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JO U R N A L O F

INTERNETLAW EDITED BY DLA PIPER


VOLUME 23

NUMBER 1

J U LY 2 0 1 9

The Marketing and Sale of


Products Containing Hemp and
CBD over the Internet
By Alex Malyshev and Ted McDonough

I
f you have not taken a stroll down main street or W H AT E X AC T LY I S H E M P
the aisles of your local Walgreens or CVS in the AND CBD AND WHY ARE WE
last 12 months, you may be surprised to learn that SEEING THESE PRODUCTS ON
hemp and cannabidiol (or “CBD” as it is com- ( V I RT UA L ) S H E LV E S N OW ?
monly known) are seemingly in everything. If this,
in turn, prompts you to go looking for hemp or CBD Hemp is a strain of cannabis, or the less
products for sale on the Internet, you will see an clinically sounding marijuana or pot, specifically
almost unending array of products offered for sale.
In this article, we will provide some background
Continued on page 20
information on what hemp and CBD are (and why
the industry has seemingly exploded overnight)
and address some of the shorter term and longer THE MARKETING AND SALE OF PRODUCTS
CONTAINING HEMP AND CBD OVER THE
term issues that are specific to this industry and the
INTERNET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
sale of these products over the Internet. By Alex Malyshev and Ted McDonough

CYBERSECURITY COMPLIANCE AND THE FALSE


CLAIMS ACT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
By Douglas W. Baruch, Jennifer M.Wollenberg,
Kayla Stachniak Kaplan

Alex Malyshev is Counsel at Carter Ledyard & Milburn LLP, a REGULATORY UPDATE . . . . . . . . . . . . . . . . . . . . . . 9
member of the Meritas Law Firms Worldwide international legal
network, and the co-chair of its Cannabis, Hemp, & CBD Industry IN BRIEF: INTERNET LAW IN THE COURTS . . . 12
Practice. Alex is actively involved in the Meritas U.S.-Canada By Evan Brown
and Latin America-Canada cannabis practice groups and is the
Chairman Elect of the Young Lawyers’ Advisory Board at Meritas.
Ted McDonough is Counsel at Carter Ledyard & Milburn and
a member of the Cannabis, Hemp, & CBD Industry Practice. He
is also member of the Meritas Intellectual Property Section.
J O U R N A L O F I N T E R N E T L AW July 2019

The Marketing and Sale Agriculture (USDA), and (c) permitting transporta-
from page 1 tion of hemp across state lines (notwithstanding any
state level prohibition on the cultivation or sale of
Cannabis sativa L., which contains only trace amounts hemp).7
(less than 0.3% on a dry weight basis) of delta-9 tet- Sellers of hemp and CBD products take the view
rahydrocannabinol (THC), the intoxicating ingredi- that the de-scheduling of hemp under the 2018 Farm
ent found in cannabis. THC and CBD are the two Bill was self-executing, notwithstanding the fact
best-known compounds found in cannabis, with the that, as of the date of this article, the USDA has not
latter considered nonintoxicating.1 In short, hemp is adopted or approved any plans to legally cultivate
pot that won’t get you high. hemp in accordance with the 2018 Farm Bill. That
Since the 1970’s, cannabis has been listed as a process is not expected to take place until late 2019.
Schedule I controlled substance under the United To the extent that the hemp from which the CBD on
States Federal Controlled Substances Act (CSA) of the shelves is extracted is “legally produced,” it is in
1970.2 A Schedule I controlled substance is a drug accordance with the 2014 Farm Bill.8 As discussed in
which (a) has a high potential for abuse, (b) has no further detail below, in connection with the case of
currently accepted medical use in treatment in the Big Sky Scientific LLC v. Idaho State Police, Case No.
United States, and (c) lacks safety in use under medi- 19-CV-00040 (D. Idaho), that view is not universally
cal supervision. Thus, notwithstanding any current held.
consensus in the medical community, as far as U.S. Furthermore, certain products containing CBD,
Federal law is concerned, cannabis (or marihuana as including medicines, foods, and dietary supplements,
it is called in the statute) is no different than heroin, are subject to regulation by the U.S. Food and Drug
LSD, GHB, or MDMA (but not cocaine, which has Administration (FDA) under the Federal Food, Drug,
an accepted medical use, and is therefore listed on and Cosmetic Act (FD&C Act) and Section 351 of
Schedule II). There is a long list of Federal (and some the Public Health Service Act (PHSA). Due to an
state) penalties, including significant jail time, that explosion of the number of CBD products on the
attach to the cultivation, manufacture, sale, and pos- market in the first quarter of 2019, which included
session of Schedule I substances and their derivatives certain foods and beverages containing CBD as well
(as well as the aiding and abetting thereof). Those as various products making a variety of question-
penalties, as well as the limited protections afforded able health claims, in April of 2019 the FDA’s then
to cannabis, due to the choice of most states to allow Commissioner, Scott Gottlieb, issued an announce-
its medical and recreational use, are beyond the scope ment that, in no uncertain terms, stated that the mar-
of this article.3 keting and sale of such products was prohibited until
Traditionally, the Federal government did not dis- the FDA completes its rulemaking process.9 This was
tinguish between hemp and other strains of cannabis, followed by the announcement of a public hearing
and therefore most products containing hemp, and all and comment period related to “Scientific Data and
products containing CBD, were presumptively illegal Information About Products Containing Cannabis
under U.S. law.4 This began to change in 2014, with or Cannabis-Derived Compounds.”10 This resulted
the passage of the Agricultural Act of 2014 (the “2014 in well over 1,000 public comments, and a packed,
Farm Bill”),5 which carved hemp out from the general invitation-only, public hearing on May 31, 2019.
definition of cannabis based on THC content, and However, notwithstanding intense industry interest
allowed for its lawful cultivation in connection with in moving this forward quickly, it is not expected that
industrial research programs. The process was com- the FDA will complete its rulemaking in 2019.
pleted on December 20, 2018, when President Trump The House Appropriations Committee (the
signed the Agriculture Improvement Act of 2018 (the House Committee), which publishes reports to
“2018 Farm Bill”) into law,6 thereby (a) removing accompany annual spending bills, released one such
hemp (known in the bill as “industrial hemp”) and report on June 3, 2019, which lays out the House
its derivatives from Schedule I, (b) laying out how Committee’s expectations for the FDA regarding
hemp may be legally cultivated in accordance with a hemp-derived CBD. The House Committee first
plan adopted or approved by the U.S. Department of expressed concern about “the proliferation of foods

