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NUMBER 1
J U LY 2 0 1 9
I
f you have not taken a stroll down main street or W H AT E X AC T LY I S H E M P
the aisles of your local Walgreens or CVS in the AND CBD AND WHY ARE WE
last 12 months, you may be surprised to learn that SEEING THESE PRODUCTS ON
hemp and cannabidiol (or “CBD” as it is com- ( V I RT UA L ) S H E LV E S N OW ?
monly known) are seemingly in everything. If this,
in turn, prompts you to go looking for hemp or CBD Hemp is a strain of cannabis, or the less
products for sale on the Internet, you will see an clinically sounding marijuana or pot, specifically
almost unending array of products offered for sale.
In this article, we will provide some background
Continued on page 20
information on what hemp and CBD are (and why
the industry has seemingly exploded overnight)
and address some of the shorter term and longer THE MARKETING AND SALE OF PRODUCTS
CONTAINING HEMP AND CBD OVER THE
term issues that are specific to this industry and the
INTERNET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
sale of these products over the Internet. By Alex Malyshev and Ted McDonough
Alex Malyshev is Counsel at Carter Ledyard & Milburn LLP, a REGULATORY UPDATE . . . . . . . . . . . . . . . . . . . . . . 9
member of the Meritas Law Firms Worldwide international legal
network, and the co-chair of its Cannabis, Hemp, & CBD Industry IN BRIEF: INTERNET LAW IN THE COURTS . . . 12
Practice. Alex is actively involved in the Meritas U.S.-Canada By Evan Brown
and Latin America-Canada cannabis practice groups and is the
Chairman Elect of the Young Lawyers’ Advisory Board at Meritas.
Ted McDonough is Counsel at Carter Ledyard & Milburn and
a member of the Cannabis, Hemp, & CBD Industry Practice. He
is also member of the Meritas Intellectual Property Section.
J O U R N A L O F I N T E R N E T L AW July 2019
The Marketing and Sale Agriculture (USDA), and (c) permitting transporta-
from page 1 tion of hemp across state lines (notwithstanding any
state level prohibition on the cultivation or sale of
Cannabis sativa L., which contains only trace amounts hemp).7
(less than 0.3% on a dry weight basis) of delta-9 tet- Sellers of hemp and CBD products take the view
rahydrocannabinol (THC), the intoxicating ingredi- that the de-scheduling of hemp under the 2018 Farm
ent found in cannabis. THC and CBD are the two Bill was self-executing, notwithstanding the fact
best-known compounds found in cannabis, with the that, as of the date of this article, the USDA has not
latter considered nonintoxicating.1 In short, hemp is adopted or approved any plans to legally cultivate
pot that won’t get you high. hemp in accordance with the 2018 Farm Bill. That
Since the 1970’s, cannabis has been listed as a process is not expected to take place until late 2019.
Schedule I controlled substance under the United To the extent that the hemp from which the CBD on
States Federal Controlled Substances Act (CSA) of the shelves is extracted is “legally produced,” it is in
1970.2 A Schedule I controlled substance is a drug accordance with the 2014 Farm Bill.8 As discussed in
which (a) has a high potential for abuse, (b) has no further detail below, in connection with the case of
currently accepted medical use in treatment in the Big Sky Scientific LLC v. Idaho State Police, Case No.
United States, and (c) lacks safety in use under medi- 19-CV-00040 (D. Idaho), that view is not universally
cal supervision. Thus, notwithstanding any current held.
