CHAPTER 1

1|Page
CHAPTER 1.1
INTRODUCTION
FINANCE is the lifeblood of any economy. As such it is essential to know finance
sector or
financial system of a country before we understand the financial services provided
by them.
The financial system or the financial sector of any country is a complex matrix of
Institutions,
markets and financial instruments. It consists of specialized and non-specialized
financial
institutions, of organised and unorganized financial markets, of financial
instruments and
financial services. All of these items have one thing in common. They facilitate
transfer of
funds. The financial companies, through their activities, channelize the money in
different
layers of the economy and therefore play a crucial role in influencing the domestic
as well as
global economic scenario.
The term “Financial services” in a broad sense means “mobilizing and allocating
savings”.
Thus it includes all activities involved in the transformation of savings into
investment. As
such financial services could also be called as “financial intermediation”
financial
intermediation is a process by which funds are mobilized from a large number of
savers and
make them available to all those who are in need of it and particularly to
corporate customers.
Thus financial services sector is an important area and vital for industrial
development of a
country.
The word system, in the term financial system, implies a set of complex and closely
connected or inter-linked Institutions, agents, practices, markets, transactions,
claims, and
liabilities in the economy. The financial system is concerned about money, credit
and
finance--the three terms are intimately related yet are somewhat different from
each other.
Money refers to the current medium of exchange or means of payment.
Credit or loans is a sum of money to be returned, normally with interest; it refers
to a debt of
economic unit.
Finance is monetary resources comprising debt and ownership funds of the state,
company or
person.
The Indian financial market is characterized by its two major segments - a
traditional sector
that is also known as informal credit market and an organized sector. The informal
credit
2|Page
market is operational largely in the rural area where the moneylenders are still a
major source
of loans. Malpractices on the side of these moneylenders who lend to farmers is the
biggest
reason as to why traditional unorganized sector is on a decline especially after
the emergence
of credit co-operatives. Financial markets in the organized sector is conducted by
a large
number of financial institutions which are business organizations providing
financial services
to the community.
Financial institution’s can be divided into two types of Institutions:



Regulators
Intermediaries

Regulatory Institutions are statutory bodies assigned with the job of monitoring
and
controlling different segments of the Indian Financial System (IFS). These
Institutions have
been given adequate powers through the vehicle of their respective Acts to enable
them to
supervise the segments assigned to them. It is the job of the regulator to ensure
that the
players in the segment work within recognized business parameters maintain
sufficient level
of disclosure and transparency of operations and do not act against the national
interests. At
present, there are three regulators directly connected to IFS:





Reserve Bank of India (RBI)

Security and Exchange Board of India (SEBI)
Association of Mutual funds (AMFI)
Insurance regulatory and development body (IRDA)

Intermediary Financial Institutions are essentially of two types:



Capital market intermediaries - The capital market intermediaries consist of term

lending institutions and investing institutions which mainly provide long term
loans.
Money market intermediaries - It consists of commercial banks co-operative banks
and other Non-banking financial companies which supply only short term funds

3|Page
Non-Banking Financial Companies
A non-banking financial company (NBFC) is a company registered under the Companies
Act,
1956 and is engaged in the business of loans and advances, acquisition of
shares/stock/bonds/debentures/securities issued by government or local authority or
other
securities of like marketable nature, leasing, hire-purchase, insurance business,
chit business,
but does not include any institution whose principal business is that of
agriculture activity,
industrial activity, sale/purchase/construction of immovable property.
In terms of Section 45-IA of the RBI Act, 1934, it is mandatory that every NBFC
should be
registered with RBI to commence or carry on any business of non-banking financial
institution as defined in clause (a) of Section 45 I of the RBI Act, 1934.

NBFCs are doing functions akin to that of banks , however there are a few
differences:


(i) a NBFC cannot accept demand deposits (demand deposits are funds deposited at a
depository institution that are payable on demand -- immediately or within a very
short period -- like your current or savings accounts.)

(ii) it is not a part of the payment and settlement system and as such cannot issue
cheques to its customers; and

(iii) deposit insurance facility of DICGC is not available for NBFC depositors
unlike
in case of banks.

The NBFCs that are registered with RBI are:



(i) equipment leasing company;

(ii) hire-purchase company;

(iii) loan company;

(iv) investment company.

With effect from December 6, 2006 the above NBFCs registered with RBI have been
reclassified as

4|Page


(i) Asset Finance Company (AFC)

(ii) Investment Company (IC)

(iii) Loan Company (LC)

Some of the important regulations relating to acceptance of deposits by NBFCs are

as under:


i) The NBFCs are allowed to accept/renew public deposits for a minimum period of
12 months and maximum period of 60 months. They cannot accept deposits repayable
on demand.

ii) NBFCs cannot offer interest rates higher than the ceiling rate prescribed by
RBI
from time to time. The present ceiling is 11 per cent per annum. The interest may
be
paid or compounded at rests not shorter than monthly rests.

iii) NBFCs cannot offer gifts/incentives or any other additional benefit to the
depositors.

iv) NBFCs (except certain AFCs) should have minimum investment grade credit
rating.

v) The deposits with NBFCs are not insured.

vi) The repayment of deposits by NBFCs is not guaranteed by RBI.

vii) There are certain mandatory disclosures about the company in the Application
Form issued by the company soliciting deposits.

5|Page
CHAPTER 1.2
KEY CONCEPTS
Financial markets - In economics, a financial market is a mechanism that allows
people to
easily buy and sell (trade) financial securities (such as stocks and bonds),
commodities (such
as precious metals or agricultural goods), and other fungible items of value at low
transaction
costs and at prices that reflect the efficient market hypothesis
Types of financial markets
The financial markets can be divided into different subtypes:


Capital markets which consist of:

o Stock markets, which provide financing through the issuance of shares or
common stock, and enable the subsequent trading thereof.
o Bond markets, which provide financing through the issuance of Bonds, and
enable the subsequent trading thereof.

Commodity markets, which facilitate the trading of commodities.

Money markets, which provide short term debt financing and investment.

Derivatives markets, which provide instruments for the management of financial

risk.
o Futures markets, which provide standardized forward contracts for trading
products at some future date; see also forward market.

Insurance markets, which facilitate the redistribution of various risks.

Foreign exchange markets, which facilitate the trading of foreign exchange.

Lenders
Many individuals are not aware that they are lenders, but almost everybody does
lend money
in many ways. A person lends money when he or she:


puts money in a savings account at a bank;

contributes to a pension plan;

pays premiums to an insurance company;


invests in government bonds; or

6|Page


invests in company shares

7|Page
Borrowers


Individuals borrow money via bankers' loans for short term needs or longer term

mortgages to help finance a house purchase.

Companies borrow money to aid short term or long term cash flows. They also borrow

to fund modernization or future business expansion.

Governments often find their spending requirements exceed their tax revenues. To
make up this difference, they need to borrow. Governments also borrow on behalf of
nationalised industries, municipalities, local authorities .Governments borrow by
issuing bonds.

Investor
An investor is any party that makes an Investment. However, the term has taken on a
specific
meaning in finance to describe the particular types of people and companies that
regularly
purchase equity or debt securities for financial gain in exchange for funding an
expanding
company. Less frequently the term is applied to parties who purchase real estate,
currency,
commodity derivatives, personal property, or other assets.
Financial instruments
A real or virtual document representing a legal agreement involving some sort of
monetary
value. In today's financial marketplace, financial instruments can be classified
generally as
equity based, representing ownership of the asset, or debt based, representing a
loan made by
an investor to the owner of the asset. Foreign exchange instruments comprise a
third, unique
type of instrument. Different subcategories of each instrument type exist, such as
preferred
share equity and common share equity, for example.
Financial instruments can be thought of as easily tradeable packages of capital,
each having
their own unique characteristics and structure. The wide array of financial
instruments in
today's marketplace allows for the efficient flow of capital amongst the world's
investors.

8|Page
Treasury bill – A treasury bill is also money market instrument issued by central
government.
Convertible bond - A bond that can be converted into a predetermined amount of the
company's equity at certain times during its life, usually at the discretion of the
bondholder
either fully or partially.
Commercial paper - An unsecured, short-term debt instrument issued by a
corporation,
typically for the financing of accounts receivable, inventories and meeting short-
term
liabilities. Maturities on commercial paper rarely range any longer than 270 days.
The
debt is usually issued at a discount, reflecting prevailing market interest rates.
Deep discount bonds - A bond that sells at a significant discount from par value. A
bond that
is selling at a discount from par value and has a coupon rate significantly less
than the
prevailing rates of fixed-income securities with a similar risk profile.
Index linked guilt bonds -These are instruments having a fixed maturity. Their
maturity value
is linked to the index prevailing as on the date of maturity.
Variable rate debentures -They are debt instruments. They carry a compound rate of
interest
but this rate of interest is not a fixed one. It varies time to time in accordance
with some predetermined formula as we adopt in case of calculation of dearness
allowance.
Option bonds - These bonds may be cumulative or non-cumulative as per the option of
the
bond holder.
Dual currency bonds - bonds that are denominated and pay interest in one currency
and
redeemable in another currency come under this category.
Secured premium notes- these are instruments which carry no interest for a period
of 3 years
Yankee bonds – if bonds are raised in USA, they are called Yankee bonds and if the
raised in
Japan they are called samurai bonds.
There are many other types of financial instruments which have been introduced.
These
include certificate of deposits, inter-bank participations, easy exit bonds,
infrastructure bonds,
9|Page
debt with equity warranty, convertible bonds with premium put, flip-flop notes,
loyalty
coupons, etc

