InternshipProposal (summer)

Khan Redhwanur Rahman

41735058
35th batch

Department of Marketing
Faculty of Business Studies
Introduction
Marketing is the key of business expansion. Businesses are growing by the customer response,
which made by the marketing. I am working as an intern in Mars Park Ltd. in marketing
department which link with CR (Credit realization) department. Huge marketing scopes I found
hare, dealing with the customer directly with the products & opportunities.

Contents of an internship proposal:

1. Name and website of the organization and, if possible, the department where the student
will be doing an internship
2. Name of the internship supervisor at the organization (including contact details)
3. Name of the internship supervisor in the Business Administration programmer

4. Duration of the internship: a continuous period of 2 or 3 months or a part-time equivalent

(indicate the weeks, days and number of hours for this latter option);
5. Reason for the internship, the learning objectives and a concise description of the internship
assignment, including objective, research question, methodological approach and the
products that will be delivered;

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1. Organizational Details:

Name of the organization: Mars Park Ltd.

Department: Marketing and Credit Realization
Website of the organization: www.marsgroup.com.bd
Contact Details: +88-02-9146362
Mail: info@marsgroup.com.bd
Address: H#61, R#9/A, Dhanmondi R/A, Dhaka 1209.

2. Name of the internship supervisor at the organization:

Here, you give the name of your supervisor and his contact details.

Name of supervisor: Mr. Maruf Raihan

Designation: Marketing Manager

Contact details: +8801730791905

3. Name of the internship Coordinator:

Here, you give the name of your supervisor and his contact details.

Name of coordinator: Pavel Sarwar

Designation: Senior Executive

Contact details: +8801730791914

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4. Duration of the internship
Internship duration will be 9 weeks (405 Hours). During my internship I will work on 4
several dimensions. Problem description, finding literature, data collection and analysis,
writing the report. My work schedule are given bellow

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9

45 15 20 10
hours hours hours hours
30 25 20 20 10 10
hours hours hours hours hours hours
15 25 35 35 20
hours hours hours hours hours
25 45
hours hours

ACTIVITY 1 Problem description

ACTIVITY 2 Finding literature
ACTIVITY 3 Data collection and analysis
ACTIVITY 4 writing the report

Or:

Activities Duration

- Problem description 90 hrs.

- Finding literature 115 hrs.

- Preparing interviews 130 hrs.

- Analysing interviews
Etc. 70 hrs.
To be specified by student
405 hrs.

5. Reason for the internship, the learning objectives and a concise description of the internship
assignment, including objective, research question, methodological approach and the products
that will be delivered.

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a. Reason for the internship
I found my internship in a real estate company, where the product is land and company is
preparing for the land development project. I got opportunity for internship through my
uncle, who is the Managing Director of this company. This company is now holding 1200+
clients and the strong infrastructure. 35+ employees are working hare with the different
position with their strong skills and experiences.
Within 5 years this company shows much positive in market which is much wondering for me.
In this challenging condition of real estate Company, this company shows their success. By
the seeing of their progress I got self-motivated to join hare as an intern.
Learning objectives

The content of the internship must contain a combination of the following learning objectives, the
importance of each aspect being different:

- Application of business administration knowledge and insights.

- Application of methodological skill.
- Application of methodological skills.
- Further development of social and communicative skills.

b. Internship assignment
Mars Park Ltd. wants to increase their sell on land product and start a new journey on land
development project. I am actively working with their plan on marketing department

c. Objective
I am going to investigate which social media activities and the same industry movement in
market with the new projects. It will be great for our project development and opportunity for
the new project. Main important part hare “Gaining the customer trust in real estate industry”

d. Research question

“How real estate industry gain customer trust?”

e. Methodological approach
In order to answer my research question, I will carry out a quantitative research study. I will
use questionnaire for this. The target group of the questionnaires will be the current 20
employee and 20 customers and 20 mass people.

f. End products

After complete my internship and my analysis I will submit my report to my academic institute and
an advisory report to the company.

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