Customer Base over the last 5 years (from 2013 to 2017)
ff USD20 billion of Total Sums Insured managed over the last 5 years (from 2013 to 2017)
ff Archipelago is a well-funded business with strong operations that have generated total revenue of USD 205.7 million
in the past 5 years
ff Licensed and Regulated Insurance Businesses by Labuan FSA. Our Labuan License allows the company to issue
Insurance Policies for Offshore and Foreign markets.
ff At the end of 2017, Archipelago sat on a positive cash position of more than USD5 million owing to its strong operating
and investing activities. Such a position allows Archipelago to continue growing its businesses at a comfortable pace
while conscious of operational and market risks.
ff With little to no bureaucracy, the group’s decision-making processes are fast making the organization highly responsive
ff The company is able to provide coverage for types of insurance unattainable in the general market.
ff The company will also offer first-class services. As insurance professionals, the aim is to take time to understand
our clients’ business in order to deliver a tailored insurance solution at an affordable price. In addition, the business
endeavours to service claims diligently and ensure that all covers are thoroughly understood by consumers.

The fundamentals of the current success include customised, innovative and unique insurance solutions, a fresh
approach towards risk underwriting, a strong network of ASEAN insurance companies and intermediaries, and a strong
regional team and support.

The company provides unique solutions from the Global Network of Insurance and Reinsurance Partners which offers
global capabilities to address the regional customer base. Furthermore, the business is equipped with a strong network
of sales channels located all over Asia.

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Token Sale Platform and Smart Contracts

Description Date

Token Sale Platform and Smart Contracts 2019 June 30

Tokenomics
Bamboo’s Ecosystem uses the token for:

A. Discounts for premium payments

B. Usage in retail shops within the Ecosystem

C. Trading on Bamboo (BBO) listed exchanges

D. Discounts in fitness centers within the Ecosystem

E. Ecosystem Partners can bulk purchase tokens and distribute them to their customer base

Description Tokens

Type ERC20 Standard

Maximum Supply 1,000,000,000 BBO

Sales Target 500,000,000 BBO

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Phase Expected Fund ($) Tokens to be circulated Estimated Avg Rate($)

Phase 1 10,000,000 25% 250,000,000 0.04

Phase 2 15,000,000 15% 150,000,000 0.10

Phase 3 20,000,000 10% 100,000,000 0.20

One billion tokens will be available in the Ecosystem and 50% of this will be available for public subscription in 3 phases.
Phase 1 will release 250 million tokens, phase 2 will release 150 million tokens, and phase 3 will release 100 million
tokens to the market.

From these total tokens, 10% will be used for the reward program and marketing and 40% will be allocated to the team
and founders. The 10% allocated for the reward program and marketing will be divided as follows: 80% towards rewards
and 20% towards marketing. During phase 1, 10million USD will be collected in 3 stages: 2 million in a private sale, 3
million in a pre-sale, and 5 million at the main public sale stage.

Reinsurance and Insurance


There will be BBO tokens rewarded to every new policy as long as the rewards program remains active. These tokens
will be issued to both the insurance company and the policyholder. Payment to the agent will also be in the form of
tokens, driving token velocity. The reward amounts will be announced, revised, and periodically updated. What’s more,
tokens can be used within the Ecosystem or traded on exchanges into fiat if and when needed.

At the event of a transaction, the equivalent value of BBO tokens will be transferred to the beneficiary’s wallet. For
example, when a customer enrolls into a new insurance agreement, the insurance agent is entitled to a certain amount
of USD equivalent to the BBO token in their wallet. The customer gets another set of tokens and they can use these
tokens exchanged in the Bamboo Ecosystem in an approved shop or any other Bamboo partner like a gym or HMO.

