06 September 2017

(MORNING SEMINAR)

TITLE: DRIVING R & D POWERFUL INSIGHTS

by RIDHMA DHAR, IP Consultant, CLARIVATE ANALYTICS

(A brief introduction by Director Carmen Peralta (DITTB))

*talks about 4th Industrial revolution*

(A brief introduction by Mr. Morgan Cao of CLARIVATE ANALYTICS – Regional Manager)

 CLARICATE ANALYTICS Key expertise – “Powering Innovation” which includes

DISCOVERY, PROTECTION and COMMERCIALIZATION.

(Introduction of Main Speaker: RIDHMA DHAR and start of seminar)

 INSIGHTS AS TO WHAT IS THE STATE OF INNOVATION TODAY

a) WORLDWIDE

(*Showed a picture and asked audience to guess what it is*)

- The pictures show DISRUPTIVE GAME-CHANGING INNOVATION such as

i) Gene Therapy 2.0
ii) BotNet of Things
iii) Paying with your face
iv) 360° selfie
All of these will become possible in the next few years and in the process of
development.

- 8 TECHNOLOGY AREAS THAT WILL SHAPE OUR FUTURE

i) EVERYTHING CONNECTED – 1 trillion sensors are connected
ii) SYNTHETHIC FOOD – due to food shortage
iii) ECO-CIVILISATION – due to fast-growth of cities
iv) PRECISION MEDICINE – due to unique patients’ cases
v) DIGITAL MONEY – cash are replaced by digital money
vi)DATA – oil of the digital economy
vii) ROBOTICS & AUTONOMOUS SYSTEM – such as driverless experiences
viii) ENERGYAND ITS STORAGE – due to renewable energy issues

- DISRUPTIVE INNOVATIONS DRIVE DOUBLE DIGIT GROWTH

i) Global Innovations from 2009-20151 - constant growth
ii) From 2014-2015 there is 13.7% Global growth

- GLOBAL INNOVATION ACTIVITY GAINS ACROSS 11 of 12 SECTORS

(except BIOTECHNOLOGY)

1 Limited to 2015 due to time lag in publications

 - SCIENTIFIC RESEARCH OUTPUT ACROSS 12 TECHNOLOGY SECTORS
(No growth because people are trying innovative ways in publishing their works)

b) SOUTHEAST ASIA

- PATENT FILING TRENDS IN SOUTHEAST ASIA (SEA)

It has an UPWARD SLOPE
Non-resident filings: DECLINING (maybe due to politics)
Resident: CONSTANT

- KEY TECHNOLOGY AREAS IN SEA OCCUPY

Top: Mechanical
Pharmaceutical
Electronic

- TOP COUNTRIES protected by SEA:

1. US
2. CHINA
3. EUROPE

Note: Usually the MAJOR ECONOMIES countries.

- TOP COUNTRIES protected in SEA:

1. US
2. JAPAN
3. EUROPE

- TOP COMPANIES filing in SEA:

1. A*STAR – local company based in SINGAPORE
2. HONDA
3. MITSUBISHI

Note: HUAWEI started very small in 2010 but is now filing GREATLY in SEA.

- ACTIONS IN SEA INNOVATION:

in SINGAPORE: such as investments in Artificial Intelligence
in MALAYSIA: investments in IP and Research & Development
in THAILAND: “Thailand 4.0”- launched aiming to reform IP SYSTEM

c) PHILIPPINES

- PATENT FILING TRENDS IN THE PHILIPPINES

Non-residentisl filing: DECLINING (due to global politics)
Local: No change (28% in SEA region, which is highest in SEA)
Over-all: CONSTANT in the past 5 years

- KEY TECHNOLOGY SECTOR WHERE PHILIPPINES HAS A LOT OF FILING

1. COSMETICS
2. PHARMACEUTICAL
3. MECHANICAL
 - TOP COUNTRIES PROTECTED BY THE PHILIPPINES
1. US
2. CHINA
3. EUROPE

- COUNTRIES SEEKING PROTECTION IN THE PHILIPPINES

1. US
2. JAPAN
3. EUROPE

- TOP COMPANIES FILING IN THE PHILIPPINES:

1. NESTEC
2. COLGATE-PALMOLIVE
3. QUALCOM

- INITIATIVE/ACTIONS DONE IN THE PHILIPPINES:

i) NEWTON-FUND: USD 2.6 MILLION
ii) GOVERNMENT, CORPORATE, ACADEMIA: P45 MILLION collective
investment

 (QUESTION AND ANSWER)

- DID YOU KNOW”

70% of technology disclosed in the US patents was not disclosed in any scientific
literature
80% NOT published anywhere elsewhere
60 BN EUROS - WASTED developing things that are already documented in
patent specification

- The cycle of PATENT:

a) Basic Research  Applied Research  Innovation Protection and
Exploitation using Patents  Wealth  (back to Basic Research and the cycle
goes on)

b) In addition with the above are NATIONAL GOVERNMENT INITIATIVE and

INDUSTRY-ACADEMIA LINKAGES.

