BELLARI INSTITUTE OF TECHNOLOGY & MANAGEMENT

FORMS / FORMATS Release No. 5.0 Revision No. 5.0 Section: PP 04

Doc. No: FAF/L4
(ISO 9001:2015) Date: 01/07/2017 Date: 01/07/2017 Form No.: R/PP 04/03

COURSE PLAN

Department: Management Studies

Academic Year: 2017-18

Semester : _ _ III_ _ _ _ _ _ Branch: _ _ MBA_ _ _ _ _ _ _ _ _

Subject: _ _ _ _ _ _ _ _ RETAIL MANAGEMENT _ _ _ _ _ _ _ _ _ _ _

Subject Code : _ _ _ _ _ _ _ _16MBAMM302 _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Faculty Name : _ _ _ _ _ _ _ _ _ _ _Ravikumar J S _ _ _ _ _ _ _ _ _ _ _ _

Designation : _ _ _ _ _ _ _ _Asst.Professor _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Staff HOD Principal

Signature Signature Signature

Prepared by: Dr. T. Machappa Approved by: Dr. Yashvanth Bhupal

Signature: Signature:
Designation: ISO Coordinator Designation: Director
Only the electronic file of this document is CONTROLLED. Printed copies of this document are UNCONTROLLED. Users
of this document are responsible for ensuring that printed copies are valid at time of use 34
 BELLARI INSTITUTE OF TECHNOLOGY & MANAGEMENT

FORMS / FORMATS Release No. 5.0 Revision No. 5.0 Section: PP 04

Doc. No: FAF/L4
(ISO 9001:2015) Date: 01/07/2017 Date: 01/07/2017 Form No.: R/PP 04/03

COURSE OUTLINE
Pre Requisites:

 Basic fundamentals of Marketing

 Basic knowledge of Retailing
 Basic Insights into Distribution Channel Partners
 Good communication & presentation skills.

Brief Note on Course Description (in terms of Bullet Points):

 Basics of retailing, retail formats & recent trends, Multi-channel retailing

 Retailing Theories
 Importance Retailing strategy, Stores management and, Understanding retail
pricing and promotional strategies
 Importance of design and visual merchandising
 Comprehensive study on relationship marketing and international retailing
 Importance of retail audit and ethics in retailing

Course Learning Objectives:

The student will be able to:

CLO1: Understand retail management, types and trends
CLO2: Understand the theories of retailing
CLO3: Analyze the strategies of retailing and understand retail pricing & promotion
CLO4: Understand the management, designing of stores & importance of visual
merchandising
CLO5: Understand international retailing
CLO6: Analyze retail audit and ethics related to retailing

Prepared by: Dr. T. Machappa Approved by: Dr. Yashvanth Bhupal

Signature: Signature:
Designation: ISO Coordinator Designation: Director
Only the electronic file of this document is CONTROLLED. Printed copies of this document are UNCONTROLLED. Users
of this document are responsible for ensuring that printed copies are valid at time of use 35
 BELLARI INSTITUTE OF TECHNOLOGY & MANAGEMENT

FORMS / FORMATS Release No. 5.0 Revision No. 5.0 Section: PP 04

Doc. No: FAF/L4
(ISO 9001:2015) Date: 01/07/2017 Date: 01/07/2017 Form No.: R/PP 04/03

Course Learning Outcomes (in terms of Bullet Points):

At the End of the Course the Students will be able to:
 Incorporate the importance of retailing as a marketing tool
 Recommend the appropriate retail strategy for a given market
 Incorporate store design and visual merchandise techniques
 Evaluate the different retail pricing and promotional strategies
 Understand the importance of relationship marketing and international retail strategies
 Understand retail audit and ethics related to retailing

Course Outcome Assessment Matrix:

Course Program Outcome’s
Learning
A B C D E
Objectives
CLO 1 M
CLO 2 H
CLO 3 M L
CLO 4 M
CLO 5 M L M
CLO 6 M

Prepared by: Dr. T. Machappa Approved by: Dr. Yashvanth Bhupal

Signature: Signature:
Designation: ISO Coordinator Designation: Director
Only the electronic file of this document is CONTROLLED. Printed copies of this document are UNCONTROLLED. Users
of this document are responsible for ensuring that printed copies are valid at time of use 36
 BELLARI INSTITUTE OF TECHNOLOGY & MANAGEMENT

FORMS / FORMATS Release No. 5.0 Revision No. 5.0 Section: PP 04

Doc. No: FAF/L4
(ISO 9001:2015) Date: 01/07/2017 Date: 01/07/2017 Form No.: R/PP 04/03