10 | P a g e
CHAPTER 2

11 | P a g e
BANKING SECTOR

Banks are the most prominent and very important part of the financial economy of
India. The
performance of banks is completely linked to the growth of the economy while the
nature and
quantum of growth is in turn linked to the availability of bank credit. Successive
governments
to achieve their social, political and economic goals have recognized banks as
their major
contributor to financial services. The structure of the Government Banking system
has
undergone numerous changes since independence. Two phases of nationalization,
introduction of Regional Rural Banks in 1975 (to focus on rural spread on banking)
and
permission to new private banks to set up operations since 1993-94 are some of the
major
changes undergone.
Most of the banks have now been trying to function on the concept of a Universal
Bank.
Apart from the traditional functions of a commercial bank, they are taking steps to
build
themselves into a one stop financial centre wherein all the financial products
would be
available. Banks have started catering to the retail segment to improve their
deposit portfolio.
In order to have a maximum share in this segment, most of the banks have been
introducing
new products. The delivery channels have also been shifted from branches to ATMs,
phone
banking, net banking etc. With the advancement of technology and the birth of
competition,
banks are in the race of becoming the best in the country. With an eye upon
customer
satisfaction policy they are providing best of the best services with the minimum
hazards.
Technology has become an important medium of not only attracting new customers but
also
12 | P a g e
in retaining them. The new generation private sector banks have made a strong
presence in
the most lucrative business areas in the country because of technology upgradation.
While,
their operating expenses have been falling as compared to the PSU banks, their
efficiency
ratios (employee’s productivity and profitability ratios) have also improved
significantly.

13 | P a g e
Chapter 2.1
STRUCTURE OF THE INDIAN BANKING SECTOR

Banking Segment in India functions under the umbrella of Reserve Bank of India -
the
regulatory, central bank. This segment broadly consists of:
1. Commercial Banks
2. Co-operative Banks
3. Development banks

Reserve Bank of

Commercial Banks

Public

Agricultural Credit

Private

Co-operative Banks

Short-term creditLong-term credit

EXIM
Urban Credit

COMMERCIAL BANKS
The commercial banking structure in India consists of:



Scheduled Commercial Banks

Unscheduled Banks

14 | P a g e

Development Banks

Industrial

Agricultural
Scheduled commercial Banks constitute those banks which have been included in the
Second Schedule of Reserve Bank of India(RBI) Act, 1934. There are about 67,000
branches
of Scheduled banks spread across India.
RBI in turn includes only those banks in this schedule which satisfy the criteria
laid down
vide section 42 (60)of the Act. Some co-operative banks are scheduled commercial
banks
albeit not all co-operative banks are.
Unscheduled banks: For the purpose of assessment of performance of banks, the
Reserve
Bank of India categorized the unscheduled commercial banks as under
1. Public sector
2. Private sector
3. Foreign banks
1. Public sector banks: They have either the Government of India or Reserve Bank of
India as the majority shareholder. This segment comprises of:
 State Bank of India (SBI) and its Subsidiaries
 Other Nationalized Banks
 Regional rural banks mainly sponsored by public sector banks
2. Private sector banks: Private banking in India was practiced since the beginning
of
banking system in India. The first private bank in India to be set up in Private
Sector
Banks in India was IndusInd Bank. It is one of the fastest growing Bank Private
Sector Banks in India. IDBI ranks the tenth largest development bank in the world
as
Private Banks in India and has promoted a world class institutions in India. A few
private sector banks in India are as follows






15 | P a g e

Bank of Punjab
Bank of Rajasthan
Catholic Syrian Bank
Centurion Bank
Federal Bank







ICICI Bank
IDBI Bank
IndusInd Bank
ING Vysya Bank
Jammu & Kashmir Bank


HDFC Bank

Karnataka Bank

3. Foreign banks: By 2009 few more names is going to be added in the list of
foreign
banks in India. This is as an aftermath of the sudden interest shown by Reserve
Bank
of India paving roadmap for foreign banks in India greater freedom in India. Among
them is the world's best private bank by Euro-Money magazine, Switzerland's UBS.
The following are the list of foreign banks going to set up business in India
a)
b)
c)
d)
e)

Royal Bank of Scotland

Switzerland's UBS
US-based GE Capital
Credit Suisse Group
Industrial and Commercial Bank of China
Merrill Lynch is having a joint venture in Indian investment banking space -- DSP
Merrill Lynch. Goldman Sachs holds stakes in Kotak Mahindra arms.

CO-OPERATIVE BANKS
There are two main categories of the co-operative banks.


Short term lending oriented co-operative Banks - within this category there are
three sub categories of banks viz state co-operative banks, District co-operative
banks

and Primary Agricultural co-operative societies.

Long term lending oriented co-operative Banks - within the second category there
are land development banks at three levels state level, district level and village
level.

Development banks - It includes institutions such as





Industrial Development Bank of India (IDBI)

Industrial Finance Corporation of India (IFCI)
Export - Import Bank of India (Exim Bank)

16 | P a g e


Industrial Reconstruction Bank of India (IRBI) now (Industrial Investment Bank of





India)
National Bank for Agriculture and Rural Development (NABARD)
Small Industries Development Bank of India (SIDBI)
National Housing Bank (NHB), etc

Chapter 2.2
HISTORY OF BANKING IN INDIA
Banking in India originated in the first decade of 18th century. The first banks
were The
General Bank of India, which started in 1786, and Bank of Hindustan, both of which
are now
defunct. The oldest bank in existence in India is the State Bank of India, which
originated in
the "The Bank of Bengal" in Calcutta in June 1806. This was one of the three
presidency
17 | P a g e
banks, the other two being the Bank of Bombay and the Bank of Madras They merged in
1925 to form the Imperial Bank of India, which, upon India's independence, became
the State
Bank of India.
The first fully Indian owned bank was the Allahabad Bank, established in 1865.
However, at
the end of late-18th century, there were hardly any banks in India in the modern
sense of the
term
By the 1900s, the market expanded with the establishment of banks such as Punjab
National
Bank, in 1895 in Lahore and Bank of India, in 1906, in Mumbai - both of which were
founded under private ownership. Punjab National Bank is the first Swadeshi Bank
founded
by the leaders like Lala Lajpat Rai, Sardar Dyal Singh Majithia. The Swadeshi
movement in
particular inspired local businessmen and political figures to found banks of and
for the
Indian community. A number of banks established then have survived to the present
such as
Bank of India, Corporation Bank, Indian Bank, Bank of Baroda, Canara Bank and
Central
Bank of India.

Regulation of banking activities

The partition of India in 1947 adversely impacted the economies of Punjab and West
Bengal,
paralyzing banking activities for months. India's independence marked the end of a
regime of
the Laissez-faire for the Indian banking. The Government of India initiated
measures to play
an active role in the economic life of the nation,. This resulted into greater
involvement of the
state in different segments of the economy including banking and finance.

18 | P a g e
The major steps to regulate banking included:

In 1948, the Reserve Bank of India, India's central banking authority, was

nationalized, and it became an institution owned by the Government of India.

In 1949, the Banking Regulation Act was enacted which empowered the Reserve

Bank of India (RBI) "to regulate, control, and inspect the banks in India."
The Banking Regulation Act also provided that no new bank or branch of an existing
bank may be opened without a license from the RBI, and no two banks could have
common directors.

Period of nationalization: Despite the above mentioned provisions, control and

regulations,
banks in India except the State Bank of India, continued to be owned and operated
by private
persons. This changed with the nationalization of major banks in India on 19th
July, 1969.

The stated reason for the nationalisation was to give the government more control
of credit
delivery. With the second dose of nationalisation, the GOI controlled around 91% of
the
banking business of India. Later on, in the year 1993, one of the nationalised
banks, namely,
New Bank of India was merged with Punjab National Bank. It was the first and only
merger
of a Nationalised Bank into a Nationalised Bank, resulting in the reducing the
number of
Nationalised Banks from 20 to 19.
After this, until the 1990s, the nationalised banks grew at a pace of around 4%,
closer to the
average growth rate of the Indian economy.