- ARE PATENTS THE ONLY SIGNAL FOR INNOVATION?

i) The first signals can be found in SCIENTIFIC PUBLICATION DATA
ii) From there, there comes PATENT DATA
iii) Then, MARKET DATA

- ON THE ROAD TO PRODUCT LAUNCH

DISCOVERY  BASIC RESEARCH  APPLIED RESEARCH  PRODUCT DEVELOPMENT  PRODUCTION

VALLEY OF DEATH
 *NOTE - VALLEY OF DEATH – phenomena which happens due to the
MISMATCH in the EXPECTATIONS IN THE RESEARCH OUTPUT and
MARKET NEEDS

- A TYPICAL STAGE GATE PROCESS – a process developed in order to enable a

product right from its discovery to its launch.
GATE 1: IDEA SCREEN (ideas are screened)
GATE 2: SECOND SCREEN (filtering the ideas, scooping out what is required)
GATE 3: GO TO DEVELOPMENT
GATE 4: GO TO TESTING
GATE 5: GO TO LAUNCH
GATE 6: POST LAUNCH REVIEW

*There is CONTINUOUS CUSTOMER or USER INTERACTION that happens

throughout the process
*What is missing is that R&D and IP department are working in different silos.
*Example: In large organizations, typically, at Stage 4, IP teams would be asked
conduct a prior art search and asked whether these ideas can be patented or not
despite the amount of effort already done.

- CHALLENGE FOR R & D DECISION MAKERS: IP/PATENT is COMPLEX

- (IDEAL) INTEGRATED STAGE GATE PROCESS

*INTEGRATING “IP” in each stage

- (Question from the audience)

Q: What R & D goes to the “valley of death” and what goes to the market?
A: Some R & D on Artificial Intelligence goes to the “valley of death”
due to the absence of link between RESEARCH and MARKET

-TECHNOLOGICAL SEARCH (helps to save a lot of time and gives you more option)
TECHNOLOGY INTELLIGENCE (helps in having a very strong R&D strategy by
understanding an area of technology)
COMMERCIAL INTELLIGENCE (figuring out how to position product in market,
who your users should be)

- DRIVING HIGH IMPACT DECISION-MAKING WITH ACTIONABLE IP

INTELLIGENCE
STRATEGIC INNOVATION NEED EXPERT, DATA, & TOOLS ANALYTICS ACTIONABLE INTELLIGENCE
- what are the questions you should
be asking

 LET SAY YOU WERE ASKED BY YOUR MANAGER TO TELL HIM WHAT DOES THE
LANDSCAPE FOR ARTIFICIAL INTELLIGENCE LOOKLIKE?

1) MAP THE TECHNOLOGY LANDSCAPE FOR ARTIFICIAL INTELLIGENCE

- Determine which area your organization sits in the landscape.
- “white spots” (in the graph) are the CROWDED AREAS
 -Let say, your manager is interested in VIRTUAL REALITY (sub-area in Artificial
intelligence)

2) MAP THE TECHNOLOGY LANDSCAPE FOR VIRTUAL REALITY

- Identify which sub-area in VIRTUAL REALITY you would like to engage in. Let say,
VIRTUAL REALITY can be further broken down into VIRTUAL, AUGMENTED and
MIXED.
- Let say, you chose VIRTUAL REALITY
- Identify the EMERGING AREAS and the SMALL AREAS (usually the smaller ones
are the new areas)
- Determine who the key players in the SMALLER AREAS are

3) IDENTIFYING POTENTIAL COLLABORATION

- Identify the areas where your patents were most cited (this means that there may be
potential partners)

4) TRACING THE TECHNOLOGY DEVELOPMENT TIMELINE

- Due to the possibility that companies may be INVESTING TO PATENTS before but
NOT NOW.
- In the image shown, the “YELLOW DOTS” represents those which have no PATENTS
in the last 3 years.

5) DETERMINING IMPACT VIA CITATIONS

- If a company is self-citing its patents, this means that it is DEVELOPING/HAVING A
“FOLLOW UP” on such
- If a patent is cited EXTERNALLY, then this means COMPETITIVE INTEREST
- If a patent is cited by the EXAMINER, then this means CLOSENESS
- If a patent has been cited for more than 10 years, this means that it is an IMPACTED
PATENT (Patent which has an IMPACT)

- DICOVERING NEW APPLICATION

Example: COSMETICS PATENTS  MEDICINE

 CASE STUDY: VIDEO ANALYTICS

i) EMERGING END-USE ANALYTICS such as BIOMETRICS, CROWD

COUNTING, TRAFFIC MONITORING
(*shows a graph*)
a) CHINA – shows an increase in PATENT FILING
– Patents are filed in the last 5 years
– Since 2010, China covers 85% of the PATENT FILING, as
compared with US which covers 44% only.
ii) TAKE INTO CONSIDERATION RECENCY OF FILING
iii) LOOK AT MAJOR PATENT PORTFOLIOS
- Identify your role

iv) STRENGTH ANALYSIS (TIER 1)

- Identify strong players’

v) (*Shows 1st GRAPH*)

 - The ones in the rectangle shows EMERGING PLAYERS
- It appears that QUALCOM is the STRONGEST FILER and the MOST
IMPACTFUL FILER

vi) (*Shows 2nd GRAPH*)

- TYCO appears to be the STRONGEST FILER
- Note also must be taken to TVmining which has many RECENT filings

vii) HIGH IMPACT TECHNICAL AREAS

- The ones placed on the UPPER-RIGHT QUADRANT are those which have
HIGH IMPACT and which are MORE RECENT

viii) (*Shows a TABLE*)

- It appears that NO COMPANY engages in “PEOPLE RE-
IDENTIFICATION”

KEY MESSAGE:

“INNOVATION IS NOT FAR FROM US.”