SUMMER INTERNSHIP PROGRAMME

ON

Customer Behaviour Analysis of Managineers Private Ltd

SUBMITTED BY:

Abhinav Anurag

BCOM (HONS)

ENROLLMENT NO. – A7004617044

Semester – 5th

Batch - 2017-2020

Under guidance of:

Faculty Guide

DR. AZRA ISHRAT

ABS, Lucknow

(SUMMER INTERNSHIP PROGRAMME REPORT SUBMITTED IN PARTIAL FULFILLMENT FOR

THE AWARD OF FULL TIME DEGREE OF BACHELORS OF COMMERCE (2017-2020))

1
 AMITY BUSINESS SCHOOL

AMITY UNIVERSITY UTTAR PRADESH LUCKNOW

2
 STUDENT DECLARATION

Title of summer internship programme report – CUSTOMER Behaviour Analysis of Managineers Pvt
Ltd.

I understand what plagiarism is and am aware of the University’s policy in this regard

I declare that :

a) The work submitted by me in partial fulfilment of the requirement for the award of degree
B.COM(H.) Assessment in this Summer Internship Programme Report is my own; it has
not previously been presented for another assessment.

b) I declare that this Summer Internship Programme Report is my original work. Wherever
work form other source has been used, all debts (for words data, arguments and ideas) have
been appropriately acknowledged and referenced in accordance with the requirements of
NTCC Regulations and Guidelines.

c) I have not used work previously produced by another student or any other person to submit it
as my own.
d) I have not permitted, and will not permit, anybody to copy my work with the purpose of
passing it off as his or her own work.
e) The work conforms to the guidelines for layout, content and style as set out in the
Regulations and Guidelines.

Date: Name – Abhinav Anurag

Course – BCOM(HONS.)

Semester – 5th

Enrollment no.- A7004617044

Batch – 2017 - 2020

3
 FACULTY CERTIFICATE

Forwarded here with a summer internship programme report on “CUSTOMER BEHAVIOUR

ANALYSIS OF MANAGINEERS PVT LTD.” submitted by Abhinav Anurag(A7004617044)

student of B. Com (hons) 5th Semester (2017-20).

This project work is partial fulfilment of the requirement for the degree of Bachelors in commerce

from Amity University Lucknow Campus, Uttar Pradesh.

Dr. Azra Ishrat

Amity Business School,

Amity UniversityLucknow Campus,

UTTAR PRADESH

4
 STUDENT’S CERTIFICATE

Certified that this report is prepared based on the summer internship programme undertaken by me in

CUSTOMER BEHAVIOUR ANALYSIS OF MANAGINEERS PVT LTD. from 15th May to 03rd

July 2019, under the guidance of Dr. Azra Ishrat in partial fulfilment of the requirement for award of

degree of B. Com (hons) from Amity University, Uttar Pradesh.

Date--------------------

Sign: Sign: Sign:

Abhinav Anurag Dr. Azra Ishrat Prof. Anil Kumar Sharma

(Student Name) (Faculty Guide Name Director(ABS)

with Designation)

5
 PREFACE

Work experience is an in-dispensable part of every professional course. As we all know that without
the practical experience or knowledge, the theoretical knowledge has become worthless. So the
practical training in any organization is must for each and every individual who is undergoing
management course. Without the practical exposure one cannot consider himself as a qualified
capable manager.

Entering in the organization is like stepping into altogether a new world. At first very thing seems
strange and unheard but as the time passes, one understands the concept and working of the
organization and thereby develop the professional relationship. The main motto of this report is just to
understand the “ Customer Behaviour Analysis of Managineers Pvt Ltd and to know about its
working”.

The chief aim of this report is to give a clear and systematic picture of whole research and hard work
that was conducted for the accomplishment of project work. I sincerely believe that there is no better
place to learn this practical site of management than the industry itself. So far as the limits of my
space would allow, I have tried to suggest the best alternative to eliminate deficiencies in the existing
system.

6
 ACKNOWLEDGEMENT

I take this opportunity to express my profound gratitude and deep regards to my external industry
guide and my faculty guide Dr. Azra Ishrat for their exemplary guidance, monitory and constant
encouragement throughout the course of this project. The blessings and guidance given by them from
time to time shall carry us a long way in the journey of life on which we are about to embark.

I am particularly indebted to my parents for inspiring me to do this work.

