PROJECT REPORT

ON

TO INTRODUCE AND INCREASE THE REACH OF OYO HOME AND OYO

TOWNHOUSE IN COMPARISON OF OYO HOTEL ROOMS

AT

OYO ROOMS

SUBMITTED IN PARTIAL FULFILMENT OF

PGDM (AICTE APPROVED)

BY

VISHAL BAHADUR RANA

OF

IIEBM, INDUS BUSINESS SCHOOL

WAKAD, PUNE – 57

PGDM – 2017-19

1|P a g e
 PROJECT REPORT

ON

TO INTRODUCE AND INCREASE THE REACH OF OYO HOME AND OYO

TOWNHOUSE IN COMPARISON OF OYO HOTEL ROOMS

AT

OYO ROOMS

SUBMITTED IN PARTIAL FULFILMENT OF

PGDM (AICTE APPROVED)

BY

VISHAL BAHADUR RANA

OF

IIEBM, INDUS BUSINESS SCHOOL

WAKAD, PUNE – 57

PGDM – 2017-19

2|P a g e
 DECLARATION
I, Vishal Bahadur Rana, a student of IIEBM Indus Business School, PGDM Batch 2017-19,
bearing registration number PGDM 04 hereby declare that the project work titled ‘To introduce
and increase the reach of OYO Home and OYO Townhouse in comparison of OYO Hotel
rooms’ submitted to Indus Business School is an original work of the undersigned and has not
been reproduced from any other source.

3|P a g e
 ACKNOWLEDGEMENT
I would like to express my deep sense of gratitude to all people who directly or indirectly
contributed and helped me to complete my project. First of all I would like to thank founder and
CEO of OYO Rooms, Mr. Ritesh Agarwal to provide me this opportunity. Along with this I
would like to thank my reporting manager and external guide, Mr. Harshul Madaan who
helped me a lot throughout my summer internship. It was a great experience and many learnings
I have got by working under him.
I would also like to express my gratitude to Dr. Jai Singh Marwah, Managing Trustee Indus
Business School (IIEBM), Pune. I would like to thank Mr. Arpiet Trivedi, (CMO). The
support and guidance from sir, was a great help and it was extremely valuable. I would also like
to express my gratitude to them for their constant support and encouragement.

4|P a g e
 EXECUTIVE SUMMARY

Objectives
 To conduct market research on the new concept of OYO Rooms, i.e. ‘OYO Homes and OYO
Town house’ in order to promote and increase the reach amongst the customers according to
their preferred location
 To gather information regarding future prospects like different corporates and travel agents,
so that they can be on boarded
 To conduct college events in the month of July for creating awareness amongst the students
regarding ‘OYO Homes and OYO Townhouse’
 To collect data with the help of questionnaires by interviewing target customers
 To analyze the data from the feedbacks generated after interacting with the respondents
 To prepare a report based on the research title which includes all the data and information
gathered during the market research/survey

Action Plan
 Collect the data by interviewing existing customers of OYO Rooms and in the meanwhile
interact with new customers to create awareness regarding OYO Homes and OYO Town
house concept.
 Meet different travel agents and property owners to introduce OYO Homes and OYO Town
house.
 Approach corporates and business houses whose employees are sent across the country for
business.
 Prepare weekly progress report which will helpful in preparing final report.

5|P a g e
 Research Methodology (Area of research)
 Exploratory – Emphasize on increasing the reach of the services of OYO Homes and OYO
Townhouse to the new customers by conducting market research
 Descriptive – Under descriptive, to attract more and more prospects by conveying the new
concept of OYO Homes and OYO Town house

6|P a g e
 TABLE OF CONTENTS

CHAPTER No INDEX PAGE No

1 RATIONALE FOR THE STUDY 8-9

2 OBJECTIVE OF THE STUDY 10

a) Title of the Project
b) Objective of the Project
c) Scope of the Project
d) Formation of Hypothesis (if the study so
demands)

3 COMPANY PROFILE 11-16

4 REVIEW OF LITERATURE 17-20

5 RESEARCH METHODOLOGY 21-22

a) Research Design
b) Data Collections Methods/ Sources
c) Sampling Plan

6 DATA ANALYSIS AND INTERPRETATION 23-54

a) Tables and Graphs
b) Testing of Hypothesis

7 OBSERVATIONS AND FINDINGS 55

8 LIMITATIONS 56

9 CONCLUSION, RECOMMENDATIONS AND 57

SUGGESTIONS

7|P a g e
10 APPENDIX 58-63
a) Questionnaire
b) Bibliography
c) List of Tables and Graphs
d) List of Photographs

RATIONALE FOR THE STUDY

8|P a g e
The hospitality industry is a large umbrella industry that contains several different divisions of
businesses:

 Air and land travel

 Hotel
 Food and beverage
 Entertainment such as movies/theatre/sports
 Tourist attractions

Due to the variety of businesses, the hospitality industry is usually one of the largest revenue
producers for countries. Hospitality usually focuses on extra money that people have to spend
on pleasurable things and leisure, though not always. Business conventions, trainings, and
meetings in different countries can also affect the hospitality industry greatly. While the
hospitality industry can be influenced by a type of visitor, it can also be influenced by domestic
and international travelers.

