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GUEST EDITORS’ NOTE:

THE ROLE OF HR PRACTICES IN


MANAGING CULTURE CLASH
DURING THE POSTMERGER
INTEGRATION PROCESS
YA A K O V W E B E R A N D Y I T Z H A K F R I E D

Introduction reasons for the high failure rate of M&As. The


he pervasiveness and growth of paradox of high M&A popularity and high

T merger and acquisition (M&A) ac-


tivity around the world, and the
volume of capital involved, stand
in sharp contrast to the high fail-
ure rate of M&As. In 2007, the volume of
global M&A activity broke all records, and
recent surveys reveal that despite the global
M&A failure rate suggests that researchers
have not systematically examined organiza-
tional practices that may affect the integra-
tion of individuals into the new cultures that
emerge following the M&A process.
More specifically, the cross-cultural fac-
tor in M&A success has been the subject of
financial market crisis, executives worldwide contrasting views, and contradictory and con-
remain optimistic about their M&A plans fusing findings (Stahl & Voight, 2008; Teeri-
(BCG, 2008; Deloitte, 2007). At the same kangas & Véry, 2006). On one hand, many
time, managers of acquiring firms reported studies in the last two decades provide evi-
that only 56% of their acquisitions could be dence that cultural differences between the
considered successful when measured against merged organizations were detrimental to M&A
their original goals (Schoenberg, 2006). Stud- performance (Chatterjee, Lubatkin, Schweiger,
ies indicate that on average M&As do not & Weber, 1992). On the other hand, recent
create value (King, Dalton, Daily, & Covin, findings indicate that cultural differences can
2004; Stahl & Voight, 2008). In short, at the have both negative and positive effects on M&A
premerger stage executives appear convinced performance (e.g., Ahammad & Glaister, 2011;
that M&As are a promising route to corporate Junni & Sarala, 2011). Despite a large literature
growth, even though the overall M&A suc- on cultural differences in M&A, accumulated
cess rate does not justify such optimism. over many years of research, cross-cultural
Studies investigating the predictors of issues during the postmerger integration period
M&A success in various research areas such as remain poorly understood.
finance, strategy, and international manage- Furthermore, although human resource
ment have produced inconsistent and con- (HR) practices have frequently been men-
fusing results, and recent meta-analyses ex- tioned as a potential contributor to the effec-
amining the most widely studied variables in tiveness of M&As (e.g., DeNisi & Shin, 2004;
the M&A literature (King et al., 2004; Stahl & Stahl, Mendenhall, & Weber, 2005; Weber,
Voight, 2008) have not clearly established the Shenkar, & Raveh, 1996), there is a dearth

Human Resource Management, September–October 2011, Vol. 50, No. 5, Pp. 565–570
© 2011 Wiley Periodicals, Inc.
Published online in Wiley Online Library (wileyonlinelibrary.com).
DOI:10.1002/hrm.20449
566 HUMAN RESOURCE MANAGEMENT, SEPTEMBER–OCTOBER 2011