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The following are the major uses or expense categories:
ff Consulting – these costs include community building, community services, networking, negotiations, and
partnerships. All of these different activities are driven by and aligned with the creation of the Ecosystem. They also
include professional service fees such as legal and fundraising fees and permitting fees related to the joint venture
and the signing of the partners.

ff Marketing – these fees include the interest on brand management, building strategic marketing, promotional
activities, and any other marketing needs prior to the point the project becomes profitable. Sponsorship and event
planning as a platform to showcase BBO is crucial from the first phase in order to increase the market distribution and
rate of success. The marketing strategy will be thoroughly discussed and approved based on success analysis and
market acceptance regionally.

ff Tech Development – these costs include project design, acquisition, and building an incubator for technology
customisation. Typical costs will include feasibility study fees, API integration fees, and hardware procurement. Building
AI/Predication analytics requires a vast amount of data processing hardware and procurement of accurate data from
established centres and professional researchers that incur a certain amount of funds. Acquisition, as mentioned in
the whitepaper, is also included in this category, to acquire existing technology and modify it to suit the Ecosystem’s
needs.

ff Working Capital – these costs include operational funds used in starting the project. Typical expenses in this
category include office rent, equipment maintenance, initial inventories, salaries, and general fees.

ff R &D Product and Market Development – these will include the costs of customising technology products for
the market, funding the exploration venture with Dexafit and Healthsapiens, bundling mobile apps and systems into
a unique product for potential clients and the implementation of health and agriculture apps with Bamboo partners’
existing product.

Use of Fund Statement


USES Phase 1

I. Consulting 10%

II. Marketing 10%

III. Technology Development 25%

IV. Working Capital 25%

V. R&D Product and Market Development 30%

TOTAL 100%

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BBO Token Allocation
USES ALL PHASE

I. Public (STO Participants) 50%

II. Team 40%

ff Shareholders

ff Working team

III. Token 10%

ff Ecosystem partner marketing

ff Bonus and affiliates

ff Bounty

TOTAL 100%

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Anticipated Roadmap: Implementation Plan for Phase 1
1. Technology Development
ff Functional study for mobile apps

1. Personal health monitoring app (physical fitness and medical records)

2. Food Adulteration Notification Module

ff Functional study for backend AI/ML technology

ff Use the blockchain to store all relevant inputs

ff Build AI modules for fraud detection, image processing, prescriptions, and reports reading

ff Build a chat module and a settlements module.

ff Build a farm to fork food tracing module

2. Research and Development of Product


ff Market study and research for the technology to develop apps and system for each participating region.

ff Localised Dexafit US and Healthsapiens US to suit ASEAN target markets. This will include integration with Bamboo
partners and apps.

ff Focus on designing and bundling health and agriculture applications into different products for partners within the
Ecosystem.

3. Miscellaneous
ff Establish Bamboo headquarters and regional offices inclusive of equipment and employees.

ff Build a strong business development team within the ASEAN region.

ff Brand management inclusive of promotions, advertisements, and showcasing the Bamboo Lifestyle.

ff Create networks, strategic partnerships, and participating partners through MOU and JV.

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Insured Investment
A first of its kind, Archipelago is extending investment insurance to all BBO investors. As a result, all BBO STO holders
are guaranteed that the use of funds will be exactly as declared in this whitepaper.

Unlike other blockchain projects like TaTaTu, Dragon, and HDAC where investors lost money and the funds were
squandered according to Cryptoslate, BBO investors will be protected from fraud and embezzlement. That means that
BBO is insured against investment being utilised for anything other than what is promised in this whitepaper’s use of
funds declaration.

Furthermore, if there is loss arising from any claims of wrongful acts such as breach of duty, breach of trust, errors, and
omissions resulting in the misuse of funds by the issuing company, trust or trustees, interests are protected and will be
indemnified as the BBO Investor. This allows investment with the assurance that the Ecosystem and its declared phases
will be executed as planned.

