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ISSN No:-2456-2165
Branch Office Year 2013 Year 2014 Year 2015 Year 2016 Year 2017
Jakarta Timur 533,115,196 686,300,357 835,226,540 994,038,867 1,199,000,367
Benhil 2,202,361,617 6,132,765,152 6,909,206,780 8,992,229,896 9,934,273,177
Fatmawati 634,528,683 689,838,292 821,917,558 980,180,376 1,268,387,477
Jakarta Utara 343,004,608 420,030,439 527,428,160 554,723,288 676,730,618
Table 1:- Total of Third-Party Funds Branch Office Class 1 in Jakarta
Branch Office Year 2013 Year 2014 Year 2015 Year 2016 Year 2017
Jakarta Timur 39,883 51,477 66,079 78,098 79,784
Benhil 29,196 34,273 46,592 59,691 64,424
Fatmawati 40,347 48,072 62,498 70,943 75,920
Jakarta Utara 23,528 30,007 37,305 40,038 41,296
Table 2:- Total of Customers in the Last 5 Years
Preliminary interview and questionnaire distribution Do the aforementioned variables provide simultaneous
to 30 customers of BNI Syariah Jakarta Utara to know influence towards decision making of becoming
which factors having the highest influence towards decision customers of BNI Syariah Jakarta Utara?
making of becoming customers of BNI Syariah Jakarta
Utara using 9 (Nine) questions containing the most Objectives of this study are as follows:
dominant factors influencing decision making of becoming
customers of BNI Syariah Jakarta Utara, from those To analyze the extent of religiosity towards decision
questions it is found that the factors having the highest making of becoming a customer of BNI Syariah Jakarta
influence for people in becoming customers of BNI Syariah Utara
Jakarta Utara is religiosity, corporate image of BNI Syariah To analyze the extent of corporate image towards
and service provided by Bank BNI Syariah Jakarta Utara, decision making of becoming a customer of BNI
respectively. Syariah Jakarta Utara
To analyze the extent of service quality towards
II. PROBLEM FORMULATIONS AND OBJECTIVES decision making of becoming a customer of BNI Jakarta
OF STUDY Utara
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