TEACHING / LEARNING PLAN

Teaching Audio / Time Deviatio
Topic Learning / Assessme visual Suggested (in n
Topic
Objectives Learning nt strategy tools / activity hours (in
Strategies links ) hours)
Introd Define the meaning of Black Assignme The Visit to a 08
uction retail board nts, IA Science of Retail Store
& Types of retail formats teaching, Test, Shopping both
perspe Multichannel retailing group Presentati and organized
ctives Trends in retailing discussio ons, Case Future Of and
on Problems of Indian n, case discussion Retail: unorganized
retailin retailing study, s. Devora
g Customer buying seminars. Rogers at
behavior Tedxwake
FDI in retailing forestu

Theori Wheel of retailing Black Assignme Omni Individual 05

es of Retail accordion board nts, IA channel: Presentation
retailin Melting pot theory teaching, Test, Retail (R) on retail
g Polarization theory group Presentati evolution | evolution
discussio ons, Case Kilian theories
n, case discussion Wagner |
study, s TEDxHS
seminars G

Retail Retail market, financial Black Assignme A Video Group 14

strateg & location strategy board nts, IA on Retail discussion
y for Retail location research teaching, Test, location on Retail
setting & techniques group Presentati strategy strategy
retail HRM, Supply chain and discussio ons, Case by building.
organi logistics n, case discussion IIMTS.C
zation Retail pricing strategies study, s OM
and Retail promotional seminars
planni strategies
ng
Retail
pricing
&
Promo
tion
Store Responsibility of store Black Assignme A Video Role play of 10
manag manager board nts, IA on Retail store
ement Materials handling teaching, Test, Store manager ,
and Management of modern group Presentati layout employees ,

Prepared by: Dr. T. Machappa Approved by: Dr. Yashvanth Bhupal

Signature: Signature:
Designation: ISO Coordinator Designation: Director
Only the electronic file of this document is CONTROLLED. Printed copies of this document are UNCONTROLLED. Users
of this document are responsible for ensuring that printed copies are valid at time of use 37
 BELLARI INSTITUTE OF TECHNOLOGY & MANAGEMENT

FORMS / FORMATS Release No. 5.0 Revision No. 5.0 Section: PP 04

Doc. No: FAF/L4
(ISO 9001:2015) Date: 01/07/2017 Date: 01/07/2017 Form No.: R/PP 04/03

visual retail discussio ons, Case

and its vendor and
merch Merchandising methods n, case discussion
importanc customers
andise Communication mix study, s e by
seminars Industry1
on1.com
Relatio Retail research Black Assignme A Video Case Study 09
nship Trends in retail research board nts, IA on How Consumer
market Motives of international teaching, Test, retailers Behaviour-
ing retailing group Presentati get you to Is Wal-Mart
&inter Importance of discussio ons, Case buy? by in Vogue?
nation international retail n, case discussion Forbes.co
al study, s m
retailin seminars
g

Retail Understanding retail Black Assignme Ethics Debate on 06

audit audit board nts, IA and Business
& Ethics in retail. teaching, Test, Business Ethics and
ethics group Presentati @Edx.co Profits
discussio ons, Case m
n, case discussion
study, s
seminars

Prepared by: Dr. T. Machappa Approved by: Dr. Yashvanth Bhupal

Signature: Signature:
Designation: ISO Coordinator Designation: Director
Only the electronic file of this document is CONTROLLED. Printed copies of this document are UNCONTROLLED. Users
of this document are responsible for ensuring that printed copies are valid at time of use 38
 BELLARI INSTITUTE OF TECHNOLOGY & MANAGEMENT

FORMS / FORMATS Release No. 5.0 Revision No. 5.0 Section: PP 04

Doc. No: FAF/L4
(ISO 9001:2015) Date: 01/07/2017 Date: 01/07/2017 Form No.: R/PP 04/03