Passive Income
BBO investors have the unique opportunity to benefit from the high value of the token sale in every phase and long-term
token holding. Investors will profit as follows:

• They will receive 15% of the Ecosystem’s annual profit which will be declared as dividends. As a token holder, you will
receive this passive income annually.

• The Bamboo Ecosystem will pay a Bullet Bonus of 5% from BBO’s accumulated profit over the first 5 years. This passive
income will be paid to all token holders as a one-time incentive for loyalty.

The BBO STO stands out because ICOs and equity tokens do not offer passive income. What’s more, as users receive
these forms of passive income, they will still have ownership of their tokens.

Agriculture
Farmers adopting BBO parameters will be rewarded with BBO tokens. These tokens will be in their wallet and can be
used anywhere in the Ecosystem where the tokens are accepted.

Adoption of the Bamboo Food Label


Tracking food material is a very important factor in the food industry which is why the blockchain-based Bamboo
food label is designed for this purpose. Users can participate in the food tracking process by providing the food label
movement with information about the food material.

To do this, users will simply scan the label with the B-app and in return, users will receive in their wallets a certain amount
of USD equivalent to BBO tokens which they can use in retail outlets.

For example, a fresh food producer will buy our “Bamboo food label” and stick it on their package and anyone who
provides information throughout the supply chain is rewarded with tokens. Participants of the tracking system could be
suppliers, store personnel, and transporters.

HMO and Health Screening


Ecosystem users will receive incentives in multiple formats. Health Screenings will not only be offered at a preferred rate
but tokens will also be awarded through a reward system.

Tokens can also be used to purchase these health screenings. The B-app wallet is the one-stop-wallet for all Bambo
Ecosystem usage. The wallet stipulates the token balance and its usage in preferred rates for Ecosystem users.

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Ecosystem Partners Screening
Likeminded businesses will be invited to join the Bamboo Ecosystem and any product sales or token sales will be made
through the BBO Token. In addition, Ecosystem partners will award tokens as rewards for fiat purchases.

Likewise, purchases using the BBO token will benefit from a preferred price. This will drive the BBO token’s velocity and
in turn the token’s value.

Technology
The Bamboo Ecosystem aims to deliver a holistic product suite encompassing important aspects which account for the
health of people.

Typically, stakeholders of the Bamboo Ecosystem are individuals, food chains, fitness systems, healthcare systems,
insurers, and re-insurers. Keeping these stakeholders in mind, the Ecosystem shown below has been designed:

The Bamboo Ecosystem will bring together the stakeholders by creating an application suite. The applications will collect
data from all stakeholders and report useful insights.

Considering the large user-base and diverse data, data handling is an extremely complex task. The data will be gathered
from hospitals, pharmaceutical stores, laboratories, and individuals through appropriate interfaces. The application suite
will then give useful data insights generated by complex Artificial Intelligence and Machine Learning algorithms.

Since the data collected is sensitive, blockchain technology will be used to protect it. The encryption layer, comprised
of asymmetric cryptography, will make data breach impossible. This will enable retaining the interest of the public by
valuing their privacy and at the same time, keeping transparency in data exchange.

The sensitivity of the data calls for a decentralised way of storage, which will store data in multiple instances while
maintaining data integrity. Moreover, since the data is enormous and is collected at a very high pace with diversified
formats, big data will play a vital role in its management. The Ecosystem designed would, therefore, be based on a highly
scalable architecture to accommodate future requirements.

With the above considerations, the following sections discuss the technical aspects which have been considered during
the design of the Bamboo Ecosystem.
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Data Acquisition

An individual’s health depends on various aspects like food intake, exercise, and social life. The product suite targets
a 360° user interaction as shown in the figure below, wherein, the data of users will be gathered through mobile apps,
wearable devices, import interfaces from hospitals, pharmaceutical outlets, laboratories, and social media.

These data sources will send the data in several formats and at varying rates. To properly acquire data from these
sources, a versatile data acquisition module will be implemented using cutting edge technologies so that it can catch up
with the data being emitted. This module will have interfaces to receive and send data to the external world including
other blockchains like the Agrochain.

