3rd INTERNATIONAL MULTIDISCIPLINARY

SCIENTIFIC CONFERENCE ON SOCIAL SCIENCES AND ARTS

SGEM2016

ANTHROPOLOGY, ARCHAEOLOGY, HISTORY & PHILOSOPHY

CONFERENCE PROCEEDINGS
VOLUME I

- - - - - - - - - - - - - - - - - -

HISTORY, PHILOSOPHY

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6 - 9 April, 2016
Extended Scientific Sessions Vienna, Austria
HOFBURG Congress Centre
 DISCLAIMER
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Opinions expressed may not necessarily reflect the position of the International
Scientific Council of SGEM.

Information in the SGEM 2016 Conference Proceedings is subject to change without

notice. No part of this book may be reproduced or transmitted in any form or by any
means, electronic or mechanical, for any purpose, without the express written
permission of the International Scientific Council of SGEM.

Copyright SGEM2016 6
All Rights Reserved by the SGEM International Multidisciplinary Scientific Conference on
SOCIAL SCIENCES and ARTS

Total print: 5000

ISBN 978-619-7105-52
978-619-7105-52
978-619-7105-52-0
ISSN 2367-5659
DOI: 10.5593/sgemsocial2016HB
10.5593/sgemsocial2016HB31

SGEM INTERNATIONAL MULTIDISCIPLINARY SCIENTIFIC CONFERENCE ON

SOCIAL SCIENCES AND ARTS
Secretariat Bureau

Phone: +43 676 3709 478

E-mails: hofburg@sgemvienna.org
URL: www.sgemvienna.org
 Organizers, International Scientific Committee

ORGANIZERS

THE WORLD ACADEMY OF SCIENCES (TWAS)

EUROPEAN ACADEMY OF SCIENCES, ARTS AND LETTERS
ACADEMY OF SCIENCES OF THE CZECH REPUBLIC
POLISH ACADEMY OF SCIENCES
SLOVAK ACADEMY OF SCIENCES
SCIENCE COUNCIL OF JAPAN
RUSSIAN ACADEMY OF SCIENCES
LATVIAN ACADEMY OF SCIENCES
ACADEMY OF FINE ARTS ZAGREB, CROATIA
CROATIAN ACADEMY OF SCIENCES AND ARTS
ACADEMY OF FINE ARTS AND DESIGN IN BRATISLAVA
RUSSIAN ACADEMY OF ARTS
BULGARIAN CULTURAL INSTITUTE - VIENNA, AUSTRIA
BULGARIAN ACADEMY OF SCIENCES
SERBIAN ACADEMY OF SCIENCES AND ARTS
NATIONAL ACADEMY OF SCIENCES OF UKRAINE
NATIONAL ACADEMY OF SCIENCES OF ARMENIA
ACADEMY OF SCIENCES OF MOLDOVA
MONTENEGRIN ACADEMY OF SCIENCES AND ARTS
GEORGIAN ACADEMY OF SCIENCES
TURKISH ACADEMY OF SCIENCES

INTERNATIONAL SCIENTIFIC COMMITTEE

Anthropology, Archaeology, History and Philosophy

Prof. dr hab. Aleksander Bursche, Poland

Prof Andrey Yuryevich Dvornichenko, Russia
Prof. UG, dr hab. Arkadiusz Janicki, Poland

Prof Christer Lindberg, Sweden

Prof. Francesca Ghedini, Italy

a, Poland
Prof. DSc Illia Todev, Bulgaria
Prof. PhDr. Jaroslav Hroch, CSc., Czech Republic
Prof. DSc Lozanka Peicheva, Bulgaria
Prof Lamprinoudakis Vassilis, Greece
Prof. DSc Nina Atanassova, Bulgaria
SGEM 2016 International Multidisciplinary Scientific Conference on Social Sciences and Arts

Prof. DSc. Vesselin Petrov, Bulgaria

Assoc. Prof. Ihor Karivets, Ukraine
Assoc. prof. Liudmil Vagalinski, PhD, Bulgaria
-
PhDr. Karol Pieta, DrSc, Slovakia
PhDr. Matej Ruttkay, CSc., Slovakia
 Contents

CONFERENCE PROCEEDINGS CONTENTS

HISTORY

1. ARMENIANS IN THE HISTORY OF BUCHAREST, AS REFLECTED IN

THE CITY TOPONYMIC HERITAGE, Dr. Irina Airinei Vasile, National School of
Political Studies and Public Administration, Romania ..................................................... 3

2. ATTILA THE HUN AND THE TURNING POINT OF ANCIENT HISTORY,

Prof. Dr. Zhumagulov Kalkaman Tursynovich, Assoc. Prof. PhD. Sadykova Raikhan
Onalbayevna, Al-Farabi Kazakh National University, Kazakhstan .................................. 9

3. COUNCILS OF YOUNG SCIENTISTS AS A UNIQUE FORM OF

ORGANIZATION AND COORDINATION OF RESEARCH IN USSR: CASE OF
TOMSK SCIENTIFIC AND EDUCATIONAL COMPLEX IN 1960-1980S, Assoc.
Prof. Dr. Alexander Sorokin, Tomsk State University, Russia .......................................17

4. CULTURAL CODE OF LATE VICTORIAN WRITINGS, Assoc. Prof. Dr.

Nellie Shamsutdinova, Kazan (Volga Region) Federal University, Russia .................... 25

5. CULTURAL HERITAGE: A BRIDGE BETWEEN WESTERN AND

EASTERN EUROPE. POLITICS FOR TUTELAGE AND VALORIZATION IN
A COMPARATIVE APPROACH, Assoc. Prof. Andrea Ragusa, Interuniversity
Centre for History of Social Change and Innovation- University of Siena, Italy ...........33

6. DOMESTIC RITUALS OF LENGYEL COMMUNITIES AND THEIR

REFLECTION IN THE MATERIAL CULTURE, Assoc. Prof. Dr. Noemi Beljak
Pazinova, Constantine the Philosopher University in Nitra, Slovakia ............................ 39

7. DRAGONS OF THE NORTH: THE REINVENTION OF NATIONAL

IDENTITY IN NORWEGIAN BLACK/PAGAN METAL, PhD Irina-Maria Manea,
University of Bucharest, Romania................................................................................... 47

8. ECONOMIC MOBILIZATION AND COMMISSARY SECURITY OF THE

AUSTRIAN ARMY IN THE GREAT WAR, Dr. Eva Lukaskova, Dr. Jakub Trojan,
Katerina Pitrova, Prof. Peter Chrastina, Assoc. Prof. Pavel Valasek, Tomas Bata
University in Zlin, Czech Republic ................................................................................. 55

