PRINCIPLES OF MARKETING (BMK 1231)

STUDENT’S NAME : ______________________________________ ID. NO._______________

: ______________________________________ ID. NO._______________

1. Define marketing.
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2. Choose ONE company in Malaysia.

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3. Identify the company’s product with their brand (Maybe use a company name’s as their brand)
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4. How does ________________________ (select 1 of Malaysian companies’) create value for their
customer?
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5. Did the company have a jingle or trademark or trending in their promotion strategies. Please
show in your class.
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-EWMS-