consensus in the medical community, as far as U.S. Furthermore, certain products containing CBD,
Federal law is concerned, cannabis (or marihuana as including medicines, foods, and dietary supplements,
it is called in the statute) is no different than heroin, are subject to regulation by the U.S. Food and Drug
LSD, GHB, or MDMA (but not cocaine, which has Administration (FDA) under the Federal Food, Drug,
an accepted medical use, and is therefore listed on and Cosmetic Act (FD&C Act) and Section 351 of
Schedule II). There is a long list of Federal (and some the Public Health Service Act (PHSA). Due to an
state) penalties, including significant jail time, that explosion of the number of CBD products on the
attach to the cultivation, manufacture, sale, and pos- market in the first quarter of 2019, which included
session of Schedule I substances and their derivatives certain foods and beverages containing CBD as well
(as well as the aiding and abetting thereof). Those as various products making a variety of question-
penalties, as well as the limited protections afforded able health claims, in April of 2019 the FDA’s then
to cannabis, due to the choice of most states to allow Commissioner, Scott Gottlieb, issued an announce-
its medical and recreational use, are beyond the scope ment that, in no uncertain terms, stated that the mar-
of this article.3 keting and sale of such products was prohibited until
Traditionally, the Federal government did not dis- the FDA completes its rulemaking process.9 This was
tinguish between hemp and other strains of cannabis, followed by the announcement of a public hearing
and therefore most products containing hemp, and all and comment period related to “Scientific Data and
products containing CBD, were presumptively illegal Information About Products Containing Cannabis
under U.S. law.4 This began to change in 2014, with or Cannabis-Derived Compounds.”10 This resulted
the passage of the Agricultural Act of 2014 (the “2014 in well over 1,000 public comments, and a packed,
Farm Bill”),5 which carved hemp out from the general invitation-only, public hearing on May 31, 2019.
definition of cannabis based on THC content, and However, notwithstanding intense industry interest
allowed for its lawful cultivation in connection with in moving this forward quickly, it is not expected that
industrial research programs. The process was com- the FDA will complete its rulemaking in 2019.
pleted on December 20, 2018, when President Trump The House Appropriations Committee (the
signed the Agriculture Improvement Act of 2018 (the House Committee), which publishes reports to
“2018 Farm Bill”) into law,6 thereby (a) removing accompany annual spending bills, released one such
hemp (known in the bill as “industrial hemp”) and report on June 3, 2019, which lays out the House
its derivatives from Schedule I, (b) laying out how Committee’s expectations for the FDA regarding
hemp may be legally cultivated in accordance with a hemp-derived CBD. The House Committee first
plan adopted or approved by the U.S. Department of expressed concern about “the proliferation of foods
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July 2019 J O U R N A L O F I N T E R N E T L AW
and dietary supplements marketed in violation of the several states) take the view that CBD is an active
[FD&C Act], including products containing canna- drug ingredient in its own stead, the legality of some
bis and cannabis-derived ingredients.”11 According of these products (especially the ingestible kind) is
to the House Committee, these non-FD&C Act in question, notwithstanding the de-scheduling of
compliant products pose a safety hazard to consum- hemp.16 Yet, as noted by the Congressional Research
ers “through unsubstantiated and misleading claims Service, hemp and its byproducts have a variety of
such as treating a wide-range of life-threatening dis- uses (beyond quenching America’s thirst for CBD):
eases and conditions,” including “harmful drug-drug
interactions, somnolence, and elevated transami- • Hemp fibers are used in fabrics and textiles, yarns
nases or liver toxicity.”12 In light of those concerns, and spun fibers, paper, carpeting, home furnish-
and recognizing that the 2018 Farm Bill preserves the ings, construction and insulation materials, auto
FDA’s authority “to take appropriate actions regard- parts, and composites.
ing cannabis, including hemp and its derivatives,” the • Hurds (the short woody fibers found in the stalk
House Committee stated that it expected the FDA to of the plant) are used in animal bedding, paper-
consider the feasibility of a “regulatory pathway that making, and oil absorbents.
would permit CBD in certain foods and dietary sup- • Hemp seed and oilcake are used in a range of
plements” and also protect public health.13 foods and beverages (e.g., salad and cooking oil
Still, a wide range of products (including most and hemp dairy alternatives) and can be an alter-
topical and cosmetic products) do not appear to fall native food and feed protein source.
into categories that the FDA presumptively prohib- • Oil from the crushed hemp seed is used in soap,
its from marketing and selling while its rulemaking is shampoo, lotions, bath gels, and cosmetics.
ongoing. As a result, major retailers have announced • Hemp is also being used in nutritional supple-
plans to sell products containing hemp and CBD.14 ments and in medicinal and therapeutic prod-
Smaller retailers (such as pharmacies and “smoke” or ucts, including pharmaceutical, as well as a range
“head” shops) have been even quicker to respond to of composite products.
the market, and online retailers (either direct to con- • Hempcrete (a mixture of hemp hurds and lime
sumer or resellers) are no different. With this back- products) is being used as a building material.
ground in mind, we turn to some of the challenges • Hemp is used as a lightweight insulating material
facing these businesses in today’s legal and regulatory and in hemp plastics and related composites for
landscape. use as a fiberglass alternative by the automotive
and aviation sectors.