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Data Management
The data acquisition module will receive huge volumes of data. To manage this data, database technology like big data
is necessary. If sensitive personal health data is stored in a traditional centralised system, then there will be a single point
of failure which may lead to data theft. So, a distributed database with encryption mechanism handling every form of
data will be implemented. This will be achieved using blockchain technology combined with big data. These systems will
provide a safe and transparent exchange of information within various entities as shown in the following figure:

Data Processing
The acquired and classified data will be processed into information followed by the generation of insights and
augmented analytics.

The Ecosystem will use cutting edge Artificial Intelligence (AI) engines and Machine Learning (ML) to process the data. This
processed information and insights will help insurers and reinsurers to understand the demographics and changes in the
overall health of the population assisting in the prevention of fraud and the modification of insurance policies accordingly.

Furthermore, users will utilise this information to maintain a healthy lifestyle and to keep track of various health
parameters. Users will be able to talk to an AI chatbot to check if their symptoms are severe enough to consider
visiting a physician. Health insights will further be used to recommend personalised diet plans, exercise plans, yoga
and meditation plans suitable for individual needs. Visualizing the data will also be useful to show critical health
parameters that subject individuals to significant health risks. Consequently, this improved lifestyle will be rewarded and
acknowledged through incentives.

User Transactions
Smart contracts will enable the seamless execution of set rules and procedures without human interference, thereby,
increasing the operational efficiency. In addition, automated bill processing will eliminate third parties from the chain and
decrease the overall administrative costs.

Data Insights
The huge amount of real-time data and historical data collected by Bamboo from a wide range of sources such as mobile
applications, IoT-based connected devices, hospitals, pharmacies, pathology laboratories, and social media, along with
transactional data, will be of great business value once it gets translated into actionable insights.

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Further to insights, Augmented Analytics that is based on Artificial Intelligence (AI) and Machine Learning (ML) exposes
these insights dynamically based on the context and on what is statistically important. The logical hierarchy can be
depicted in the following pyramid where data resides at the bottom and the Augmented Analytics resides at the top of
the pyramid.

For instance, user data obtained from a wearable device will be stored and classified to find the information about the
number of steps the user takes daily.

This information will be compared to the number of steps recommended for a particular individual, bringing out the
insight whether today’s step count meets the requirement for maintaining or improving good health.

Augmented analytics will enable the consideration of other factors like the individual’s fatigue due to climatic changes
which affect the number of steps taken.

Health Chain
The proposed Bamboo app can help a user to locate doctors and hospitals inclusive of detailed information about
these aspects.

This enables the user to receive treatments easily and for health documents to be collected in the central repository. As
a result, the same document can be reused for any insurance related references.

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Model: Reinsurance and Insurance
Technical Advantages of Blockchain in Insurance sector

Claims Management Product Underwriting Policy Services


Management
Claim Payout Offer new products Health Record Policy Renewal

Fraud Management Pharmacy Record


Hospital Record

That Morning Run Recorded On Your Apple Watch


Can Help You Save On Your Insurance Premium.

Model: Agriculture

The basic features of the blockchain make it possible for the various networks like farmers, retailers, and consumers to
register and share information at a higher speed, safely, and transparently.

The data entered is visible to all of the parties in the blockchain and the permissioned blockchain will open separate
channels for separate communication.

Once the data is validated, it gets recorded in blocks which are organised in a chronological chain which cannot
be altered.

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Model: Adoption of Bamboo Food Label

Consumers rely on food labels to ensure there is nothing harmful or undesirable contained within a food product.

The same is true of organic products and produce as people want to make sure they are getting what they are
paying for.

Today’s discerning consumer demands traceability and transparency but the options extended to farmers are too
expensive, too cumbersome or they are not catered to the needs of the food packaging process.