I also express our great sense of gratitude to my caring friends and relatives for their encouragement
and moral support they have made, as and when required to complete this study.

7
 CONTENTS

Chapter 1 – Introduction

1.1 Introduction of the report

1.2 Objectives of the report
Chapter 2 – Company Profile

2.1 About Managineers Educational Private Limited

2.2 Company Profile

Chapter 3 – Research Methodology

Chapter 4 – Analysis of functional areas of Managineers Pvt LTD.

4.1 Marketing Strategies adopted

4.2 SWOT Analysis of the company

Chapter 5 – Findings

Chapter 6 – Conclusion

CHAPTER-1

INTRODUCTION OF THE REPORT

8
The project contains the overview of the Managineers Educational Private Limited. I have
gained knowledge under this project about the company, its history, the marketing strategies
adopted by the company to have a constant growth.

Besides these topics, I have studied about the S.W.O.T analysis of Managineers educational
Private Limited along with the study about the 4P’s and the 7P’s of the marketing as well as
the BCG matrix and also the factors affecting consumer behaviour.

4P’S and 7P’S OF MARKETING

Product

A product is a good or service that a business owner provides for sale to his target market.

When it comes to developing a product, the design, quality, packaging, features, after-sales

service, and customer service should be considered.If you want to start a business, you need

to know what you are going to sell. The 4 Ps of Marketing may seem easy, but they can also

be difficult. You may think that you can just sell any product that you think appeals to your

target audience. However, you need to research and study the market before you can actually

figure out what to sell.You should think carefully of what you are going to offer. Do not

forget to define the characteristics of your service and see to it that you meet the demands

and needs of your customers. Keep in mind that warranty, service, and support are very
9
important.

Place

This is with regard to location, distribution, and ways of delivering the product to the

customer. The place may include the location of your business, distributors, shop front,

possible use of the Internet, and logistics.

It is important for you to have a good understanding of the strategy behind the positioning or

place. You have to make it work for you, even if it means seeing through the mist of

marketers who plan to fog up the minds of customers.Take note that positioning is all about

painting a beautiful picture of how you want your customers to view your product. You need

to have a catchphrase that is simple, witty, and easy to remember. It should also satisfy your

audience but not encourage them to look too closely and scrutinize your business.

10
 Price

The price is the amount of money that customers have to pay to purchase products or avail of

services. There are several factors that you have to consider when it comes to price. These

include discounting, price setting, credit collection, and cash and credit purchases.Before you

invest in a new venture, see to it that you have carefully defined the 4 Ps of Marketing.

Otherwise, you will not be able to achieve stellar results. You should not forget to practice

ethics in pricing either. You can have a poll or send out questionnaires to help you determine

your price. Nonetheless, you should neither set your price too low nor too high.If your price

is too low, you may lose potential customers who are wary of bargain prices. If your price is

too high, you may not attract customers who are on a budget.Hence, you should base your

prices on the range of services that you offer as well as the level of your education and

expertise. Do not forget to consider taxes and overhead among other important things.

Promotion

Promotion is all about the act of communicating the values and benefits of your products to
11
your customers. It involves the use of different methods, such as direct marketing, sales

promotion, advertising, and personal selling to persuade customers to your business.

If you want to save money, you should consider self-promotion. Also, when it comes to

creating a promotion for your business, you should motivate your target market. Put yourself

in their shoes so you can find out how they view your business. Keep in mind that

advertising, publicity, and public relations will keep your service or product out front and

ahead of your competition. All these factors are integral parts of promotion.

or place for the customer to receive essential buying information on the product or service

needed to make a buying decision. What is yours? In what way should you change it? Where

else could you offer your products or services?

Packaging

The fifth element in the marketing mix is the packaging. Develop the habit of standing back

and looking at every visual element in the packaging of your product or service through the

12
eyes of a critical prospect. Remember, people form their first impression about you within

the first 30 seconds of seeing you or some element of your company. Small improvements in

the packaging or external appearance of your product or service can often lead to completely

different reactions from your customers.With regard to the packaging of your company, your

product or service, you should think in terms of everything that the customer sees from the

first moment of contact with your company all the way through the purchasing

process.Packaging refers to the way your product or service appears from the outside.