• Hemp is also promoted as a potential biodiesel
C H A L L E N G E S FAC I N G feedstock and cover crop.17
BUSINESSES SELLING HEMP AND
C B D - R E L AT E D P R O D U C T S Many hemp products are available for sale at
traditional retailers, like health food stores and most
THE MARKET FOR HEMP AND CBD major pharmacies, and even Amazon. Brick-and-
PRODUCTS AND WHERE THEY ARE SOLD mortar retailers also carry certain CBD products, with
larger retailers sticking to topicals, creams and beauty
In the wake of the passage of the 2018 Farm Bill, products, and smaller (sometimes less sophisticated or
sales of products containing hemp and CBD have maybe more risk tolerant) retailers carrying various
exploded. According to one recent estimate, the U.S. supplements and ingestibles.
CBD market alone is expected to reach $20 billion The same is generally true when it comes to
by 2024.15 The range of available products contain- e-commerce. Large online retailers, like Amazon,
ing CBD is only limited by one’s imagination, and will carry many products containing hemp, but not
includes things like CBD-infused beverages and products containing CBD (which Amazon does not
foods, chewables, tinctures, moisturizers and creams, carry as a matter of policy).18 Those national retail-
shampoos, supplements and protein powders, oint- ers that sell hemp and CBD products online have a
ments, and even dog treats. Because the FDA (and limited array of products offered for sale, and those
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J O U R N A L O F I N T E R N E T L AW July 2019
products will generally only ship to certain states.19 was predicated on the sale of a controlled substance,
Thus, the majority of CBD products sold online are notwithstanding the defendants’ subjective belief
sold via smaller portals (sometimes through the manu- that they were not violating the CSA. Id. at 23–24.
facturer’s own website). The balance of this paper will The wrinkle in the case is that the Dixie X drops
deal with issues facing those smaller retailers. were sold in 2012, before the passage of the 2018
Farm Bill, and thus the mixture in question was not
excluded from the definition of “marijuana.” Id. at
R E TA I L E R S M U S T B E S U R E 10. The analysis might turn out differently today if
T H AT W H AT T H E Y A R E S E L L I N G the product is manufactured from hemp cultivated
I S AC T UA L LY H E M P O R pursuant to the 2018 Farm Bill. Still, the case is a
HEMP-DERIVED good case study for some of the dangers about which
a seller needs to be aware (even if a RICO claim
The first thing retailers must be sure of, before might ultimately be unsuccessful).
anything else, is that the products they sell are actu- This is also a good time to note that opinions
ally hemp (or hemp-derived CBD). The only thing are divided as to whether hemp and hemp-derived
legally distinguishing hemp from other cannabis is its CBD can be transported across state lines today,
THC content and some strains of hemp, especially the before the USDA has adopted or approved any plans
“flowery” kind used to manufacture CBD, are nearly to grow hemp in accordance with the 2018 Farm Bill
impossible to distinguish from cannabis by sight or (which is not expected to happen until late 2019).
smell.20 Indeed, the 2018 Farm Bill requires any plan This issue was part of the case of Big Sky Scientific
for the cultivation of hemp to have safeguards in place LLC v. Idaho State Police, Case No. 19-CV-00040 (D.