19 | P a g e
Liberalization and privatization
In the early 1990s the then Narsimha Rao government embarked on a policy of
liberalisation
and gave licences to a small number of private banks, which came to be known as New
Generation tech-savvy banks, which included banks such as Global Trust Bank (the
first of
such new generation banks to be set up)which later amalgamated with Oriental Bank
of
Commerce, UTI Bank(now re-named as Axis Bank), ICICI Bank and HDFC Bank. This
move, along with the rapid growth in the economy of India, kickstarted the banking
sector in
India, which has seen rapid growth with strong contribution from all the three
sectors of
banks,

namely,

20 | P a g e

government

banks,

private

banks

and

foreign

banks.
Chapter 2.3
TYPES OF BANKING ON THE BASIS OF FUNCTIONS
Wholesale banking is the provision of services by banks to the like of large
corporate
clients, mid-sized companies, real estate developers and investors, international
trade finance
businesses and institutional customers, such as pension funds and government
entities/agencies. Also included is banking services offered to other financial
institutions. In
essence, wholesale banking services usually involve high value transactions.
Services include
access to commercial banking products, including working capital facilities such as
domestic
and international trade operations and funding, channel financing, and overdrafts,
as well as
domestic and international payments, INR term loans (including external commercial
borrowings in foreign currency), letters of guarantee etc.
Retail banking refers to banking in which banks undergo transactions directly with
consumers, rather than corporations or other banks. Services offered include:
savings and
checking accounts, mortgages, personal loans, debit cards, credit cards, and so
forth.
Investment banks help companies and governments raise money by issuing and selling
securities in the capital markets (both equity and debt), as well as providing
advice on
transactions such as mergers and acquisitions. Investment management is the
professional
management of various securities (shares, bonds, etc.) and other assets (e.g. real
estate), to
meet specified investment goals for the benefit of the investors. Investors may be
institutions
(insurance companies, pension funds, corporations etc.) or private investors (both
directly via
investment contracts and more commonly via collective investment schemes e.g.
mutual
funds). The Investment management division of an investment bank is generally
divided into
separate groups, often known as Private Wealth Management and Asset management.
Asset
Management deals with institutional investors, while Private Wealth Management
manages
the funds of high net-worth individuals.
Merchant banking is a private equity activity of investment banks. Merchant banking
may
be defined as the which covers a wide range of activities such as management of
customer
services, portfolio management, credit syndication, acceptance credit, counseling,
etc
The economic liberalization in India has witnessed increased economic activities of
the
foreign investors in India through investment banks in India. India has become one
of the
21 | P a g e
most preferred destination for the global investors. And as a matter of fact huge
number of
investment banks has opened their shops in India to encash on the bullish market
scenario.
The Indian companies are now more research oriented than ever before." Investment
Banks
in India like Citigroup, Morgan Stanley, Merrill Lynch, and Deutsche Bank are
selling the
India story to their global clients. Investment Banks in India has posted over 50%
a year
returns from the equity markets in the last few years. Recent weeks have seen over
500
clients of these Investment Banks in India, including pension fund, hedge fund, and
mutual
fund managers from across the globe; descend on India to explore further investment
opportunities.
AGRICULTURE - To give special focus to agriculture lending Bank has set up agri
business
unit. Bank has also agri specialists in various disciplines to handle projects/
guide farmers in
their agri ventures. Advances are given for very small activity covering poorest of
the poor to
hi-tech activities involving large fund outlays.
State Bank of India

Caters to the needs of agriculturists and landless agricultural labourers

through a network of 6600 rural and semi-urban branches. There are 972 specialized
branches
which have been set up in different parts of the country exclusively for the
development of
agriculture through credit deployment. These branches include 427 Agricultural
Development
Branches (ADBs) and 547 branches with Development Banking Department (DBDs) which
cater to agriculturists and 2 Agricultural Business Branches at Chennai and
Hyderabad
catering to the needs of hi-tech commercial agricultural projects.
They are the leaders in agri-finance in the country with a portfolio of Rs. 18,000
crores in
agri advances to around 50 lakh farmers

22 | P a g e
Chapter 2.4
PRODUCTS AND SERVICES OFFERED BY BANKS
 PERSONAL BANKING
1) DEPOSITS – type of accounts
i.
Savings account
ii.
Current account
iii.
Fixed deposits
iv. Salary account
2) LOANS – type of loans
i.

Personal Loan

ii.

Car Loan or Auto Loan

iii.

Loan against Shares

iv.

Home Loan

v.

Education Loan or Student Loan

3) ADVANCES
i.
FUND ORIENTED
(a) Term loan
(b) Clean loan
(c) Bills discounting
(d) Advances
(e) Pre-shipment finance
(f) Post shipment finance
(g) Secured and unsecured lines of credit
ii.
NON FUND ORIENTED
(a)
Guarantees
(b)
Letter of credit
4) INVESTMENTS
i.
Tax Saving Bonds
ii. Government of India Bonds
iii. Investment in Mutual Funds
iv. Initial Public Offers by Corporates
v. Investment in "Pure Gold"
vi. Foreign Exchange Services
vii. Senior Citizens Savings Scheme, 2004
5) CARDS
23 | P a g e
i.
ii.

Debit card
Credit card

6) DEMAT SERVICES – Dematerialize the physical shares in various holding patterns

and consolidate all such scattered holdings into the primary Demat account at
reduced
cost.
7) ONLINE SERVICES- No more hassles of personally visiting the Biller to pay the
bills. Pay your bills for Utility Companies (Electricity and Telephone), Bank
Credit
Card, Mobile bills, Insurance Premiums and lot more. Avail our free bill payment
services through the Internet Banking Account.
8) WEALTH MANAGEMENT - it basically includes all the functions related to
investment. Banks provide a number of solutions, few of which are stated below.
i.
ii.
iii.
iv.

Online Trading and Mutual Funds

Customised Products
Life and General Insurance
Fixed Deposits

9) CONSULTANCY
i.
Investment counseling
ii.
Project counseling
iii.
Tax consultancy
10) MISCELLANEOUS
i.
Traveller cheques
ii.
Sale of drafts
iii.
Remittances
iv. Trusteeship
v. Standing instruction

INTERNATIONAL BANKING

The services include corporate lending, loan syndications, merchant banking,

handling
Letters of Credit and Guarantees, short-term financing, collection of clean and
documentary
credits and remittances.
1) TRADE FINANCE
i) Issuing and confirming of letter of credit.

24 | P a g e
ii) Drawing, accepting, discounting, buying, selling, collecting of bills of
exchange,
promissory notes, drafts, bill of lading and other securities.

2) MERCHANT BANKING- A bank that deals mostly in (but is not limited to)
international finance, long-term loans for companies and underwriting. Their
knowledge in international finances make merchant banks specialists in dealing
with multinational corporations
3) CORRESPONDENT BANKING - The Correspondent Banking Division develops
and maintains relationship with Banks and Financial Institutions across the Globe.
This network of Correspondent Banks form the foundation for all international
operations.
4) TREASURY – Treasury involves the following functions
i) Buying and selling of bullion. Foreign exchange
ii) Acquiring, holding, underwriting and dealing in shares, debentures, etc.
iii) Purchasing and selling of bonds and securities on behalf of constituents.
5) OFFSHORE BANKING: It is involved mainly in raising funds in convertible
foreign currency as deposits and borrowings from Non Residents sources, helping
in establishing joint ventures, financing exports and imports and foreign
collaboration arrangements.
SERVICES


ATM

PHONE BANKING

INTERNET BANKING

25 | P a g e
Branchless banking
When ATMs were introduced, we thought that why do we need ATMs when we have good
old branches? Today, using ATMs is a globally accepted practice with millions of
transactions taking place everyday. Then came Phone Banking which gave users
opportunities to query their bank anytime of the day or night. Then there was
Internet
Banking and Mobile Banking that allowed customers access on-the-move. These are all
commoditized, value-added facilities that 99% of Banks offer their customers.
b2 is the next step towards future of banking. It's a bank, where everything is
done online
and since you don't need branches, we don't offer them. It brings the convenience
of
banking at your finger-tips and makes your money earn harder. b2 understands that
today's
banking is beyond payments & transfers and so it offers not only these but also
offers bill
payments & mobile recharge.

26 | P a g e
CHAPTER 3

27 | P a g e
INSURANCE

Whenever there is uncertainty there is risk. We do not have any control over
uncertainties
which involves financial losses. The risk may be certain events like death,
pension, retirement
or uncertain events like theft, fire, accident, etc.
Uncertainty and risk work hand in hand. Uncertainty is difficult to avoid in many
circumstances but the risk arising can be avoided through various means. Insurance
is one
these means; it is also good mode to spread losses.
Insurance may be described as a social device to reduce or eliminate risk of life
and property.
Under the plan of insurance, a large number of people associate themselves by
sharing risk,
attached to individual. The risk, which can be insured against include fire, the
peril of sea,
death, incident, & burglary. Any risk contingent upon these may be insured against
at a
premium commensurate with the risk involved.
“Insurance is a contract between 2 parties whereby one party called
insurer undertakes in exchange for a fixed sum called premium to pay the
other party happening of a certain event.”

Definition of Insurance
28 | P a g e
Insurance is a contract whereby, in return for the payment of premium by the
insured, the
insurers pay the financial losses suffered by the insured as a result of the
occurrence of
unforeseen events. With the help of insurance, large number of people exposed to a
similar risk make contributions to a common fund out of which the losses suffered
by the
unfortunate few, due to accidental events, are made good.

29 | P a g e
Chapter 3.1
INSURANCE SECTOR IN INDIA
Insurance sector in India is one of the booming sectors of the economy and is
growing at the
rate of 15-20 per cent annum. Together with banking services, it contributes to
about 7 per
cent to the country's GDP. Insurance is a federal subject in India and Insurance
industry in
India is governed by Insurance Act, 1938, the Life Insurance Corporation Act, 1956
and
General Insurance Business (Nationalisation) Act, 1972, Insurance Regulatory and
Development

Authority

(IRDA)

Act,

1999

and

other

related

Acts.