OYO Rooms which was earlier known as ORAVEL STAYS is one of the successful start-up in
hospitality industry which is popularly known for its hotel rooms at reasonable price. These
days OYO Rooms has come with its various products but there are some products which are not
popularly known to customers. The topic of my research is to introduce and increase the reach
of OYO Homes and OYO Townhouse in comparison of OYO Hotel Rooms.

OYO Homes and OYO Townhouse are the two different services which is introduced by OYO
Rooms. These two services are totally different with each other. OYO Homes is a service where
more than 3 people can be accommodated. It offers multiple segments like Apartments, Villas
and Cottages etc. It provides all the facilities which is available in a house including fully
equipped kitchen. Maximum occupancy can be 24.

OYO Townhouse is a private owned house which is initially located in metro cities with the
facilities like Retail store, Bar, Café, Laundry service, Restaurant, Seminar rooms
etc. It is also known as smart rooms.

9|P a g e
 Importance and Significance

This study includes the promotion of services provided by OYO Home and OYO Townhouse.
Reason behind taking this topic is to create awareness among the target customers as very less
people are having knowledge about these two services and other reason is to increase the
availability of the services among the customers. OYO Rooms provides hotel rooms with
limited occupancy of 3 per room but in case of OYO Home and OYO Townhouse, this scenario
is not there. Both the services allow customers to choose the occupancy option up to 16-18
people. There were various types of promotional activities like promoting offers and schemes
through Whatsapp, Facebook, and College events.

10 | P a g e
 OBJECTIVES OF THE STUDY

 To conduct market research on the new concept of OYO Rooms, i.e. ‘OYO Homes and OYO
Town house’ in order to promote and increase the reach amongst the customers according to
their preferred location
 To gather information regarding future prospects like different corporates and travel agents,
so that they can be on boarded
 To conduct college events in the month of July for creating awareness amongst the students
regarding ‘OYO Homes and OYO Townhouse’
 To collect data with the help of questionnaires by interviewing target customers
 To analyze the data from the feedbacks generated after interacting with the respondents
 To prepare a report based on the research title which includes all the data and information
gathered during the market research/survey

SCOPE OF THE STUDY

This research topic has been chosen for multiple reason and that are:
 Creating awareness among the target customers regarding the services of OYO Home and
OYO Townhouse
 People can stay with large number of occupants as hotel rooms of OYO Rooms is restricted
up to 3 occupants only
 People can do their office work during their stay in OYO Townhouse

11 | P a g e
 COMPANY PROFILE
OYO Rooms is an Indian hospitality company which was founded by Mr. Ritesh Agarwal in
2013. This is popularly known for its reasonable price which can be affordable by everyone. It
is headquartered in Gurugram It has started its journey with only 1 property but at present it
operates more than 8500 properties in 230 cities in India. Till now it has booked more than
40,00,000 room nights. It is also active in abroad, such as Nepal, Malaysia, and Dubai etc.

Services
 Hotel Rooms
 Banquet Hall
 Holiday Packages

Number of Employees – 5,500

Total Funding – $ 450 million

Investors - Greenoaks Capital, VentureNursery, Lightspeed, Sequoia Capital, China

Lodging Group, SoftBank Capital, Bharat Banka, Anand Ladsariya, Shravan Shroff, Ravi
Kiran, DSG Consumer Partners, Amit Patni, Lightspeed Venture Partners India, Lightspeed
Venture Partners

Competitors
 Make my trip
 Yatra.com
 Trivago
 Go Ibibo
 Cleartrip

12 | P a g e
 RECENT ECONOMIC TIMES NEWS
“OYO book top spot at ET Startup awards 2018”

Budget aggregator OYO Rooms won top honours at India’s biggest and best awards for startups,
joining a group of peers distinguished by technical and entrepreneurial prowess.

At a meeting on Monday (23rd July, 2018) in Bengaluru, an exemplary jury led by Infosys
cofounder Nandan Nilekeni chose eight winners from a shortlist of 40 contenders for The
Economic Times Startup Awards 2018.
The jury, comprising a veritable who’s who in entrepreneurship, finance and corporate
leadership chose winners with ambition, ability to build large, scalable businesses and the
perseverance to tide over tough times that are intrinsic to starting up.

“I have been following the startup economy closely for four years and I can see every year, the
industry is becoming wider, deeper, more sophisticated and aware,” said Nilekani, who chaired
the eight member jury which engaged in intense discussions before settling on a winner.

OYO garnered praise for the dogged determination with which its founder, Ritesh Agarwal,
battled business challenges and successfully built a company with huge global ambitions.

