2019

iPhone Advertising Strategy

Qassim Rehman
Apple (Think Different)
5/12/2019
IPHONE ADVERTISING STRATEGY
In advertising, the medium through which potential customers become
acquainted with a product is among the key factors in determining the outcome
of an ad campaign. Mobile advertising is a growing area for all types of
businesses that want to advertise on mobile devices, such as Apple's popular
iPhone. The iPhone advertising strategies take many forms, but all rely on the
smartphone to deliver their messages to customers.

Demographics
Apple's iPhone is favored among certain key demographic groups, which is a fact
your advertising strategy should take advantage of. According to mobile analytics
firm AdMob, as of 2010, 25 percent of all iPhone users are under age 25 while
46 percent are under age 35, which means that iPhone users are generally young
and, according to additional AdMob statistics, affluent. And iPhone users are 57
percent male. The overwhelming majority of iPhone ad viewers come from North
America. Advertising products and services that appeal to members of these
groups is among the most efficient ways to advertise on an iPhone.

Devices
At any given time, Apple generally supports two or more versions of the iPhone.
These devices work on multiple cellular carriers around the world, come in a
variety of colors and use recent and up-to-date technology, depending on the
phone's update cycle. As part of an iPhone advertising strategy, a business can
take advantage of current iPhone technology by including geolocation features
that rely on the phone's GPS chip, games that use its accelerometer and
recommendations based on recent purchases and application usage.

iAds
Apple uses its iAds program to place ads directly in iPhone applications. This
service is open to businesses that want a convenient entry into mobile advertising.
It relies on existing applications that iPhone users already have or download for
their phones. The iAds service places small advertisements along the top or
bottom of an open application, giving users one-click access to a web link. Apple
retains 40 percent of the advertising revenue and delivers the rest to application
developers.

Advertising with Apps

Besides iAds, businesses have additional options for advertising on the iPhone.
One of the alternatives involves producing an iPhone application, or apps, for
users to download, often for free. To meet with approval from Apple, mobile
applications must perform some useful function or have entertainment value
beyond simple marketing. However, a basic brand-themed game or mobile
Internet shopping service that includes a business's advertisements, website
links and product reviews is an option for engaging new and existing customers
on the iPhone and improving their shopping experiences.