RHETORIC

 Directly To change them

 Is the art of persuasion  through writing and speaking  In order to influence readers or an audience  Indirectly = minds  action.

 RHETORIC, allows the writer or speaker to make informed choices about the writing process. How they will present the
information, whether it be in an argumentative or non-argumentative way.

The instance or circumstance in which you can persuade an audience to act, change their opinion or influence.

RHETORICAL SITUATION
1. Component: The purpose of writing, the goal you want to achieve or argument you want to make. It can take place in a paper or for a live
audience, or through images.
2. Component: Length of text or speech in order to have an idea what he wants to convey, the time of the message (how much time is he
investing in persuading) and what are the implications of such rhetorical situation (social, cultural, political, etc.).

RHETORICAL STRATEGIES/ DEVICES (top rhetorical devices, see list)

By Aristoteles, to talk about persuasion.
1. ETHOS: It’s all about the credibility of the speaker, the authority of the speaker. Associated to the writer, if you believe in who the speaker
is. EX. Credentials. Is the author believable, does he have the audiences interest in mind.
2. LOGOS: The logic of the argument. Logos has to do with the text, the content of the argument. The evidence, the logic behind the
argument, basically are you telling the truth, show me.
3. PATHOS: The appeal to the heart, to the emotions. The way the text affects the audience, what kind of emotions does the text want to
achieve.
The methods visually  Based On personal credentials, personality = ETHOS
 Based on an argument, lets define a terminology. = LOGOS
 Based on emotional appeal. = PATHOS

Constructing and Deconstructing a Rhetoric Situation:

1. Define purpose of the text.
2. Define the audience (who are they, what previous experiences do they have, who will it benefit, what’s the tone of presentation.
3. Exigens: Does it solve a real problem? (the discution).
4. Kairos: Is the text right or opportune moment for an argument be made. It represents opportunity. If the argument relevant, important
or urgent, the audience is likely to hear/read about it. EX. Presidential campaigns.
 RHETORICAL ANALYSIS

1. S O A P S (T); Allows you to critique how the author has presented their point.

 S: Refers to the speaker, who is it? what kind of Ethos does this person have. What do we know about the author.
 O: Refers to Occasion, why is this person speaking/writing. What is happening or what has happened for the writer to address it?
 A: Refers to the Audience, to whom is this person speaking/writing. What kind of audience is this.
 P: Refers to Purpose, what is the action the writer/speaker trying to convey.
 S: Refers to Subject, what is the text about, what kind of strategies has the author used.
 (T): Refers to the Tone, What emotions describe the authors feelings or way of presenting his point (in regards to the subject).

2. Read again, take notes again.

 Look for the appeal and emotions, circle or label important words choices or sequences (sad, inspired, etc.).
 Look for the appeal to logic, underline facts, statistics, cause and effects. If there are statements, how is the author using them to create
action.
 Look for Diction: Keep and eye for words that are put intentionally in the text, well-chosen words that unveil his attitude about the subject.
Such as, poetic language, images, metaphors, etc.
 Break the text into 3 parts and identify what strategies has he used in the beginning, middle and end (what language he ends up using how
does the text end).
 Be specific, as to defining the strategy (more than ethos, pathos and logos). What devices does he use.
 Once you have identified the strategies of each paragraph, help your argument with quotes that can illustrate such strategy. Relate those to
the purpose of the text. And identify the impact these strategies would have on the audience.
 For your conclusion, make it a brief paragraph tat restates de purpose of the text (not summarizing it), the main strategies used, and how
the audience would end up feeling at the end of the text.