13 | P a g e
TOTAL FUNDING RAISED BY OYO TILL
DATE
Funding
Date Round Investors
Amount
September
$10 Mn Series D China Lodging Group Limited
17
Softbank Vision Fund, Sequoia India,
September,
$250 Mn Series D Lightspeed Venture Partners, Greenoaks
2017
Capital, Hero Enterprise
August,
$62 Mn Series C Softbank, InnoVen Capital
2016
Softbank, Sequoia Capital, Lightspeed
April, 2016 $100 Mn Series C Venture Partners, Greenoaks Capital, DSG
Consumer Partners, Venture Nursery
August, Softbank, Lightspeed Venture Partners,
$100 Mn Series B
2015 Sequoia India, Greenoaks Capital.
Greenoaks Capital, Lightspeed Venture
March, 2015 $25 Mn Series A
Partners, Sequoia India
October,
$4.6 Mn Seed Sequoia Capital
2014
Lightspeed Venture Partners, DSG
June, 2014 Undisclosed Seed
Consumer Partners

14 | P a g e
 BUSINESS MODEL OF OYO ROOMS

Oyo Rooms Business Model

1. Books a part of Hotel’s inventory beforehand,
2. Organize those hotel rooms under their brand name – Oyo Rooms
3. These partner hotels provide standardized service to customers of those rooms as decided
in a contract with Oyo
4. Bookings are made through the Oyo Rooms website and mobile application.

Partnership Model
Oyo Rooms provide visitors with quality hotel room stays at different places around India. They
have partnered with hotels and made them work with them under their name.

Services Provided by Oyo Rooms

Oyo Rooms, started and famous as branded hotel rooms aggregator, provides many more
services than just hotel rooms to visitors.

The services included in Oyo Rooms Business Model are –

Hotel Rooms

The most important and revenue generating service. Oyo has partnered with hotels which
provide services at pre-determined prices and pre-determined quality.
Oyo’s strategy includes booking a part of the hotels’ inventory and holding it captive for
Oyo customers. That is, they hire some rooms every month and provide them to users at a take
up rate.
Oyo Rooms has partnered even with 2 star hotels and guest houses, standardized them, and
provided them under Oyo’s brand on their website and application.

OYO Flagship

15 | P a g e
The partners used to book their own hotels when they used to see less prices on the Oyo’s
platform and this became a malpractice benefiting the partners while burning holes in Oyo’s
pockets. To curb this, and to expand the business, Oyo Rooms has started leasing of hotels where
it has the full control over the day-to-day operations of these establishments. This is a shift from
the existing Aggregator Model, but will prove beneficial for the brand as it now already has a
brand equity and a set of loyal customers. These leased properties come under Oyo Flagship.

Studio Stays

Apart from providing hotel rooms, Oyo also provides fully furnished rooms and flats for long
stays like internships, corporate stays, etc. The rooms/flats can be rented on single occupancy
as well as on twin sharing basis as well (other provisions are also applicable). Rents are paid
monthly. Commission (take up rate) is charged from the owners if the customer comes through
Oyo rooms.

Long Stays

Just like studio stays. There are many family functions (weddings, parties) as well as corporate
functions (seminars, meetings, parties) which involve hotel rooms for their guests to stay for
long. This service is also provided by Oyo.

OYO Bazaar

OYO Bazaar is India’s first B2B marketplace built exclusively for the hospitality sector. It is a
single stop online shop for any hotel supplies required for daily running of the hotel.

Who are the Customers?

The Users.

Unlike usual Aggregator Business Model where a commission is charged from the partners for
providing them with customers. Oyo earns through a take up rate.
16 | P a g e
That is, they hire a part of hotel’s inventory for a month or a specified time period, at a specified
price and offer those rooms to the visitors of its website/application at different set prices.

Revenue Model of OYO Rooms

The revenue model of Oyo Rooms is simple.

1. Oyo Rooms books a part of the hotels’ inventory (expense)

2. These rooms are put to match the standardized quality like free Wi-Fi, clean toilets, etc.
(Expense)
3. These Rooms are offered to the customers at Oyo Rooms Website/Application
4. Users buy these from Oyo Rooms at a predetermined price. (revenue)
Oyo is currently in its introduction stage in many cities (and in growth stage in others) and it
has to provide (and has being providing) heavy discounts to the customers.
These discounts often result in prices which are even less than the cost price of these hotel
rooms and hence result in losses to Oyo rooms.
The expenses also include the heavy expenses on promotional activities to increase the brand
equity among the users as well as the remuneration of the employees.

To be precise, the business was at loss in year 2017

Oyo has been raising funding from big shot investors to continue running of its operations. It
has raised a total of $250 M from investors like SoftBank, Sequoia Capital, etc.