The Bamboo Food Label is built to specifically cater to the needs and the environment of farmers. At a mere USD0.01,
farmers can now adopt the BBO food label and consumers are assured of transparency and traceability.

This is why we anticipate the massive adoption of the Bamboo food label as an industry game changer.

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Conclusion

After decades of witnessing a widening health protection gap, it’s time for the industry stakeholders to take the leap into
a new digitally enabled era. The magnitude of the challenge facing the health sector is considerable. Its implications are
far-reaching and affect all aspects of society and the economy.

It is clear that the challenge of affordable and sustainable healthcare is a common one across both emerging and
developed economies. Bamboo’s proposed Ecosystem to enable better healthcare and lifestyle management is no
longer a dream but a much needed working solution.

There is a collective responsibility across the Bamboo Network Ecosystem to redefine traditional healthcare business
models and find new pathways to sustainability. Bamboo will empower consumers with new solutions and encourage
the entire industry to rethink the way business is currently conducted. With the consumer becoming more discerning
around their own health, providing enhanced customer experiences and alternative health solutions has become a key
motivator for Bamboo. Consumers will no longer be passive, but instead have they will grow to be more engaged and
more discerning, wielding new tools and sharing information to build a compassionate healthy community. The near
future will be marked by how well Bamboo responds to this health protection gap in an effort to narrow it.

Using a blockchain enabled platform, Bamboo Wellness Ecosystem participants will be empowered to take charge of
their own care in an efficient way with peace of mind that their ownable and sharable health data is secured and within
their own personal control.

Furthermore, system stakeholders from individuals, food chains, fitness systems, healthcare systems, insurers, to re-
insurers will be able to work collaboratively within a holistic network that merges integral aspects of shared interests
which enable all to thrive in a mutually rewarding Ecosystem where no one particular party dominates the capturing,
distribution, and utilization of Ecosystem data to the detriment of others.

The ability to achieve the best personal care while being considerate to the environment feels more intentional and
purpose-driven than ever before.

The Bamboo Wellness Ecosystem acknowledges this by offering best-in-class technologically intelligent products and
services to empower users and support a circular economy of health and wellness while driving trust by authentically
connecting to the Ecosystem’s values and goals. Bamboo’s long-term vision is to impact millions of people’s lives
positively by providing the technological tools that will create a better and brighter future for all.

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Bamboo Team

Ian Lim Teck Soon


Co-Founder, Executive Chairman
Ian is the founder, Group Managing Director, and major shareholder of The Archipelago Group of
Companies. He has over 20 years of experience in the insurance industry and has been a regular lecturer
at the Singapore College of insurance for past 20 years. Ian is a chartered Insurance Practitioner and an
Associate of the Chartered Insurance Institute, UK.

Vincent Kwo
Co-Founder, CEO
Vincent is a Qualified Actuary with more than 33 years of experience in the Life and Health Insurance
industry in ASEAN. He has held various top leadership positions throughout his insurance career.
For instance, Vincent was the President of East Asia Insurance Congress (EAIC) and the Chairman of ASEAN
Insurance Council (AIC).
Additionally, he has an MBA (Finance) from CASS Business School, London and is a Fellow of the Society of
Actuaries, USA, a Registered Financial Planner, and a Fellow of the Life Management Institute, USA.
.

BCMG (https://bcmguru.io)
Co-Founder
Blockchain Marketing Guru (BCMG) was founded to help businesses leverage opportunities which the
Blockchain offers while driving their STO vision.

BCMG provides a turnkey solution which enables global access to the brightest blockchain technology, legal
expertise, proven successful STO marketing strategies, and research expertise.

Adrian Tay
Chief Strategy and Compliance Officer
Adrian is equipped with over 18 years of experience in auditing/accounting, corporate finance and
governance, as well as advising global MNCs in a Government Investment promotion agency.

