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SWEET CREATION

A Business Plan

Presented to the Faculty of

STI College of General Santos City

In Partial Fulfillment

Of Requirements for the Degree of

Bachelor of Science in Hotel and Restaurant Management

By:

Alemania, Christine Anne J.

Baldonado, Camelle P.

Belgira, Jesiel Mae P.

Canindo, Maria Therese H.

Capuno, Jessa Mae D.

Gayta, Kiel Benedikt R.

Gener, Daryl Joyce D.

Tadle, Francis Nicole C.

March 2019
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APPROVAL SHEET

In partial fulfillment of the requirements of the degree of Bachelor of

Science in Hotel and Restaurant Management, this Business Plan entitled
“Sweet Creation”, prepared and submitted by BSHRM, is hereby recommended
for oral defense.

Marisa Z. Alcober, PhD

Adviser

Approve as partial fulfillment of the requirements for the degree of

Bachelor of Science in Hotel and Tourism Management by committee on oral
examination.

Freedom Merriam B. Bolipata, MM Razille C. Fernandez,

CPA
Member Member

Melochilen D. Betia, LPT Rodulfo S. Bretano, Jr.

Member Member

Accepted as partial fulfillment of the requirements for the degree of

Bachelor of Science in Hotel and Restaurant Management.

Engr. Ann Gilyn B. Premarion, MIM

Academic Head
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THE COMPANY LOGO

Zone 7 Bula,
General Santos City
+639174939098
SweetCreation.SweetExplosion@gmail.com
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DEDICATION

First and foremost to our Almighty God for continuously guiding us and giving us
strength, courage, knowledge and wisdom.

To our parents for their unending support.

To our adviser, Dr.Marisa Z. Alcober for giving us assistance and advices as we

went along with this study.

And to our beloved friends and classmates who helped us in ways they could.
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ACKNOWLEDGEMENT

This business plan would not have been possible without the support of
many people. We, the researcher would like to express our gratitude to first and
foremost, to our Almighty God, you’ve been so good to us and thank you for
making us strong during our ups and downs, for giving us wisdom, strength,
patience and courage to finish this task within its deadline.

Special thanks to our adviser, Dr. Marisa Z. Alcober, who was abundantly
helpful and offered invaluable assistance, support and guidance.

To my friends and co-researcher for their undying support and sharing a

lot of their times in helping us accomplish our studies and final outputs.

We would also like to acknowledge and give thanks to William B.

Cayanong, CPA, our accountant for imparting his knowledge to us his effort from
the start until the end of this project and for his advice. Likewise, the students,
faculty and staffs of STI College General Santos who gave valuable feedbacks,
comments and suggestions for the improvement of our proposed product.

And lastly, we would like to thank our inspirations in pursuing this career
which is our family, especially to our parents who gives us moral support and
financial support.
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STATEMENT OF PURPOSE

Sweet Creation, as an upcoming start-up business of young entrepreneurs

from STI College General Santos, would seek not just profit, but also to gain the
wealth of experience as well as the knowledge and skills through the course of
our business. As young entrepreneurs, we would like to deliver the best that we
can be through innovation and new perspective in pastry industry.

Although the Sweet Creation is just a home-based business, the entity will
provide high quality products that can satisfy every customers. Sweet Creation
will introduce new exciting flavors of cupcakes with sweet explosive fillings you
get in every bite with affordable and reasonable prices that is worth it to buy by
the customers.
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Table of Contents

Title Page i
Approval Sheet ii
The Company Logo iii
Dedication iv
Acknowledgement v
Statement of Purpose vi
Table of Contents vii
Executive Summary ix

I. THE COMPANY AND ITS BUSINESS 1

A. Company Ownership 2
B. Start Up Plan 3
C. Intellectual Property 4
D. Company Locations and Facilities 5
E. Vision and Mission Statement 10
F. Company Goals and Objectives 11
G. Industry Analysis 12

II. THE PRODUCT AND SERVICES 14

A. Product and Service Description 15
B. Competitive Comparison 16
C. Technology 17
D. Manufacturing or Production Process 19

III. THE MARKETING PLAN 21

A. Marketing Analysis 21
a. Target Market 21
b. Competition 22
c. Market Trends 24
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d. Market Research 25
B. Marketing Strategy 34
a. General Description 34
b. Method of Sales and Distribution 34
c. Packaging 35
d. Pricing 35
e. Branding 36
f. Database Marketing 36
g. Sales Strategy 37
h. Advertising Strategy 37
C. Customer Service 38
D. Implementation of Marketing Strategy 39

IV. ORGANIZATIONAL PLAN 40

A. The Management Team 40
B. Organizational Structure 41
C. Personnel Plan 41

V. THE FINANCIAL PLAN 42

VI. POTENTIAL RISKS AND PROBLEMS 53

APPENDICES 54
Certificates 55
Permits 57
Documentation 64
Survey Questionnaire 71

CURRICULUM VITAE 75
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EXECUTIVE SUMMARRY

“Sweet Creation” is a sole-proprietorship which will be owned and

managed by Ms. Christine Anne J. Alemania, a graduate of STI College General
Santos with a degree of Bachelor of Science in Hotel and Restaurant
Management. Sweet Creation is a home-based pastry shop that will be based in
Zone 7, Barangay Bula, General Santos City and will cover a wide range of
clients within the city. Sweet Creation will have the starting capital of Php
50,984.00.

Although the business intend starting out from small in – house bakery,
but that doesn't stop us from maximizing our potential in the cupcake line of
business. We hope to grow the business beyond South Cotabato. As a business,
we are willing to go the extra mile to invest in building a standard in – house
bakery and also to hire efficient and dedicated employees.

The operation of the business will start at 8:00am until 4:00pm except
Sunday but the owner of the company will still entertain customers’ orders
through Social Medias anytime. And the employee will receive the minimum
wage salary that is Php 311.00 per day. Sweet Creation have 6 different flavors
that have a sweet explosive fillings you get in every bite such as Mango
Cupcake, Banana Cupcake, Triple Chocolate Cupcake, Orange Marmalade
Cupcake, Pineapple Cupcake and Apple Cinnamon Cupcake.

Our in – house bakery and delivery network will be customized to fit into
the kind of ideas we have of how a standard cupcake baking business should
look like. When it comes to hygiene, we have put plans, process and structures
in place that will ensure that we are always at the top of game when it comes to
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that. We have been able to secure permits from the government agencies. Sweet
Creations is set to redefine how community based cupcake business should be
run, not just in General Santos but also within South Cotabato. Which is why we
have put plans in place for continuous training of all our staff at regular interval
and new ideas being made.

No doubt that the demand for cupcakes and other baked foods is not
going to plummet any time soon, which is why we have put plans in place to
continue to explore all available market around the communities where we intend
selling our cupcakes. In the nearest future, we will ensure that we create a wide
range of distribution channels via franchising. With that, we know we will be able
to maximize profits in our business. Our strongest selling point at Sweet
Creations is the unique taste of the different flavors of cupcakes which is also a
healthy one that we sell.

Our plan is to position our cupcake business to become the leading brand
in the cupcake line of business in the Socsargen within the first 5 years of
starting our business. This might look too tall a dream, but we are optimistic that
this will surely come to pass because we have done our research and feasibility
studies and we are enthusiastic and confident that Gensan is the right place to
launch this type of business before spreading to other cities all across the
Socsargen.