Packaging also refers to your people and how they dress and groom. It refers to your offices,

your waiting rooms, your brochures, your correspondence and every single visual element

about your company. Everything counts. Everything helps or hurts. Everything affects your

customer's confidence about dealing with you.When IBM started under the guidance of

Thomas J. Watson, Sr., he very early concluded that fully 99 percent of the visual contact a

customer would have with his company, at least initially, would be represented by IBM

salespeople. Because IBM was selling relatively sophisticated high-tech equipment, Watson

knew customers would have to have a high level of confidence in the credibility of the

salesperson. He therefore instituted a dress and grooming code that became an inflexible set

of rules and regulations within IBM.As a result, every salesperson was required to look like a

13
professional in every respect. Every element of their clothing-including dark suits, dark ties,

white shirts, conservative hairstyles, shined shoes, clean fingernails-and every other feature

gave off the message of professionalism and competence.

Positioning

The next P is positioning. You should develop the habit of thinking continually about how

you are positioned in the hearts and minds of your customers. How do people think and talk

about you when you're not present? How do people think and talk about your company?

What positioning do you have in your market, in terms of the specific words people use when

they describe you and your offerings to others?In the famous book by Al Reis and Jack

Trout, Positioning, the authors point out that how you are seen and thought about by your

customers is the critical determinant of your success in a competitive marketplace.

Attribution theory says that most customers think of you in terms of a single attribute, either

positive or negative. Sometimes it's "service." Sometimes it's "excellence." Sometimes it's

"quality engineering," as with Mercedes Benz. Sometimes it's "the ultimate driving

14
machine," as with BMW. In every case, how deeply entrenched that attribute is in the minds

of your customers and prospective customers determines how readily they'll buy your

product or service and how much they'll pay.Develop the habit of thinking about how you

could improve your positioning. Begin by determining the position you'd like to have. If you

could create the ideal impression in the hearts and minds of your customers, what would it

be? What would you have to do in every customer interaction to get your customers to think

and talk about in that specific way? What changes do you need to make in the way interact

with customers today in order to be seen as the very best choice for your customers of

tomorrow.

People

The final P of the marketing mix is people. Develop the habit of thinking in terms of the

people inside and outside of your business who are responsible for every element of your

sales, marketing strategies, and activities.It's amazing how many entrepreneurs and

businesspeople will work extremely hard to think through every element of the marketing

strategy and the marketing mix, and then pay little attention to the fact that every single

decision and policy has to be carried out by a specific person, in a specific way. Your ability

to select, recruit, hire and retain the proper people, with the skills and abilities to do the job
15
you need to have done, is more important than everything else put together.In his best-selling

book, Good to Great, Jim Collins discovered the most important factor applied by the best

companies was that they first of all "got the right people on the bus, and the wrong people off

the bus." Once these companies had hired the right people, the second step was to "get the

right people in the right seats on the bus.To be successful in business, you must develop the

habit of thinking in terms of exactly who is going to carry out each task and responsibility. In

many cases, it's not possible to move forward until you can attract and put the right person

into the right position. Many of the best business plans ever developed sit on shelves today

because the [people who created them] could not find the key people who could execute

those plans.

SEGMENTATION, TARGETTING , POSITIONING

Segmenting

The segmenting step is essentially a brainstorming activity. You list out all the potential

market segments you could target in a marketing campaign. Niche companies sometimes

have only one target market, while other businesses may have five or 10 possible segments,

or more. Cell phone providers, for instance, often separate customers by benefits. Some

16
buyers want high-tech gadgetry while others want dependable communication for travel and

emergencies.

Targeting

When you have multiple, distinct market segments, you typically need to customize

marketing campaigns that appeal to each. As you go through the STP process, you select

which segment to target with your upcoming campaign. Using the cell phone example, you

might decide to launch a new campaign to promote advanced mobile features, media, apps

and texting tools to younger, tech-savvy audiences. For this campaign, you would develop

messages and use media tailored to that market.

Positioning

Positioning is how you align your brand or products in the target market. The goal is to offer

something that is bigger, better or more valuable than your competitors to a particular market

segment. For example, Apple attempts to position itself as an innovative, cutting-edge

17
technology provider to discerning tech buyers who want top-quality solutions. Your

positioning serves as your big-picture guide in building your marketing campaign.