The origin of life insurance in India can be traced back to 1818 with the
establishment of the
Oriental Life Insurance Company in Calcutta. It was conceived as a means to provide
for
English Widows. In those days a higher premium was charged for Indian lives than
the nonIndian lives as Indian lives were considered riskier for coverage. The
Bombay Mutual Life
Insurance Society that started its business in 1870 was the first company to charge
same
premium for both Indian and non-Indian lives. In 1912, insurance regulation
formally began
with the passing of Life Insurance Companies Act and the Provident Fund Act.
By 1938, there were 176 insurance companies in India. But a number of frauds during
1920s
and 1930s tainted the image of insurance industry in India. In 1938, the first
comprehensive
legislation regarding insurance was introduced with the passing of Insurance Act of
1938
that

provided

strict

State

Control

over
insurance

business.

Insurance sector in India grew at a faster pace after independence. In 1956,

Government of
India brought together 245 Indian and foreign insurers and provident societies
under one
nationalised monopoly corporation and formed Life Insurance Corporation (LIC) by an
Act
of Parliament, viz. LIC Act, 1956, with a capital contribution of Rs.5 crores.
The (non-life) insurance business/general insurance remained with the private
sector till
1972. There were 107 private companies involved in the business of general
operations and
their operations were restricted to organized trade and industry in large cities.
The General
Insurance Business (Nationalisation) Act, 1972 nationalised the general insurance
business
in India with effect from January 1, 1973. The 107 private insurance companies were
30 | P a g e
amalgamated and grouped into four companies: National Insurance Company, New India
Assurance Company, Oriental Insurance Company and United India Insurance Company.
These

were

subsidiaries

of

the

General

Insurance

Company

(GIC).

In 1993, the first step towards insurance sector reforms was initiated with the
formation of
Malhotra Committee, headed by former Finance Secretary and RBI Governor R.N.
Malhotra. The committee was formed to evaluate the Indian insurance industry and
recommend its future direction with the objective of complementing the reforms
initiated in
the financial sector.
Key Recommendations of Malhotra Committee




Government stake in the insurance Companies to be brought down to 50%.

All the insurance companies should be given greater freedom to operate.
Private Companies with a minimum paid up capital of Rs.1billion should be allowed




to enter the industry.

No Company should deal in both Life and General Insurance through a single Entity.
Foreign companies may be allowed to enter the industry in collaboration with the




domestic companies.
LIC should pay interest on delays in payments beyond 30 days
Insurance companies must be encouraged to set up unit linked pension plans.

Malhotra Committee also proposed setting up an independent regulatory body - The

Insurance Regulatory and Development Authority (IRDA) to provide greater autonomy
to
insurance companies in order to improve their performance and enable them to act as
independent

companies

with
economic

motives.

Insurance sector in India was liberalized in March 2000 with the passage of the
Insurance
Regulatory and Development Authority (IRDA) Bill, lifting all entry restrictions
for private
players and allowing foreign players to enter the market with some limits on direct
foreign
ownership. There is a 26 percent equity cap for foreign partners in an insurance
company.
There is a proposal to increase this limit to 49 percent.
Tracing the developments in the Indian insurance sector reveals the 360-degree turn
witnessed over a period of almost 190 years.
LATEST FACTS AND FIGURES

31 | P a g e
Only 24 % of the Indian households own life insurance. Among rural households only
18%
have a life insurance protection. Only 14% of the policy owners are women. Of the
321 paid
million workers in India only 105 million workers are covered. Among the 216
million
uncovered workers about two thirds are highly unlikely to buy an insurance plan
because they
feel they cannot afford it (64%) or they are disinclined for various other reasons
like “no one
has explained its benefits to me” “not interested”, etc. (36%)
On the bright side of the remaining one-third, 18% are willing to buy in the near
future.
Further the demand for life insurance continues to expand among the existing policy
holders
(repeat purchase). Other things being equal, the present $40 billion market is
expected to
grow to $100 billion in the future according to a recent McKinsey report.
The 40 odd insurance companies have accounted for an equity exposure of Rs 70,000
crore in
the last fiscal. The current fiscal will see 10-15% surge. LIC is a mega player
with its
6,50,000 crores in investible financial assets. LIC had Rs 90000 crores mark-to-
market
investible funds purely out of ULIP’S LIC’s net investment in equity is in FY08 is
estimated
to be Rs 6000 crores. If the life insurance companies are offered greater
relaxation we would
reach the $100 bn size much sooner than expected.

32 | P a g e
Chapter 3.2
BASIC FUNCTIONS OF THE INSURANCE INDUSTRY

1.

Risk Perception and Evaluation:

The fundamental function of an insurer is to provide a cover against the detriment

caused to
the insured due to the happening of certain specified and agreed events. Thus,
prior to
providing such umbrella through a product, the insurer has to assess the risk
involved in the
transaction. The insurer has to identify the element of risk prevalent in the
concerned industry
or a particular unit. The perception of risk requires the study of variables
through various
methods including the application of scientific and statistical techniques and
correlation
thereof with the industry or unit under study in light of their basic environmental
and infrastructural characteristics. After the identification and categorization of
the risks perceived, the
probability of happening of the loss-causing events and the severity of the loss
has to be
assessed.

2.

Designing the Insurance Product:

On the basis of the risks perceived, the insurer develops a product to cover the
stipulated
risks. While designing an insurance product, an insurer decides its cost to be
charged from the
insured in the form of premium, reduction thereof in certain cases like not lodging
any claim
during the previous covered period(s), suggesting the implementation of risk-
mitigating
measures, etc. The features of a product should be flexible enough to provide for
the
determination of premiums, rebates, additional premiums, etc. depending upon the
risk
benchmarks as determined.

33 | P a g e
3. Marketing of the Product:

The core function of the marketing force of an insurance company is to generate

awareness
about the insurance products among the target market. But in the Indian scenario,
where the
insurance penetration is too low as compared to the other nations, the marketing
force needs
to perform the pro-active role in developing an insurance culture. It is through
the efficiency
of the sales force of an insurance company that the desirability and the success of
a product
are determined.
In Indian insurance market, the function is, basically performed by the agents. The
persons
desiring to function as insurance agents have to obtain license to act as such from
the IRDA
or an officer authorized by the Authority in this behalf. The agents approach the
prospective
buyers and apprise them of the basic features of the products. In order to dispense
with the
functions, the agents need to possess adequate knowledge of the insurance industry,
products
and the modalities attached therewith. Further, the marketing personnels should be
adequately
backed by the back-office setup.

4. Selling of the Products:

The term selling in the context of insurance industry connotes the issuance of
policies to the
applicant proposer. The non-life insurance policy basically embodies the covenant
between
the insurer and the insured wherein the former agrees to indemnify the latter for
the loss
caused to him on the happening of the certain agreed events up to a specified
limit. The life
insurance policy generally contains the agreement whereby the insurer agrees to pay
to the
insured or the beneficiary of the policy an agreed amount on the expiry of the term
of the
policy or in the event of the death of the insured respectively. The additional
benefits in the
shape of Riders viz. Accidental Death Benefit, Double Sum Assured, Critical Illness
benefits,
Waiver of Premiums, etc. can also be appended with the policy on the payment of an
additional premium.

34 | P a g e
In Indian industry, the function is, generally performed by the insurer. In
addition, the
insurance companies depute their Direct Selling Representatives to look after the
function.
They receive the proposal documents, vet them and issue policies to the proposers.
5. Management of Portfolio:

The management of the portfolio includes the assessment of requirement of funds,

identification of various sources of finance, the evaluation of the sources in the
light of their
cost, availability, timing, etc., reconciling the features of various sources with
the needs of the
company and the selection of appropriate conjunction of sources. The insurer
possesses huge
amount of funds, which need proper management. The management of the portfolio of
an
insurance company requires the identification of investment avenues, evaluation
thereof and
the selection of the most appropriate mix of alternatives where the funds of the
company can
be invested. The selection requires the knowledge of finance related functions and
techniques
apart from the in-depth know of the patterns of requirement of funds in the company
as well
as in the industry as a whole.

35 | P a g e
Chapter 3.3
ROLE OF INSURANCE SECTOR

I Protective role
Insurance has been playing protective role towards the development of industry and
commercial institutions. The major protective measures have been :
i) Protection from risks arising out of natural calamities
Insurance has also been playing important role in protecting the industry and
commercial
activities from natural calamities like fire, marine losses, floods, earth quakes,
cyclones etc.

ii) Protection from the risks caused by human beings

Insurance provides protection against risks caused by human beings such as strikes
by
workers, their negligence in carrying out work, theft and dacoit, evil disturbances
and many
other such acts. In addition to the issue of policies against such causes,
insurance also issues
policies to protect the industry and commercial institutions from the loss of money
in transit.

iii) Protection against statutory liabilities

Insurance also plays the role of protecting the industry and commerce in fulfilling
statutory
liabilities towards the workers, arising out of industrial accidents. The employer
is bound to
compensate such workers under the provision of Workers' Compensation Act. in case
the
employer obtains an accidental policy in favor of employees; the money to be paid
as
compensation to the accident victims, can be collected from the insurance company.
iv)

Financial security
Insurance provides financial security also to industry and commerce. Exports of
goods to
other countries by sea, storage of goods in safe godowns and various other kinds of
financial
losses are secured by insurance policies.
36 | P a g e
v) Protection from loss of profits
Insurance' also has extended its role of protecting different industrial and
commercial
activities, it provides protection against losses arising from shops or factories.
It also
undertakes to indemnity the loss of profits from business functions. This way, the
loss of
profits and property / both are protected.
vi)

Protection of debts

A trader can protect himself by taking appropriate policy against the credit sales
or property
kept on security against goods or property. Thus, the insurance protests the trader
even in case
the debtor dies or of damages to the goods.
vii)

Protection to the business institution due to sudden death of the key man

The successful operation and development of a business largely depends on its

directors,
managers and administrative personnel. Sudden and untimely death of such person may
badly affect the functioning of the business and many problems may also arise in
day-today functioning of business. Insurance plays important role by insuring the
life of key
man in the business so that the future can be protected safely from uncertainties.

viii)Provides stability in commercial and industrial activities

Insurance companies extend various kinds of assistance to business enterprise to
run the
business regularly and continuously. It plays important role in partnership
business by
insuring the life of partners so that in case of death of any partner, the claim
received from the
insurance company can be used for meeting payment to the dependents of deceased
partner.

