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Print Media
Media is undeniably the most efficient way of communicating
to a large audience because of its capacity to relay the message
across cultures and distances.
For a long time, radio was the “young people’s media”. This is
evident in the proliferation of FM radio stations catering to the
musical taste of younger generations, also known as format
radio.
In the Philippines, you customarily expect FM programming to
be format radio, whereas AM programming is dominated by a
news format.
The landscape is slowly changing as news format has already
gone into frequency modulation.
The AM radio still remains the same but more specialized radio
broadcasts have emerged catering to particular niches such as
community radio.
Broadcasting has also started to conquer the Internet and
mobile technology through Internet-based radio and television.