Future of OYO Rooms

Oyo is growing. Though this growth is at a cost, it will be worth it afterwards. According to
a source, Oyo Rooms has delivered a 15x annual growth with 2.3 million booked room-night
transactions in first quarter of calendar year 2016 while its GMV continues to grow substantially
every month. This shows the increasing brand equity and demand of Oyo.
Oyo has set its name as the high quality budget hotel network. Which will change in near future
as the prices might increase. But since Oyo has come up with a new model of Flagship, there
are chances that the prices might be kept as they are now. How this will affect the demand is
not known as there are many emerging competitors (like Treebo, Quikstay, etc.) of Oyo.

17 | P a g e
Oyo has placed its foot in other domains than just hotel rooms which will help them stay in the
market for long. SoftBank has been a keen observer and has done a great job in funding them
twice

REVIEW OF LITERATURE
OYO Rooms is the online hotel rooms service provider company which offers many types of
services apart from hotel rooms such as holiday packages, OYO Home, OYO Townhouse,
Banquet halls etc. My research topic is to introduce and increase the reach of OYO Home and
OYO Townhouse in comparison of OYO Hotel rooms.

OYO Homes

OYO Homes is targeted at the back-packers who prefer home stays that offer a local flavour
of the destination in terms of cuisine, experiences and location. It is designed to be unique,
located in beautiful local
neighbourhoods and come
with the same convenience
and consistency of an OYO
managed Hotel. These are
completely private homes
that have predictable high-
quality amenities and are
serviced by the OYO team.

They provide you privacy and at the same time the amenities of a hotel. OYO homes are
independent houses managed and maintained by the OYO teams. It is actually a home away
from home. Some of the popular destinations are:

 Goa

 Manali

 Shimla

18 | P a g e
  Nainital

 Pondicherry

OYO TOWNHOUSE
OYO Townhouse is based on the needs of
the millennial traveler. Every single element
of the hotel – from the breakfast menu to the
booking process has been re-engineered for
comfort, efficiency, convenience and
affordability. Each Townhouse is designed
to complement its neighborhood. Services
of OYO Townhouse are:

1. Smarter Rooms

Townhouse rooms are configured for maximum comfort and convenience, offering guests
all the comforts of home, the utility of an office, and the fun of a mall.

 Specially designed bed with an 8-inch mattress and black out curtains
 12-inch shower and specially formulated toiletries
 Power sockets & free high-speed internet everywhere!
 32 inch LEDs/LCDs TVs along with Netflix™: choose from thousands of movies &
TV shows and HD package
 Wooden flooring

2. Smarter Spaces

If you’re staying at a Townhouse, there’s no need to head out to a café or conference room.
The Drawing Room area is an informal and highly flexible common area where you can meet,
eat, work and relax. You can utilize services including

 The Drawing Room café

19 | P a g e
  Tea by Warren Tea Estates
 White boards
 Coffee by Bonhomia
 Free printer, business services, magazines
 Lots of power socket

3. Smarter Menus
Tailor-made for travellers, Townhouse menus offer plenty of nutrition, variety & comfort
food!

 24 x 7 Kitchen
 Order from our Mobile app
 OYO’s Global Menu options include North & South Indian, Chinese, Italian, Quick
& Beverages
 Also available: Healthy Meals menu
 OYO Power Breakfast - 11 breakfast options (including a range of three-course
spreads), from Paratha and Upma to Banana crepes and Oatmeal.

4. Smarter Buildings

OYO Townhouses use a mix of tech and talent to create a smooth, comfortable and secure
stay. Original infrastructure has been remodeled to make these buildings more efficient and
comfortable in every possible way. Digital infrastructure makes booking, check in/out, room
features and add-on services super-easyto use e.g. OYO’s famous Sunrise early check in
feature

 Free, seamless, high speed internet - users just log in once and stay connected
throughout the building
 Environment: LEDs, green-rated ACs
 Security: 24/7 with OYO teams in constant touch – Security guards, fire safety

20 | P a g e
 5. Smarter Service

OYO’s training institute instills a very different approach to service: proactive, efficient and
genuinely friendly. This results in a service ethos that values practical problem-solving over
theoretical knowledge – a difference that guests can feel as soon as they meet a member of
the Townhouse team.

 Certification is awarded after a rigorous selection process, run by the same team of
experts that trained personnel for market-leading organizations
 Specialized services such as deep cleaning and maintenance are outsourced to ensure
high standards and effectiveness
 Trained staff recruited from the best of IHMs
 Personalized attention from GMs
 All Townhouses are overseen by OYO Captains, which means that guests get 24/7
customer support wherever and whenever required

6. Smarter Locations

OYO puts Townhouses in places that either have no viable options, or - if some do exist –
they are over-priced or sub-standard. Which is why OYO Townhouses provide an
unbeatable mix of features, location and value.