37 | P a g e
II Promotional role of insurance
Insurance plays important role in setting up industrial and commercial units; by
way of
capital formation, new investment, industrial entrepreneurship, under-writing of
shares and
investment in capital market. In addition to protective measures, it plays
promotional role
also, which are briefly described below:

i) Extension of credit facilities

Insurance extends credits to industrial and commercial institutions. An
entrepreneur can get
insurance of unit, plant and machinery, or permanent assets purchased by him and
get them
mortgaged with the financial institutions for getting credit.

ii) Facilitates industrialization and commercialization

Insurance contributes for the development of various commercial activities like
buyingselling, transportation, communication, warehousing, packaging, advertising
and publicity,
and agricultural marketing etc. It is due to the insurance facility that the
businessmen
concentrate on their activities without having any apprehensions regarding loss in
transit.

iii) Increases business and industrial efficiency

The efficient management of industrial and commercial activities become possible
due
reductions in business risks. Insurance provides protection from various risks and
thus it
increases the business efficiency.

iv) Investment in shares and debentures

Insurance companies extends its support for the development and expansion
industrial and
commercial activities by investing in shares and debentures issued by the
industrial units.

38 | P a g e
v) Contribution towards the development of basic industries
Insurance has contributed much towards the development and expansion of basic
industries
like iron and steel cement, engineering, chemicals, petro-chemicals, electric
goods, fertilizers,
etc. by investing in shares and debentures.

vi)

Contribution towards fulfillment of social and statutory obligations

Insurance institutions in the country also have been contributing much in
fulfillment of social
and statutory obligations by contributing well in social welfare schemes operated
by
industrial establishments, social security, schemes, workers compensation plan,
payment of
gratuity etc.

vii)Contribution towards development of international trade

The various policies issued by marine insurance companies help for the development
of
international trade by protecting the exporters/ importers from marine losses and
risks. This
role of insurance companies has been helpful in earning more foreign exchange by
increased
participation by traders in international trader

viii) Extension of export credit

Export Credit and Guarantee Corporation (ECGC) extends export credit to the
exporters and
in cases where the importers commit defaults in making payment to the exporter, the
ECGC
compensate the exporter through its policy issued for this purpose.

ix) Increase competing ability among small and medium-scale units

Insurance acts as a source among the small and medium scale industrial units to
compete with
larger industrial units. Large-scale industries can bear the expenses for
protection against
risks and uncertainties by getting insurance against such losses.

39 | P a g e
CHAPTER 3.4
Life insurance plans for individuals

Group insurance
It offers life insurance protection under group policies to various groups such as
employersemployees, professionals, co-operatives, weaker sections of society, etc.
It also provides
insurance coverage for people in certain approved occupations at the lowest
possible
premium cost.
Group insurance plans have low premiums. Such plans are particularly beneficial to
those for
whom other regular policies are a costlier proposition. Group insurance plans
extend cover to
large segments of the population including those who cannot afford individual
insurance.
A number of group insurance schemes have been designed for various groups. These
include
employer-employee groups, associations of professionals (such as doctors, lawyers,
chartered
accountants etc.), members of cooperative banks, welfare funds, credit societies
and weaker
sections of society.

Endowment policy
An endowment policy covers risk for a specified period, at the end of which the sum
assured
is paid back to the policyholder, along with the bonus accumulated during the term
of the
policy.
An endowment life insurance policy is designed primarily to provide a living
benefit and only
secondarily to provide life insurance protection. Therefore, it is more of an
investment than a
wholelife

policy.

Endowment life insurance pays the face value of the policy either at the insured's
death or at a
40 | P a g e
certain age or after a number of years of premium payment. Endowment policy is an
instrument of accumulating capital for a specific purpose and protecting this
savings program
against the saver's premature death.

41 | P a g e
Joint life insurance policies
They

are similar to endowment policies as they too offer maturity benefits to the

policyholders, apart form covering risks like all life insurance policies.
But joint life policies are categorized separately as they cover two lives
simultaneously, thus
offering a unique advantage in some cases, notably, for a married couple or for
partners in a
businessfirm.
Under a joint life policy the sum assured is payable on the first death and again
on the death
of the survivor during the term of the policy. Vested bonuses would also be paid
besides the
sum assured after the death of the survivor. If one or both the lives survive to
the maturity
date, the sum assured as well as the vested bonuses are payable on the maturity
date. The
premiums payable cease on the first death or on the expiry of the selected term,
whichever is
earlier.

Money back policy

It provides for periodic payments of partial survival benefits during the term of
the policy, as
long as the policyholder is alive. They differ from endowment policy in the sense
that in
endowment policy survival benefits are payable only at the end of the endowment
period.
An important feature of money back policies is that in the event of death at any
time within
the policy term, the death claim comprises full sum assured without deducting any
of the
survival benefit amounts, which may have already been paid as money-back
components.
The bonus is also calculated on the full sum assured.

42 | P a g e
A pension plan
A pension plan an annuity is an investment that is made either in a single lump sum
payment
or through installments paid over a certain number of years, in return for a
specific sum that
is received every year, every half-year or every month, either for life or for a
fixed number of
years.
Annuities differ from all the other forms of life insurance in that an annuity does
not provide
any life insurance cover but, instead, offers a guaranteed income either for life
or a certain
period.
Typically annuities are bought to generate income during one's retired life, which
is why they
are also called pension plans. By buying an annuity or a pension plan the annuitant
receives
guaranteed income throughout his life. He also receives lump sum benefits for the
annuitant's
estate in addition to the payments during the annuitant's lifetime.

Term life insurance policy

It covers risk only during the selected term period. If the policyholder survives
the term, the
risk cover comes to an end. Term life policies are primarily designed to meet the
needs of
those people who are initially unable to pay the larger premium required for a
whole life or an
endowment

assurance

policy.

No surrender, loan or paid-up values are granted under term life policies because
reserves are
not accumulated. If the premium is not paid within the grace period, the policy
lapses without
acquiring any paid-up value.

43 | P a g e
Unit linked insurance plan (ULIP)
ULIP is life insurance solution that provides for the benefits of protection and
flexibility in
investment. The investment is denoted as units and is represented by the value that
it has
attained called as Net Asset Value (NAV). The policy value at any time varies
according to
the value of the underlying assets at the time.

ULIP provides multiple benefits to the consumer. The

benefits include:


Life protection


Investment and Savings

Flexibility

Adjustable Life Cover

Investment Options

Transparency

Options to take additional cover against

Death due to accident

Disability

Critical Illness

Surgeries

Liquidity


Tax planning

44 | P a g e
A whole life policy runs as long as the policyholder is alive. As risk is covered
for the entire
life of the policyholder, therefore, such policies are known as whole life
policies. A simple
whole life policy requires the insurer to pay regular premiums throughout the life.
In a
whole life policy, the insured amount and the bonus is payable only to the nominee
of the
beneficiary upon the death of the policyholder. There is no survival benefit as the
policyholder is not entitled to any money during his / her own lifetime.

45 | P a g e
Loan cover term assurance policy is an insurance policy, which covers a home loan.
Such a
policy covers the individual's home loan amount in case of an eventuality. The
cover on such
a policy keeps reducing with the passage of time as individuals keep paying their
EMIs
(equated monthly installments) regularly, which reduces the loan amount.
This plan provides a lump sum in case of death of the life assured during the term
of the plan.
The lump sum will be a decreasing percentage of the initial sum assured as per the
policy
schedule. Since this is a non-participating (without
profits) pure risk cover plan, no benefits are payable on survival to the end of
the term of the
policy.
Various insurance companies offering loan repayment protection insurance policy are


HDFC Standard Life Insurance



Tata AIG

ING Vysya

LIC

46 | P a g e
Chapter 3.5
GENERAL INSURANCE PLANS
General Insurance provides much-needed protection against unforeseen events such as
accidents, illness, fire, burglary et al. Unlike Life Insurance, General Insurance
is not meant
to offer returns but is a protection against contingencies. Almost everything that
has a
financial value in life and has a probability of getting lost, stolen or damaged,
can be covered
through General Insurance policy.