9. ENGLISH POLITICAL NOVEL OF THE LATE VICTORIAN PERIOD,

Assoc. Prof. Dr. Nellie Shamsutdinova, Kazan Federal University, Russia ................... 63

10. EVALUATING INTANGIBLE CULTURAL HERITAGE SAFEGUARDING

IN THE CASE OF SLAVONIA, BARANYA AND SYRMIA, Assist. Prof. Dr.
Emina Berbic Kolar, Assist. Prof. Dr. Damir Matanovic, Assist. Prof. Dr. Vjekoslav
Galzina, University of Osijek, Faculty of Education, Croatia.........................................71

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SGEM 2016 International Multidisciplinary Scientific Conference on Social Sciences and Arts

11. EVOLUTION OF PROPERTY RIGHTS SYSTEM IN EAST AND CENTRAL

EUROPE THROUGH INSTITUTIONAL PERSPECTIVE, Dr. Lucie Cviklova,
Charles University Prague, Czech Republic.................................................................... 79

Assoc. Prof. Dr.

Nellie Shamsutdinova, Kazan Federal University, Russia .............................................. 87

13. HERITAGE MANAGEMENT AND EDUCATION - DEVELOPMENT OF

HERITAGE AS ECONOMIC RESOURCE, Prof. Dr. Irena Lazar, University of
Primorska, Slovenia ......................................................................................................... 95

14. HISTORICAL ASPECTS OF EXPROPRIATION IN THE LEGAL SYSTEM

OF CZECHOSLOVAKIA, Dr. Martin Skalos, PhD., Assoc. prof. Dr. Ivan Podhorec,
PhD., Matej Bel University, Slovakia ........................................................................... 103

STUDENTS, L. Soskovets, I.Guryeva, S.Krasilnikov, M.Ivanova, A. Tyrina, Tomsk

Polytechnic University, Russia ...................................................................................... 113

16. INFLUENCE OF CROSS-CULTURAL HERITAGE PERCEPTIONS ON

CULTURAL TOURISM AND THE IMPLICATIONS ON RESIDENTS-
TOURISTS INTERACTION IN LEBANON, PhD Student Rita Chaddad, Universite
...................................................................................................121
Grenoble Alpes , France ...................................................................................................

17. LEGAL ASPECTS OF OATHS IN THE FREE ROYAL TOWN OF

BARDEJOV DURING THE REFORMATION PERIOD, Jan Surkala, Robert Brtko,
Matus Nemec, Comenius University Bratislava, Slovakia ........................................... 133

18. MEMORY OF THEATRES INSIDE THE ARCHIVES, Dr. Magdalena

Heruday-Kielczewska, Adam Mickiewicz University, Poland ..................................... 141

19. MODELING HISTORICAL FOREST DEVELOPMENT ON THE

PROFILES OF CULTURAL-LANDSCAPE LAYERS, Prof. Peter Chrastina, Dr.
Jakub Trojan, Assoc. Prof. Branislav Olah, Dr. Vladimir Bruna, Assoc. Prof. Pavel
Valasek, Tomas Bata University in Zlin, Czech Republic ............................................ 147

20. MODERNIZING POTENTIAL OF THE UNIVERSITY. A RUSSIAN CASE

IN THE CONTEXT OF EUROPEAN EXPERIENCE, Assoc. Prof. Mikhail V.
................................................................ 155
Gribovskiy, Tomsk State University, Russia ................................

21. PAST OF ANOTHER KIND DOXOGRAPHERS, MYTHOGRAPHERS,

LOGOGRAPHERS AND THE LOT, Assist. Prof. Dr. Gregor Pobezin, University of
Primorska, Koper, Slovenia ...........................................................................................163

22. PERIPHERY AS AN ANTHROPOLOGICAL PHENOMENON: TEXT OF

DAUGAVPILS, Prof. Dr. Maija Burima, Dr. Ingrida Kupsane, Assoc. Prof. Dr. Sandra
Meskova, Assoc. Prof. Dr. Elina Vasiljeva, Daugavpils University, Latvia ................. 171

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OF YEVGENY BORATYNSKY AND ITS TRANSLATION INTO THE TATAR

LANGUAGE, Prof. Dr. Almira Aminova, Assoc. Prof. Alsu Makhmutova, Kazan
Federal University, Russia.............................................................................................179

24. PROFFESSIONAL - WORKING IDENTITIES OF FEMALE POOR RELIEF

RECIPIENTS, Dragica Cec, University of Primorska, Koper, Slovenia .................... 187

25. PROTESTANT WORK ETHIC IN LATVIAN SOCIETY, Assoc. Prof. Andris

Petersons, Turiba University, Latvia ............................................................................. 195

26. PUBLIC HOLIDAYS AND FESTIVITIES IN TOTALITARIAN REGIMES:

CASE OF SLOVAK REPUBLIC 1939 1945, PhD Alena Mikulasova, PhD
Miroslav Palarik, Constantine the Philosopher University in Nitra, Slovakia .............. 203

27. RUSSIAN CULTURE OF DRAFTING DOCUMENTS AND LETTER-

WRITING IN THE SECOND HALF OF THE 18TH CENTURY, Assoc. Prof. Dr.
.........................................................211
Elena Borodina, Ural Federal University, Russia ................................

28. RUSSIAN UNIVERSITY LECTURERS AS A PROFESSIONAL

COMMUNITY. FORMS OF MANIFESTATION OF CORPORATE IDENTITY,
Assoc. Prof. Mikhail V. Gribovskiy, Assoc. Prof. Alexander N. Sorokin, Tomsk State
University, Russia.......................................................................................................... 217

Assist. Prof. Dr. Matej

................................................................ 225
Hribersek, University of Ljubljana, Slovenia ................................

30. SLOVENE PHILOSOPHER MATIJA HVALE (MATHIAS QUALE, CA.

1470
Assist. Prof. Dr. Matej Hribersek, University of Ljubljana, Slovenia ........................... 233

31. THE CRISIS THAT ALMOST HAPPENED: SALLUST SALLU S BELLUM

CATILINAE 18-19, Assist. Prof. Dr. Gregor Pobezin, University of Primorska, Koper,
.........................................................................................................................241
Slovenia ................................................................................................

