A PROJECT REPORT

ON

“PERFORMANCE OF
MUTUALFUND IN AXIS BANK”
AND
ANALYSING PREFERENCES OF THE INVESTORS
FOR INVESTMENT IN MUTUAL FUNDS”

AT
AXIS ASSET MANAGEMENT COMPANY LTD.
JAIPUR

BY
KAMLESH SHARMA

FOR THE PARTIAL FULFILLMENT OF THE COURSE

PGDM [BUSINESS ADMINISTRATION]

MITCON INSTITUTE OF MANAGEMENT

BALEWADI, PUNE - 411045
2011 – 2013
 DECLARATION

I HEREBY DECLARE THAT THIS PROJECT TITLED

CHANNEL MANAGEMENT OF AXIS MUTUAL FUND AND ANALYSING

PREFERENCES OF THE INVESTORS FOR INVESTMENT IN MUTUAL FUNDS

IS SUBMITTED IN PARTIAL FULFILLMENT OF THE POST GRADUATE

DIPLOMA IN MANAGEMENT (PGDM) TO MITCON INSTITUTE OF
MANAGEMENT, PUNE AS A FINAL PROJECT.

Project Guide:
Faculty Guide: Ms.AditiGosain
Company Guide: Mr.Ashish Sharma

Date: 06-July-2012 Kamlesh Sharma

PGDM
 ACKNOWLEDGEMENT

I put myself in humblest desk in order to give the same measure and recognition to all
those who have instrumental through out the entire process of carrying out this project
report. I would like to take this opportunity to acknowledge and thanks to Axis Asset
Management Company Ltd. Jaipur for providing me this highly coveted opportunity to
associate my summer internship project with the organisation of national repute.
I am very thankful to my faculty guide Ms. AditiGosainfor constant support and
encouragement as well as the valuable guidance and direction. She has provided the
information to complete my project report.

My special thanks and heartiest gratitude flows to Mr.Sandeshjoshi (Branch Manager),

Mr.DevendraSaini (Regional Head), Mr.Ashish Sharma (Sr. Relationship Manager),
Mr.VineetMathur (Sr. Relationship Manager), Ms.Poorva Jain (Investor service)Axis
Mutual Fund, Jaipur. Their help in various capacities towards making me familiarwith the
research problem and preparing the report is invaluable. Their knowledge, nature and
judgement along with their experience were an immense source of inspiration in
completing this project.

I was indeed an enriching experience for me as a management student for getting a chance
to do a project in an organization of international repute like AXIS AMC.