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Presented By
Sumanta Bhunya
BBA 2008-2011
Reg. No-
Submited to the
ACKNOWLEDGEMENT
I feel great pleasure for the completion of this project. At the very outset I
would express my sincere thanks and deep sense of gratitude to personnel who
helped me during the collection of data and gave me rare and valuable
guidance for the preparation of this report.
I take this opportunity to express my deep sense of gratitude and appreciation
to my Internal project guide Prof. Nilima Das
(Markting Faculty) for assistance, motivation, and being a continual source
of encouragement for me.
It has been an enriching experience for me to undergo my summer training at
Care Certification Pvt.Ltd, which would not have possible without the
goodwill and support my project guide for his timely guidance, cooperation
and encouragement.
I also express my gratitude towards my parents and sincere thanks to my
friends, well wishers for their encouragement and kind co-operation to
complete this report.
DECLARATION
Sumaunt Bhunya
GUIDE CERTIFICATE
Signature
Name: Prof. Nilima Das
Project Guide-Internal
Date:
TABLE OF CONTENTS
practical training at BBA level is to develop skill in student by supplement to the theoretical study
of business management in general. Industrial training helps to gain real life knowledge about the
industrial environment and business practices. The BBA program provides student with a
knowledge of various subjects in the college but we are practically exposed of such subjects when
we get the training in the organization. It is only the training through which I come to know that
what an industry is and how it works. I can learn about various departmental operations being
performed in the industry, which would, in return, help me in the future when I will enter the
practical field.
Training is an integral part of BBA and each and every student has to undergo the training for 45
day’s in a company and then prepare a project report on the same after the completion of training.
During this whole training I got a lot of experience and came to know about the management
practices in real that how it differs from those of theoretical knowledge and the practically in the
real life.
In todays globalize world, where cutthroat competition is prevailing in the market, theoretical
knowledge is not sufficient. Beside this one need to have practical knowledge, which would help an
individual in his/her carrier activities and it is true that “Experience is THE best teacher”.
Each and every journey has its own destination. Without destination there is no means of journey.
Similarly, every research has some prefixed objectives every step taken by the researcher during
The reason and purpose of this study is to find the gap between the theoretical and practical aspects
of business management. The study offers the opportunity to the student of the management to
develop the required skills and sight for making the best use of experience and judgment to
practical life. This study also completes the essentials formalities of our BBA degree.
Therefore, as far as my topic “Market Strategy of Care Certification” is concern the major
• To care and contact with the working of an organization to see the different types of
marketing activities. The main emphasis is one the sales promotional aspect of the
• To identify and analyses the water purifier provided by competing water purifier
companies.
• To know about product price place promotion of Care certification Private Ltd. in kolkata
of action which can lead to increased sales and dominance of a targeted market niche. A marketing
and other elements; identifies the firm's marketing goals, and explains how they will be achieved,
ideally within a stated timeframe. Marketing strategy determines the choice of target market
segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an
integral component of overall firm strategy, defining how the organization will successfully engage
customers, prospects, and competitors in the market arena. Corporate strategies, corporate missions,
and corporate goals. As the customer constitutes the source of a company's revenue, marketing
strategy is closely linked with sales. A key component of marketing strategy is often to keep
'When you fail to plan, you're planning to fail,' holds a mountain of truth which explains that
without planning you cannot decide what you are trying to accomplish. It also explains difference
between a marketing strategy and a marketing plan. The minute you begin taking action any action
to generate sales, you have a marketing strategy and the action you take is your strategy. Only by
questioning yourself about the effectiveness of your current strategy can you open yourself to a
The 45 days summer training is very important for a student of BBA. This type of study
gives some practical knowledge to BBA students and practical knowledge has more
I had done my project training in Care certification Private Ltd. In kolkata. This topic given to
regarding various aspect of Care certification Private Ltd. in kolkata i.e. product, price, place,
promotion. The study conducted by me has helped in enhancing my skill and thinking
power.
The main scope of study is to ascertain the various methods to increase the sales volume of
the concern. The methods include regular information to the buyers creating a brand
position one of the important aspects of this study is also to increase the market segment
As a researcher, I had meet and try to disclose the expectation the retailers as well as of the
As a researcher, during this training period I had co-related my theoretical aspects into
practical one. After knowing the actual problems, now I am able to solve it in effective and
efficient manner.
METHODOLOGY
“Marketing research is the systematic design, collection, analysts and reporting of data and
findings relevant to a specific marketing situation facing the company”. During the
Summer Internship Project period, information regarding data collection have informed
from the sales executive of , Care certification Private Ltd. In kolkata, and from the internal
guide, Trident Academy of creative Technology, Bhubaneswar. Primary data has collected
during the Summer Internship Project from the retailers and customer who were selling and
Conducting field and survey by taking to the retailers & customers who is using to deal
with the product of company and the methodology used in the survey was personal
observation and interview with the customers with the help of questionnaire.