32. THE EARLY STAGES OF COLD WAR EPOCH: PERCEPTION BY

RUSSIAN LIBERALS AND SOCIALISTS IN AMERICA, Prof. Dr. Alexey
Antoshin, Ural Federal University, Russia .................................................................... 249

33. THE HOLOCAUST BY EYE-WITNESS: ANTHROPOLOGICAL ASPECTS

OF EGO-LITERATURE, Assoc. Prof. Dr. Elina Vasiljeva, Assoc. Prof. Dr. Anna
Stankevica, Dr. Jelena Semeneca, Vera Gelfande, Daugavpils University, Latvia ...... 257

34. THE IMPORTANCE OF ETHICS DURING THE PERIOD OF THE

FORMATION OF ECONOMIC THEORY, Assoc.Prof.Jolana Volejnikova, Ph.D.,
University of Pardubice, Czech Republic...................................................................... 265

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SGEM 2016 International Multidisciplinary Scientific Conference on Social Sciences and Arts

35. THE KINGDOM OF NAPLES DURING THE WAR OF THE SPANISH

SUCCESSION: THE ARISTOCRATIC PRO-AUSTRIAN CONSPIRACY IN
1701 Maria Anna Noto, Universit ...................................273

36. THE ORTHODOX CLERGY IN THE OCCUPIED TERRITORIES OF

NORTHWEST OF RUSSIA IN 1941-1944, Kulik Sergey, Aladyshkin
Ivan, Samylovskaya Ekaterina, Peter the Great St.Petersburg Politechnic University,
Russia ............................................................................................................................ 279

37. THE PATRIOTISM OF THE PCI IN THE CONSTITUTIONAL DEBATE,

Giacomo Mormino, Student, Luiss Guido Carli, Italy .................................................. 285

38. THE POLISH QUESTION AND THE RELATIONS OF WESTERN ALLIES

AND THE SOVIETS IN LATE 1944: HOW AND WHY THE PROPAGANDA
APPARATUS OF THE INDEPENDENT STATE OF CROATIA DECLARED
THE WARSAW UPRISING A HEROIC ANTI-BOLSHEVIC STRIFE, Alan
Labus, University of Zagreb, Faculty of Teacher Education, Croatia ........................... 293

39. TRANSNATIONAL COURTS IN THE FIELD OF HUMAN RIGHTS

THROUGH THE PERSPECTIVE OF VIOLATION OF HUMAN RIGHTS AND
COLLECTIVE MEMORY, Dr. Lucie Cviklova, Karlova University in Prague, Czech
.........................................................................................................................301
Republic ................................................................................................

40. TWO ROMAN LUXURY GLASS VESSELS FROM ALEXANDRIA, Irena

.........................................................309
Lazar, University of Primorska, Koper, Slovenia ................................

41. UNDERSTANDING THE NEOLITHIC HOUSEHOLD IN SLOVAKIA,

Assoc. Prof. Noemi Beljak Pazinova / M.A. Michaela Niklova, Constantine the
Philosopher University in Nitra, Slovakia ..................................................................... 317

PRESS IN SAKHA LANGUAGE IN YAKUTIA, Oleg Sidorov, North-Eastern

Federal University named by M.K.Ammosov, Russia .................................................. 325

43.
INFLUENCED THE FORMATION OF CORPORATE IDENTITY OF
UNIVERSITY LECTURERS IN RUSSIA IN 1990-2010s, Assoc. prof. Alexander
Sorokin, Assoc. prof. Mikhail Gribovskiy, Tomsk State University, Russia ................ 331

PHILOSOPHY

44. "SOCIO-CULTURAL TRANSFORMATIONS" AS A PHILOSOPHICAL

CONCEPT DEMANDED BY THE TIMES, Prof., Dr. Valentina Dianova, Antonina
Puchkovskaya, Saint Petersburg State University, Russia ............................................ 341

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45. A CALL FOR SELF-RESPONSIBILITY -

Jadwiga Guerrero van der
Meijden, Jagiellonian University, Poland ..................................................................... 349

46. AGING AND HEALTH IN RUSSIA: ELIGIBILITY OF COMMERCIAL

MEDICAL SERVICES FOR THE ELDERLY PEOPLE, Prof. DrSci Irina
Grigoryeva, PhD Alexandra Dmitrieva, PhD Alexander Bikkulov, ITMO University,
Russia ............................................................................................................................ 357

47. APPARENTLY MARGINAL MEMBERS OF LIVE SYSTEM (ONLY

SEEMINGLY MARGINAL PART OF LIVING SYSTEMS), Sarka Brychtova,
Martina Cermakova, Institute of Administrative and Social Sciences, Univerzity of
PARDUBICE, Czech Republic ..................................................................................... 365

48. ARTHUR SCHOPENHAUER AS THE AVANT-GARDE PHILOSOPHER

AND AS THE PHILOSOPHER OF THE AVANT-GARDE, Alicja Rybkowska,
Jagiellonian University, Poland ..................................................................................... 375

49. ASPECTS OF ETHICS AND SOCIAL RESPONSIBILITY IN

COMPETITIVE ENVIRONMENT: RESEARCH IN LATVIA, Assist. Prof. Dr.
Andrejs Cekuls, University of Latvia, Latvia ................................................................
................................................................383

50. CAUSALITY CIVILIZATION CRISIS AND THE SEARCH FOR WAYS

OUT OF IT, Massalimova A.R., Omirbekova A.O., Alikbayeva A.B., Klyshbayeva
B.N., Tanabayeva A.S, Al -Farabi Kazakh National University, Faculty of Philosophy
and Political Science, Kazakhstan ................................................................................. 389

51. CHARITY AND PRINCIPLES OF HUMANISM, Jelena Petrucijova, Jaromir

.............................................................. 397
Feber, University of Ostrava, Czech Republic ................................

52. CODE OF ETHICS AS AN INSTRUMENT FOR MAINTAINING

PROFESSIONAL ETHICS OF UNIVERSITY PROFESSORS, Marina V.
Moiseenko, Vinera S. Mukhametzhanova, Olga V. Savvina, Alexandra A. Kosorukova,
.......................................................... 403
Peoples Friendship University of Russia, Russia ................................

53. CONTAMINATION OF CULTURAL MEANINGS IN THE

ARCHITECTURE OF THE XX CENTURY, Tolstikova Irina, Tolstikova Anna,
.............................................................................................. 411
ITMO University, Russia ................................................................