Factors Influencing Consumer Behavior

The marketers try to understand the actions of the consumers in the marketplace and the

underlying motives for such actions. These motives are the factors that influence the

consumer behavior. These are:factors influencing consumer behavior

Psychological Factors: The human psychology plays a crucial role in designing the

consumer’s preferences and likes or dislikes for a particular product and services. Some of

the important psychological factors are:

Motivation

Perception

18
Learning

Attitudes and Beliefs

Social Factors: The human beings live in a complex social environment wherein they are

surrounded by several people who have different buying behaviors. Since the man is a social

animal who likes to be acceptable by all tries to imitate the behaviors that are socially

acceptable. Hence, the social factors influence the buying behavior of an individual to a

great extent. Some of the social factors are:

Family

Reference Groups

Roles and status

Cultural Factors: It is believed that an individual learns the set of values, perceptions,

behaviors, and preferences at a very early stage of his childhood from the people especially,

the family and the other key institutions which were around during his developmental stage.

Thus, the behavioral patterns are developed from the culture where he or she is brought up.

Several cultural factors are:

19
Culture

Subculture

Social Class

Personal Factors: There are several factors personal to the individuals that influence their

buying decisions. Some of them are:

Age

Income

Occupation

Lifestyle

Economic Factors: The last but not the least is the economic factors which have a significant

influence on the buying decision of an individual. These are:

Personal Income

Family Income

Income Expectations
20
Consumer Credit

Liquid Assets of the Consumer

Savings

BCG Matrix

The BCG model assumes that relative market share of a product is an indicator of its cash

generation potential. A product with a high market share typically has a high cash return, and

it also has a strong brand position relative relative to its major competitors. These features are

indicators of future success.

The market growth rate is an indicator for cash outflows. A high growth rate means a product

is earning well but these products normally require a large injection of cash to stimulate

future growth. You're getting nice growth but at a cost. Setting these numbers against each

other gives a better indicator of the product's viability than measuring cash flow generation

alone.

21
What you end up with, are four scenarios with respect to the market share of the business,

cash flow generation and growth rate of the industry in which the business is operating. Each

of the four quadrants has a specific meaning. Here's the breakdown:

Cash Cows

Cash cow products are your market leaders. These products sit in the bottom right quadrant

of your matrix and generate more revenues than they consume. Under normal conditions, a

business will aspire to carrying as many cash cows as possible since these products provide

the cash you need to invest in marketing, cover the operating costs of the business, fund

product development and pay down debt.

To continue the cow analogy, businesses are advised to "milk" their cash cows by extracting
22
the profit from them while investing as little into them as possible. Ideally, you will use your

cash cows to generate passive gains for your business. Maintaining a healthy supply of these

products means you have the cash you need to act upon the next market trend.

Stars

The products in the upper right quadrant of your matrix have the best market share and bring

the most cash into your business. First-to-market products often fall into this category, and

these products are considered stars. While stars generate a lot of revenue because of their

23
strong relative market share, they also gobble up investment dollars because of their high

growth rate. All things being equal, this results in the same cash coming in that is going out.

Sustaining a neutral cash flow is not an ideal position for the business to be in; you want to

move to a position where the stars bring in more revenues than they take out. Companies are

usually advised to prioritize their stars. These products have the potential to become cash

cows if they sustain their cash generation until the growth rate levels out.

Question Marks

Question marks have a low relative market share and a high growth rate, meaning they have

24
the potential to grow rapidly if you invest large amounts of cash into them. At the moment

though, they are returning very little compared to the investment you're making. Ultimately,

a question mark will go one of two ways:

It will become a dog and lose money, in which case you should probably abandon this

product; or,

It will turn into a star, and then into a cash cow as market share grows.

Question marks require careful analysis to decide if they are worth the further investment.

Products with growth potential may warrant a cash injection; dead-in-the-water products do

not.

25
The final category belongs to your dogs which have an underwhelming market share and

growth rate. These products neither generate nor consume a large amount of cash —

sometimes they will lose money but frequently, they will break even. Dogs are often referred

to as cash traps because the business has money tied up them, even though they have little

potential for growth. Businesses are usually advised to dispose of these products.

Objectives of the report

• To about the working of Managineers educational private limited.

• To know about the product offered by the compnay.
• To learn about the market situations.

26
• To develop good comunication skills.
• To know the working in the market.
• To make quick decision .
• To know how to present your recommendations in front of your superior.