 Townhouses are an integral part of great neighborhoods, and are also designed to
function as social hotspots. We literally help put neighborhoods on the map!
 Exclusive partnerships with local brands, artists and organizations offer guests unique
insights into the locality (and some great deals too)
 Netflix™: choose from thousands of movies & TV shows
 Power sockets & free high-speed internet everywhere!
21 | P a g e
  Townhouses are micro hubs that transform the commercial and social activity in the
area
 Easily accessible from all major airports, railway/metro stations

RESEARCH METHODOLOGY

Research Design

In this, two research designs has been made

1. Exploratory Research
As per this research title, it was very necessary to follow this research design because
many people are unaware of these two services of OYO Rooms and one of the best way
to let them know was market research. It helped me to know the requirement of the target
customers.

2. Descriptive Research
This research design helped to categorize the people according to the services they want.
Under this research design main focus was on elaborating the concepts of OYO Homes
and OYO Townhouse.

Data Collection
Data collection has been done by both Primary and Secondary collection method.

Primary Data
Collection of data has been done by interviewing people with the help of questionnaire. There
are many places from where data has been gathered such as IT Parks, Railway Stations and
Bus Stands etc.

Secondary Data
22 | P a g e
 There were many other sources from where data has been collected which was useful for this
research, such as websites, Google forms etc.

SAMPLE DESIGN

Universe – As this research work is for PAN India level, so both questionnaires and google
forms has been used, so sample universe is PAN India.

Sample Frame – The sample frame for this research includes all people who use to travel across
the country.

Sample size – Sample size is 220

Sampling Technique – Convenience Sampling is the technique which is used for this
research.
A convenience sample is a type of non-probability sampling method where the sample is
taken from a group of people easy to contact or to reach. For example, standing at a mall or
a grocery store and asking people to answer questions would be an example of a convenience
sample. This type of sampling is also known as grab sampling or availability sampling. There
are no other criteria to the sampling method except that people be available and willing to
participate.

23 | P a g e
 DATA ANALYSIS AND INTERPRETATION

Age Group

15-25 76
25-30 64
30-35 52
35 & Above 28
Total 220

Age Group
80 76
70 64
60 52
50
40
28
30
20
10
0
15-25 25-30 30-35 35 & Above

Interpretation
According to this column chart, this can be referred that age group of 15-25 is availing the
services of hotels more as compare to the other age groups. Most of them are between 20-25
years.

24 | P a g e
Educational Qualification

School Level 39

Graduation 117

Post-Graduation 64

Total 220

Educational Qualification
140
117
120
100
80 64
60
39
40
20
0
School Level Graduation Post Graduation

School Level Graduation Post Graduation

Interpretation
This chart shows that graduate people use to focus more on these type of services as compare
to the people of other educational qualification.

25 | P a g e
 OCCUPATION

Service 57

Business 34

Professional 37

Housewife 14

Student 78

Total 220

OCCUPATION
90
78
80
70
57
60
50
37
40 34
30
20 14
10
0
Service Business Professional Housewife Student

Interpretation
In this chart it is shown that student is more in number as far as responses are concerned. They
usually travel with their friends. People who use to do service in any company travels a lot for
company related work.

26 | P a g e
 ANNUAL INCOME

0-2.5 lacs 78
2.5-5 lacs 43
5-7.5 lacs 34
7.5-10 lacs 29
10 lacs & above 36
Total 220

Annual Income
90
78
80
70
60
50 43
40 34 36
29
30
20
10
0
0-2.5 lacs 2.5-5 lacs 5-7.5 lacs 7.5-10 lacs 10 lacs & above

As in previous chart the number of students is more as compare to other categories, so in this
chart this can be said that most of the students do not have any source of income that’s why
they comes under the category of 0-2.5 lacs

27 | P a g e
How often do you travel?

Occasionally 16
Once in 3 months 58
Once in 6 months 17
Once in a month 33
Once in a week 6
Once in a year 30
Twice in 6 months 45
Twice in a month 15
Total 220

How often do you travel

70
58
60
50 45
40 33
30
30
20 16 17 15
10 6

Interpretation
It can be easily referred that people usually travel more, once in 3 months. This chart shows
that among 220 people 58 people who use to travel once in 3 months.

28 | P a g e
 What is the purpose of your travel?

Business 62

Religious 22

Leisure 129

Others 24

Total 237

What is the Purpose of your travel?

140 129
120
100
80
62
60
40 24
22
20
0
Business Religious Leisure Others

Interpretation
Normally when people gets free time, they like to travel with their family and this chart shows
the same. In this, almost more than 50% respondents use to travel in leisure period

29 | P a g e
 With whom do you travel?

Solo 30

Family 128

Colleagues 25

Friends 72

Total 255

With whom do you travel?

140 128
120

100

80 72

60

40 30
25
20

0
Solo Family Colleagues Friends

Interpretation
As stated in previous graph, this can be easily said that people always like to travel with their
family, so Hospitality Company should focus on the offers and packages according to the
preference of people who travels with their family.

30 | P a g e
Where do you travel?

East India 36
West India 44
North India 45
South India 52
North East 46
Overseas 3
Others 22
Total 248

Where do you travel?

