Cultural Globalization

Related to the increasing connection between all cultures and flow of

information, signs and symbols on a global scale

 The universal language is English.

 The forms of entertainment and leisure are dominated by electronic
images that are easy to cross linguistic and cultural boundaries.
 The TV and satellite are advanced in this dimension of globalization.

Culture and Identities

Learned norms based on the values, attitudes and beliefs of a group of
people.

reaction to social and economic

situations as new alternatives of life
by choice

change of basic customs

Culture
change imposition of elements of aforeign
culture into another

Forced change in the laws and

by force
invaging culture (Cultural imperialism)

Imperialism
Globalization of languages
Process by…

Six key variables…

1o more Spoken languages

Chino

Español

Ingles

Hindi

Imperialism
Method used by a nation-state to gain power over an area, and exercise
control over it.
How does imperialism is given?

Territorial Political Military

conquest conquest presence

Economic Cultural
exploitation subordination

Cultural Imperialism
 Way to describe the hegemonic culture that is exported to the third world

 Countries thru cultural forms in which the dominant culture is trying to

impose its social values.
  The recipient countries adopt them in a passive and almost imperceptible
way.
Example: Hollywood reality shows.

Media Imperialism
 The media of the West (especially the USA) and its technologies
dominate the less developed countries

 The flow of info is controlled the “news” agencies. There is a

dependence of the non-developed to the industrialized countries.
Example: Advertising, news.

American Imperialism
In which level are we exposed to American/USA culture?

Is USA the acceptable face of cultural imperialism?

Values of Hollywood movies

 Liberalism
 Democracy
 Gender Equality
 Self-determination
 Limitation of parental authority
 Sex
 Patriotism

Coca-colonization, McDonalization, Disneyization, Wal-martiniazation,

starbuckization.

Americanization of Everything
Americanization: Process of cultural assimilation referred to the influence that
U.S culture has on other world cultures, which results in a process of replacing
the native culture to the American way
Anti-Americanization: Hate-opposition or hostility towards the government,
the culture or the people of United States. In practice, it has been labeled
like ani-Americanism a wide range of attitudes and critical actions towards
the United States and the applicability of the term is usually a dispute
object.

Cultural Phenomena
Culture homogenization

The process by which cultural

spread of Wester cultural practices that existed separately are
customs and habits, mainly blended.
Americans Ex.
Examples:
Spanish/chinglish

Cultural hybridization
Fast Food Tecnocumbia
Light Culture
Waka waka
Pop culture
Rai(Arabic music)
Coachella, Tomorrowland
Food
Languages

Loss of cultural diversity

Culture is one of the basic rights of a person.
Acculturation: Loss of cultural diversity, fast deterioration, disappearance or
radical changes in the cultural heritage-
 EXTERNAL FACTORS INTERNAL FACTORS

 States policity of
national uniformity
Cultural
 Urbanization of the evolution maintenance
survive
the territory

 School and
education
1.. stagnation
2. deprotection
 Colonialism, 3. social exclusion
migration, Power of 4. Disappearance
cultural cities

“cities are becoming clones”

Religion= cultural stabilizer

Religion effect on business
 SOCIAL GLOBALIZATION

Population movements have taken side by side with the development of

contacts and flows between different societies and cultures.

The number of people living outside their country of origin has rising from 120
M in 1190 to an estimated 215 M IN 2012. The social dimension of globalization
relates to impact of globalization on the life and work of people, their families
and their societies employment, working conditions, income and social
protection.

Issues of the World Population and its distribution

It happens in developing
countries

National migration

“countryside.city”
Population movements

It happens from poor

country to a rich on
International migration “south-north”
 Politics
Ethnicities
diseases

Hunger
Exces population
Religion
growth
War