of empirical studies of the relationships be- Thus, an overarching theme of this special
tween post-M&A culture clash and (a) the issue is that research investigating traditional
types of HR practices adopted to promote finance and strategy variables that focus on
cultural integration during the implementa- the premerger stage can predict only the po-
tion of M&As, and (b) the effect of these HR tential of integration effectiveness, given that
practices on the success of the M&A. A major the conditions for synergy are presented that
objective of this special issue is to explore the management knows how to harness these
important, yet neglected topic of the role of conditions. In reality, the failure to find a
HR practices in managing the integration of consistent relationship between indicators of
organizational cultures in M&As. synergy based on relatedness and M&A suc-
cess may stem from an overemphasis on the
The Neglected Role of HR Practices premerger stage at the expense of the post-
merger implementation stage. With a few
in the Management of Mergers &
exceptions, the strategic and finance litera-
Acquisitions ture has not considered the possibility that
key determinants of M&A outcomes may be
The finance and strategy literatures have fo- related to problematic interactions between
cused primarily on premerger factors as deter- people of the acquiring and acquired firms
minants of the success of M&As. The implicit stemming from cultural differences between
assumption in most studies in these litera- the firms (Lubatkin, Schweiger, & Weber,
tures has been that the actions of the acquir- 1999; Weber, 1996), or to poor coordination
ing firm during the premerger stage are the and cooperation between managers resulting
major determinants of the value added by from a culture clash following the merger
the M&As. Accordingly, prior studies have (Weber et al., 1996). Indeed, we suggest that
typically observed how managers of the ac- the management of the postmerger integra-
quiring firm searched for alternatives or ana- tion process is crucial in determining the
lyzed the advantages and disadvantages of extent to which the potential for synergy is
their strategies and their intended effects, realized. To date, only a limited number of
while paying less attention to the implemen- management studies have focused on iden-
tation processes of the merger or acquisition. tifying the factors that can contribute to
For example, strategic theories, especially cultural integration that in turn enables the
those relying on the concept of strategic fit, postmerger integration success. Much effort
suggest that relatedness between the acquir- is needed to develop and update acquisition-
ing and acquired firms (i.e., the extent to specific knowledge, methods, procedures,
which the firms had products and/or markets and systems that reduce the causal ambigu-
that shared features) determines synergy po- ity of decisions, actions, and performance.
tential, and as such is the key determinant of This special issue is intended to address these
value creation. However, the empirical evi- issues.
dence derived from studies of M&As that ex-
hibit relatedness is mixed at best. The Contribution of HR Practices to
The finance literature suggests further
Merger & Acquisition’s Success
that on average M&As do not add value to
the acquiring firm, but rather are more likely Human resource problems during the inte-
to be detrimental to long-term shareholder gration process may prevent exploitation of
value. The results of a recent meta-analysis on the potential synergy that can arise from
the effects of finance and strategy variables sharing or transferring resources and skills.
on M&A performance by King et al. (2004) Individuals may resist knowledge transfer
led the authors to conclude that “researchers when they perceive fundamental differences
simply may not be looking at the ‘right’ set between the organizations (Weber & Drori,
of variables as predictors of post-acquisition 2011). Moreover, cultural differences between
performance” (p. 197). the two firms may cause such problems as

Human Resource Management DOI:10.1002/hrm


GUEST EDITORS' NOTE 567

stress and negative attitudes and lower levels applicability in organizations” (p. 93). This
of commitment and cooperation toward the is consistent with the current limitations of
acquiring firm and its management (Fried, M&A theory and with HRM practices and
Tiegs, Naugfton, & Ashforth, 1996; Weber, findings about culture clash, conflict, and
1996; Weber et al., 1996), low trust (Weber & employee resistance in M&As (e.g., Björk-
Drori, 2011), and high turnover of the execu- man, Stahl, & Vaara, 2007; Weber, Reichal, &
tives in the acquired firm (Lubatkin et al., Tarba, 2011). This special issue aims to over-
1999), all of which are detrimental to M&A come some of these limitations.
performance (Hambrick & Cannella, 1993). Although the articles we have chosen
Some scholars have suggested that HR reflect a wide array of theoretical and empiri-
practices can create knowledge and capabili- cal perspectives, their thematic focus homes
ties that enhance competitive advantage and in on three primary issues. First, the articles
performance of the merged entity (Morris, focus on the status of theory and research on
Snell, & Wright, 2006; Weber & Tarba, 2010). HR practices during cross-cultural situations
For example, Lado and Wilson (1994) main- in postmerger integration processes. Second,
tained that HR practices “can contribute to they consider the status of theory and re-
sustained competitive advantages through search in specialized areas of M&As that
facilitating the development of competencies are underexplored, such as reward systems,
that are firm-specific, produce complex social knowledge transfer, trust, emergent culture,
relationships…and generate organizational and boundaries of the organizations, among
knowledge” (p. 669). However, few HR re- others. Finally, some of the authors take on
searchers have mentioned the importance of the important task of incorporating both pre-
transfer and integration mechanisms follow- and postmerger stages into their research,
ing a merger, and fewer still have discussed or whereas others conduct interdisciplinary or
empirically tested the use and effects of HR multimethod research. A brief overview of
practices on the cultural integration of the each article follows. Thus, the contribution
merged firms, and how the latter contributes of this special issue is in three neglected areas
to the value added by the new firm. of HR practices in M&A.
We argue that one reason why the re-
search on acquisition performance in several 1. HR Practices for Management of the Post-
disciplines, such as industrial economics, merger Stage
strategic management, and finance, has not To enhance M&A performance, acquirers
produced consistent results is that it has must develop integration capabilities and
failed to account for the role of the HR prac- use certain mechanisms and practices to
tices implemented during M&As. To develop manage the postmerger integration pro-
the requisite knowledge and capability for cess. For example, recent studies suggest
improving the management of M&As, it is mechanisms to build integration capabili-
necessary to focus on the HR practices that ties, such as training, communication,
can be useful in dealing with HR challenges and autonomy delegation to HR managers
following a merger or acquisition to integrate (Weber & Tarba, 2010). Other similar
the two firms and successfully transfer assets mechanisms will be presented in this spe-
and skills to and from the acquired firm. cial issue.
Stone et al. (2007) reviewed HRM theories 2. Interdisciplinary Research
and research, and concluded that it is of “... M&A knowledge has been developed
low quality, and typically describes organi- through different streams of research that
zational phenomena rather than testing the seem to exist in a state of splendid isola-
effectiveness of HRM practices,” and that a tion. Some scholars have argued that
“high percentage of published papers focus many prior studies have neglected context
on trivial issues, and do not always make im- and levels of analysis, and ignored the fact
portant contributions to applied problems…. that individuals are embedded in organi-
As a result…research has limited utility and zations and organizations are embedded