CHAPTER – 2

About MANAGINEERS EDUCATIONAL PRIVATE

LIMITED

ManagineersiEducationiServicesiIndiaiPrivateiLimited

Managineersiisiaiprivateicompanyithatiwasiincorporatedioni30thiDecemberi2013.iItiisitotally
iainon-
governmentibodyiandiitiisiregisterediatiKanpuriregistrarioficompany.iItihasiaiauthorizedisha
reiofi500,000iandihasiaipaidiupicapitaliofi500,000.iItiisiinvolvediinibusinessiactivities.

ManagineersiEducationaliServicesiIndiaiPrivateiLimitediAnnualiGeneraliMeetingi(AGM)iw
asilastiheldioni30thiSeptemberi2018iandiasiperirecordsifromiministryioficorporateiaffairsi(M
CA)i,iitsibalanceisheetiwasilastifiledioni31stimarchi2018.

27
DirectorsiofiManagineersiEducationaliLimitediareiMr.RomitSrivastavai,iAmitabhiMohani,iF
areediUddiniAhmadiandiSanjayiKumariGupta.

ManagineersiEducationaliServicesiIndiaiPrivateiLimitedicorporateiIdentificationiNumberiisi
U74900UP2013PTC061599iandiitsiregistrationinumberiisi61599.iItsiemailiaddressiisisachin
gupta@gmail.comiandiitsiregisterediaddressiisiHOUSEiNOi–
iF574iRAJAJIPURAMiLUCKNOWiUPi226017i

CompanyiProfile:

ManagineersihasiaiproductiADD-
EDiitiisiaiflagshipiproductiofiManagineersiEducationaliPrivateiLimitedi,iwhichiisianiorgani
zationicateringitoiinstitutionaliandiindividualigrowthithroughianalysisiandidiagnosticsiwithia
niintegrationiofitoolsifromitheifieldiofitechnologyi,imanagementiandipsychology.iTheicoreit
eamiconsistsiofiprofessionalsifromiIITiandiIIMsiandipsychologyiwithinationaliandiinternatio
naliexperience.iTheiAimiofitheicompanyiisitoibringiaivitalichangeiinitheieducationisectoriof
iIndiaibyicollaboratingidataianalysisiwithipsychologicaliassessment.iThroughitheihelpiofithe
reiinvaluableiexperienceiandifoundersihaveidesignedivariousiservicesiforiacademicsisectori
whichinotionlyihelpsistudentsiiniimprovingitheiriacademicsiandiprofessionaliskillsibutialsoi
helpsithemibecomeifiriforitheiridesiredicareers.iInithisiageiofitechnology,imanagineers,ithro
ughiitsiservicesibringiiniperfectimixiofitechnologyiandihumaniinvolvementitoihelpistudentsi
realizeiandienhanceitheiritrueipotential.iManagineersiisiaisisteriventureiofiHLSiIndiai,ianior
ganizationiwithimoreithani23iyearsiofiexperienceiinipromotingiEducationiandidevelopingihu
maniresourceithroughitraining,icounselingiandiconsultancyiatiallilevels.iManaginnersiihavei
covereditheijourneyiofimoreithani600iacademicsiandicorporateiinstitutioniiandiconductedim
oreithani2500itrainingiprogramsiandiworkshopsiacrossitheicountry.i

Weiareiaiteamiofiexperiencediindividualsifromitheifieldiofimanagement,iengineeringiandips
ychologyiwhoiareiworkingitowardsicreatingigroundibreakingisolutionsiforiK-
12ischoolsiwithitheimissioniofimakingieveryistakeholderiinitheischoolithoroughlyiequippedi
withiallitheinecessaryiinformationianditoolsiwhichimakeitheiricontributionitowardsichild’sid

28
evelopmentieffectiveiandiefficient.iOurioneisuchiproductiisiADD-Edi-
iTheiDigitaliSolutioniforiSchoolsiregardingiwhichiweiareiprovidingiyouithisiproposal.i

Itiisiindeediouripleasureitoihaveithisiopportunityitoipresentitoiyouiouriproduct,iADD-
Edi(AnalyticsiandiDiagnosticsiforiDevelopmentiofiEducation),iaioneistopisolutioniforialliyo
urineedsisuchiasiliveistudentianditeacheritracking,irealitimeiacademiciassessmentiandireport
ing,icommunicationiwithiparent/teacheriandidayitoidayiadministrativeimanagement.iItiworks
ioniupitoidateisoftwareiwhichiareiprovideditoidifferentistakeholdersiandiareisyncedionirealit
imeibasisiforiliveiinformationitransferifromioneisideitoitheiother.iThisiallienablesiusitoiprov
ideisuperioriandiuserifriendlyisolutionsitoiteachers,imanagementiandiparentsitoihelpithemiin
itheiridayitoidayiactivitiesiwithischool.i