Property (both movable and immovable), vehicle, cash, household goods, health,
dishonesty
and also one's liability towards others can be covered under general insurance
policy. Under
certain Acts of Parliament, some types of insurance like Motor Insurance and Public
Liability
Insurance have been made compulsory.
Major insurance policies that are covered under
General Insurance are:
1- Home Insurance
2- Health Insurance
3- Motor Insurance
4- Travel Insurance

47 | P a g e
CHAPTER 4

48 | P a g e
MUTUAL FUNDS

Mutual Funds: An overview

A Mutual Fund is a trust that pools the savings of a number of investors who share
a common
financial goal. The money thus collected is invested by the fund manager in
different types of
securities depending upon the objective of the scheme. These could range from
shares to
debentures to money market instruments. The income earned through these investments
and
the capital appreciations realized by the scheme are shared by its unit holders in
proportion to
the number of units owned by them (pro rata). Thus a Mutual Fund is the most
suitable
investment for the common man as it offers an opportunity to invest in a
diversified,
professionally managed portfolio at a relatively low cost. Anybody with an
investible surplus
of as little as a few thousand rupees can invest in Mutual Funds. Each Mutual Fund
scheme
has a defined investment objective and strategy.
A mutual fund is the ideal investment vehicle for today’s complex and modern
financial
scenario. Markets for equity shares, bonds and other fixed income instruments, real
estate,
derivatives and other assets have become mature and information driven. Price
changes in
these assets are driven by global events occurring in faraway places. A typical
individual is
unlikely to have the knowledge, skills, inclination and time to keep track of
events,
understand their implications and act speedily. An individual also finds it
difficult to keep
track of ownership of his assets, investments, brokerage dues and bank transactions
etc.

49 | P a g e
A mutual fund is the answer to all these situations. It appoints professionally
qualified and
experienced staff that manages each of these functions on a full time basis. The
large pool of
money collected in the fund allows it to hire such staff at a very low cost to each
investor. In
effect, the mutual fund vehicle exploits economies of scale in all three areas -
research,
investments and transaction processing. While the concept of individuals coming
together to
invest money collectively is not new, the mutual fund in its present form is a 20
th century
phenomenon. In fact, mutual funds gained popularity only after the Second World
War.
Globally, there are thousands of firms offering tens of thousands of mutual funds
with
different investment objectives. Today, mutual funds collectively manage almost as
much as
or more money as compared to banks.
A draft offer document is to be prepared at the time of launching the fund.
Typically, it pre
specifies the investment objectives of the fund, the risk associated, the costs
involved in the
process and the broad rules for entry into and exit from the fund and other areas
of operation.
In India, as in most countries, these sponsors need approval from a regulator, SEBI
(Securities exchange Board of India) in our case. SEBI looks at track records of
the sponsor
and its financial strength in granting approval to the fund for commencing
operations.
A sponsor then hires an asset management company to invest the funds according to
the
investment objective. It also hires another entity to be the custodian of the
assets of the fund
and perhaps a third one to handle registry work for the unit holders (subscribers)
of the fund.
In the Indian context, the sponsors promote the Asset Management Company also, in
which it
holds a majority stake. In many cases a sponsor can hold a 100% stake in the Asset
Management Company (AMC). E.g. Birla Global Finance is the sponsor of the Birla Sun
Life
Asset Management Company Ltd., which has floated different mutual funds schemes and
also acts as an asset manager for the funds collected under the schemes

50 | P a g e
Chapter 4.1
WHY INVEST IN MUTUAL FUNDS?
Convenience
As an investor, you have to keep track of your investment, which takes time and
effort. When
you invest in a Mutual Fund scheme, you pass on this function to a Fund Manager.
Moreover,
you are relieved of nagging problems associated with capital market investing, like
bad
deliveries, and non-receipt of share certificates and dividend warrants.
Expertise
Mutual Funds employ experienced professionals to research investment options. As
industry
players, they have access to information that may not be available to you.
Returns
Over the medium and long-term, Mutual Funds have the potential to provide favorable
returns within the same risk category. After a brief period in the doldrums, the
Mutual Fund
industry in India has performed credibly over the past year. According to a study
conducted
by the Association of Mutual Funds in India, of the 118 equity schemes in the
market, 91
outperformed the benchmark Bombay Stock Exchange Sensex.
Lower expenses
You have to bear several costs if you invest directly in the market. These include
brokerage,
stamp duty and custodial charges, in addition to the expenses incurred in tracking
your share
portfolio. Mutual Funds too have to bear these costs, but economies of scale enable
them to
reduce procedural expenses like these.
Reduced risk
It's not possible for investors having a small capital outlay to maintain a
diversified portfolio.
However, Mutual Funds, with the advantage of pooling of resources, can. This
reduces the
risk, as not all stocks go through a downtrend at the same time.

51 | P a g e
Variety
Mutual Funds offer schemes to suit specific investment needs. For instance, there
are growth
schemes for investors who are willing to bear a greater risk, gilt schemes for
investors who
are risk-averse and retirement plans for those with an eye on the future.
Flexibility
Some Mutual Funds offer products such as systematic investment plans, regular
withdrawal
plans, monthly income plans and dividend reinvestment plans, which are appropriate
for
retirement planning. These allow you to invest and withdraw funds as per your
needs.
Liquidity
In case of open-ended schemes, a majority of Mutual Funds provide investors easy
entry and
exit at prices related to the scheme's net asset value (NAV). They are also prompt
in meeting
redemption demands.
In case of close-ended schemes, unit holders can sell their units on the stock
exchange. Some
Mutual Funds also repurchase units at NAV-linked prices during certain periods.
Timely Decisions and Safety against Loss
The Fund Managers, being experienced and armed with the market scenario, can take
timely
decisions about when to sell or buy the units. Timely buying or selling of units
reduces the
loss that could have been incurred.
Transparency
Mutual Funds send out periodic newsletters to unit holders, detailing the scheme's
portfolio,
performance, investment strategy, and the outlook of the scheme and the fund
manager. You
can also find information on websites and in newspapers or magazines.
Regulation
All Mutual Funds in India have to be registered with the Securities and Exchange
Board of
India (SEBI), and comply with its regulations.

52 | P a g e
Chapter 4.2
MUTUAL FUNDS SCHEMES
There are mainly two types of Mutual Funds on the basis of interval. They are,
Open-ended schemes are sold at the NAV based prices, generally calculated on every
business day. These schemes have unlimited capitalization, open-ended schemes do
not have
a fixed maturity - i.e. there is no cap on the amount you can buy from the fund and
the unit
capital can keep growing. These funds are not generally listed on any exchange.
Open-ended
funds are bringing in a revival of the mutual fund industry owing to increased
liquidity,
transparency and performance in the new open-ended funds promoted by the private
sector
and foreign players.
Close ended schemes have a stipulated maturity period, limited capitalization and
the units
are listed on the stock exchange are called close-ended schemes. These schemes have
historically seen a lot of subscription. This popularity is estimated to be on
account of firstly,
public sector MFs having floated a lot of close-ended income schemes with
guaranteed
returns and secondly easy liquidity on account of listing on the stock exchanges.

53 | P a g e
Schemes according to investment objectives are
EQUITY SCHEMES
EQUITY DIVERSIFIED SCHEMES
These schemes invest 90% or less of the funds collected, into equity. Selection of
companies,
whose equities are invested in, is left to the discretion of the Fund Manager of
the scheme.
EQUITY TAX-SAVING SCHEMES
These schemes work on similar lines as diversified equity funds. The only
difference between
these funds & equity-diversified funds is that they demand a lock-in of 3 years to
gain tax
benefits.
SECTOR SCHEMES
These schemes invest in equity & related securities of companies specific to a
particular
sector such as IT, banking, etc.
INDEX SCHEMES
It invests in shares forming part of an index such as BSE sensex, NSE, Nifty, etc.,
in the same
proportion as the weight age these shares have in the index. Such schemes seek to
provide
returns that closely correspond to the return of the index being mirrored.
EXCHANGE TRADED FUNDS (ETFs)
These are the same as index schemes with one crucial difference. An ETF is listed
and traded
on a stock exchange. In contrast, an index fund is bought and sold by the fund.
DYNAMIC FUNDS
These schemes alter their exposure to different asset classes based on the market
scenario.
Such funds typically try to book profits when the markets are overvalued and remain
fully
invested in equities when the markets are undervalued. This is suitable for
investors who find
it difficult to decide when to quit from equity.

