Mkt610 Quiz

To get the More entertain and
Study related e-mail

Kindly visit and Join the group.
VU And COMPANY.
(http://groups.google.com.pk/group/vu-and-company?hl=en)
Muhammad Soban
0333-7637637
Question # 1 of 20 ( Start time: 05:00:10 PM ) Total Marks: 1
What happened immediately after World War II?
Select correct option:
Increased values of customer service
Nothing happened
Power of supplier increased
Power of customer increased#
Which of the following is NOT a part of Acculturation Mechanism?
Scalability
Recruitment
Training
Empowerment
Logic and reasoning are helpful for which one of the following categories?
Message understanding
Critical listening
Responding to message
Receiving a message
Quiz Start Time: 05:00 PM Time Left 87
sec(s)
In which century the modern concept of customer service has its roots?
18th century
17th century
19th century
21st century

sec(s)
Which one of the following drives the utility of product?
Consumer only
Buyer
Customer & Consumer
Customer
sec(s)
The corporate level is that where top management directs which of the
following?
All employees for orientation
Its efforts to stabilize recruitment needs
Overall strategy for the entire organization (not sure)
Overall sales projections
sec(s)
All are the parts of application architecture of customer relationship

management (CRM) EXCEPT:
Technological application
Operational application
Collaborative application
Analytical application
sec(s)
The ability of a system to cope with increases in usage volumes is determined by

which of the following?
Assignment
Adaptability
Scalability
Flexibility
sec(s)
Crafts Economy was based on which of the following concepts?
Less demand more supply
More demand and more supply
More demand less supply
One to one customer facilitation
sec(s)
Companies can gain a strong competitive advantage through having better-

trained people. This is known as:
Personnel differentiation
Product differentiation
Personnel training
Human resources parity

MC090401438 : Nadia Asghar
sec(s)
Karen's company just finished meeting with the consultants who delivered a 4-
year plan of renovation for a company. Which part of the strategic landscape has
been described in this statement?
Strategy assessment
Strategy implementation
Strategy formulation
Strategy initiation
sec(s)
Customer relationship management applications dealing with the analysis of

customer data to provide information for improving business performance best
describes by which of the following?

Generic customer relationship management applications
Supply chain management applications.
Analytical customer relationship management applications
Operational customer relationship management applications
sec(s)
Strategic drift, where strategies progressively fail to address the strategic

position of the organization, is frequently followed by:
A change of CEO
Transformational change
Transformational change or demise
Transactional change
sec(s)
Internal strengths and weaknesses are usually known as:

The major cause of organizational demise or success
Controllable activities within an organization
Most important for CEOs and the board of directors
Not as important as external opportunities and threats
sec(s)
Automation to the basic business processes refers to:
Operational CRM
Public relations
Analytical CRM
Collaborative CRM
sec(s)
Customers who complain are usually:
Innovators
Casual customers
Loyal customers
Regular customers
sec(s)
Which of the following represents the customer success factor?
All objectives should focus customers at the end of the tunnel
All objectives should focus on customers designing of product
There is some strength that a customer has in its business
All policies should be diverted to provide convenience to customers
sec(s)
Incentive schemes, additional services and sentiments based scheme are called:
Concentration on the paying ability of customers
Building switching barriers
Relationship based pricing schemes
Differentiation in price and quality standards
sec(s)
Which of the following is NOT concerned with strategy implementation?
Situational analysis
Managing the process
Responsibility of specific tasks
Allocation of sufficient resources
sec(s)
Life style is an important variables of which of the following market

segmentation?
Time segmentation
Geographic segmentation
Psychographics segmentation
Demographic segmentation

VU And COMPANY.
Muhammad Soban
0333-7637637
Which of the following customers require special attention?

Children
Foreign Visitors
Both a and b
None of the above
Click here to Save Answer & Move to Next Question
MC090410137 : Muhammad Soban Badar 89

Time
Left sec(
s)
Quiz Start Time: 10:29 PM
Question # 2 of 20 ( Start time: 10:30:58
Total Marks: 1
PM )
Managing and scheduling follow-up sales calls helps an organization to assess which of the
following activities of customers?
Post-purchase cognitive dissonance
Repurchase probabilities
Repurchase times
All of the given option

Time
Left sec(
s)
Total Marks: 1
PM )
Within our own organization, all works, efforts and objectives should focus on customers designing
of product, ease and comfort to users, quality steadfastness are known as:
Product Based Culture

Customer Success Factor
Customer-Based Measures
Customer-Based Culture

Time
Left sec(
s)
Total Marks: 1
PM )
Which of the following is the process of enabling personnel to deliver service in manner that is
beneficial to both the organization’s customers and to itself?
Training
Recruitment
Empowerment
Accountability

Time
Left sec(
s)
Total Marks: 1
PM )
Which one of the following drives the utility of product?
Consumer only
Buyer
Customer & Consumer
Customer

Time
Left sec(
s)
Total Marks: 1
PM )
Holistic approach of CRM integrate(s) the following concept(s)
Marketing
Sales
Customer needs
All of the above

Time
Left sec(
s)
Total Marks: 1
PM )
Customer relationship management applications dealing with the analysis of customer data to
provide information for improving business performance best describes by which of the following?
Generic customer relationship management applicatio
Supply chain management applications.
Analytical customer relationship management applica
Operational customer relationship management appli

Time
Left sec(
s)
Total Marks: 1
PM )
What is the difference between strategy and tactics?
Strategy is formal, tactics are informal
Strategy reflects mediumtermobjectives: tactics ref
Strategy is about major issues: tactics are about min

Strategy is about overall direction: tactics are about

Time
Left sec(
s)
Total Marks: 1
PM )
Successful implementation of CRM is NOT based on:
A modification of business process on organization ne
Adoption of relevant IT system
Employees training
A modification of business process on customer need