54. CRITICAL HERMENEUTICS AND THE PARADIGM OF THE TEXT,

Vinicio Busacchi, University of Cagliari (IT), Italy ...................................................... 419

55. CRITICISM OF METAPHYSICS: NIETZSCHE IN THE PERSPECTIVE OF

THE POSTMODERN DISCOURSE, Prof. Thomas Hauer, VSB-Technical
University of Ostrava, Czech Republic ......................................................................... 427

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SGEM 2016 International Multidisciplinary Scientific Conference on Social Sciences and Arts

56. CULTURAL BORDERS IN VIRTUAL SPACE: THE INTERACTION

OF LOCAL CULTURES, Tolstikova Irina, Progudin Dmitry, ITMO University,
Russia ............................................................................................................................ 435

57. CULTURAL DIVERSITY IN KNOWLEDGE DISSEMINATION: LINGUO-

EPISTEMIC APPROACH, Valeria Chernyavskaya, St. Petersburg State
Polytechnical University-Institute of Civil Engineering, Russia .................................. 443

58. CULTURAL PHENOMENON ATTRIBUTES IN GRAPHIC USER

INTERFACE DESIGN, Lidia Korpan, ITMO University, Russia .............................451

59.. DO HUMAN BEINGS HAVE DIRECT DUTY TOWARDS ANIMALS? Dr.

Nora Held, Universitat Erfurt, Germany ....................................................................... 457

60. EMANCIPATION OF AFFECTS. ART AS ICONOGRAPHY OF THE

UNCONSCIOUS, Dr. Ewa Bobrowska, Academy of Fine Arts in Warsaw, Poland ..463

61. ENROLMENT RATE TRENDS IN THE ISTRIA COUNTY ITALIAN PRE-

SCHOOL AND ELEMENTARY SCHOOL INSTITUTIONS, Nada Poropat Jeletic,
Lorena Lazaric, Juraj Dobrila University of Pula, Croatia ............................................471

62. ETHICAL AND MORAL CONSIDERATIONS IN COMMUNICATION

PROCESS: RESEARCH IN LATVIA, Assist. Prof. Dr. Andrejs Cekuls, University
of Latvia, Latvia ............................................................................................................ 479

63. ETHICS OF PROFESSIONAL PRACTICE, Vladimir A. Tsvyk, Irina V. Tsvyk,

Ivan Y. Lapshin, Peoples Friendship University of Russia, Russia .............................. 487

64. FROM SYSTEM TO STRUCTURE: A CHANCE FOR A TURNAROUND IN

TODAYS EDUCATIONAL INSTITUTIONS, Michaela Muensterer, M.A., Charles
University Prague, Czech Republic, Germany ..............................................................
................................ 495

65.. GADAMER ON HEIDEGGER`S WAY., PhDr. Kristina Bosakova PhD., Pavol

Jozef Safarik University in Kosice, Slovakia ................................................................
................................ 503

66. GLOBAL CHALLENGES, THREATS, RISKS IN THE CULTURE SPHERE

OF REPUBLIC OF KAZAKHSTAN, Omirbekova A.O., Massalimova A.R.,
Zholdubayeva A.K., Nasimova G.O., Al -Farabi Kazakh National University, Faculty of
Philosophy and Political Science, Kazakhstan ..............................................................
................................ 509

67. HOMOSEXUALITY IN RUSSIA: ARE THERE REASONS TO BE

HOMOPHOBIC TODAY?, Vadim V. Kortunov, Ivan Y. Lapshin, Sergey A.
Kokotov, Russian State University of Tourism and Services Studies, Russia .............. 517

68. HUMAN CAPITAL DEVELOPMENT IN KAZAKHSTAN: SPIRITUAL AND

MENTAL FACTORS, Gulzhan Abdigalieva,Ayazhan Sagikyzy, Zhanna
Kantarbayeva, Kenzhegul Biyazdykova, Bauyrzhan Moldagaliyev, al-Faraby Kazakh
National University, Kazakhstan ................................................................................... 529

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69. INFORMATION AS ONTOLOGICAL CATEGORY, TOGETHER WITH

SUBSTANCE AND ENERGY, Gabriel Crumpei, Alina Gavrilut, Irina Crumpei
Tanasa, Alexandru Ioan Cuza University, Romania .....................................................537

70. INFORMATIONAL TOPOLOGY, TO INTEGRATE REALITY, Gabriel

Crumpei, Alina Gavrilut, Irina Crumpei Tanasa, Alexandru Ioan Cuza University,
Romania .........................................................................................................................545

71. INTEGRATIVE TEACHING MODEL OF READING AS A COMPONENT

OF TRANSLATOR PROFESSIONAL ACTIVITY, A.Dolzhikova, V.Kurilenko,
Yu. Biryukova, Peoples Friendship University of Russia, Russia ................................ 553

72. INVESTIGATION INTO LINGVOCREATIVITY AS PART OF HUMAN

CREATIVE ACTIVITY RESEARCH, Prof. Elena Pozdnyakova, Moscow State
Institute of International Relations (University), Russia ............................................... 563

73. JAN HUS, DELIBERATIVE ARGUMENTS AND ECUMENICAL

DIALOGUE, Martin Simsa, J. E. Purkyne University in Usti nad Labem, Czech
.........................................................................................................................571
Republic .........................................................................................................................

74. KNOWLEDGE REPRESENTATION IN CHAT COMMUNICATION:

SEMIOTICS MEETS VIRTUAL REALITY, Prof. Elena Pozdnyakova, Moscow
State Institute of International Relations (University), Russia ...................................... 579

75. KNOWLEDGE, REALITY, AND INTERDISCIPLINARY DISCOURSE,

Vera Zabotkina, Russian State University for the Humanities, Russia ......................... 587

76. LANGUAGE ACQUISITION PROCESSES IN A BILINGUAL

ENVIRONMENT, Assoc. Prof. Edita
Methodius University - Department of English and American Studies, Slovakia ........ 595

77. LINGUISTIC REFERENCE IN SCIENCE: PROBLEMS AND PROGRESS,

gium....... 603

78. MAN WITHOUT FOUNDATION IN PIETRO PIOVANI, Marta de Grandi,

Erasmo da Rotterdam, Italy ...........................................................................................611

79. MATHEMATICS AND REALITY, COMPLEX SPACE AND REAL SPACE,

Alina Gavrilut, Gabriel Crumpei, Alexandru Ioan Cuza University, Romania ............617

80. MIGRATION - SCHOOL - PRINCIPLE OF TOLERANCE, Dr. Marta

Gluchmanova, University of Presov in Presov, Slovakia .............................................. 625

81. MODELS OF KNOWLEDGE REPRESENTATION AND

METAREPRESENTATION: DOUBLE REALITY OF ADVERTISING, Prof.
Elena Pozdnyakova, docent Stanislav Tumsky, Moscow State Institute of International
Relations (University), Russia ....................................................................................... 631

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SGEM 2016 International Multidisciplinary Scientific Conference on Social Sciences and Arts

82. MOMENTUM REFRAMING TIME IN BUDDHIST MEDITATION, Elisa

Rieger, Karl-Franzens-University, Austria....................................................................637