to ensure that what is grown actually qualifies as hemp Idaho), where the Idaho state police seized a ship-
and contains a sliding scale of penalties for “knowing” ment of hemp and criminally charged the driver of
or “innocent” violations.21 For sellers, failure to ensure the truck. Idaho has not updated its definition of
compliance may result in criminal prosecution (for marijuana to exclude hemp based on THC content
distributing a controlled substance across state lines), and it took the position that, at any rate, the sub-
as well as civil liability. stance could not be hemp because it was not culti-
By way of example, in a recent decision in Horn vated pursuant to a plan adopted or approved by the
v. Medical Marijuana, Inc., 15-CV-701 (W.D.N.Y. USDA, and therefore Subtitle G of the 2018 Farm
Apr. 17, 2019), a truck driver was allowed to pur- Bill, which prohibits states from interfering with
sue claims concerning the marketing and sale of a the shipment of legally grown hemp, was not impli-
CBD additive (the Dixie X Dew Drops), which was cated. In denying Big Sky’s motion for a preliminary
advertised as having no THC. Id. 2–4. The plaintiff injunction, the Court agreed with Idaho, at least as
bought the drops from Dixie X’s Web site to relieve a preliminary matter. See Big Sky Scientific LLC v.
pain inflammation. Id. at 6. Plaintiff was subject to Idaho State Police, 2019 WL 438336 (D. Idaho, Feb.
drug testing as part of his job, and was fired after 2, 2019). The USDA, the department charged with
failing the drug test because the drops contained administering the hemp cultivation, has since dis-
almost double the amount of allowed THC content. agreed with that holding in a publicly available legal
Id. He then sued the manufacturer, distributor, and opinion directly addressing the case.22 Specifically,
the financier involved in the venture. Among oth- the USDA takes the position that the de-scheduling
ers, Plaintiff asserted claims for violations of New of hemp was self-executing, and therefore not sub-
York’s deceptive business practices statutes (NY ject to USDA approving any plan under the 2018
GBL §§ 349, 350), the Racketeer Influenced and Farm Bill, and that, separately, hemp could be grown
Corrupt Organizations Act (RICO), as well as fraud legally otherwise, including pursuant to the 2014
in the inducement. At the summary judgment phase, Farm Bill. Still, this is merely the agency’s position,
the former claims were dismissed (because plaintiff and has no binding effect on the courts. As a result,
was unable to show a sufficient connection of the retailers, especially those who ship hemp or hemp-
transaction to New York), but the RICO and fraud derived CBD across states with restrictive drug laws,
claims were allowed to proceed. The RICO claim should be aware of this risk.
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July 2019 J O U R N A L O F I N T E R N E T L AW
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J O U R N A L O F I N T E R N E T L AW July 2019
products vary. Because Federal law treats aiding and the realities. As the industry matures, ancillary service
abetting the same as it does primary violations, ship- providers like banks, credit card companies, and ship-
pers (perhaps due to cautionary tales such as Big Sky pers may become more comfortable with the industry.
Scientific) have fairly strict guidelines with respect This will, hopefully, be helped along by greater legisla-
to the transportation of these products. Freight for- tive and regulatory clarity. This process, however, will
warders such as DHL32 and Federal Express33 will not not be completed overnight, and caution should be a
accept shipments of hemp or hemp-derived products. guiding principle for now.
United Parcel Service (UPS) will ship hemp and
hemp-derived CBD products, provided that several N OT E S
conditions are met. Shippers of these products must 1. While much of the literature uses the terms “psychoactive” and
be able to state where the raw material for their prod- “non-psychoactive” to describe the compounds, that is not tech-
nically correct, since CBD does actually interact with endocan-
uct was grown, how it was processed, and from whom nabinoid receptors in the brain and the central nervous system.
the shipper obtained the product.34 The United States See “Is CBD Really Non-Psychoactive,” Project CBD (May 17,
Postal Service (USPS) permits the shipment of hemp 2016) available at https://www.projectcbd.org/science/cbd-really-
non-psychoactive (“If CBD can relieve anxiety or depression or
and hemp-derived CBD provided that two criteria psychosis, then obviously cannabidiol is a profound mood-altering
are met. In particular, the USPS will ship hemp and substance, even if it doesn’t deliver much by way of euphoria.
