Vous êtes sur la page 1sur 3

SWOT:

Strengths:
 NCL’s strengths are its resources and capabilities that can be used as a basis for developing a co
mpetitive advantage.
 Nishat Group is the largest group in Pakistan in terms of sales, which wereapproximately Rs.16 b
illion (US$ 400 million equivalent) last year.
 NCL is in businesses namely power generation and textile.
 Our textile division, Nishat Chunian has a spinning capacity of 144,803 spindleslocated in 5 units.
Due to having setups at difference locations, we have a benefit of utilizinginfrastructure like roa
ds, electricity load, BMR etc)
 The product range is 100% cotton yarn, ranging from 6/1 to 30/1 in carded yarns andfrom 12/1 t
to 100/1 in combed yarns.
 In addition to the above we are also in core spun stretch yarns of 2 and 3 ply yarns andslub yarn
s. The total capacity is 59 million lbs of yarn per annum.
 The weaving capacity is 293 air jet looms wider width.
 The fabric is being exported to various companies in Hong Kong, Japan, Korea, USA,
South Africa, India and Europe.
 The company believes in product innovation and has successfully leveraged its strengthin yarn m
anufacturing to make a variety of fabrics.
 NCL timely adds value to its product like addition of dying facility and home textilemanufacturig
(mention the year of operations)
 Sales comprises more than 80% as export which saves in taxation
 Internal cost controls
 Most optimum cost of financing and exploration of for-ex transactions like hedging and
forward booking NCL Textile Industry is an Independent & Self-Reliant industry.
 Availability of abundant Raw Material helps to control costs and reduces the lead-
timeacross the operation.
 Availability of Low Cost and Skilled Manpower provides competitive advantage.
 Large varieties of cotton fiber are available and have a fast growing synthetic fiber industry.
 NCL has large and diversified segments that provide wide variety of products.Growing Economy
and Potential Domestic and International Market.
 NCL has Manufacturing Flexibility that helps to increase the productivity.
 Qualified and skilled management
 Health working environment
 Produces greige fabric for apparel, sheeting, home furnishing and fancy items in 100% Cotton,
Polyester Cotton (PC) and Chief Value Cotton (CVC).
 Fabric for apparel has been consistently catering to the demands of the export marketsas well as
the local garment industry.
 In sheeting we have successfully made sheeting fabric with counts up to 400 threadsusing Ne 10
0/1. This high-count fabric is one of its kind and of unmatched quality.
 With rising demand for fancy items, NCL has also ventured into producing items like
slub yarn fabric and stretch fabric.
 NCL now ranks among the first rate stretch fabric producers in the national and the
international market
 US$ 235 million, which will give, guaranteed substantial returns to the shareholders

Weaknesses
The absence of certain strengths may be viewed as a weakness. For example, each of the following may
be considered weaknesses:

 NCL Textile Industry is highly Fragmented Industry.


 NCL Textile Industry is highly dependent on Cotton.
 Lower Productivity in various segments.
 There is Declining in Mill Segment.
 Lack of Technological Development that affect the productivity and other activities in
whole value chain
 Infrastructural Bottlenecks and Efficiency such as, Transaction Time at Ports and
transportation Time.
 Unfavorable labor Laws.
 Lack of Trade membership that restrict to tap other potential market.
 Lacking to generate Economies of Scale.
 NCL has to pay Higher Indirect Taxes, Power and Interest Rates.

Opportunities
The external environmental analysis may reveal certain new opportunities for profit andgrowth. Some e
xamples of such opportunities include:

 Growth rate of Domestic Textile Industry is 6-8% per annum.


 NCL has a Large, Potential Domestic and International Market.
 Product development and Diversification to cater global needs.
 Elimination of Quota Restriction leads to greater Market Development.
 Market is gradually shifting towards Branded Readymade Garment.
 Increased Disposable Income and Purchasing Power of Customer opens New Market
Development.
 Emerging Retail Industry and Malls provide huge opportunities for the Apparel,
Handicraft and other segments of the industry.
 In NCL greater Investment and FDI opportunities are available.

Threats
Changes in the external environmental also may present threats to the firm. Someexamples of such thre
ats include:
 Competition from other developing countries, especially China.
 Continuous Quality Improvement is need of the hour as there are different demand patterns all
over the world.
 Elimination of Quota system will lead to fluctuations in Export Demand.
 Threat for Traditional Market for Power loom and Handloom Products and forcingthem for prod
uct diversification.
 Geographical Disadvantages.
 International labor and Environmental Laws.
 To balance the demand and supply.
 To make balance between price and quality

Vous aimerez peut-être aussi