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July 2019 J O U R N A L O F I N T E R N E T L AW

and dietary supplements marketed in violation of the several states) take the view that CBD is an active
[FD&C Act], including products containing canna- drug ingredient in its own stead, the legality of some
bis and cannabis-derived ingredients.”11 According of these products (especially the ingestible kind) is
to the House Committee, these non-FD&C Act in question, notwithstanding the de-scheduling of
compliant products pose a safety hazard to consum- hemp.16 Yet, as noted by the Congressional Research
ers “through unsubstantiated and misleading claims Service, hemp and its byproducts have a variety of
such as treating a wide-range of life-threatening dis- uses (beyond quenching America’s thirst for CBD):
eases and conditions,” including “harmful drug-drug
interactions, somnolence, and elevated transami- • Hemp fibers are used in fabrics and textiles, yarns
nases or liver toxicity.”12 In light of those concerns, and spun fibers, paper, carpeting, home furnish-
and recognizing that the 2018 Farm Bill preserves the ings, construction and insulation materials, auto
FDA’s authority “to take appropriate actions regard- parts, and composites.
ing cannabis, including hemp and its derivatives,” the • Hurds (the short woody fibers found in the stalk
House Committee stated that it expected the FDA to of the plant) are used in animal bedding, paper-
consider the feasibility of a “regulatory pathway that making, and oil absorbents.
would permit CBD in certain foods and dietary sup- • Hemp seed and oilcake are used in a range of
plements” and also protect public health.13 foods and beverages (e.g., salad and cooking oil
Still, a wide range of products (including most and hemp dairy alternatives) and can be an alter-
topical and cosmetic products) do not appear to fall native food and feed protein source.
into categories that the FDA presumptively prohib- • Oil from the crushed hemp seed is used in soap,
its from marketing and selling while its rulemaking is shampoo, lotions, bath gels, and cosmetics.
ongoing. As a result, major retailers have announced • Hemp is also being used in nutritional supple-
plans to sell products containing hemp and CBD.14 ments and in medicinal and therapeutic prod-
Smaller retailers (such as pharmacies and “smoke” or ucts, including pharmaceutical, as well as a range
“head” shops) have been even quicker to respond to of composite products.
the market, and online retailers (either direct to con- • Hempcrete (a mixture of hemp hurds and lime
sumer or resellers) are no different. With this back- products) is being used as a building material.
ground in mind, we turn to some of the challenges • Hemp is used as a lightweight insulating material
facing these businesses in today’s legal and regulatory and in hemp plastics and related composites for
landscape. use as a fiberglass alternative by the automotive
and aviation sectors.
• Hemp is also promoted as a potential biodiesel
C H A L L E N G E S FAC I N G feedstock and cover crop.17
BUSINESSES SELLING HEMP AND
C B D - R E L AT E D P R O D U C T S Many hemp products are available for sale at
traditional retailers, like health food stores and most
THE MARKET FOR HEMP AND CBD major pharmacies, and even Amazon. Brick-and-
PRODUCTS AND WHERE THEY ARE SOLD mortar retailers also carry certain CBD products, with
larger retailers sticking to topicals, creams and beauty
In the wake of the passage of the 2018 Farm Bill, products, and smaller (sometimes less sophisticated or
sales of products containing hemp and CBD have maybe more risk tolerant) retailers carrying various
exploded. According to one recent estimate, the U.S. supplements and ingestibles.
CBD market alone is expected to reach $20 billion The same is generally true when it comes to
by 2024.15 The range of available products contain- e-commerce. Large online retailers, like Amazon,
ing CBD is only limited by one’s imagination, and will carry many products containing hemp, but not
includes things like CBD-infused beverages and products containing CBD (which Amazon does not
foods, chewables, tinctures, moisturizers and creams, carry as a matter of policy).18 Those national retail-
shampoos, supplements and protein powders, oint- ers that sell hemp and CBD products online have a
ments, and even dog treats. Because the FDA (and limited array of products offered for sale, and those

