A STUDY ON CONSUMER SATISFACTION TOWARDS HIMALAYA PERSONAL

CARE PRODUCT
(WITH SPECIAL REFERENCE TO COIMBATORE CITY)
Submitted by
N.UMA
152AKO476
Under the guidance of
MRS.K.JAMUNA M.Com., M.Phil.,
ASSISTANT PROFFESOR
DEPARTMENT OF COMMERCE WITH PROFESSIONAL ACCOUNTING AND
ACCOUNTING AND FINANCE
Submitted in partial fulfillment of the requirements for the award of the degree of
BACHELOR OF COMMERCE WITH PROFESSIONAL ACCOUNTING
Bharathiar University
Coimbatore-46

HINDUSTHAN COLLEGE OF ARTS AND SCIENCE (AUTONOMOUS)

(Approved by AICTE New Delhi and Affiliated to Bharathiar University)
(ISO 9001:2008 Certified Institution)
Behind Nava India, Coimbatore-641028.

MARCH -2018
 CERTIFICATE

This to certify that the Project report, entitled

A STUDY ON CONSUMER SATISFACTION TOWARDS HIMALAYA PERSONAL
CARE PRODUCT( WITH SPECIAL REFERENCE TO COIMBATORE CITY)

Submitted in partial fulfillment of the requirements for the award of the degree of
BACHELOR OF COMMERCE WITH PROFESSIONAL ACCOUNTING
Is a bonafide record work done by
N.UMA
152AKO476
During the period of her study (MARCH 2017-2018)
DEPARTMENT OF COMMERCE WITH PROFESSIONAL ACCOUNTING
HINDUSTHAN COLLEGE OF ARTS AND SCIENCE (AUTONOMOUS)
COIMBATORE-28

________________ ____ ________

GUIDE HEAD OF THE DEPARTMENT

Submitted for the viva-voice examination held on . . . . . . . . . . . . . . . .

______________ ______________
INTERNAL EXAMINER EXTERNAL EXAMINER
 DECLARATION

I N.UMA hereby declare that the project report, entitled “A study on consumer satisfaction
towards Himalaya personal care products with special reference on coimbatore city “,
submitted to the Bharathiar University, Coimbatore in partial fulfillment of the requirements for
the awards of the degree of BACHELOR OF COMMERCE WITH PROFESSIONAL
ACCOUNTING is a record of original and independent research work done by me during march
2018 under the supervision and guidance of Mrs. K. Jamuna M.Com., M.Phil., Assistant
Professor, Department of Commerce with PA and it has not formed the basis for the award of any
Degree/Diploma/Associateship/Fellowship or other similar title to any candidate of any university.

DATE

PLACE N.UMA
 ACKNOWLEDGEMENT

I like to express my sincere gratitude and thanks to our principal

Dr.K.M.CHINNADORAI, M.Com, MBA, MFT, MS, M.Phil, Ph.D., and the
management for giving me an opportunity to do this project,during my course of
study.
I am extremely thankful to Dr.M.NIRMALA, M.Com., M.Phil., Ph.D.,
Head of the Department of Commerce with Professional Accounting &
Accounting and Finance, and Mrs. K. Jamuna M.Com., M.Phil., my guide for
valuable support given for the project.
I also express my profound gratitude to the respondents for their generous
help provided for this work.
I also take an opportunity to thank all teaching and non-teaching staff for
their valuable distance provided in this project work.
CHAPTER CONTENTS PAGE NO

LIST OF TABLE

LIST OF EXHIBIT
1 INTRODUCTION AND DESIGN OF 1
THE STUDY
1.1 Introduction 1
1.2 Objective of the study 3
1.3 Scope of the study 3
1.4 Nature of the study 4

1.5 Statement of the problem 4

1.6 Limitation of the study 5
1.7 Research methodology 5
1.8 Chapter scheme 6
2 REVIEW OF LITERATURE 7
3 INDUSTRY AND COMPANY 9
PROFILE
4 ANALYSIS AND INTERPRETATION 15

5 FINDING, SUGGESTIONS & 49

CONCLUSION
6 BIBLIOGRAPHY 52
7 APPENDIX 53
 LIST OF TABLES

S.NO NAME OF THE TABLE PAGE NO

4.1 Table showing gender 15

4.2 Table showing age group 17

4.3 Table showing marital status 19

4.4 Table showing monthly income 21

4.5 Table showing occupational status 23

4.6 Table showing people using Himalaya product 25

4.7 Table showing how to know about the product 27

4.8 Table showing factors influencing to buy a product 29

4.9 Table showing how long using the product 31

4.10 Table showing is the same brand for their family 33

4.11 Table showing how much they spend monthly 35

4.12 Table showing which is the preferred location to 37

buy
4.13 Table showing which brand of the Himalaya 39
personal care products does they use
4.14 Table showing does the respondents feel the price 41
of the Himalaya is reasonable
4.15 Table showing does the respondents recommend to 43
their friends and family
4.16 Table showing according to consumers view the 45
service provided by Himalaya product
4.17 Table showing if the respondents get an attractive 47
offer will they switch over
 LIST OF EXHIBIT

S.NO NAME OF THE EXHIBIT PAGE NO

4.1 Exhibit showing gender 16
4.2 Exhibit showing age group 18

4.3 Exhibit showing marital status 20

4.4 Exhibit showing monthly income 22

4.5 Exhibit showing occupational status 24

4.6 Exhibit showing people using Himalaya product 26

4.7 Exhibit showing how to know about the product 28

4.8 Exhibit showing factors influencing to buy a 30

product
4.9 Exhibit showing how long using the product 32

4.10 Exhibit showing is the same brand for their family 34

4.11 Exhibit showing how much they spend monthly 36

4.12 Exhibit showing which is the preferred location to 38

buy
4.13 Exhibit showing which brand of the Himalaya 40
personal care products does they use
4.14 Exhibit showing does the respondents feel the price 42
of the Himalaya is reasonable
4.15 Exhibit showing does the respondents recommend 44
to their friends and family
4.16 Exhibit showing according to consumers view the 46
service provided by Himalaya product
4.17 Exhibit showing if the respondents get an attractive 48
offer will they switch over
 Chapter 1
introduction
 CHAPTER 2
REVIEW OF LITERATURE
 CHAPTER 3
COMPANY PROFILE
 CHAPTER 4
ANALYSIS AND INTERPRETATION
 CHAPTER 5
FINDINGS, SUGGESTION AND CONCLUSION