V.

The Market

From fresh fruits and beverages, and like any other stalls, our kiosk offers food and drinks

which can bring back the feeling of eating home-made foods. Though everything can be served

in a restaurant, this kiosk runs after the customers, where there are people, there is our kiosk.

Stalls and kiosks anywhere has been a trend for the modern era. It has also helped the street-

food industry to boom as the center of Pinoy food culture and lifestyle. Now, the food kiosk

business faces a dynamic competition between the needs and the wants of the costumers.

Since all the restaurants and fast food stalls and food stalls are popular, however, this kiosk

stays where the people are. It offers food and drinks suitable for the upcoming summer season

plus, it also serves convenience to the people especially to the costumers.

The food kiosk is limited when it comes to its size but never to its customers and buyers.

Compared to having a big food area for a beginning, this is more convenient to all. It is easier

to handle and monitor, the good thing is anyone in anywhere can be a customer; the only thing

that affects the business is the competitors. Due to the increasing demand of food, food stalls

owners are also increasing. The food kiosk concept has taken a long pace in the trend of

Philippine food industry, yet, more innovation of food concept is admissible.

Opportunity

Based on some market research findings, food kiosks ranks top when it comes to good

Franchise Opportunities in the Philippines. Aside from being popular, when compared to other

fast food stalls, it is still preferable. Some frustrations of the consumers were they want a meal

suitable for its price together with its corresponding size. Other considers the proportions -

looking for a highly-priced food. Nevertheless, due to the struggling food economy, some fast
food stalls are cutting out some parts of their food to reach the food supply quota which may

dismay the consumers.

Foods and drinks vary to the demand of the people; the goal of this market is to sell the whole

portion of the product and keeping the prizes low at affordable rate. We will maintain a high

profit margin through favourable relationships with local farmers, keeping our sourcing prizes

low.

Our “The MOG” Kiosk will do good despite its name. this also have the chance to be Panay’s

healthy and fresh serve drinks despite the many competitors along the way. Even though there

will be a greater number of competitors who will engage in the same business, our kiosk will

remain as it is. Serving you fresh and healthy fruits and also serving convenience to our

customers.