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J O U R N A L O F I N T E R N E T L AW July 2019

products will generally only ship to certain states.19 was predicated on the sale of a controlled substance,
Thus, the majority of CBD products sold online are notwithstanding the defendants’ subjective belief
sold via smaller portals (sometimes through the manu- that they were not violating the CSA. Id. at 23–24.
facturer’s own website). The balance of this paper will The wrinkle in the case is that the Dixie X drops
deal with issues facing those smaller retailers. were sold in 2012, before the passage of the 2018
Farm Bill, and thus the mixture in question was not
excluded from the definition of “marijuana.” Id. at
R E TA I L E R S M U S T B E S U R E 10. The analysis might turn out differently today if
T H AT W H AT T H E Y A R E S E L L I N G the product is manufactured from hemp cultivated
I S AC T UA L LY H E M P O R pursuant to the 2018 Farm Bill. Still, the case is a
HEMP-DERIVED good case study for some of the dangers about which
a seller needs to be aware (even if a RICO claim
The first thing retailers must be sure of, before might ultimately be unsuccessful).
anything else, is that the products they sell are actu- This is also a good time to note that opinions
ally hemp (or hemp-derived CBD). The only thing are divided as to whether hemp and hemp-derived
legally distinguishing hemp from other cannabis is its CBD can be transported across state lines today,
THC content and some strains of hemp, especially the before the USDA has adopted or approved any plans
“flowery” kind used to manufacture CBD, are nearly to grow hemp in accordance with the 2018 Farm Bill
impossible to distinguish from cannabis by sight or (which is not expected to happen until late 2019).
smell.20 Indeed, the 2018 Farm Bill requires any plan This issue was part of the case of Big Sky Scientific
for the cultivation of hemp to have safeguards in place LLC v. Idaho State Police, Case No. 19-CV-00040 (D.
to ensure that what is grown actually qualifies as hemp Idaho), where the Idaho state police seized a ship-
and contains a sliding scale of penalties for “knowing” ment of hemp and criminally charged the driver of
or “innocent” violations.21 For sellers, failure to ensure the truck. Idaho has not updated its definition of
compliance may result in criminal prosecution (for marijuana to exclude hemp based on THC content
distributing a controlled substance across state lines), and it took the position that, at any rate, the sub-
as well as civil liability. stance could not be hemp because it was not culti-
By way of example, in a recent decision in Horn vated pursuant to a plan adopted or approved by the
v. Medical Marijuana, Inc., 15-CV-701 (W.D.N.Y. USDA, and therefore Subtitle G of the 2018 Farm
Apr. 17, 2019), a truck driver was allowed to pur- Bill, which prohibits states from interfering with
sue claims concerning the marketing and sale of a the shipment of legally grown hemp, was not impli-
CBD additive (the Dixie X Dew Drops), which was cated. In denying Big Sky’s motion for a preliminary
advertised as having no THC. Id. 2–4. The plaintiff injunction, the Court agreed with Idaho, at least as
bought the drops from Dixie X’s Web site to relieve a preliminary matter. See Big Sky Scientific LLC v.
pain inflammation. Id. at 6. Plaintiff was subject to Idaho State Police, 2019 WL 438336 (D. Idaho, Feb.
drug testing as part of his job, and was fired after 2, 2019). The USDA, the department charged with
failing the drug test because the drops contained administering the hemp cultivation, has since dis-
almost double the amount of allowed THC content. agreed with that holding in a publicly available legal
Id. He then sued the manufacturer, distributor, and opinion directly addressing the case.22 Specifically,
the financier involved in the venture. Among oth- the USDA takes the position that the de-scheduling
ers, Plaintiff asserted claims for violations of New of hemp was self-executing, and therefore not sub-
York’s deceptive business practices statutes (NY ject to USDA approving any plan under the 2018
GBL §§ 349, 350), the Racketeer Influenced and Farm Bill, and that, separately, hemp could be grown
Corrupt Organizations Act (RICO), as well as fraud legally otherwise, including pursuant to the 2014
in the inducement. At the summary judgment phase, Farm Bill. Still, this is merely the agency’s position,
the former claims were dismissed (because plaintiff and has no binding effect on the courts. As a result,
was unable to show a sufficient connection of the retailers, especially those who ship hemp or hemp-
transaction to New York), but the RICO and fraud derived CBD across states with restrictive drug laws,
claims were allowed to proceed. The RICO claim should be aware of this risk.