HOURLY PLANNING OF COURSE

Day and Unit /
S % Of Syllabus
Date of Chapter Topic Coverage Details In Brief
N Planned to Cover
Handling Name
21.08.17 World of Retailing, Retail management,
1 MODULE 1
introduction,
2 22.08.17 meaning, characteristics,
3 23.08.17 Types of Retailers (Retail Formats)
4 24.08.17 Customer Buying Behaviour
5 28.08.17 Historical Perspective, role of retailing, 8%
29.08.17
6 trends in retailing, FDI in retail
30.08.17 Problems of Indian Retailing - Current
7
Scenario
31.08.17
8 Wheel of retailing
MODULE 2
9 04.09.17 Wheel of retailing
10 05.09.17 The Retail Accordion,
8%
11 06.09.17 Melting Pot Theory,
12 07.09.17 Polarization theory
13 11.09.17 MODULE 3 Retail Market Strategy, Financial strategy
14 12.09.17 Site & Locations (Size and space allocation
13.09.17 Location strategy.
15 A Video on Retail location strategy by
IIMTS.COM
16 18.09.17 Factors Affecting the location of Retail
17 20.09.17 Retail location Research and Techniques,
17 21.09.17 Objectives of Good store Design.
18 22.09.17 Human Resource Management,
8%
19 28.09.17 Human Resource Management,
20 03.10.17 Information Systems
21 04.10.17 Supply chain & logistics
22 06.10.17 Factors influencing retail pricing
23 07.10.17 Retail pricing strategies,
24 09.10.17 Retail promotion strategies
10.10.17 Store Management: Responsibilities of Store
25 MODULE 4
Manager
11.10.17 Store Security, Parking Space Problem at
26
Retail Centres
27 12.10.17 Store Record and Accounting System
8%
28 13.10.17 Coding System, Material Handling in Stores
29 16.10.17 Management of Modern retails –Store Layout
Prepared by: Dr. T. Machappa Approved by: Dr. Yashvanth Bhupal
Signature: Signature:
Designation: ISO Coordinator Designation: Director
Only the electronic file of this document is CONTROLLED. Printed copies of this document are UNCONTROLLED. Users
of this document are responsible for ensuring that printed copies are valid at time of use 39
 BELLARI INSTITUTE OF TECHNOLOGY & MANAGEMENT

FORMS / FORMATS Release No. 5.0 Revision No. 5.0 Section: PP 04

Doc. No: FAF/L4
(ISO 9001:2015) Date: 01/07/2017 Date: 01/07/2017 Form No.: R/PP 04/03

17.10.17 design: Types of Layouts, role of Visual

Merchandiser
30
A Video on Retail Store layout and its
importance by Industry1on1.com
31 23.10.17 Visual Merchandising Techniques
24.10.17 Controlling Costs and Reducing Inventories
32
Loss,
25.10.17 Exteriors, Interiors Customer Service, Planning
33
Merchandise Assortments
34 26.10.17 Buying systems -Buying merchandise
35 27.10.17 Retail communication mix
Management & Evaluation of Relationships in
36 30.10.17 MODULE 5 Retailing, A Video on How retailers get you
to buy? by Forbes.com
Retail Research in Retailing: Importance of
37 31.10.17
Research in Retailing
38 07.11.17 Trends in Retail Research,
Areas of Retail Research. Customer Audits,
39 08.11.17
Brand Management in retailing 8%
09.11.17 Internationalization of Retailing and Evolution
40
of International Retailing
41 10.11.17 Motives of International Retailing,
13.11.17 International Retail Environment – Socio-
42
Cultural
14.11.17 Legal, Technological and issues in international
43
retailing
15.11.17 MODULE
44 Undertaking an audit
6
45 16.11.17 Responding to a retail Audit
46 20.11.17 Responding to a retail Audit
47 21.11.17 Problems in conducting a retail audit
22.11.17 Ethics in retailing
48
49 23.11.17 Social responsibility, Consumerism
27.11.17 8%
50
Social responsibility, Consumerism
02.12.17 Case Study-1, Consumer Behaviour-Is Wal-
51
Mart in Vogue?
04.12.17 Case Study-2, Big Bazaar – The route to the
52
Indian Mass Market.
05.12.17 Case Study-3, Wooing the Indian Luxury
53
Market.
54 06.12.17 Case Study-4, Retail Sales Promotion.
55 07.12.17 Case Study-5, Subkisha: The Satyam of
Prepared by: Dr. T. Machappa Approved by: Dr. Yashvanth Bhupal
Signature: Signature:
Designation: ISO Coordinator Designation: Director
Only the electronic file of this document is CONTROLLED. Printed copies of this document are UNCONTROLLED. Users
of this document are responsible for ensuring that printed copies are valid at time of use 40
 BELLARI INSTITUTE OF TECHNOLOGY & MANAGEMENT

FORMS / FORMATS Release No. 5.0 Revision No. 5.0 Section: PP 04

Doc. No: FAF/L4
(ISO 9001:2015) Date: 01/07/2017 Date: 01/07/2017 Form No.: R/PP 04/03

Retailing.

Signature of course coordinator

Prepared by: Dr. T. Machappa Approved by: Dr. Yashvanth Bhupal

Signature: Signature:
Designation: ISO Coordinator Designation: Director
Only the electronic file of this document is CONTROLLED. Printed copies of this document are UNCONTROLLED. Users
of this document are responsible for ensuring that printed copies are valid at time of use 41