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COFFEE YEMA: The New Face of Bittersweet

Do you like something chewy at the same time something that can boost
your energy? Do you want to have coffee but having it in a bottle or cup makes
it hassle and uncomfortable to bring? Imagine luscious custard centers and
melt-in-your mouth caramel shells with a tinge of bitterness, how can you resist?
What are the features of Coffe Yema?

Coffee yema might seem a typical candy that you can see everywhere
or you can make on your own because of the term “yema” inclined to the
product. It takes a lot of patience and perseverance to achieve the perfect
texture and combination of this product.

It has a custard-coffee flavored center which is gooey and all chewy and
a caramel shells. Crunchy on the outside but soft on the inside. Its ingredients are
basic; sugar, egg yolks, milk, and coffee you can also put peanuts but it is
optional.
Product Benefits

 Can Improve Energy Levels and Make You Smarter


According to the studies sugar as well as coffee have the ability to boost
up your energy level and improves various aspects of brain function — including
memory, mood, vigilance, energy levels, reaction times and general mental
function.

 Can Help you Burn Fat

Caffeine is found in almost every commercial fat-burning supplement —


and for good reason. It’s one of the few natural substances proven to aid fat
burning. Several studies show that caffeine can boost your metabolic rate by 3–
11%. Other studies indicate that caffeine can specifically increase fat burning by
as much as 10% in obese individuals and 29% in lean people.

 Can Drastically Improve Physical Performance


Caffeine can increase adrenaline levels and release fatty acids from your
fat tissues. It also leads to significant improvements in physical performance.
 Contains Essential Nutrients

Coffee contains several important nutrients, including riboflavin,


pantothenic acid, manganese, potassium, magnesium and niacin.
 Can Fight Depression and Make You Happier

Depression is a serious mental disorder that causes a significantly reduced


quality of life. It’s very common, as about 4.1% of people in the US currently
meet the criteria for clinical depression. In a Harvard study published in 2011,
women who drank 4 or more cups of coffee per day had a 20% lower risk of
becoming depressed. Another study in 208,424 individuals found that those who
drank 4 or more cups per day were 53% less likely to die by suicide.

All About Our Target Market


The Target Market of this product are students of 15 to 30 years in age. This
stage of a person are those who commonly consume sweet treats and as well as
who admires coffee that much. They involve to some activities that needs energy,
focus and an attentive mindset. Usually sports like basketball and volleyball,
academic involvements such as quiz bees, exams, performance tasks, etc. and
other recreational activities that they do inside and outside the school premises.

At this age most commonly they shop according to what’s on the trend or
what they wanted or craved for, we can also consider their budget as a big driver
factor on their buying behavior. They tend to buy a lot or few depending on how
much they have, but there are also cases that they buy more because of the
mindset that they need more than they actually do.

Social Media is not a foreign thing to shop or buy something at for these
people of this age. They are more prone and active on social media and will
choose to shop with the use of it rather than going outside to purchase it.

Conveyance of the Product

The product distribution will place either be wholesale or retail for the
reason that, not all the time the consumers wants or can purchase a bulk of our
product and there are also cases that they wanted to buy a bulk for a purpose
of selling and using it to other things like it can be used as a decoration or toppings
to some desserts. In a shorter words, we set this kind of offering considering the
buying power of every consumer.

Lately, there is a news that says some of the popular types of coffee are in
the threat of extinction. This might affect the product as per coffee is a main
ingredient of it, this means supplies may fall under scarcity. What is the solution
for this?
There are ways to try to improve the prospects for wild coffee and
commercial coffee production, including preventing deforestation and
encouraging reforestation, and research into coffee varieties and the diseases
and pests afflicting them. It was vital better effort was made to conserve coffee
species in the wild, such as through improved management and designation of
protected areas, such as nature reserves, as well as new protected areas for wild
coffee species.

To supply the insufficiency, we thought of having our own farm of coffee


that we will use on our product. In this way we will be limiting the supplies that will
came from outside because we had our own. The supplies that we will have from
outside our farm are just a backup in case of shortage from the supplies we have.