FollowingiareitheisalientifeaturesiofiADD-Ed-i

SchooliAdministrationiModulesi

CORE MODULES

ADVANCEiMODULESi

SchooliApp. APPiFORiPARENTi,iAPPiFORiTEACHERSi,iAPPiFORiMANAGMENT

WeiareigladitoiinformiyouithatiADD-
EdihasibeeniproudlyiassociatediwithivariousischoolsiallithroughitheinortherniIndiaischoolsi
withimoreithani30000+istudents/parentsiandi3000+iteachersiassociatediwithiouriplatform.i
Weiareiincreasingiouripresenceitoimoreiandimoreischooliasiweiaimitoireachiouritargetiofi10
00+ischoolsibyitheiyeari2020-21i

Initheifollowingipages,iweihaveigiveniaidetailedidescriptioniofiourifeatures.iPleaseitakeisom
eitimeiinigoingithroughithisiandiunderstandingitheivalueithatiweiareicreatingiforiallitheistak
eholdersiinvolvediinischool.i

PARENTSiAPPi

COREiMODULESi

29
ADD /EDITiSCHOOLiDETAILSi

TEACHERSiAPPi

MANAGEMENTAPPi

SMSiEnabledi

ATTENDANCEi

NOTICEi&iCIRCULARSi

SMSiEnabledi

INVENTORYiDETAILSi

ACADEMICiSUPERVISIONi

APPiFORiPARENTS/STUDENTS:i

SCHOOLiBUSiTRACK:I
Parentsicanitraceitheilocationiofitheischoolibusiandihenceiwillibeiableitoitrackitheiric
hildren'siliveilocation.
30
 SWITCHiUSER
Theiparentsicanianyitimeichangeitoitheisecondichildiwheneveritheyiwantiinijustionei
simpleiclickionitheichild’siname.

TIMELINE:iThisinotifiesiallitheischoolinewsifeedsilikeiresultidate,iParentsiteachers
imeetings,inotices,ibirthdaysietcionioneisingleiplace.

STUDENTiDETAIL:iThisiwillicontainiallitheiinformationiofitheirichildilikeiNamei
,Sr.inumber,iaddress,icontactidetailietcionioneisingleipage.

ATTENDANCEiMONITOR:iParentsiwillibeinotifiedionitheiriAppiifitheichildiisire
cordediabsentiandiwillibeiaskediforitheireasoniforiabsenceianditheyicaniviewiprevio
usimonthsirecordsialso.

LIVEiRUNINGiSTATUS:iParentsicaniknowitheiliveistatusiofiwhatiisibeingitaughti
initheiclassiandibyiwhomiandiwhichichapteriisigoingiiniclassi

INSTANTiACCESSiTOiNOTICE/CIRCULARS/HOMEWORKS/ASSIGNMEN
T:iTheiparentsicaniviewitheihomework/iassignmentiandinoticeigivenitoitheirichildiat
ionceisingleiplace.i

INTERACTiWITHiMANAGEMENT:iParentsicanisendianyiqueriesicomplaini/app
reciationitoischoolimanagement.

DYNAMICiTIMEiTABLE:iParentsicaniaccessitheistudent'siclassitimeitableiwithith
isifeature.i

RESULTiSTATUS:iTheiresultsiofiallitheiclassitests,iexams,ietc.iwillibeigivenionith
eiresultistatus.

FEEiSTATUS:iTheiinformationirelateditoifeesilikeidueidates,ipaidiamountsiandidue
iamountsiwillibeiremindedithroughitheiapp.i.