Prior to joining Archipelago, Adrian was a member of the advisory team that actively engaged in the flow of
Foreign Direct Investments into Malaysia. Adrian is a fellow member of the Association of Chartered Certified
Accountants (ACCA), UK.

49
Ahmed Farouk Aripen
CFO
Ahmed Farouk Aripen is a Chartered Accountant from the Malaysian Institute of Accountants and a Certified
Practicing Accountant from CPA Australia. He started his career in 1994 with Coopers & Lybrand and then
with Ernst & Young.

In 2002, he ventured into the insurance industry in Labuan through Etiqa Offshore and then Challenge
Group as insurance and underwriting manager. In 2015, he joined Labuan Reinsurance as the AVP for
Finance and Accounts. Ahmed joined Archipelago in 2018.

Melanie Seah
Chief HR Officer
Melanie is an experienced head of strategy and performance with responsibilities in deployment of
organisation change and development, human capital management, and employer branding strategy.

She has skills in organisation, performance, and strategic workforce planning. Currently, Melanie monitors
and evaluates the performance of employees against stated objectives, developing performance measures
and ensuring company objectives are met.

Kanes Naidu Athinaidu


Chief Partnership Officer
Kanes is a dynamic go getter with 23 years of proven expertise in Insurance, Reinsurance, Security, and
Investigation.

He has gained exposure in exposure in Insurance and Reinsurance Broking and Underwriting, Security and
Threat Assessment, and Maritime and Oil and Gas Security.

Kanes is now the Group Chief Technical Officer for Archipelago Insurance Limited and Archipelago Life Insurance
Limited responsible for Global Business and Underwriting (GBU) and Global Technical Services (GTS).

Dr Ryan Roshan
Chief Operating Officer
Dr. Ryan is a professional veterinary consultant with 12 years field experience in animal production and
farm practices. Dr. Ryan has also joined United Nation – Brethel Group Charity Organization – Indonesia
and several other NGOs to endeavour charity projects in Indonesia and Malaysia. With excellent leadership
qualities, Dr. Ryan provides Bamboo the edge it needs to be the fastest moving Wellness Company using
Blockchain in Asia.

50
Issac (Zac) Ng
Head of Underwriting, Life & Medical Solutions
Zac has an Actuarial Science degree from UCSI University and joined Archipelago Life Insurance Ltd (ALIL)
in 2015 as a Life Underwriting Executive and is presently appointed as the Head of Underwriting for Life
and Medical Solutions under the BAMBOO initiative. Zac hopes to replace the traditional and obsolete
underwriting methodology with a holistic digitised wellness platform built on the blockchain.

Desmond Lim Swee Chong


Head of Partnership Thailand & Indochina
Desmond is an experienced marketing person involved in the insurance industries in Bangkok and Thailand
for more than 5 years. He can converse fluently in Thai and is well versed with the Thai Culture and
environment. Through his contacts, BAMBOO can benefit in terms of mergers and joint ventures. He is highly
motivated with BAMBOO’s idea and using his talents, will open many doors to business opportunities in
Thailand and Indo-China.

Andi Jusuf Tjendana


Head of Partnership Indonesia
Andi is an Indonesian with more than 10 years of experience in the insurance industry. He has a background
in managing an operational team, with a mix of experience in marketing and client servicing. Being a native
speaker, he will contribute to exploring for partnerships in Indonesia.

Gilbert E Dungca
Head of Partnership Philippines
Gilbert is an experienced physiotherapist with a double degree Bachelor of Science in Physical Therapy and
Hotel Restaurant & Management.

He has 5 years’ experience working directly with clients from diverse socioeconomic, cultural, and ethnic
backgrounds. Gilbert is also adaptable and a team player with extensive interpersonal skills viable to
promote BAMBOO in his own country and South East Asia.

Rudy Andrew Jeyaraj


Head of Partnership other market
Rudy has over 20 years of marine experience. How extensive career has seen him work for companies like
Malaysia Reinsurance Berhad and Global Marine for Willis. Rudy is now the Chief Executive Officer of P&I
Malaysia, a government owned, initiated, funded, and supported venture.