54 | P a g e
DEBT SCHEMES
MEDIUM-TERM DEBT FUNDS
They have a portfolio of debt and money market instruments where the average
maturity of
the underlying portfolio could be in the range of five to seven years. Such funds
seek to
optimize returns while maintaining a balance of safety, yield and liquidity.
SHORT-TERM DEBT FUNDS
They have a portfolio of debt and money market instruments where the average
maturity of
the underlying portfolio could be in the range of one to two years. Such funds seek
to
generate higher returns with greater stability.
MONEY MARKET DEBT FUNDS:
Enhancement of income with a high level of liquidity is the objective of these
funds with a
judicious portfolio mix of money market and debt instruments. Under normal
circumstances,
the fund will have a 50-90 per cent exposure to money market instruments while
holding 1050 per cent in debt instruments.
MEDIUM-TERM GILT FUNDS
These aim to provide steady returns with low risk and highest possible safety by
investing
primarily in Government Securities. The average maturity of the securities in the
portfolio
would be over three years.
SHORT-TERM GILT FUNDS
They are dedicated gilt schemes, which seek to generate reasonable returns with
investments
in Government Securities. The securities invested in are of short to medium term
residual
maturities.
FLOATING RATE FUNDS
These funds invest in securities with floating interest rates, which are generally
linked to
some benchmark rate like Prime Landing Rate. Floating Rate Funds have a high
relevance
when the debt markets are volatile and investors can effectively make use of these
funds to
hedge their debt fund investments against the interest rate fluctuations.
MONTHLY INCOME PLANS (MIPs)
55 | P a g e
These are basically debt schemes, which make marginal investments in the range of
10-25 %
in equity to boost the schemes returns. MIP schemes are ideal for investors who
seek slightly
higher return than pure long-term debt schemes at marginally higher risk.
BALANCED SCHEMES
These schemes invest approximately half the funds in equities and the other half in
debt.
They seek to balance risk while aiming to offer better returns than pure debt
schemes.
FUND OF FUNDS
Fund of funds (FoFs), as the name suggests, are mutual fund schemes, which invest
in other
mutual fund schemes. There have been a few such FoF schemes in the past and
recently too
some new FoFs have been launched
Diversification
Just as a mutual fund scheme offers diversification by investing in various equity
scrips, a
FoF offers diversification by investing in various MF schemes.
Secondly, you get a chance to diversify across various fund managers and investing
styles.
Thirdly, even if a fund manager quits one AMC and joins another whose fund you
already
own in the FoF, you are not affected by this constant movement of the fund
managers.
Convenience
By choosing a suitable FoF, you get a chance to invest across different class of
funds with
just one investment. Thus, it becomes very convenient for investing and monitoring.
Suppose
you wanted to invest in 5 equity funds and 5 debt funds. Assuming each fund has a
minimum
stipulated investment of Rs.5000, you would need Rs.50,000. In a FoF, Rs.5000 would
do the job.

56 | P a g e
Chapter 4.3
VARIOUS PRICES INVOLVED IN MUTUAL FUNDS

Net Asset Value (NAV)

Fund administrators add up the market value of the fund's investments at the end of
each
business day. The fund company then subtracts the value of the fund's debts or
other
liabilities. The difference equals the fund's net asset value.
The fund company next divides the net asset value by the number of shares the fund
has
issued to investors. The result equals the price of each share.

Sale Price- Is the price you pay when you invest in a scheme. Also called Offer
Price. It may
include a sales load
Repurchase price- Is the price at which a close-ended scheme repurchases its units
and it
may include a back-end load. This is also called Bid Price.

Redemption Price - Is the price at which open-ended schemes repurchase their units
and
close-ended schemes redeem their units on maturity. Such prices are NAV related
Sales Load Or entry load - Is a charge collected by a scheme when it sells the
units. Also
called, ‘Front-end’ load. Schemes that do not charge a load are called ‘No Load’
schemes.
Repurchase or ‘Back-end’ Load or exit load - Is a charge collected by a scheme when
it
buys back the units from the unit holders
SEBI has stipulated that the maximum exit load cannot be higher than 7%. And for
closed
ended funds the maximum exit load cannot be higher than 5%.

57 | P a g e
Chapter 4.4
INDIAN MUTUAL FUND INDUSTRY

History of Mutual Fund in India:

The mutual fund industry in India started in 1963 with the formation of Unit Trust
of India, at
the initiative of the Government of India and Reserve Bank the. The history of
mutual funds
in India can be broadly divided into four distinct phases
First Phase – 1964-87
Unit Trust of India (UTI) was established on 1963 by an Act of Parliament. It was
set up by
the Reserve Bank of India and functioned under the Regulatory and administrative
control of
the Reserve Bank of India. In 1978 UTI was de-linked from the RBI and the
Industrial
Development Bank of India (IDBI) took over the regulatory and administrative
control in
place of RBI. The first scheme launched by UTI was Unit Scheme 1964. At the end of
1988
UTI had Rs.6,700 crores of assets under management

Second Phase – 1987-1993 (Entry of Public Sector Funds)

1987 marked the entry of non- UTI, public sector mutual funds set up by public
sector banks
and Life Insurance Corporation of India (LIC) and General Insurance Corporation of
India
(GIC). SBI Mutual Fund was the first non- UTI Mutual Fund established in June 1987
followed by Canbank Mutual Fund (Dec 87), Punjab National Bank Mutual Fund (Aug
89),
Indian Bank Mutual Fund (Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual
Fund
(Oct 92). LIC established its mutual fund in June 1989 while GIC had set up its
mutual fund
in December 1990.
At the end of 1993, the mutual fund industry had assets under management of
Rs.47,004
crores.

58 | P a g e
Third Phase – 1993-2003 (Entry of Private Sector Funds)
With the entry of private sector funds in 1993, a new era started in the Indian
mutual fund
industry, giving the Indian investors a wider choice of fund families. Also, 1993
was the year
in which the first Mutual Fund Regulations came into being, under which all mutual
funds,
except UTI were to be registered and governed. The erstwhile Kothari Pioneer (now
merged
with Franklin Templeton) was the first private sector mutual fund registered in
July 1993.
The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive
and
revised Mutual Fund Regulations in 1996. The industry now functions under the SEBI
(Mutual Fund) Regulations 1996.
The number of mutual fund houses went on increasing, with many foreign mutual funds
setting up funds in India and also the industry has witnessed several mergers and
acquisitions.
As at the end of January 2003, there were 33 mutual funds with total assets of Rs.
1,21,805
crores. The Unit Trust of India with Rs.44,541 crores of assets under management
was way
ahead of other mutual funds.

Fourth Phase – since February 2003

In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI was
bifurcated into two separate entities. One is the Specified Undertaking of the Unit
Trust of
India with assets under management of Rs.29,835 crores as at the end of January
2003,
representing broadly, the assets of US 64 scheme, assured return and certain other
schemes.
The Specified Undertaking of Unit Trust of India, functioning under an
administrator and
under the rules framed by Government of India and does not come under the purview
of the
Mutual Fund Regulations.
The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is
registered with SEBI and functions under the Mutual Fund Regulations With the
bifurcation
of the erstwhile UTI which had in March 2000 more than Rs.76,000 crores of assets
under
management and with the setting up of a UTI Mutual Fund, conforming to the SEBI
Mutual
59 | P a g e
Fund Regulations, and with recent mergers taking place among different private
sector funds,
the mutual fund industry has entered its current phase of consolidation and growth.
The graph
indicates the growth of assets over the years. As at the end of October 31, 2003,
there were
totally 31 funds in India, with assets under management of about Rs. 12, 67,260
million.
Performance of mutual funds in India
Let us start the discussion of the performance of mutual funds in India from the
day the
concept of mutual fund took birth in India. The year was 1963. Unit Trust of India
invited
investors or rather to those who believed in savings, to park their money in UTI
Mutual Fund.
For 30 years it goaled without a single second player. Though the 1988 year saw
some new
mutual

fund

companies,

but

UTI

remained

in

monopoly

position.

The performance of mutual funds in India in the initial phase was not even closer
to
satisfactory level. People rarely understood, and of course investing was out of
question. But
yes, some 24 million shareholders was accustomed with guaranteed high returns by
the
beginning of liberalization of the industry in 1992. This good record of UTI became
marketing tool for new entrants. The expectations of investors touched the sky in
profitability
factor. However, people were miles away from the preparedness of risks factor after
the
liberalization.
The Assets Under Management of UTI was Rs. 67bn. by the end of 1987. Let me
concentrate
about the performance of mutual funds in India through figures. From Rs. 67bn. the
Assets
Under Management rose to Rs. 470 bn. in March 1993 and the figure had a three times
higher
performance

by
April

2004.

It

rose

as

high

as

Rs.

1,540bn.

The net asset value (NAV) of mutual funds in India declined when stock prices
started falling
in the year 1992. Those days, the market regulations did not allow portfolio shifts
into
alternative investments. There were rather no choice apart from holding the cash or
to further
continue investing in shares. One more thing to be noted, since only closed-end
funds were
floated in the market, the investors disinvested by selling at a loss in the
secondary market.

60 | P a g e
CHAPTER 5

61 | P a g e
SWOT ANALYSIS OF FINANCIAL SERVICES SECTOR
STRENGHTS
India's financial services sector is expected to enjoy generally strong growth
during coming
years, driven by rising personal incomes, corporate restructuring, financial sector
liberalization and the growth of a more consumer-oriented, credit-oriented culture.
This is
expected to lead to increasing demand for financial products, including consumer
loans
(especially for cars and homes), as well as for insurance and pension products.
The entry of foreign players has assisted in the introduction of international
practices and
systems. Technology developments have improved customer service.
The Finance Ministry continuously formulated major policies in the field of
financial sector
of the country after liberalization which helped in attracting foreign investors,
foreign
conglomerates, foreign technology etc.
With new innovations in insurance and mutual funds there is vast variety of
products
available for the customer to choose from.
Mutual funds have become extremely popular over the last 20 years. What was once
just
another obscure financial instrument is now a part of our daily lives.
The penetration of insurance sector is 4 whereas that of china is 2. So the
insurance sector is
gaining importance.

Participation in the growth curve of the Indian economy in the next four years will
provide
foreign banks a launch pad for greater business expansion when they get more
freedom after
April 2009.