Time
Left sec(
s)
Total Marks: 1
PM )
Operational customer relationship management supports which of the following function?
Front Office
Customer campaigns
Effective interaction
Data mining

Time
Left sec(
s)
Total Marks: 1
PM )
Which of the following is a technique that might be used by an active listener?
Offer a point of view often when in conversation
Paraphrase the speaker's meaning
Express concern
Explain the speaker's meaning

Time
Left sec(
s)
Total Marks: 1
PM )
In which case, probability of customer incraese to become a defector?
Complaints not expressed but resolved
Complaints expressed and resolved
Complaints not expressed and not resolved
Complaints expressed but not resolved

Time
Left sec(
s)
Total Marks: 1
PM )
All of the following are required while implementing specific programs in strategic management
EXCEPT:
Customer commitment
Process development
Process testing
Training

Time
Left sec(
s)
Total Marks: 1
PM )
Which of the following refers to suggest related products (warranties, accessories etc) to
customers for buying with the major product?
Up-selling
Cross selling
Impersonal selling
Personal selling

Time
Left sec(
s)
Total Marks: 1
PM )
Supporting customers through the process of selecting, purchasing, and maintaining a product or
service is known as:
Customer loyalty
Customer satisfaction
Customer retention
Customer services

Time
Left sec(
s)
Total Marks: 1
PM )
Which of the following is the difference between the prospective customer's evaluation of all the
benefits and all the costs of an offering and the perceived alternatives?
Customer perceived value
Value proposition
Value delivery system
Customer cost

Time
Left sec(
s)
Total Marks: 1
PM )
Products can be further classified according to their tangibility and durability. Which one of the
following is NOT a feature of product durability?
Used on many occasions.

Normally survive for several years.
Consumed rapidly
Used over an extended period of time

Time
Left sec(
s)
Total Marks: 1
PM )
Which of the following is NOT a dimension of service quality?
Empathy
Assurance
Reliability
Competence

Time
Left sec(
s)
Total Marks: 1
PM )
Companies can gain a strong competitive advantage through having better-trained people. This is
known as:
Personnel differentiation
Product differentiation
Personnel training
Human resources parity

Time
Left sec(
s)
Total Marks: 1
PM )
Customer relationship management does not move around which of the following?
Customer retetnion
Policies development
Retain customers
Customer satisfaction

VU And COMPANY.
Muhammad Soban
0333-7637637

Mkt610 Quiz

Transféré par

Informations du document

Copyright

Formats disponibles

Partager ce document

Partager ou intégrer le document

Options de partage

Avez-vous trouvé ce document utile ?

Ce contenu est-il inapproprié ?

Droits d'auteur :

Formats disponibles

Mkt610 Quiz

Transféré par

Droits d'auteur :

Formats disponibles

To get the More entertain and

Study related e-mail

Question # 1 of 20 ( Start time: 05:00:10 PM ) Total Marks: 1

What happened immediately after World War II?

Select correct option:

Increased values of customer service

Power of supplier increased

Power of customer increased#

Question # 2 of 20 ( Start time: 05:01:24 PM ) Total Marks: 1

Which of the following is NOT a part of Acculturation Mechanism?

Select correct option:

Question # 3 of 20 ( Start time: 05:02:38 PM ) Total Marks: 1

Select correct option:

Quiz Start Time: 05:00 PM Time Left 87

Question # 4 of 20 ( Start time: 05:04:05 PM ) Total Marks: 1

Select correct option:

Quiz Start Time: 05:00 PM Time Left 70

Question # 5 of 20 ( Start time: 05:05:08 PM ) Total Marks: 1

Which one of the following drives the utility of product?

Select correct option:

Customer & Consumer

Quiz Start Time: 05:00 PM Time Left 84

Question # 6 of 20 ( Start time: 05:06:27 PM ) Total Marks: 1

Select correct option:

All employees for orientation

Its efforts to stabilize recruitment needs

Overall strategy for the entire organization (not sure)

Overall sales projections

Quiz Start Time: 05:00 PM Time Left 88

All are the parts of application architecture of customer relationship

Select correct option:

Quiz Start Time: 05:00 PM Time Left 88

Question # 8 of 20 ( Start time: 05:08:56 PM ) Total Marks: 1

The ability of a system to cope with increases in usage volumes is determined by

Select correct option:

Question # 9 of 20 ( Start time: 05:10:14 PM ) Total Marks: 1

Crafts Economy was based on which of the following concepts?

Select correct option:

Less demand more supply

More demand and more supply

More demand less supply

One to one customer facilitation

Quiz Start Time: 05:00 PM Time Left 88

Question # 10 of 20 ( Start time: 05:11:41 PM ) Total Marks: 1

Companies can gain a strong competitive advantage through having better-

Select correct option:

Human resources parity

Quiz Start Time: 05:00 PM Time Left 87

Question # 11 of 20 ( Start time: 05:13:07 PM ) Total Marks: 1

Select correct option:

Quiz Start Time: 05:00 PM Time Left 87

Question # 12 of 20 ( Start time: 05:14:34 PM ) Total Marks: 1

Customer relationship management applications dealing with the analysis of

Select correct option:

Supply chain management applications.

Analytical customer relationship management applications

Operational customer relationship management applications

Quiz Start Time: 05:00 PM Time Left 87

Question # 13 of 20 ( Start time: 05:15:39 PM ) Total Marks: 1

Strategic drift, where strategies progressively fail to address the strategic

Select correct option:

Transformational change or demise

Quiz Start Time: 05:00 PM Time Left 87

Question # 14 of 20 ( Start time: 05:17:11 PM ) Total Marks: 1