60
52
50 45 46
44

40 36

30
22
20

10
3
0
East India West India North India South India North East Overseas Others

31 | P a g e
How do you book hotel rooms?

Online 128

Through a travel agent 29

Others 84

Total 241

How do you book hotel rooms?

140 128
120

100
84
80

60

40 29
20

0
Online Through a travel agent Others

Interpretation
Introduction of digitalization plays an important role for businesses like OYO Rooms have. This
chart shows the current scenario of the market. People use to book hotel rooms online, as it is
very convenient.

32 | P a g e
Which online portal do you use to book hotel rooms?

OYO Rooms
Go Ibibo 42
Make my trip 73
Trivago 46
Yatra 35
Cleartrip 6
Others 16
Total 267

Which online portal do you use

50

45 43

40 37 36
35

30 27
25
25

20

15

10
6
4
5

0
OYO Go Ibibo Make my Trivago Yatra Cleartrip Others
Rooms trip

Interpretation
This graph shows that Make my trip is a tough competitor of OYO Rooms and it also provides
many services to the customers but OYO Rooms is chasing Make my trip very well.

33 | P a g e
What is the duration of your stay?
1-2 days 109
3-4 days 86
5-7 days 36
More than 7 days 12

What is the duration of your stay?

120 109
100 86
80

60
36
40

20 12

0
1-2 days 3-4 days 5-7 days More than 7 days

34 | P a g e
What location do you prefer while booking hotel rooms?

Near airport 29
Near railway station 112
Near bus stand 76
Center of the city 56
Others 11
Total 284

What location do you prefer while booking hotel

rooms?
120 112

100
76
80
56
60

40 29
20 11

0
Near airport Near railway Near bus stand Center of the Others
station city

Interpretation
Railway network of India is very huge network and most people travels through railway and
they opt to stay in a hotel rooms near railway stations and according to the feedbacks, near
railway stations are the most preferable location for the hotel rooms.

35 | P a g e
What is your affordable budget range for per room nights?

1000-1500 170

1500-2000 36

2000-2500 14

2500-3000 7

Total 227

Whta is your affordable budget range for per room

nights?
180 170
160
140
120
100
80
60
36
40
14 7
20
0
1000-1500 1500-2000 2000-2500 2500-3000

Interpretation
This graph shows that Indian customers are price conscious as maximum respondents chose
the budget range of 1000-1500.

36 | P a g e
Do you want to avail facilities during your stay that will make you feel like
stay at home?
Yes 211

No 9

Do you want to avail facilities during your stay that

will make you feel like stay at home?
250
211
200

150

100

50

9
0
Yes No

Interpretation
This chart shows that people like to stay in the hotel rooms which includes all the facilities like
a private house have. So this can be said that OYO Rooms needs to increase its networks across
the country.

37 | P a g e
Do you know about OYO Homes?

Yes 49
No
171

Total 220

Do you know about OYO Homes?

Yes, 49, 22%

No, 171, 78%

Interpretation
Advertisement should be done in proper way, so that everyone get to know about the facilities
of OYO Rooms

38 | P a g e
If Yes, then from which source did you get to know about
OYO Home?

Internet 29
Social media 11
Word of mouth 26
Total 66

From which source did you get to know about OYO

Home?
35
29
30
26
25

20

15
11
10

0
Internet Social media Word of mouth

39 | P a g e
Have you ever used OYO Home service?

Yes 24
No 196
Total 220

Have you ever used OYO Home service?

250

196
200

150

100

50 24

0
Yes No

40 | P a g e
If No, would you like to use OYO Home service?

Yes 191
No 5
Total 196

If No, would you like to use OYO Home service?

250

191
200

150

100

50
5
0
Yes No

41 | P a g e
What will be your suggested destination?

Hill station 89
Beach 72
Metro city 64
Others 16
Total 241

What will be your suggested destination?

100 89
80 72
64
60

40
16
20

0
Hill station Beach Metro city Others

42 | P a g e
Under which category do you want to book rooms in OYO
Homes?

Apartments 89
Villas 75
Cottages 69
Others 26
Total 259

Under which category do you want to book rooms in

OYO Homes
100 89
80 75
69
60

40
26
20

0
Aapartments Villas Cottages Others

43 | P a g e
With how many occupants would you opt to stay in OYO
Home?

1-2 73
3-6 129
6-8 16
More than 8 2
Total 220

With how many occupants would you opt to stay in

OYO Home?
140 129
120

100

80 73

60

40
16
20
2
0
1-2 3-6 6-8 More than 8

44 | P a g e
 Would you like to stay in smart hotel rooms?

Yes 198
No 22

Would you like to stay in smart hotel rooms?

250

198
200

150

100

50
22

0
Yes No

Interpretation
According to this chart 22 people do not like to stay in smart hotel rooms because they think
that rates of smart hotel rooms are high as compare to normal hotel rooms.