Perhaps it would be better to say that CBD is ‘not psychoactive
hemp-derived CBD provided that the mailer complies like THC,’ rather than repeating the familiar and somewhat
with all applicable federal, state, and local laws per- misleading refrain that ‘CBD is not psychoactive.’”). Thus, intoxi-
cating and non-intoxicating is the preferred nomenclature.
taining to hemp production, processing, distribution,
2. See 21 U.S.C.A. § 812(b)(1).
and sales, and retains records establishing its compli-
3. For more background on that, please see “Despite the Trend
ance with such laws for “no less than 2 years after the Towards Legalization, Challenges Remain for Investors
date of mailing.”35 Considering Investment in State-Legal Cannabis Industries,”
Client Advisory (March 26, 2019), available at https://www.clm.
Finally, a perceived lack of guidance from fed- com/publication.cfm?ID=5647&Att=172.
eral regulators has made it difficult for online retail- 4. Federal law did contain certain exceptions for categories of hemp
ers to access the services of the risk-averse banking derived products, which is why things like hulled hemp seeds, and
articles of clothing manufactured from hemp fiber, were avail-
and credit card industries. Many traditional banks and able on store shelves. See, generally, “Hemp as an Agricultural
credit card processors refuse to maintain accounts for Commodity,” Congressional Research Service (June 22, 2018),
CBD businesses or demand “high risk” monthly or available at https://fas.org/sgp/crs/misc/RL32725.pdf; Horn v. Medical
Marijuana, Inc., 15-CV-701, at *8 (W.D.N.Y. Apr. 17, 2019)
transaction fees, which makes the services impracti- (noting that the prior definition of marijuana, under 21 U.S.C.
cal for retailers. For instance, in March 2019, one of § 802(16), excluded “certain parts of the plant that are incapable
of germination: (1) the mature stalks of the Cannabis sativa
the biggest payment processors to the industry, a U.S. plant, (2) fiber produced from the stalks of the Cannabis sativa
Bank subsidiary known as Elavon, notified its hemp plant, (3) oil or cake made from the seeds of the Cannabis sativa
plant, (4) any compound, manufacture, salt, derivative, mixture,
and CBD clients that it had recategorized hemp and or preparation of the mature stalks, fiber, oil, or cake (excluding
cannabidiol-based merchants as a prohibited business resin extracts), and (5) the sterilized seed of the Cannabis sativa
plant.”).
type and that accounts for such merchants would be
5. Pub. L. No. 113–79.
closed within 45 days.36 Although alternative proces-
6. Pub. L. No. 115–334.
sors may step in to fill the void,37 what the industry
7. See 2018 Farm Bill, §§ 7605, 10113, 10114, and 12619. See also,
is truly hoping for is Congressional action, including USDA Legal Opinion on Certain Provisions of the Agriculture
passage of the Secure And Fair Enforcement (SAFE) Improvement Act of 2018 Relating to Hemp (USDA Memo),
May 28, 2019, available at https://www.ams.usda.gov/sites/default/
Banking Act, which would insulate financial institu- files/HempExecSumandLegalOpinion.pdf.
tions servicing state-legal cannabis, hemp, and CBD 8. See USDA Memo at § II C.
industries from liability. Until such reform, or broader 9. See April 2, 2019, Statement from FDA Commissioner Scott
legalization of cannabis at the federal level, merchants Gottlieb, M.D. on “new steps to advance agency’s continued
evaluation of potential regulatory pathways for cannabis-contain-
should expect to face difficulties and uncertainty. ing and cannabis-derived products,” available at https://www.fda.
While the hemp and CBD industry presents gov/NewsEvents/Newsroom/PressAnnouncements/ucm635048.htm.
exciting opportunities to niche online retailers, espe- 10. Available at https://www.govinfo.gov/content/pkg/FR-2019-04-03/
pdf/2019-06436.pdf.
cially while larger competitors are only cautiously dip-
11. H.R. Rep No. 116-XXX, at 71 (2019), available at https://appro-
ping a toe into the space, it is important not to be so priations.house.gov/sites/democrats.appropriations.house.gov/files/
dazzled by the potential profits as to ignore some of FY2020%20Ag%20Draft%20Report.pdf.
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July 2019 J O U R N A L O F I N T E R N E T L AW
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