83. NOTES ON THE PHILOSOPHY OF INTERCULTURALITY, Viera Gazova,

Faculty of Arts, Comenius University in Bratislava, Slovakia...................................... 643

84. NOTHING AND SOMETHING MAKES NOTHING? WESTERN

THOUGHT, GURU-SHIP, AND THE PROCESS OF DECONSTRUCTING
AUTHORITY, Elisa Rieger, Karl-Franzens-University, Austria ................................651

85. NOTHINGNESS AND THE ORIGINAL CONTRADICTION, Prof. Massimo

Venuti, Conservatory G. Verdi Milano, Italy ................................................................
................................657

86. ON THE ISSUE OF COLLECTIVE RESPONSIBILITY, Jelena Petrucijova,

Jaromir Feber, University of Ostrava, Czech Republic ................................................. 665

87.. ON LOGICAL AND METHODOLOGICAL FEATURES OF SOCIAL

SCIENCES AND THE HUMANITIES: WHAT INFORMAL LOGIC HAS TO
OFFER, Prof. Irina Griftsova, Prof. Galina Sorina, Moscow State Pedagogical
University, Russia.......................................................................................................... 671

88. PHILOSOPHICAL AND METHODOLOGICAL REFLECTIONS ON THE

STRING THEORY, Marian Ambrozy, ISM Slovakia, Slovakia ................................677

89. PHILOSOPHY AND DIGITAL HUMANITIES - A PROBLEM OF

INTERSECTION, PhD. Andrej Gogora, Constantine the Philosopher University in
Nitra, Slovakia ............................................................................................................... 683

90. PHILOSOPHY AND DIGITAL HUMANITIES - A PROBLEM OF

RESOURCES, PhD. Andrej Gogora, Constantine the Philosopher University in Nitra,
.........................................................................................................................689
Slovakia ................................................................................................

91. PHILOSOPHY OF EDUCATION IN THE TRANSITION FROM MASS TO

OPEN UNIVERSITY, Denis Zhuk, Nikolay Tokarev, PhD Stanislav Kushelev, ITMO
University, Russia.......................................................................................................... 695

92. PHILOSOPHY OF SCIENCE MEETS POLITICAL PHILOSOPHY: A NEW

CONVERGENCE, Ilya Kasavin, Institute of Philosophy, Russian Academy of
Sciences, Russia ............................................................................................................ 701

93. PROPER NAMES AND THE NOMINATION ACT IN LITERARY TEXTS

AS AN INDICATOR OF THE EVOLUTIONARY PROCESS FROM THE
ASPECT OF COGNITIVE LINGUISTICS, Zuzana Kovacova, Constantine the
Philosopher University in Nitra, Slovakia ..................................................................... 709

94. SCIENCE AND RELIGION IN THE PHILOSOPHY OF THE

ENLIGHTENMENT, Justyna Miklaszewska, Jagiellonian University, Poland .........717

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95. SCIENTIFIC SIGNIFICANCE OF AL-

RELIGION", Tanabayeva A., Mukhatova O., Borbasova K., Alibekuly A.,
Alikbayeva M., Al -Farabi Kazakh National University, Faculty of Philosophy and
Political Science, Kazakhstan ........................................................................................ 725

96. SEARCHING FOR GREAT GRANDMOTHERS. JEWISH WOMEN

PHILOSOPHERS AT THE JAGIELLONIAN UNIVERSITY (1897-1939), Anna
Smywinska-Pohl, Jagiellonian University, Poland ....................................................... 733

97. SECULAR DEMOCRACY AND THE TRUTH IN CZECH AND

DELIBERATIVE DEMOCRACY, Martin Simsa, J. E. Purkyne University in Usti
nad Labem, Czech Republic ..........................................................................................
..........................................................................................741

98. SOCIAL EXCLUSION IN RUSSIAN HEALTH CARE SYSTEM AS A

MORAL PROBLEM, Anatoly Merenkov, Natalya Antonova, Ural Federal University,
Russia ............................................................................................................................749
ssia ............................................................................................................................

99. SOREN KIERKEGAARD ON/IN CONTMEPORANEITY, Velga Vevere,

University College of Economics and Culture, Latvia .................................................. 755

100. SPIRITUAL INTELLIGENCE AND ITS POSSIBLE CONTEX WITH

SOCIAL ASPECTS OF INGOING SOCIETAL CHANGES, Sarka Brychtova,
Institute of Administrative and Social Sciences, Univerzity of PARDUBICE, Czech
Republic .........................................................................................................................
................................................................................................ 761

101. SUBJECTIVITY IN WRITING FROM FERDINAND DE SAUSSURE TO

PAUL DE MAN, Marek Debnar, Constantine the Philosopher University in Nitra,
Slovakia .........................................................................................................................
................................................................................................ 769

102. TECHNOLOGIES OF THE SELF AND ANCIENT GREECE ETHOS,

Marek Debnar, Constantine the Philosopher University in Nitra, Slovakia .................. 775

DIGITAL WORLD: SOCIOLOGICAL RESEARCH RESULTS, Prof. DrSci Irina

Grigoryeva, DrSci Olga Sergeyeva, PhD Lyudmila Vidiasova,
ITMO University, Russia ..............................................................................................
................................................................ 781

104. THE MATHEMATICS OF AXIOMATIC SYSTEMS IN THE COGNITIVE

PERCEPTION OF REALITY, Alina Gavrilut, Gabriel Crumpei, Gabriel Gavrilut,
Alexandru Ioan Cuza University, Romania ................................................................... 789

105. THE MEANING OF HUMAN LIFE IN THE CONTEXT OF

EVERYTHING-THERE-IS-ALIVE, Zaiga Ikere, Daugavpils University, Latvia ... 797

106. THE MOST HOLY TRINITY AND THREE BASIC PHYSICAL

INTERACTIONS PHILOSOPHICAL VIEW, Marian Ambrozy, ISM Slovakia,
Slovakia .........................................................................................................................803

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SGEM 2016 International Multidisciplinary Scientific Conference on Social Sciences and Arts

107. THE ROLE OF FAMILY WITHIN THE PROCESS OF RELIGIOUS

EDUCATION OF YOUTH INTO CONTEMPORANEITY, Dr. Gianni Plesca,
Ovidius University of Constanta, Romania ................................................................... 811

108. THE SEARCH OF FOUNDATIONS OF PHILOSOPHICAL

ANTHROPOLOGY: PROBLEMS AND PROSPECTS, Prof. Inna Cherdanceva,
Assoc.Prof. Tatiana Serdjuk, Assoc.Prof. Lilia Seredinskaja, Assoc.Prof. Tatiana
Medvedeva, PhD student Anastasiya Butina, Altai State University, Russia ............... 819