45 | P a g e
 Do you know about OYO Townhouse?

Yes 6

No 214

Do you know about OYO Townhouse

250
214
200

150

100

50
6
0
Yes No

Interpretation
Many people do not know about OYO Townhouse. This shows that there is lack of awareness
among the customers regarding the services of OYO Rooms. So, this can be said that OYO
Rooms needs to improve its advertisement part.

46 | P a g e
 Would you like to stay in OYO Townhouse?

Yes 172
No 48

Would you like to stay in OYO Townhouse

200
172

150

100
48
50

0
Yes No

Interpretation
Maximum people chose to stay in OYO Townhouse because of the services it is offering. Some
of the respondents refused to stay because according to them rates of smart rooms are high.

47 | P a g e
 What type of meal do you eat?

Vegetarian 73
Non-vegetarian 147
Total 220

What type of meal do you eat

200
147
150

100 73
50

0
Vegetarian Non-vegetarian

48 | P a g e
 Would you like to try our multiple meal plans during your stay in
OYO Townhouse?

Yes 171
No 49

Would you like to try our multiple meal plans

during your stay in OYO Townhouse?
200
171
150

100
49
50

0
Yes No

49 | P a g e
 Do you want to use laundry service?

Yes 70
No 150

Do you want to use laundry service?

160 150
140
120
100
80 70
60
40
20
0
Yes No

50 | P a g e
 Do you wish to do your office work during you stay?

Yes 130

No 90

Do you wish to do your office work

during your stay
140 130
120
100 90
80
60
40
20
0
Yes No

51 | P a g e
 Would you like to explore our retail store?
Yes 176
No 44

Would you like to explore our retail store?

200
176
180
160
140
120
100
80
60 44
40
20
0
Yes No

52 | P a g e
Rate the following factors that you would consider before booking OYO
Homes and OYO Townhouse (Rate between 5 and 1, where 5 is most
important and 1 is least important

5 4 3 2 1
Availablity 108 58 34 14 6
Free cancellation 66 116 32 6 0
Meal facility 76 98 40 5 1
Wi-fi service 35 80 69 34 2
Ambience 54 91 51 18 6
Value for money 139 67 14 0 0
Hygiene 156 48 16 0 0
Others 54 65 77 16 8

Ratings
180
156
160
139
140
116
120 108
98
100 91
76 80 77
80 66 69 67 65
58 54 51 54
60 48
40 35
34 32 34
40
14 18 14 16 16
20 6 6 51 6 8
0 2 00 00
0
1 6 0 1 2 6 0 0
2 14 6 5 34 18 0 0
3 34 32 40 69 51 14 16
4 58 116 98 80 91 67 48
5 108 66 76 35 54 139 156
Availablity Free Meal facilityWi-fi service Ambience Value for Hygiene
cancellation money

5 4 3 2 1

53 | P a g e
 Interpretation
Availability - Above chart states that availability of the hotel rooms according to the preferred
location is very important, so it is very important to increase the availability of hotel rooms.
Currently OYO Rooms is available in 230 cities in India and it is working to increase its
network.

Free Cancellation – This service is very important to that type of customers who use to

travel frequently. Generally this type of customers are corporate persons who use to travel for
the business purpose.

Meal Facility – Meal facility is an additional service which is useful for the customers. But
many customer does not prefer to take meals from the hotel due to the rates. They found that
rates are bit high from the normal rates.

Wi-Fi Service - As we are living in digital world, so according to the feedbacks of the
respondents, it can be clearly observed that Wi-Fi service is not that much important as everyone

use to have their own data in their mobile phones which is enough to use.

Ambience - There is one quotes in hindi, “JO DIKHTA HAI WAHI BIKTA HAI”. Same lies
for hotel industry. The more attractive they show their services and property to the customers,
the more revenue they will generate. Chart shows that ambience is important for the customers.

Value for money- According to the feedbacks, for many customers it is very important. This
shows that Indian customers are price conscious. They want to have avail facilities at low price
and OYO Rooms has successfully made its image as a budget hotel rooms aggregator. This
results in increasing the footfalls.

54 | P a g e
Hygiene – Hygiene is one of the important factor that maximum customers looks for.
Unhygienic environment of hotel impacts in bad positioning of Hotel and we all know very well
that most hotels can be booked online and before booking customers used to refer reviews for
that particular hotel

55 | P a g e
 OBSERVATIONS AND FINDINGS

 Many people are unaware of the services of OYO Rooms

 Rates of the property of OYO Rooms fluctuates according to the availability
 Most of the Hotels under OYO Rooms does not provides services to foreigners
 Early check-in facility is not there in maximum hotels
 People are not aware of offers and schemes provided by OYO Rooms
 Many property owners are interested to invest their property in OYO Rooms
 Some hotels are not permitting check-ins with local ID or ID of local place
 Most of the offers are introduced in the month of May, June and July