RESEARCH DESIGN
Research design is a framework or blueprint for conducting the marketing research project
IT details the procedure necessary for obtaining the information needed to structure and/or
• Exploratory
• Conclusive
The objective of exploratory research is to provide insights into and understanding of the
• Descriptive
• Causal
SOURCES OF DATA
Data requires for the research work can be made available from the different sources, they
the retailers who used to deal with water purifier of different companies.
SAMPLING
When a small group is taken as the representative of the whole, the study sampling study
sampling allows us to concentrate our attention upon to ensure tie information collected
from them is accurate. When the whole area or population of person is contacted the
method is known as census method. In my survey it was census method because I was an
assigned a job to do survey in kolkatta city area and to take feedback of all those person
SAMPLE SIZE
• Questionnaire
• Personal Interview
• Observation
QUESTIONNAIRE
It is piece of paper with a set of questions related to the purpose of research, which is
questions.
PERSONAL INTERVIEW
In my survey the questionnaire was presented before the respondent and response was thus
OBSERVATION METHOD
When we look at the phenomenon with some objective it is, called observation. It is the
LIMITATION
topic
• Most stress was given on the primary data, as it was difficult to collect secondary
• For the lack of my proper knowledge of project working, might have fallen short
of giving best.
Company Profile
certification in:
• ISO 9001:2008
• ISO 14001:2004
• ISO 22000:2005
• OHSAS 18001:2007
• ISO 13485:2003
• ISO 27001:2005
Care Certification Private Ltd is fully funded through charges that we make for the services
that we deliver. Care Certification Private Ltd offer certification and recognition of
management systems,Without bias, discrimination or prejudice.
Care Certification Private Ltd is promoted by industry professionals, the promoters are
committed to provide service to the Satisfaction of its customers in accordance with the
best national and international norms registration services to the customer in order to
Care Certification Private Ltd performs all assessment and registration services with the
help of dedicated & experience Auditor’s conformance to the rules of the accreditation
Care Certification Private Ltd is a world leader in quality, environmental, health, food,
industries.
system program.
Care Certification Private Ltd one of the fastest growing Corporate Business in the world.
Care Certification Private Ltd bring real-world knowledge and practical experience to
auditing program.
Care Certification Private Ltd process is about making sure you meet internal business
Care Certification Private Ltd lead auditors are assigned to your organization.
Our stringent auditor training and on-going evaluations ensure consistency of your
audits.
Marketing Strategy
course of action which can lead to increased sales and dominance of a targeted market
pricing, relationship management and other elements; identifies the firm's marketing goals,
and explains how they will be achieved, ideally within a stated timeframe. Marketing
strategy determines the choice of target market segments, positioning, marketing mix, and
strategy, defining how the organization will successfully engage customers, prospects, and
competitors in the market arena. Corporate strategies, corporate missions, and corporate
goals. As the customer constitutes the source of a company's revenue, marketing strategy is
closely linked with sales. A key component of marketing strategy is often to keep
Basic theory:
1. Target Audience
2. Proposition/Key Element
3. Implementation
example: "Use a low cost product to attract consumers. Once our organization, via our low
cost product, has established a relationship with consumers, our organization will sell
additional, higher-margin products and services that enhance the consumer's interaction
A strategy consists of a well thought out series of tactics to make a marketing plan more
designed to fill market needs and reach marketing objectives[5]. Plans and objectives are
action sequences (tactics) into a cohesive whole. Similarly, the various strands of the
promotion and public relations can be orchestrated. Many companies cascade a strategy
throughout an organization, by creating strategy tactics that then become strategy goals for
the next level or group. Each one group is expected to take that strategy goal and develop a
set of tactics to achieve that goal. This is why it is important to make each strategy goal
measurable.
Marketing strategies are dynamic and interactive. They are partially planned and partially
unplanned that details a company's marketing effort; also called action program, marketing
strategy. The marketing plan may be laid out for an individual product or for the entire
company and all its products. In either case, the plan specifies the marketing goals and
objectives to be achieved over a specific time period and then lays out the various strategies
to be followed in achieving them. It will also delineate the responsibilities for carrying out
the plan. The strategies will involve the proposed development of the product(s), the
definition of the target market(s), and the types of media and sales promotions to be used.
One of the most important concepts of the marketing planning process is the need to
develop a cohesive marketing strategy that guides tactical programs for the marketing
decision areas. In marketing there are two levels to strategy formulation:
These set the direction for all marketing efforts by describing, in general terms, how
marketing will achieve its objectives. There are many different General Marketing
Strategies, though most can be viewed as falling into one of the following categories:
• Market Expansion
• Market Share Growth
• Niche Market
• Status Quo
• Market Exit
• Grow Sales with Existing Products – With this approach the marketer seeks to
actively increase the overall sales of products the company currently markets. This
can be accomplished by:
We provide more detail on branding in the Managing Products tutorial with a special
emphasis on the strategies marketers follow in order to build a strong brand.