109. THE TERMINOLOGICAL AND THE COLLOQUIAL MEANING OF

OUISIA. EARLY HEIDEGGER ON ARISTOTLE, PhDr. Kristina Bosakova PhD.,
Pavol Jozef Safarik University in Kosice, Slovakia ......................................................825

110. TIME IN DROMOLOGIC PERSPECTIVE, Prof. Thomas Hauer, VSB-

Technical University of Ostrava, Czech Republic ........................................................ 833

111. TOWARDS METHODOLOGICAL INTERDISCIPLINARITY IN THE

HUMANITIES, Vera Zabotkina, Russian State University for the
Humanities, Russia ........................................................................................................
........................................................................839

112. TRANSLATORS TRIALS IN A PHILOSOPHICAL TEXT, Zaiga Ikere,

Daugavpils University, Latvia ....................................................................................... 845

113. ZEN BUDDHIST PAINTING: ANALYSIS METHODOLOGY, Assoc. Prof.

Nadezhda Tsepeleva1 Natalya Subangulova 1 Boris Yeltsin Ural Federal University,
620002, Mira Str.,19, Ekaterinburg, RUSSIA, Russia .................................................. 851

114. TEACHER - STUDENT - PARENT RELATIONSHIPS IN THE PAST

(ETHICAL AND MORAL ISSUES), Dr. Marta Gluchmanova, University of Presov
in Presov, Slovakia ........................................................................................................
................................ 857

x
 Section Philosophy

CULTURAL BORDERS IN VIRTUAL SPACE:

THE INTERACTION OF LOCAL CULTURES

Assoc. Prof. DSc. Dmitry Prokudin1

Assoc. Prof. PhD Irina Tolstikova2
1
Saint Petersburg State University, ITMO University, Russia
2
ITMO University, Russia

ABSTRACT
Globalization trends leading to an intensification in migration
processes and intercultural interaction. They are influenced by information society
technologies, which guide interpersonal and intercultural communication through the
virtual information space. The study of the socio-cultural specificity of the functioning
of social networks as a new paradigm of social community and their impact on the
transformation of the social structure has been initiated by new social practices and
normative orientations
ns and possibilities of social control over them. The effectiveness of
the communication network as a universal sociocultural mechanism is the result of the
coming into existence and functioning of culture in relation to social parameters. The
use of information
mation and communication technologies makes bridging intercultural
boundaries much easier. As the overall number of Internet users has increased, so has
not only the social
ocial significance of the networks,
networks, but also the numerous problems
associated with personal self-identification
identification in these communities, social practices,
normative values and possibilities of social control over them. In these circumstances,
the model of cultural identification
dentification and self-identification
self--identification is not just transforming, but
self
there are also new trends outlining themselves in the representation of the "cultural
core". From here one can identify the major trends for development of cultural
differentiation processes and for overcoming cultural boundaries
b in virtual space, which
can both lead to intercultural dialogue and to the destruction of the "cultural kernel".
Keywords:: intercultural dialogue, cultural space, cyberspace, virtual space,
interpersonal communication, intercultural communication, cultural identification,
online communication

INTRODUCTION

processes making intercultural dialogue and interaction inevitable. Information

technologies produce an even greater impact, as they streamline interpersonal and
intercultural communication through the virtual information space (technologies within
the Web 2.0 paradigm). Study of the sociocultural specificity of the functioning of
social networking sites (SNS) as a new paradigm of the social sphere and its impact on
the transformation of the social structure has been initiated through the emergence of
new social practices, values and the possibilities for social control over them. The
efficiency of online communication is the result of the genesis and functioning of
culture in relation to social parameters. At the same time, due to the cross border nature
of information technologies, cultural boundaries are easier to overcome as the internet
attracts huge numbers of users engaging in intercultural dialogue. The research interest
SGEM 2016 International Multidisciplinary Scientific Conference on Social Sciences and Arts

in the nature of virtual social networking communities is determined by the fact that as
the number of Internet users has grown, this resulted not only in the growth of
significance of social networking sites, but it also revealed a great number of problems
related to personal self-identification in Internet communities, social and cultural values
and the possibilities of social control over them. In these circumstances, the model of
cultural identification and self-identification is not just transforming, but there are also
new trends outlining themselves in the representation of the "cultural kernel ". Among
others: an intentional aggressive influence from the part of other cultures (or
subcultures) in order to attract new adherents to their ranks, with all its destructive
influence on local cultures (preservation and cultural code transmission); consolidation
of members of a certain local culture who are away from its cultural area for different
reasons (e.g. migration); activation of protection mechanisms in cultural cyberspace
(protective belt of the kernel
other cultures (on behalf of SNS users as well as social media moderators).

FORMATION (DEVELOPMENT) TRENDS OF THE CULTURAL

LANDSCAPE UNDER THE INFLUENCE OF INFORMATION SOCIETY
TECHNOLOGIES
Society is understood as a complex system of people's collective being. It has its own
way of and conditions for existence,, it has its own inventory, objective being, as well as
its own spatial and temporal coordinates. This is the uniqueness of sociocultural
formations that are different in order and regulations. The presence of multiple forms of
social organization involves a systematic analysis of a number of autonomous levels,
which reflect general,
neral, universal and individual qualities of the object. Public life is
nothing but a process of joint activity of people, and everything which exists in a
society is in one way or another a manifestation of some type of activity.
New information technologies have a notable impact on various areas of human
activity. They have improved two-way communication possibilities and have opened
space for multilateral communication. It legitimates proper study of communication in
social networks, in combination with humanitarian, technical and technological
experience in order to obtain practical conditions needed for the formation and
realization of personal abilities and scenarios, aimed at innovative solutions to issues of
social modernization and information culture
cultu challenges.
Communication on o online social networks in all variety of its segments (normative,
information oriented, technological and technical) requires a certain level of
development of the cognitive system, optimally adapted to conditions of the information
environment, which is described in terms of social turbulence (increasing social tension)
and the complexity of the social organization and its institutions. The factor of
uncertainty of the sociocultural information environment requires active adaptation,
and, therefore, an elaboration of its principles. Just as the factor of difficulty requires
social responsibility. This all together is a necessary condition for creating regulatory
links optimal for any system (individual, small and large groups, including competitive
systems) and providing a creative and competitive substitute (information environment)
to social interaction.
 Section Philosophy