56 | P a g e
 LIMITATIONS
 Some respondents had not given their contact details
 Getting permission from the authority of malls and super markets for research work
 Rainy season was one of the biggest hurdle for conducting research work
 Most of the colleges were closed or having examinations during the Summer Internship.
Hence it was difficult to conduct college events in order to create awareness among the
students

57 | P a g e
 CONCLUSION
After studying all the facts and information that has been gathered during the research,
there are certain points which is to be made. OYO Rooms is performing very well in the
hospitality sector. There are many competitors which are competing with OYO Rooms.
OYO Rooms has also made its image as a budget hotel room provider in the market. This
research work is very helpful in terms of getting knowledge regarding sales and
promotion. Networking is very important for any business and OYO Rooms is building
its network at global level. Generating fund from the investors is very helpful for OYO
Rooms.

RECOMMENDATIONS AND SUGGESTIONS

 Advertisement is a very crucial part of any business and OYO Rooms is not advertising
its services very well, so it is very important for OYO Rooms to advertise it services
through print media and television
 It should provide free pick up services to the customers
 It should provide early check in facility
 More option in meal plan should be provided

58 | P a g e
 APPENDIX
QUESTIONNAIRE

To introduce and increase the reach of OYO Home and OYO Town house in
comparison of OYO Hotel rooms.

Personal details:

Name

Age group 15-25 25-30 30-35 35 & above

Education School level Graduation Post-Graduation

Others (Please specify)___________________

Occupation Student Service Business

Others (Please specify)____________________

Annual Income 0 - 2.5 lacs 2.5 lacs - 5 lacs 5 lacs – 7.5 lacs

7.5 lacs - 10 lacs More than 10 lacs

Contact No:

Email-id

59 | P a g e
1) How often do you travel?

Once in a week 0 Once in a month

Twice in a month Once in 3 months
2) What is the purpose of your travel?

Business Religious
Leisure Others, Please specify _____________________________
3) With whom do you travel?

Solo Family
Friends Colleagues
4) Where do you travel frequently?

East India North India North East

West India South India Overseas
Others, Please specify____________________________
5) Where would you plan your next holiday?
a) City ________________ and State ________________
b) City ________________ and State ________________

6) How do you book hotel rooms?

Online
Through a travel agent
7) If through a travel agent, then would you try to book hotel rooms online?

Yes No
If No, please specify________________________________
8) Which online portal do you use to book hotel rooms?

OYO Rooms Go Ibibo Yatra.com

Make My Trip Trivago Cleartrip
Others, Please specify_________________________________

60 | P a g e
9) What is the duration of your stay?

1-2 days 5-7 days

3-4 days More than 7 days
10) What location do you prefer while booking hotel rooms?

Near airport Near bus stand

Near railway station Centre of the city
Others, please specify __________________________________
11) What is your affordable budget range for per room nights?

1000-1500 2000-2500
1500-2000 2500-3000
12) Do you want to avail facilities during your stay that will make you feel like stay at home?

Yes No
If No, then please specify____________________________
13) Do you know about OYO Home?

Yes No
14) If yes, then from which source did you get to know about OYO Home?

Internet Word of mouth

Social media Others, Please specify_____________________________________
15) Have you ever used OYO Home service of OYO Rooms?

Yes No
15.1) If No, would you like to use OYO Home service?
Yes No

If No, Please specify___________________________________________________

16) What will be your suggested destination?

Hill station Beach

Metro city Others, Please specify________________________________________
61 | P a g e
17) If yes, then under which category do you want to book rooms in OYO Home?

Apartments Villas
Cottages Others
18) With how many occupants would you opt to stay in OYO Home?
1-2 6-8
3-6 More than 8
19) Would you like to stay in smart hotel rooms?
Yes No
If No, then please specify___________________________________________________
20) Do you know about OYO Townhouse?
Yes No
If yes, then please specify the source_____________________
21) Would you like to stay in OYO Townhouse?
Yes No
If No, Please specify__________________________________________
22) What type of meal do you eat?
Vegetarian Non-Vegetarian
23) Would you like to try our multiple meal plans during your stay in OYO Townhouse?
(Veg / Non-veg)
Yes No
If No, Please specify_____________________________________________
24) Do you want to use laundry service?
Yes No

25) Do you wish to do your office work during your stay?

Yes No
26) Would you like to explore our retail store?
Yes No
62 | P a g e
27) Rate the following factors that you would consider before booking OYO Home and
OYO Town house. (Rate between 5 to 1, where 5 is most important and 1 is least
important).

FACTORS 5 4 3 2 1

Availability

Free cancellation

Meal facility

Wi-Fi service

Ambience

Value for Money

Hygiene

Others

28) Any suggestion?

__________________________________________________________

63 | P a g e
B) BIBLIOGRAPHY

www.oyorooms.com – July 28, 2018

www.linkedin.com – July 29, 2018

64 | P a g e