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Republic of the Philippines

COLLEGE OF ARTS AND SCIENCES OF ASIA AND THE PACIFIC


LOT 85 D SAN JOSE, RODRIGUEZ, RIZAL

CHIKIE

A Business Plan

Presented To the Faculty of College of Arts and Sciences of Asia and the Pacific

Rodriguez, Rizal

In Partial Fulfillment of the Requirements for the Research Project

Submitted by:

Almeyda, Christine M.

Domingo, Odelyn A.

Mabutol, Gio Carlo V.

Marcojos, Nikko J.

Oculam, Corraine S.

Oculam, Giffemy Anne M.

Soliquez, Zy-za V.

March 2018
Republic of the Philippines
COLLEGE OF ARTS AND SCIENCES OF ASIA AND THE PACIFIC
LOT 85 D SAN JOSE, RODRIGUEZ, RIZAL

ACKNOWLEDGEMENT

The researchers successfully made this Business Plan, first through the

help of our Almighty God for giving knowledge and wisdom to make it possible

and through the hard work, persistence and cooperation among the researchers.

The researchers also acknowledge the Instructress in Research Project,

Mrs. Mary Joy S. Bollena, for giving advices and for monitoring the Business

Plan.

To the Parents and Friends of the researchers, for sharing ideas and

moral support for the improvement of the Business Plan.

Almighty God….

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Republic of the Philippines
COLLEGE OF ARTS AND SCIENCES OF ASIA AND THE PACIFIC
LOT 85 D SAN JOSE, RODRIGUEZ, RIZAL

DEDICATION

For all the hard work we given to this work, researchers dedicate this to the

Families, Parents, and Friends, who is always there beside us. To support

the studies and also to our Instructor who believe that we can

do this. Most especially to our Almighty God to

everything possible and lead to this will,

they are our inspirations.

TO GOD BE THE GLORY

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Republic of the Philippines
COLLEGE OF ARTS AND SCIENCES OF ASIA AND THE PACIFIC
LOT 85 D SAN JOSE, RODRIGUEZ, RIZAL

TABLE OF CONTENTS

TITLE……………………………………………………………..……………….….….i

APPROVAL SHEET…………………………………………………...…………….…ii

ACKNOWLEDGEMENT……………………………………………………………….iii

DEDICATION………..…………………………………………………………………..v

TABLE OF CONTENTS…………………………………………………………….…vi

PART I

THE BUSINESS………………………………………………………………...1

EXECUTIVE SUMMARY………………………………………………………2

MISSION/VISION AND TAGLINE……………………………………….……3

COMPANY LOGO……………………………………………..……………….5

DESCRIPTION………………………………………………………………….6

PRODUCT LOGO………………………………………………………………7

DESCRIPTION………………………………………………………………….8

PART II

MARKETING PLAN…………….………………………………………………9

SITUATIONAL ANALYSIS…………….…………………………………...…10

CUSTOMER ANALYSIS……………………….…………………...………...11

INTERNAL ANALYSIS……………...……..……….……...…………………12
Republic of the Philippines
COLLEGE OF ARTS AND SCIENCES OF ASIA AND THE PACIFIC
LOT 85 D SAN JOSE, RODRIGUEZ, RIZAL

STRATEGIC PLANNING…………………………………………….…..…..13

4P’s……………………………………………………………………………...14

SWOT ANALYSIS ………………………………….………….….……….....15

SURVEY QUESTIONNAIRE………………..………………....…….…....…17

TABLE (SURVEY)…………….….……..…………………………...……..…18

PART III

PRODUCTION PLAN……………………………………………………...….24

COOKING PROCEDURE……...……………………………………………..25

INGREDIENTS………………………………..……………………………….26

MATERIALS AND EQUIPMENT………………………..……………….…..27

PART IV

ORGANIZATIONAL AND MANAGEMENT PLAN………………………....28

ORGANIZATIONAL AND MANAGEMENT PLAN………………………….29

JOB ANALYSIS………………….………….………….………………….…..30

STORE LAYOUT………………………………………………..………….....31

BOOTH…………………………………..…………………...….……………..32

STORY BOARD……………………………………………………………….33

CURICULLUM VITAE…………………………....…………..……………....34