Social activity is the process of adaptation to an environment of existence. In other

words, this falls under the token of an awareness-directed activity. The ability to deal
with information becomes a true activity only when the targets of the immanently
operating system, belong to itself. One should look for the main feature of an activity in
the character of its regulatory processes. An activity is an informational directed
process, which supposes the ability to adapt to its environment, the ability to predict the
dynamics of its environment based on information. A person's ability to think his/her
actions through and to generalize the information that he/she possesses empirically
expands his/her reach and scope of activities. Systematical rational thinking, controlling
every step in logical constructions, can be combined with those reactions in which item-
regulation and control (so- absent.. These reactions are a
specifically social way to the conscious use of reflex behavior.
Interpersonal relationships are acts and the responsive reaction to them. They are
regulated by norms and rules adopted by society. Every specific behavioral situation in
which a person is involved, goes through a complex mechanism of "comparison" with
the "right" or "needed", i.e. he is forced to make an act of self-identification with that
"cultural core" of that specific sociocultural environment which is "his" to that person.
Proper human behavior in situations of communication depends on assimilated norms
and standards, limited and directed by them. "With regard to the present stage of
development of the Internet, you can talk about the evolution of technological
education, which has acquired the features of sociocultural space, based on interaction
and communication. Moreover, communication and the means of its (technological)
implementation are getting a leading role on on the Internet. Verbal communication,
expressed by means of electronic messages, is a defining sign of online social reality,
and language an on the system centered sign of the Internet as a socio sociocultural
communicative phenomenon "[1] ""[1].
[1]

The cultural landscape of social media with a collectivist culture has always been
demarcated in a fairly stable way in its historical development and can be defined as a
territory, and the ethnic groups inhabiting it with a significant cultural tradition, and,
likewise, the interaction of different sociocultural conglomerates at the outer limits of
their zones of contact. As a rule, in these circumstances there are two main ways
through which intercultural dialogue and reciprocal infiltration came into being. On the
one hand, through trade relations, in which there cultural landscape inclusions took
place (foreign cultural field): for example, Greek and Genoese colonies along the shores
of the Mediterranean Sea and Black Sea; Numerous Jewish neighborhoods scattered
among the major trading cities in Europe and Asia Minor; the German settlement in
Moscow, etc. The presence of these cultural fields revealed the universalia in the
existence of boundaries in culture, which, defined both a diverse cultural landscape, and
likewise became an instrument of cultural identity, for division between "us" and
"them"[2]. At the same time the cultural self-identification of man has always been
defined (and is still defined) by a collective identification, significantly surpassing any
individual human behavior patterns [3]. On the other hand, the impact of individualist
(Western) culture on other cultures, as a rule, followed an aggressive and subjugating
path: for example, the destruction of the "foreign" culture through the destruction and
enslavement of the ethnic groups in America during its colonization; the Crusades,
which "democracy and universal
SGEM 2016 International Multidisciplinary Scientific Conference on Social Sciences and Arts

values"; forced conversion to the Christian Catholic faith, which was combined with
military and economic expansion of Western civilization, etc. These processes taking
place in cultural border dialogue, but rather to destruction
and, in the end, this resulted in the destruction or suppression of local cultures.

In the context of the information age, in addition to the real life cultural boundaries
determined by sociocultural, religious and ethnic differences, there are also appearing
online virtual boundaries, generated by the information and communication
technologies and network communications. The transboundary character of information
society technologies is further enforced as the interaction and interpenetration of
cultures does not take place within the real-life boundaries of the cultural landscape, but
in the cultural fields generated by the new virtual reality.. Typical representatives
representatives of
these fields are Web 2.0 paradigm technologies:: a variety of online communities,
mainly in the form of social networks; collective creativity information and interaction
spaces (e.g. Wikipedia, etc.). In the context of the development of a global information
society, intercultural communication in the virtual information space leads to the
formation of "transculture"" as a mix of different cultures without loss of cultural iden
identity
[4].
CULTURAL (SELF)IDENTIFICATION IN THE VIRTUAL
COMMUNICATION SPACE
The research interest to the issues of virtual network communities resides in the fact that
with the rising number of Internet users not only the social importance of networks has
increased,, but also numerous problems have become apparent with relation to personal
self-identification
identification in these communities, social practices, normative values and
possibilities of social control over them. On the one hand, the Internet communities are
an extension and a new dimension of traditionally formed structurestructures of sociocultural
particu sociocultural
life, and on the other, they represent a particular socio space, understood as a
specific spatio-temporal
temporal continuity, which is the result of the genesis and functioning of
culture in relation to social parameters [[5], and in which a new characteristic of
everyday life is developing.
developing.
The philosophical aspect to this issue clearly raises the problem of change of the subject
of social and cultural interaction in new social conditions. The problem of studying the
sociocultural specifics of the role and place of social networks in the communicative
space of contemporary society is determined by the fact that networks have emerged as
a new level of being. They turned into some kind of global coordination center of social
ties, based on new ways of modeling objective reality. They regulate communication
processes in social systems to meet personal and group communication needs. The
relevance of the study of the sociocultural specificity of social networks is determined
by the problems of intercultural relations as well. On the one hand, the social processes
of the information culture create new opportunities, types and forms of communication
between representatives of different cultures. On the other hand, they demonstrate their
potential destructiveness.
The openness of the virtual information space and the relative ease of getting access to
it generate entropic processes, leading to a blurring of cultural boundaries in virtual
online communities. This has the effect of a person instantly breaking free from the
context of his local culture, his cultural field. When a person finds himself in the virtual
 Section Philosophy