Human Resource Management DOI:10.1002/hrm


568 HUMAN RESOURCE MANAGEMENT, SEPTEMBER–OCTOBER 2011

in environments (Weber et al., 1996). In the article that follows, Lakshman


Focus on cross-cultural management car- examines the nature and features of the
ries the potential for cross-fertilization integration process using a knowledge base
between these different disciplines and lens to view the cultural and organizational
levels through interdisciplinary research, integration mechanism leading to integra-
as scholars from the fields of strategic tion effectiveness. A theoretical model is
management, finance, international man- developed using an interdisciplinary app-
agement, and organizational behavior in- roach that draws on literature from strategic
vestigate the effects of cultural differences HRM, knowledge management, and leader-
on M&A performance. Some of the articles ship literatures.
in this special issue are of an interdisci- Scholars and practitioners agree that
plinary nature. cultural differences between the merg-
3. Combining the Pre- and Postmerger Stages ing organizations have a major effect on
An overarching theme of this special issue the likelihood of M&A success. However,
is that the failure of past research to find a little is known about the process by which
consistent relationship between synergy the new culture emerges after the merger.
and M&A success may stem from an over- In the third article, Drori, Wrzesniewski,
emphasis on the premerger stage at the and Ellis report on an in-depth field study
expense of the postmerger stage and the of an IT firm created from a sequence of
mechanisms inherent in processes of firm four mergers. They explore the process of
integration. This special issue contains demarcating boundaries and the permeabil-
studies that highlight and clarify some of ity of those boundaries that jointly create
the complexities, interconnected pro- new meanings that shape the identity and
cesses, and synchronized activities of both culture of the merged organizations.
pre- and postmerger stages. Teerikangas, Véry, and Pisano seal this
issue with their article that focuses on
In the first article, the authors present managerial actions taken by integration
and test a new theoretical framework that managers who are responsible for the imple-
offers a conceptual synthesis of the antecedents mentation of M&As. The findings presented
and consequences of trust during M&A. show that these managers affect overall
Stahl, Larsson, Kremershof, and Sitkin use a performance by actions taken during both
case survey method to test their hypotheses. pre- and postmerger stages. These actions
Unlike most M&A studies that focus on a sin- not only create value such as knowledge
gle stage of M&A, either pre- or postmerger, transfer to and from the acquired company,
the authors combine the characteristics and but also help avoid “value leakage” brought
considerations before the deal, such as col- about by reduced staff motivation and in-
laboration history, performance differences, creased turnover.
communication quality, multiculturalism, In sum, this issue offers new insights for
and cultural distance, with trust components both academics and practitioners of M&As.
and sociocultural integration outcomes such The intent of this issue is to encourage M&A
as commitment, satisfaction, intention to scholars to advance our knowledge by engag-
stay, and cooperation that are critical to finan- ing in interdisciplinary, multistage, and mul-
cial performance after the deal. tilevel research and practice.

Human Resource Management DOI:10.1002/hrm


GUEST EDITORS' NOTE 569

YAAKOV WEBER is the chair of the Strategy and Entrepreneurship Department and also
acts as president of the EuroMed Research Business Institute. The insights in his articles
and books on M&A are widely cited (more than 1,000 citations in leading journals and
books). His consulting experience includes large corporations such as Coca-Cola and
Motorola, as well as industry association such as The Rubber and Plastic Industry As-
sociation.

YITZHAK FRIED is a professor of organizational behavior and human resources. His


research focus on the contribution of context has been extensively cited in the literature
(more than 1,000 times in the ISI Web of Science). He is a fellow in the Society of Organi-
zational Behavior and the Society of Industrial and Organizational Psychology (a division
of the American Psychological Association). He has also served as a consultant to vari-
ous companies in the service and manufacturing industries.

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