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NPM : 201614500968
Kelas : XA

A. Definition of Strategy Management

What is management strategy? Definition of Strategy Management is a process or series of decision-

making activities that are fundamental and comprehensive in nature, accompanied by the
determination of how they are implemented, made by the leadership of the organization and
implemented by all levels within the organization to achieve the objectives.

Some experts define strategic management or strategic management as art or science in formulating,
implementing, and evaluating various cross-functional decisions that enable an organization to
achieve its objectives.

Strategic management focuses on the process of setting goals for an organization, creating and
developing policies and plans to achieve goals, and allocating resources to implementing policies and
planning the achievement of organizational goals.

The application of good and targeted strategies is needed for any activity, especially in conducting
business. The right strategy and organized in an organized manner will make it easier for an
organization to carry out its mission to achieve its goals.

B. Definition of Strategy Management According to Experts

Some experts in the field of management science have explained the definition of strategic
management, including:

1. J. David Hunger

According to J. David Hunger, the notion of management strategy is a series of managerial

decisions and actions that determine the performance of a company for a long time.

So, in essence, the definition of management strategy is an action planning and setting an
effective strategy that is carried out so that business goals are achieved and of course business
can take place in a long time.

2. Thomas Wheelen and Co (2010)

According to Thomas Wheelen, the notion of management strategy is a series of managerial

decisions and various activities that determine the long-term success of the company. These
activities include the formulation / planning of strategies, implementation / implementation of
strategies, and evaluation.

3. Nawawi

According to Nawawi, the notion of strategic management is a large-scale planning that is oriented
towards achieving future goals, and is defined as a fundamental decision.
The plan allows the organization to carry out a mission in an effort to produce something,
(operational planning to produce goods and / or services and services) of quality, and optimization
directed at achieving the organization's strategic goals.

4. Bambang Haryadi (2003)

According to Bambang Haryadi, the notion of management strategy is a process that is

systematically compiled by management to formulate strategies, implement strategies, and
evaluate strategies implemented. All series of activities aim to realize the vision and mission of an

5. Mulyadi (2001)

According to Mulyadi, the notion of management strategy is a process carried out by managers
and employees to formulate and implement strategies in providing the best customer value to
realize the organization's vision.

C. Objectives of Strategy Management

After knowing the meaning of strategic management, of course we also have to know what the goal
is. As the name suggests, in strategic management a manager is in charge of compiling a series of
company strategies and is usually more associated with marketing.

The manager compiles, organizes, implements and also evaluates the strategies that have been
agreed with the aim of achieving the target.

Here are 4 main strategic management goals in business:

1. Giving Directions in Achieving Objectives

As has been alluded to in terms of organizational management above that managers play a role
to direct all parties in this case the company's resources to carry out activities that lead to the
company's goals. The clear direction of activities must be the basis for controlling and evaluating

2. Maintaining the Interests of Various Parties

Managers in developing strategies by bringing together the needs of each party such as suppliers,
employees, shareholders, banks and the wider community. These components play a role in the
success or failure of the policies made.

3. Anticipating Every Change Evenly

With the existence of strategic management allows executives to anticipate changes and prepare
guidelines for control. The goal is to broaden the perspective frame of mind.

4. Relating to Effectiveness and Efficiency

Strategy managers are responsible not only for concentrating capabilities above the interests of
efficiency but also having serious attention to resources to work hard by doing work effectively.

The implementation of strategic management objectives is as follows:

1. To implement and evaluate strategies that have been chosen effectively and efficiently
2. Aims to evaluate performance, review, review, make corrections and adjustments if
deviations are found in the implementation of the strategy
3. To create a new strategy that is formulated to suit the development of the external
4. Aim to review the strengths and weaknesses of the organization, see opportunities and
threats in the business
5. So that organizations can innovate on products or services so that they can continue to be
accepted by consumers.
D. Benefits of Strategy Management

As mentioned above, management strategies are very necessary for various activities to achieve their
goals well. The following are some of the benefits of strategy management:

1. Management strategies can produce the best decisions for the organization
2. Activities to formulate a strategy will help improve the ability of the organization to face various
3. The involvement of employees in formulating strategies will make the brand understand and
appreciate productivity which ultimately increases work motivation
4. Implementation of management strategies will make an organization more sensitive to external
5. A good management strategy will help prevent various problems that come from inside or
6. Implementation of management strategies will make the operational process of an organization
more effective and efficient
7. Management strategies help companies to adapt to change
8. The implementation of management strategies will make organizations more profitable than
organizations that have not implemented them
E. Processes and Stages of Strategy Management

A beginner in the business world, especially on a small scale, usually tends to ignore the basics of
doing business. They tend to start a business without a plan, just setting goals without making a

In a company, especially in the commercial business, of course developing strategic management is

needed. Here are some steps in the process of developing strategic management:

1. Formulate a Strategy

At this stage the organization will develop a vision and mission, conduct a SWOT analysis,
determine and determine the organization's long-term goals, and several other alternative

2. Applying the Strategy

At this stage, a predetermined strategy is then implemented for example designing

organizational structures, distributing resources, making policies, developing decision-making
processes, and managing human resources, marketing efforts (read: Understanding Marketing),
and others.

3. Evaluating the Strategy

The environment continues to change over time so regular evaluations are needed. The goal is
to look at the factors both internally and externally.

There are three main activities in strategic evaluation, including:

 Reviewing various internal and external factors that are the basis for formulating strategies
that have been applied before
 Measuring current performance
 Make efforts to improve the lack of previous performance for future success
F. How to Arrange Effective Business Strategies
Now we understand the notion of management strategy and the importance of strategy in running a
business. However, we do not have a powerful strategy in developing a good business strategy.
The following is how to develop an effective business strategy:
1. Critical Thinking
Someone who thinks critically will find it easier to know the problems that exist today. By
knowing a problem, someone will try to find a way out.
Well, in carrying out a good strategy, someone needs to think critically to be able to identify
problems that occur in the internal and external scope so that it will reduce the risk of failure in
the business
2. Creative Thinking
In conducting business, we are required to think creatively, especially in determining the type of
product or item to be produced. The benefits of a product or service and its needs in people's
lives will help attract their interest in using it.
3. Dare to Take Risks
Business is a world that is hard, full of twists and nothing that runs smoothly. To start a business
is needed by people who dare to take risks.
People who doubt will experience difficulties even to start though. However, in the
implementation of someone who dares to take risks also need to work hard so that the business
carried out is sweet fruit.
4. Think Open and Opportunist
Open thinking is very important in business, especially seeing your business in a different
perspective to bring new ideas to life. People who think openly will be easier to bankit and build
on criticism from others. Someone who is opportunist will find it easier to find and take
advantage of opportunities.
5. Being original
Create a product that can be a distinctive feature of the business you are in without needing to
copy others, because that is what distinguishes your product from other products in the eyes of

So, it can be concluded that the notion of strategy management in a business is closely related
to how companies maximize profits through efficient and effective performance. May be useful.