Dear Sir,

I went through your advertisement of recruitment for various positions. I am showing my interest for
the executive position for Puri area. I would like to tap and capitalize this huge potential market, Puri by
representing Narayani Motors in an individual manner. As a long time admirer of the outstanding work
Narayani Motors has done in the automobile sector, I particularly enjoy having the opportunity in
submitting you this letter.

The population of Puri (District) is close to 17, 00,000 (As Per Census 2011). This market has a huge pool
of prospective customers. Now the question is ‘Market Tap n’ Cap’, and I’m sure I can make it larger by
making your offerings reach the prospects wider by tapping this potential market intensively and
reaching the prospects directly before your competitors do.

I believe my experience in the field of sales and marketing, in-depth knowledge on Puri market and the
behavior of its people, and my ability on sales planning and its implementation strategy will help me to
meet the sales objective of the company. I think everybody does have a dream and a wish of owning a
car in his/her life but in most of the cases this wish is hidden or silent. Now it’s time to meet this
opportunity with our preparation and tap the suspects’ silent wish by entering into their minds.

All these above things depend on a well planned ‘Strategic Sales Movement’. I look forward to meet you
and discuss it elaborately.

Look forward your reply.

Thanking you.

Sincerely,

Ramakrushna Mohanty

Dear Ma'am,

The Business Odisha has always been struggling for its identity. These identity crises have become one
of the major obstacles on the way of the growth and globalization of the business of Odisha. If I go into
the depth of this problem, we could find some of the core reasons behind this problem on which we can
work:

 Leaders and leadership qualities in the business and in its operation in Odisha. Only followership
qualities everywhere. Nobody dares to do anything new in this market, only repeating the same
things like same business concept (Group of Companies), same sectors (Finance, real estate,
education, software, retail, travels…). But among those sectors only one or two sectors
 (finance/Retail/Real estate like) would be running and others are just on pen and paper. Most of
the companies here are doing business just like a road side stationary shop.
 Presence of Business Expertise among the young entrepreneurs of Odisha
 Company’s’ vision, objective, and goal less
 Market positioning and brand management strategy. Almost no Strategic Management
functions in Organizations or Companies
 Business strategy or strategic planning and implementation
 HRM & HRD operation. HRM and HRD are just like two decorative concepts.
 Manpower recruitment process
 Training or induction program
 Employee development and assessment program
 Marketing management. Companies deal with marketing and business development functions
just like the after-noon sales personnel like processing.
 Marketing policy and strategy
 Long or short term planning
 Implementation process
 Communicative marketing Materials
 Sufficient promotional activities
 Public relation activities and less emphasis on customer care section
 Client and customer relationship
 Business communication presentation
 Team building and leading
 Business operation and business communication in Organizations here

Because of lacking in all these professional aspects, most of the companies in Odisha are unable to
flourish and grow properly. Year after year they just run their business and nothing else. Now the time
asks for a change. The business Odisha is desperately looking forward a proper business management.
“Necessity is the mother of all invention”, so a perfect BUSINESS MANAGEMENT CLINIC is the need of
this time and for the Odisha market and for almost all the companies doing their business here.

Business point of view I must say only one line, that the whole Odisha market is wide open for this
business concept. Business related diseases are almost everywhere in Odisha market, so where there is
disease – hospital/clinic and doctors/specialists are in need and in demand. So the demand is there now
it comes to the supply, who will be the first supplier. As a management professional I must say in terms
of SWOT analysis the ‘O’ or the opportunity is there now it’s time to en-cash this opportunity.

I believe as an established name in Odisha business, Seashore Group can n-cash this potential business
concept. I am looking forward to devote my expertise and experience for this big business concept. A
Modern Business Management Clinic will lead Seashore Group towards the zenith of business success by
re-structuring the business environment of Odisha and giving new direction to the organizations and
companies.
Look forward an appointment.

Thanks & Regards,

Ramakrushna Mohanty