Cosmoceutical Marketing

The Cosmeceutical Market - Current and Future Outlook

in-cosmetics Asia
 Agenda

Cosmetics Market

Cosmeceuticals Market

Drivers and Challenges

Opportunities

Market Trends

Conclusion

About RNCOS
 Global Cosmetics Market

Market Size (Billion US$), 2012-2017

279 292
255 266
233 244

2012 2013 2014 2015 2016 2017

Source: RNCOS
 Global Cosmetics Market

Market by Region (%), 2012 Market by Product Category (%), 2012

1%
4% 11%

29% 34% 13% 34%

16%

33% 25%

Skincare Haircare
Asia, Pacific Americas Make-up Perfumes
Europe Middle East, Africa Toiletries Oral cosmetics

Source: RNCOS Source: RNCOS

 Share of Cosmeceuticals in
Cosmetics Market

Share of Cosmeceuticals Market in Cosmetics Share of Cosmeceuticals Market in Cosmetics

Market (%), 2012 Market (%), 2017

13% 16%

87% 84%

Cosmeceuticals Cosmetics Cosmeceuticals Cosmetics

Source: RNCOS Source: RNCOS

 Important Market Influencing
Factors
High Counterfeit Products
Lax Regulations
Negative Impact

Ageing Population
High Cost

Emerging Countries

Research Breakthroughs

Low High
Positive Impact
 Global Cosmeceuticals Market

Market Size (Billion US$), 2012-2017

47
43
40
37
35
32

2012 2013 2014 2015 2016 2017

Source: RNCOS
 Cosmeceuticals Market: Segments

Cosmeceuticals Market by Product Cosmeceuticals Market by Product

Category (%), 2012 Category (%), 2017

19% 19%

7% 4%
60% 62%
14% 15%

Skin Care Hair Care Skin Care Hair Care

Injectables Others Injectables Others

Source: RNCOS Source: RNCOS

Skin Care Cosmeceuticals:
Segments
 Skin Care Cosmeceuticals:
Opportunities
Regions with Maximum Growth by 2017

AAG+AAC+SP+SW+F
AAG+AAC+SP+F
AAC+SP+SW+F
AAC+SW

Under-Penetrated Region

AAG: Anti-Ageing AAC: Anti-Acne SP: Sun Protection SW: Skin Whitening F: Fillers
Hair Care Cosmeceuticals: Segments
 Hair Care Cosmeceuticals:
Opportunities
Regions with Maximum Growth by 2017

AHF+AD+HR+SR
AD+HR

Under-Penetrated Region

AHF: Anti-Hairfall AD: Anti-Dandruff HR: Hair Repair SR: Scalp Repair
Market Trends
Key Take Aways
 Think

Opportunity Assessment

Market Entry Strategies

Concept Testing

Mystery Shopping

Competitive Assessment

Customer Satisfaction Survey

Media Monitoring

Desk Research