APPiFORiTEACHERS:

EASYiSELFiATTENDANCE:iClock-iniandiclock-
outifeatureiwilliallowiteachersito markiitheir
31
 ,owniattendanceianditheirilocationiisialsoishareditoimanagementi.i

SCHOOLiMODE:iWheniteacherimarkihis/heriattendanceithisifeatureiwillistopitheia
ccessiofiotheriappsiandionlyiallowsiteachersitoioperateithisischooliapp.i

EASYiCLASSiATTENDANCE:iThisifeatureiallowsiteachersitoimarkiclassiattenda
nceifromitheiriphones.i

STUDENTiLIST:iEveryiclassiteacheriasiwelliasisubjectiteacheriwillihaveilistiofithe
iristudentsiwhichiwillihelpithemiinimaintainingitheirecords.i

DYNAMICiTIMEiTABLEi&SUBSTITUTIONi:Teachersicaniaccessitheirischedul
editimeitablesifromitheiriapps.iTeachersiwillialsoibeinotifiediforitheirisubstitutionithr
oughithisiapp.i

LESSONiPLANNERi&SCHEDULERi:Teachersicanischeduleitheiriownilessonipla
nsioricaniuseitheilessoniplansipreparedibyiexperiencedisubjectiexpertsiforitheirilectur
es.

ASSIGNMENT/HOMEWORK/TESTSiCREATOR:Thisiwilligiveiaidirectiwindo
witoicreateihomeiworksiandiassignmentsiforitheistudents.i

NOTIFICATIONSiANDiCIRCULARS:iTeachersicaniseeiandisign allitheinotifica
tionsiandicircularsionitheiriapp.

SESSIONiTRACKERiANDiLEAVEiAPPLICATIONi:Teachersicaniprepareiandit
rackitheiri teachingispeediandicanishareitheisameiwithimanagement.iTeachersican
iapplyileaveiforithemselvesiandigrantileaveitoitheistudent.

REMARKS:iThisiwillihelpiteachersitoiprovideitheiremarksitoitheistudentsiwhichiwi
llibeidirectlyisentitoitheiparentsiandievenipastiremarksicanialsoibeiviewedibyithem.

TIMELINE:iThisiwillinotifiyiallitheischoolinewsifeedsilikeiresultidate,iParentsiteac
hersimeetings,inotices,ibirthdaysietcionioneisingleiplace.

APPiFORiMANAGEMENT/PRINCIPAL:i

YEARiPLANNER:iManagementicanicreateiaiyeariplanneriforitheischooliandiupdat
eiitianytime,iifirequired.

ATTENDANCE:iTheimanagementicanimarkitheiriasiwelliasitheistaff’siattendance.i
Theyicanieasilyiaccessitheipreviousirecordsianditrackitheinumberiofileavesiandipunc
tuality.i

32
TIMELINE:i:Thisiwillinotifiyiallitheischoolinewsifeedsilikeiresultidate,inotices,ibirt
hdaysietcionioneisingleiplace.

TIMEiTABLE:iManagementicaniaccessidayitoidayiclassischeduleiofiallisections/cla
ssiwhichiisiuploadedioniitianditeachersiwiseialsoi.

LEAVEiAPPLICATION:iTheimanagementicaniview,iapplyiasiwelliasiapproveiori
denyileaveirequestifromitheiteachers.

SUBSTITUTIONiMANAGER:iManagementicanitrackitheischool’sitimetableiandia
llotisubstitutioniaccordingly.

LIVEiCLASSi&iTEACHERiTRACKING:iManagementicanitrackiteachersiactivit
yiinianyiclassithatiwhichichapteriisirunningiandiinteractiwithithemidirectlyioniapp.i

CIRCULARSi/NOTICES&iPHOTOiUPLOADER:iManagementicanicreateicircul
arsiandinoticesionitheiriapp/portaliandicaniuploadiphotoitoishareiwithiparentsianditea
chers.i

REALiTIMEiBUSiTRACKING:iManagementicaniseeitheiliveilocationiofitheischo
olibusesionitheiriportaliandiapps.i

ACCESSiTOiALLiERPiMODULES:iManagementiwillihaveiaccessitoiallitheimod
ulesiofiADD-
EdiERP.iTheyicaniaccessiinformationirelateditoiaccounts,ifee,ipayroll,istaffileaveian
diabsenceirecords,iinventory,ilibrary,ihostel,iexaminationsiandiresultsietc.i
THEiBESTiPARTi-
iWeibelieveiiniinnovationi&iimprovisationiandiareialwaysireadyitoiworkioniusefulic
ustomizationisuggestedibyiyouiandiouriresearchiteamitoicreateiextremeiusericonveni
enceiandiuserifriendlinessi

33
 CHAPTER-3

RESEARCH METHODOLOGY

Research methodology is the specific procedure or techniques used to identify, select,

process and analyze information about a topic. The research process may be based on either

primary or secondary data.