51
Dr. Jeevan Muthiah
MediTech Advisor
Dr. Jeevan Muthiah obtained his M.D. from the Crimea State Medical University in 2011. He was central
to creating awareness within the medical community of the availability of new technology such as the
Ultrasonic Cardiac Output Monitor (Uscom) for the treatment of Dengue.

His efforts contributed to the revision of the Clinical Practice Guidelines in the management of Dengue
Infections in Adults.

Dr. Hildegardes C. Dineros


Wellness and Agriculture Advisor
Dr. Hildegardes C. Dineros is a pioneer and leader in the field of Bariatric and Metabolic Surgery in the
Philippines. He takes care of both foreign and local patients and he has the most number of advanced
bariatric surgery procedures in the country with remarkable success. Dr. Hildegardes is currently the
President of the Philippine Society for Metabolic and Bariatric Surgery (PSMBS).

Sonny Tan
Medical and Health Product and underwriting advisor
Sonny has 41 years of experience in the Malaysian insurance industry and is the Director of Secure Avenue
Consulting Pty Ltd, a company registered in Australia that provides consultancy services for the insurance
industry.

Sonny has been a speaker and panellist is a number of Healthcare, Health Insurance and MedicoLegal
Conferences and has also written articles in the Readers Digest and Money Compass Magazine.

Dr. Huang
Digital and Blockchain Advisor
Dr. Huang holds a Ph.D. in Component Based Technology from Australia. His first start-up was distinguished
as ‘The Best Services Oriented Architecture’ consulting firm according to both Oracle and IBM.

He also received the Big Data Specialist 2016 award from the China Centre for Information Industry
Development.

Christopher Chan
Digital and Blockchain Advisor
Chris has more than 20 years of experience in the IT industry and is actively involved in new start-ups as
well as investing in existing companies involved in the area of mobile applications development, business
process management, IoT (Internet of Things), distribution and payments systems. In 2001, he won the
PIKOM-Computimes ICT Award for ICT Entrepreneur of the Year.

52
Vin Menon
Blockchain Advisor
Mr. Vin Menon was the Chairman of MindWave Group of Companies and was one of the founders. As a 22-
year veteran of the IT services industry, he has been the brains behind the strategic direction, growth and
management of the company.

He has received several awards including the Entrepreneur of the Year 2012. Vin has a Bachelor’s Degree in
Computer Applications from India.

Jaison Pappachan
Technical Blockchain Advisor
Mr. Jaison has 20 years of experience in the software development space. He has a proven track record
of setting up motivated and high calibre teams in the IT services industry, establishing core team from
scratch to scale, and building latest technology competencies. Jaison has a Bachelor’s Degree in Computer
Technology from India.

Jaison Pappachan
Technical Blockchain Advisor
Mr. Jaison has 20 years of experience in the software development space. He has a proven track record
of setting up motivated and high calibre teams in the IT services industry, establishing core team from
scratch to scale, and building latest technology competencies. Jaison has a Bachelor’s Degree in Computer
Technology from India.

Neeraj Bhagchandani
Digital Marketing Blockchain Advisor
Neeraj is a marketing guru specialising in executing efficient and effective marketing campaigns that reap
exceptional ROI. For instance, he grew Affiliate and Loyalty Marketing at Ensogo 150x within 12 months.

Neeraj has 20 years of experience and holds an MBA with a marketing specialization from The University of
Southern Queensland (AU) and a Master of Science from The University of Nottingham (UK).

53
Legal Disclaimer
Definitions:
Whitepaper: This informational document and all of the content herein.
Company: The Archipelago Group (“TAG” or “Archipelago”) and its authorized representatives.
Token: Tokens created and distributed by The Archipelago Group (“TAG” or “Archipelago”)

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