information space under (often quite active) influence of a "foreign" culture, this person
will involuntarily start up processes aimed at the destruction of cultural self-
identification, leading to a shift towards other sociocultural settings. Usually this person
does not become "one of them" in this "foreign" culture, as determined by his physical
presence within the boundaries of "his" culture, but he can be cut out from it (which
leads to alienation and isolation). This, in its turn, can lead to the appearance of
boundaries between personal culture and collective culture.
We can observe illustrations of this in the collision of cultures, caused by the powerful
migration processes that have gripped Europe. Under pressure of an aggressive
collectivist Islamist-oriented mentality, on the one hand, representatives of the
individualist Western culture are beginning to lose their cultural self-identity (tolerant
"citizen of the world", grown up with so-called "universal values") and start indulging
in displaying certain moral patterns of this "foreign" culture. In extreme cases this
moves towards cultural (and often ideological) dependence some kind of "transition"
to the other culture: for example, the infusion of persons of non-Arab nationality in
terrorist organizations (ISIS - Islamic State, etc.).
In these processes, as a rule, reformatting at the mental and cultural level starts with
intercultural communication in social networks and other information resources on the
Internet. On the other hand, the same collision of cultures lead as well to the
mobilization of a part of European society, to its collective cultural self-identification, in
which nationalist movements begin to function as a protective belt to the "cultural core",
protecting it from the damaging effects of foreign cultural fields. Here as well the social
networks of the information society are used as a powerful tool for this consolidation,
through which public opinion is formed and preservation and transmission of the
cultural code take place.
One of the main trends of the modern globalized world is Westernization. The virtual
information space is one of its most powerful channels of distribution, as it is one of the
most popular, affordable and dynamic among mass media. Elements of Western culture
can easily penetrate through cultural frontiers and become embedded in local cultural
contexts, without affecting the deeper layers of those local cultures [6].
destroy the "cultural core", though these alien cultural fields have an overall negative
impact on local cultures, transforming identification markers.
It should also be underlined that virtual communication in the information space of the
information society can be used not only by self-organized communities, but also by
certain groups (social or anti-social) in order to achieve certain objectives, i.e. cultural
and mental manipulation of people takes place through the formation of specific
sociocultural settings, and this, in its turn, can be used in the wider society to organize
color
oriented information resources (including blogs) form a powerful tool of social
engineering - the formation of a "smart mob" [7], is a weapon to conduct hybrid wars, in
which victory on the battlefield for human minds is often achieved when network
resources are available and in the absence of censorship on the Internet.
SGEM 2016 International Multidisciplinary Scientific Conference on Social Sciences and Arts

THE VIRTUAL INFORMATION SPACE AS A MECHANISM FOR

FORMATION OF NEW CULTURAL BOUNDARIES (BOUDARIES OF LOCAL
CULTURES)
As a powerful tool for intercultural dialogue, the intercultural virtual information space
leads not only to a "blurring" of cultural borders, promoting the development of
processes of "multiculturalism" and "transculturalism". In the global information society
this information space is also a mechanism for conveyance, for preservation of the
"cultural core" and translation of the cultural code, as well as the consolidation, self-
organization and cultural identification of social groups.
This is manifests itself particularly clearly in formation trends of local cultures in the
post-Soviet space. The collapse of the Soviet Union brought about a "parade of
sovereignties". The acquisition of statehood by the former Soviet republics led to a
search for cultural foundations for those new states and their cultural identity within
their new state borders. In other words, the acquisition of sovereignty inevitably leads to
the formation of new cultural frontiers for local cultures. Accordingly, new mechanisms
are elaborated in order to overcome these boundaries. This is due to the presence of a
cultural landscape still defined by the Soviet heritage: on the one hand, it is a
collectivist cultural archetype of special type of community of people - the "Soviet
person"; on the other hand - those local cultures, which were not destroyed in the Soviet
era due to spiritual or mental influences of the "Russian world", with which are fully
embodies the natural tolerance associated with both the preservation of the
multicultural, character of its ethnic groups (cultural diversity of the peoples of the
USSR), and with a genuine religious tolerance and religious freedom.
Cultural
ultural stratification manifests itself in two main models, in which theth formation of
local cultures is based on the rejection of all Soviet (read between the lines - Russian)
elements. The Baltic model can be attributed to this first model, in which the formation
of local cultures takes place by explicitly rejecting all members
memb of Russian culture, i.e.,
the isolation of the Russian-speaking
Russian speaking population through segregation on a national
basis. In this case, those belonging to an "alien" (from the point of view of the titular
nation) culture and shapelessness of cultural boundaries
boundar within the local culture trigger
defense mechanisms and personal cultural self-identification
self takes place in the context
of mobilization of a part of the rejected community. In other words, instead of
"dissolution" of the population with a different culture
cu in the local culture through
forced enculturation achieves the opposite effect. A second model of overcoming
cultural boundaries through enculturation was elaborated in Ukraine through long
processes of change in the cultural code. These are initiated
initiate and implemented within the
official governmental cultural policy, ideology and education. A so-called so "soft
Ukrainization" of the new younger generations is taking place. However, close ties with
the "cultural kernel" exist at various levels: a common border; economic relations
(though they dropped sharply in recent years); a shared Orthodox faith (on the basis of a
single church in view of their marginal size the Ukrainian orthodox secessionists
cannot be taken into account), and the great number of family relations (especially in
border areas); Russian media presence (subjected to a ban at the official level), etc.
These have an enormous impact on the self-identification of the younger generation as
members of the "Russian world".
 Section Philosophy

The virtual information space plays a significant role in all these processes. By using

people, who mentally and culturally identify themselves as members of Russian culture
-called

(http://voicesevas.ru)

http://www.novorosinform.org/), Igor Strelkov

(http://novorossia.pro/), http://novorossy.ru/
http://novorossy.ru/)
vorossia_su,) link
people of the South-
consolidate them to defend their identity on the mental and cultural level.
This self-identification and alignment of mental and cultural frontiers in the form of a

influence. Instead, it guard and protects them, and through intercommunication in

echnologies of
the information society function as one of the main mechanisms for consolidation and
self-
important role as they
facilitate its preservation and translation of the cultural code.

CONCLUSION
Network communication as a universal socio-cultural mechanism, as a result of the
genesis and functioning of culture in relation to social parameters, determines the
current stage of societal development. This can be defined as an information &
communication society, and cyberspace is a universal place for communication. On the
one hand, the Internet community network is a continuation and a new dimension of
traditional sociocultural structures. On the other hand they represent a particular
sociocultural space: by transforming the existing social reality a new aspect to everyday
life develops. In other words, a new sociocultural space is being modeled as an
objective
bjective reality, in which social, cultural and communicative practices manifest
themselves in a transparent way. One special feature when entering in a cultural field
through a virtual information space is its temporality. It is determined by the duration of
the communication session. It can also identify the temporality of cultural self-
identification, the possibility to "leave" an "alien" culture. But a multiple virtual
crossing of cultural boundaries can also create a stable association with a "foreign"
culture and lead to leaving the "own" culture. But this session-based "immersion"
allows people to attain a state of "multiculturalism", visiting different cultural worlds.
The reality of the information society creates fundamentally new forms and types of
human interaction. If these were simply extrapolated from the virtual world to
traditional schemes and laws they would cause mistrust. Internet technology is not just a
tool to use. It involves processes that should be further developed.
SGEM 2016 International Multidisciplinary Scientific Conference on Social Sciences and Arts

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Culturae, Russian Federation, vol. 16, pp 268, 2013.
[4] pp 330-343, 2007.
[5] Tolstikova I.I. Cultural Studies in cyberspace: interenet-communication as a form of
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Joint Conference "Internet and Modern Society" (IMS-2013), pp146 pp146-151,
-151, Russian
Federation, 2013.
[6] Galoyan A.S. Cultural effects of globalization, Studia Culturae,
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