Introduction to

Layouts
In Graphic Design
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Layout
A drawing, sketch or plan of a piece, page or advertisement
showing all elements in position, a ‘ ’.

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Templates
Standard pre-formatted layouts that may contain a color
scheme, font scheme, pictures, and preset margins

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Guides
Non-printing lines used to help designer place objects
Guides
Non-printing lines used to help designer place objects
Margin guides – indicate the space between the edge of the
page and the document contents
Guides
Non-printing lines used to help designer place objects
Margin guides – indicate the space between the edge of the
page and the document contents
Column guides – control the flow of text within columns
Guides
Non-printing lines used to help designer place objects
Margin guides – indicate the space between the edge of the
page and the document contents
Column guides – control the flow of text within columns
Gutter - space between columns
Guides
Non-printing lines used to help designer place objects
Margin guides – indicate the space between the edge of the
page and the document contents
Column guides – control the flow of text within columns
Gutter - space between columns
Ruler guides – used to precisely align objects
Formatting
Considerations
Page Size
The amount of space will vary from project to project, be
sure to account for this as you plan your design.

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Master Page
Includes items and formats common to every page and is
used to maintain format consistency.

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Prototype
A mock up or example of how the final design should appear.

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 Types of
Layouts
In Graphic Design
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Business Card
Used as way to be remembered for potential job
opportunities, business cards contain contact information. A
well designed business card is valuable.

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Letterhead
A designed heading for printed company stationary. A
consistent theme should be kept for all company printed
items.
Flyer
One page document used to advertise an item or a one-time
event

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Brochure
Used to provide information about a business, service, or
recurring event. May be front and back, or up to tri-folded.

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Newsletter
A publication distributed periodically to members of a group,
organization or company.

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Advertisement
A notice or announcement in a public medium promoting a
product, service or event.

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Magazine
The arrangements of graphics and content in magazines.
Infographics
Graphical Representation of data intended to present
complex information quickly and clearly.

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