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Elevator statement (Project Background)

Briefly explain the Architectural/technological/social relevance or significance of the research

work of your thesis topic. Be precise and include only relevant background material in the

introduction. Provide information on past works by way of giving appropriate references.

Examples

My project is about …

…develop[ing] a General Plan and Guidelines for [the] application of Urban Design Principles to

Small Cities.” (Thurmond)

…bring[ing] an underutilized ballpark back to life by creating a multi‐purpose recreation facility

for the community of downtown Breath Indianapolis.” (Yount)

Case Statement (Project Motivation)

Develop further on the background material provided in the introduction and bring the subject of

thesis in the chosen area of research in to focus. Emphasize, based on the content status, the

importance of the research problem identified. Should broadly indicate the existing drawbacks

and why further research is required to eliminate the drawbacks and find new architectural

solutions. Identification of these should be brief and can be out of the scope of the Thesis subject

but has to be relevant. You can enumerate those technical challenges one has to address to solve

the problems/drawbacks posed herein to place emphasis on the quality of the research work.

Examples

My project is being developed because …

• The stakeholder need

• The site/location
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• What problem/issue will be solved

• What it “looks” like now vs. what it should “look” like

...The [re]development of our riverfronts is a necessary step in achieving the integration of cities

and ecologies to ensure the future success of both. A new conservatory will provide a civic

anchor for Jacksonville’s new river walk, provide public outreach and education to the

community about the local ecology, and be a component of the on-site water remediation.

…The proposed project would place special emphasis on the remediation of the soil and renewal

of the site to the benefit of the river and adjacent neighborhood.

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References

Cross, Susan, and Christine Hoffman. Bruce Nauman (2004) “Theaters of Experience. New

York: Guggenheim Museum; London: Thames & Hudson.

May, Tim. (2001) Social Research: Issues, Methods and Process, 3rd edn. Buckingham: Open

University Press.

Ahmedi, Fauzia Erfan. (2010: 109) "Welcoming Courtyards: Hospitality, Spirituality, and

Gender." Feminism and Hospitality: Gender in the Host/Guest Relationship. Ed. Maurice

Hamington. Lanham: Lexington Books.

Whitehead, N. (2003) ‘ Herbal remedies: integration into conventional medicine’, Nursing times,

99(34): 30-33.

Laing, Jennifer, and Warwick Frost. (2010): "How Green Was My Festival: Exploring

Challenges and Opportunities Associated With Staging Green Events. "International Journal of

Hospitality Management 29.2 :261-7.

Cornell University Library. "Introduction to Research." Cornell University Library. Cornell

University, 2009. Web. 19 June 2009 <http://www.library.cornell.edu/resrch/intro>.