62 | P a g e
WEAKNNESSES
Although India witnessed a growth rate of almost 9% in the fiscal 2007-08, a vast
majority is
still below the poverty line who do not have enough resources for essential
commodities,
forget developing an insurance or banking culture among them.
The insurance penetration in India is 4 % whereas the world average is 7.52% which
is quite
low.
The government interventions have been a major obstacle in the path of development
of
private players. Also in India till today a vast majority of non-performing assets
belong to the
public sector undertakings.
To add to weaknesses the Indian economy is filled with corruption, black money,
bureaucracy, political intervention and social back-drops- illiteracy, poverty,
unemployment,
etc. This hinders the growth and development of private players.
Regulatory issues, Lack of suitable products, Solvency requirements, Labour
reforms, Legal
reforms, Agents compensation are the various reasons that are holding back growth
in
insurance product as explained in previous chapter.
OPPORTUNITIES
Large rural population which has the potential but were ignored till date are now
opening up
new arenas of business for many conglomerates who have a wide rural reach.
Only 24 % of the Indian households own life insurance. The remaining 76% are still
to be
tapped.
By 2025 the Indian economy is projected to be about 60 per cent the size of the US
economy.
The growing literacy rates, declining mortality rate, rising income, huge
population in the
middle age section are all indicators of opportunities aplenty lying in India.
With new technological advancements the whole financial structure would be
transformed in
the near future. According to K. V. KAMATH India has just started to witness the
development and professionalization of banking and other financial services in its
true sense.
The concept of financial planners will come soon to India providing complete
financial
solutions even to person with limited financial means. Also in near future
financial products
63 | P a g e
will be fully customized to suit customer requirements. Such flexible products will
require
utmost regulations and right people mix who understand consumer needs.
Also with so many players in the market it has created stiff competition which will
lead to
improved efficiency among these players to attract a small pie of market share.
THREATS
As such financial sector is a booming sector and there are quite a few threats as
such but the
Indian companies are facing the following two major threats
With the Indian economy opening up since 1991 and deregulation of various
activities Indian
players in the financial services sector have a huge threat from their foreign
competitors as
they have advanced technology, huge resources to invest and expertise in handling
finances.
These companies make huge profits out of Indian markets and drain away the wealth
of India
to their land.
With increasing use of internet banking and mobile banking there is an increase in
internet
piracy, hacking and such other threats which would leak confidential information
and affect
the goodwill of the company.
Change is a continuous process and in order to accommodate the changes and
challenges that
are taking place in the present globalization scenario this industry has to re-
orient its
marketing strategy and compete not jus for survival but growth and profits.

64 | P a g e
CHAPTER 6

65 | P a g e
QUESTIONNAIRE
Name:
Age:
25-35
35-45
45 and above
Q.1 Are you aware of the three types of Banks??
i.
ii.
iii.

Commercial banks
Co-operative banks
Development banks
Yes
No
Any one

(Mention)

Q.2 According to you, which sector is more preferable for investment?

Public sector (SBI, BOI etc.)
Private sector (ICICI, HDFC etc.)
Both
Q.3 Are you satisfied with the fixed deposit interest rate of your bank?? If Yes
please mention
rate and name of your bank.
Yes
No
Q.4 Do you think investment in “PURE GOLD” is/would be beneficial? (keeping today’s
condition in mind)
Yes
No
Q.5 Are you aware of the “Tax Saving Bonds”?
Yes
No
Q.6 Are you satisfied with the DEMAT A/C services?
Yes
No
Don’t have DEMAT A/C
66 | P a g e
Q.7 Is the ATM service convenient to operate with?
Yes
No
Q.8 Do you think investment in LIC is/would be a benefit for you and your family?
Yes
No
Don’t know
Q.9 Do you think insurance companies act fairly as far as “Premium Rates” is
concerned?
Yes
No
Q.10 Are you aware of the Money Back Policy?
Yes
No
Q.11 If you have taken the money back policy are you aware of the BONUS on full sum
assured?
Yes
No
Q.12 Are you satisfied with the general insurance plan you have opted for?
Yes
No
Q.13 Are you aware of various Mutual Fund companies and their schemes?
Yes
No
Q.14 Have you ever benefited from their schemes? If yes, please mention the scheme
and the
company.
Yes
No

FIDINGS AND CONCLUSIONS

67 | P a g e
Q.1 Are you aware of the three types of Banks? I). Commercial banks II). Co-
operative
banks III). Development banks

20
10

Yes
No

70

Any 1

Out of 100 people those where surveyed, 70 people had knowledge about all the three
banks
and also their services. 10 people who did not know about these banks were given
information at the time of survey.
Q.2 According to you, which sector is more preferable for investment?

22
43
Public Sector
35

Private Sector
Both

Out of 100 people, 43 people preferred public sector as their choice of investment,
35 people
preferred private and rest think both are suitable for investment.

Q.3 Are you satisfied with the fixed deposit interest rate of your bank?
68 | P a g e
20

Yes
No

80

Out of 100 people, 80 people are satisfied with the interest rates provided by
their banks to
them. Rest 20 people were still expecting the rate to increase and some are also
planning to
discontinue their investment in their respective banks.
Q.4 Do you think investment in “pure gold” is/would be beneficial? (keeping today’s
scenario
in mind)

30

70

Yes
No

Out of 100 people, 70 people think that investing in pure gold is beneficial due to
its rising
prices. 30 people still feel its risky to invest in gold and real estate is a
better option than
gold.

Q.5 Are you aware of the “Tax Saving Bonds”?

69 | P a g e
45
65

Yes
No

Out of 100 people, 65 people were aware of the tax saving bonds. Rest 45 people had
little or
no knowledge about such benefits. Therefore, while conducting the survey, they were
made
aware of these bonds.
Q.6 Are you satisfied with the DEMAT A/C services?

16
22

62

Yes
No
Don’t have DEMAT A/C

Out of 100 people, 62 people were satisfied with their DEMAT accounts. 22 people
had some
technical issues regarding how to operate the daily transactions and records. 16
people did
not have DEMAT a/c.

70 | P a g e
Q.7 Is the ATM service convenient to operate with?

12

Yes
No

88

Out of 100 people, 88 people find ATM service the most feasible and convenient
service
provided by the banks. 12 people still have some issues regarding its operations.
Q.8 Do you think investment in LIC is/would be a benefit for you and your family?

10

Yes
No
85

Don’t know

Out of 100 people, 85 people think LIC as a beneficial option for their family.
Around 15
people are not sure with this option.

Q.9 Do you think insurance companies act fairly as far as “premium rates” are
concerned?

71 | P a g e
15

Yes
85

No

Out of 100 people, 85 people think that insurance companies provide better premium
rates.
15 people are not aware of the overall scenario of different rates of different
companies.
Q.10 Are you aware of the money back policy?

10

Yes
90

No

Out of 100 people, 90 people knew about the money back policy. 10 people who dint
know
about the policy, were made aware during the survey.

72 | P a g e
Q.11 If you have taken the money back policy, are you aware of the Bonus on full
sum
assured?

20

Yes
70

No

Out of 90 people who were aware of the money back policy, 70 people knew that bonus
is
assured on the full amount. Rest 20 people were made aware of this information.
Q.12 Are you satisfied with the general insurance plan you opted for?

10

Yes
90

Out of 100 people, 90 people were satisfied with their insurance plans.

73 | P a g e

No
Q.13 Are you aware of various Mutual Fund companies and their schemes?

15

Yes
85

No

Out of 100 people, 85 people were aware of the various mutual fund companies and
different
services provided by them. While, the rest who did not know about it were informed
during
the survey.
Q.14 Are you ever benefitted from any of the Mutual Fund’s schemes?

10

Yes
75

No

Out of 85 people who were aware about mutual funds, 75 people benefited from the
scheme
they opted for. Rest 10 were dissatisfied.

74 | P a g e
CHAPTER 7

75 | P a g e
CONCLUSION
Financial services in India have evolved over the years but the years but there is
a vast scope
of development in this sector. The challenges facing the financial services sector
are lack of
qualified personal having “financial creativity”, lack of specialization in one
service, lack of
investor awareness and no initiative taken for research and development. Also the
whole
financial system is undergoing a phenomenal change in accordance with national and
global
requirements so it is high time that we become transparent in our operations.
But at the same time we cannot ignore the opportunities available to us such as the
large
talent pool which is the new age tech-oriented youth who are ready to take-off and
help India
realize its dream of being a superpower.
Although the global economy has slowed down due to US sub-prime crises and it has
affected ours financial services sector too, the future ahead will be bright with
all economies
overcoming the recession phase. Not to forget with opportunities knocking the door
there will
also be cut-throat competition wherein the best player would win.
Indian consumers are increasingly becoming more aware and are actively managing
their
financial affairs. To woo such consumers marketers have to create a customized
product
suiting their requirements. Firms will have to constantly innovate in terms of
product
development to meet ever-changing consumer needs.
To conclude financial services are vital for any economy. If industries and
agriculture are the
growth drivers then banks, insurance, mutual funds are catalysts. The term
“Finance” with its
varied connotations has evolved over a period of time. The complex matrix of
financial
system, financial services and financial intermediaries are closely linked to each
other and
are lifeblood of any economy without which we cannot operate.

76 | P a g e
WEBLOGRAPHY & BIBLIOGRAPHY
Internet
i.
ii.
iii.

www.wikipedia.com
www.investopedia.com
www.moneycontol.com

Newspaper
i.
ii.

Times Of India
Economic Times

Books
i.

Service Sector Management by:- Romeo Mascarenhas

77 | P a g e
78 | P a g e