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Increasing focus on effective safety systems is presumed to boost the market growth.
Additionally, factors such as the growth in demand for high-end and luxury cars and
sprouting demand for autonomous vehicles in developed and developing economies
is foreseen to amplify the market growth of automotive holographic dashboard
during the forecast period. Nevertheless, the huge cost associated with this
technology is anticipated to limit the growth of the market.
One of the major drivers for this market is the gradual decline in demand for
traditional automotive display solutions like LCD/TFT. TFT stands for ‘thin-film
transistor’ while LCD means ‘liquid crystal display’. The two terms refer to the
traditional flat-panel display.
The emergence of new innovative automotive technologies that have changed the
dynamics of the automotive holographic market and is a highly profitable untapped
market. The market has untapped potential and thus is expected to fuel the global
competition more. In such cases, economies of scale play a vital role in the wide-
scale employment of such high-tech and expensive technology. This is particularly in
context to advanced in-vehicle display technologies, major segmentation of
automotive holographic technology which is gradually finding application across
various categories of vehicles.
Firms holding significant market share are Delphi, WarRa, Luminit, BMW, GE. Konica
Minolta, Nippon Seiki and Winstar Display.
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Competitive Landscape:
+ Tier 1 players- established companies in the market with a major market share
+ Tier 2 players
+ Emerging players which are growing rapidly
+ New Entrants
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