Hanna Refvik

203-803-5892
Dallas, TX | hannarefvik@gmail.com
LinkedIn/in/hanna-refvik
Summary- Goal oriented, zealous, and driven leader with cross-functional management experience
specializing in marketing transformation and optimization. Advanced quantitative, leadership, and
interpersonal relationship skills. Delivers results.

Experience

Estee Lauder

Brand Ambassador August 2018 – December 2018

• Represented Estee Lauder on campus to drive sales and generate media buzz by
hosting an event with Ulta Beauty with 100 guests
• Business Development experience
• Public relation experience
• Created and published 3 on-brand original content on major social media platforms
HL Group

Fashion Public Relations intern May 2018 – August 2018

• Drafted press releases and media kits

• Send-outs and sampling to editors and influencers
• Developed media lists and contacted top tier media
• Assisted in creating launch plans for clients
Emm Kuo
Head of Social Media May 2017 – June 2017

• Shot and edited 10 social media campaigns for holidays with a canon rebel
• Organized press look books and built relationships with stylist
Audra Official

Head of Social Media July 2017 – August 2017

• Developed consistent and original content for social media platform.

• Created a media campaign focusing on women leadership.

Student media
SMU TV, SMU LOOK SHOW September 2018 – May 2019

• Coordinated with staff to conduct a news program every Monday, Wednesday, and Friday.
• Writer, Director, Technical Director Camera Operator
SMULOOK
Public Relations Director January 2019-May 2019

• Shot and edited social campaigns to promote the magazine and launch events

Social Media Manager January 2018-January 2019

• Worked with journalism students to create daily blog posts and style and shoot a fashion
magazine once each semester

• Increased social interest and following by 1000 followers

• Created and posted original content for SMU Look’s magazine and Instagram,
Facebook, and Twitter

Skills: Conversational French, Conversational Norwegian, Computer/online: Instagram, Twitter,

Facebook, Microsoft word, PowerPoint, Adobe Photoshop and Premiere, WordPress,
GPS/Launch Metrics, FOHR, Cision, Fashion Monitor, JOOR, Production: Writer, Audio
Producer, Technical Director, Server, Camera Operator, iNews

Extra Curricular Activities: Kappa Kappa Gamma, Student Media, French Club

Education: Southern Methodist University: Major: Fashion Media, Minor: French