Primary data refers to the data which is collected by the researcher himself through new

34
surveys. This is the original form of the study which is generally usefull in the study of

market research.

Secondary data refers to data which is collected by someone who is someone other than the

user. Common source of secondary data includes information collected by government

departments, organizational records and data that was originally collected for other research

purposes.

My report is baced on the primary data, that is the first hand data.

My source of collecting the data was primary method, I had used the telephonic interview as

the tool of collecting the information and my target were some of the school as well as the

parents who used the services.

QUESTION ASKED TO THE SCHOOL STAFFS

Question-1 How is the experince of the ADD-ED?

Answer- The app has provided a very better reasults for us as we can provide any

information at just a click

Question-2 How is the app performing?

35
Answer- The application has a smooth functioning as well as it has never lagged.

Question -3 How does the SMS enabled function works?

Answer- The SMS enabled function works good as it gives a clear detail of Attenance,

Notice and Circulars, Inventory Details and Academic Supervision which is very helpful.

Question Asked To Parents

Question-1 Does the ADD-ED application enabled at the school has brought any change in

the daliy life ?

Answer- 1 Yes it has been a great help for us as we can now keep a full track of our child’s

each and every activities.

Question-2 What are key features of the application that has impressed you?

Answer-2 The application is very helpful for us parents as we get each and every details

about the child and also each and every activites going in the school, even we can keep a

track on bus services.

Question-3 Do you recommend this application to be implicated in other schools as well?

36
Answer-3 Yes ofcource because this application is woth and has changed the whole situation

as we can get all the information just on a click and the school work is also getting

technological rather that paper oriented.

CHAPTER-4

ANALYSIS OF FUNCTIONAL AREAS OF Managineers

Educational Private Limited
Marketing Strategies:

37
Education has received attention in past few years and the education system should be changed as
always been to paper and pen. From taking the attendence to serculating any kind of information
management as well as the students it requires a change and the company has taken its steps for build
new era for the educational system.

The Marketing Strategies involves the 4P’S :

Product- What is the product and why people will go for it.

Price- What should be the price of the product because there is a high competion.

Place- As the product is for schools so the target will be the schools with best pitching

Promotion- The advertistment should be in budget and also effective because it is a

B2B marketing.

SWOT ANALYSIS
A swot analysis is a technique used by the company in order to find the strengths, weakness,
opportunities and threats of the company. This study helps the company in many ways like

1. It helps the company in strategic planning

2. Helps to solve the threats of the firm
3. Swot analysis also helps in framing the objectives.

Swot analysis of Managineers Educational Private Limited

Strengths

Strengths can be defined as the internal factors such as human resources, machineries,
investments etc

a) The founders of the companies itself are the pillars of the company
b) Lucknow is the best place for the company to excel

38
 Weakness

Instead of the fact that the company have many strengths its has some weaknesses
which hinders its growth and reduces its profitability

a- The company has a less manpower and this hinders its excell outside Lucknow
b- The most difficult part is to convince the customers because they follow the old
tradition and its hard to convince them.

Opportunity

Under this analysis such factors are taken into account which can help the firm
in its growth and development and in increasing its profitability

a. Revolution in Educational sector

b. MARKET ENLARGEMENT

Threats

There can be many products which can reduce or prevent the growth of the firm.
Threats includes those factors which can be dangerous for the continuity and growth
of the firm and the firm should prepare ways to tackle this factors and situations

 competitive rivalry

39
 CHAPTER-5

FINDINGS
- Came to know about the Working of the Managineers

- The assets as well as the manpower of the company

- The marketing Strategies of the company

- The Product offered by the company

- Customers reaction on the product

- Advertisement of the product

CHAPTER-6

CONCLUSION
The project contains the overview of the Managineers Educational Private Limited. I have
gained knowledge under this project about the company, its history, the various services

40
offered by the Managineers Educational Private Limited and the marketing strategies
adopted by the company to have a constant growth.

 Managineers educational limited has an authorized share of 500,000 and has a paid
up capital of 500,000

 Marketing strategies has been explained in the report

 Customer reaction is recorded in the report

 Swot analysis of the company has been done in the report

 The report contains detail about the working as well all the services offered by the
company

 In the research, primary data has been used for collecting information.

41
42