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July 2019 J O U R N A L O F I N T E R N E T L AW

J U S T B E C AU S E T H E P R O D U C T act defers to the FDA’s ruling on what is considered


C O N TA I N S , O R I S D E R I V E D “truthful, not misleading and substantiated.”
F R O M , H E M P D O E S N OT M E A N I T One issue the FDA ultimately must decide is
C A N B E F R E E LY S O L D P U R S UA N T whether products that include CBD should be treated
TO T H E 2 0 1 8 FA R M B I L L as “dietary supplements” or “drugs” or maybe both,
based on context. A dietary supplement is a product
Notwithstanding the cautionary tales above, the “intended to supplement the diet that bears or con-
fact that the 2018 Farm Bill “legalized” hemp and tains” concentrates or combinations of certain ingre-
hemp-derived compounds like CBD is everywhere. dients.25 A drug is a product “intended for use in the
Indeed, the Hemp Industries Association launched a diagnosis, cure, mitigation, treatment, or prevention
“Hemp Is Legal” campaign earlier this year.23 This has of disease” or an “article” “(other than food) intended
prompted some industry participants, and many con- to affect the structure or any function of the body of
sumers, to label products as “100% legal.” However, man or other animals.”26 The FDA regulates dietary
especially when it comes to CBD, it is important supplements under a different set of regulations than
for online retailers to be aware that laws other than those covering drug products. One important differ-
the CSA may apply to hemp products, including ence between the FDA’s regulation of dietary sup-
laws administered by the FDA, the Federal Trade plements and its regulation of drugs is that dietary
Commission (FTC), and various state-level agencies. supplements need not be proven safe to the FDA’s
The FDA regulates a wide range of products, satisfaction before they are marketed.27 Although
including foods, drugs, vaccines, medical devices the FDA is exploring potential pathways for dietary
intended for human use, cosmetics, dietary supple- supplements or conventional foods containing CBD
ments, and tobacco products. The FDA asserted to be lawfully marketed as part of its comment and
jurisdiction over certain hemp-derived products, public hearing period,28 as it stands today, the FDA
namely medicines, foods, and dietary supplements takes the position that under the current regime CBD
containing CBD, under the FD&C Act and Section is not to be treated as a supplement.29
351 of the PHSA. This is in part because the FDA The FDA and the FTC also take very seriously
has previously approved Epidolex, an epilepsy drug the uses for which CBD is advertised. Earlier this year,
which contains CBD as its main active ingredient. the agencies jointly sent warning letters to companies
The FDA generally prohibits the marketing or sale claiming that CBD treats diseases such as Alzheimer’s,
of (among other things) any human drugs, human cancer, and various other diseases.30 Online retailers
foods and dietary supplements, or animal foods and who may ship nationwide should take note that, in
drugs, that contain an active drug ingredient without addition to claims brought by the FDA and the FTC
prior approval.24 The FDA has taken the position that (due to the implication of interstate commerce), such
products with CBD contain an active drug ingredient unfounded claims may also open manufacturers (and
and require prior FDA approval. Some industry par- potentially sellers) to claims by consumers under vari-
ticipants believe that the FDA should regulate ingest- ous consumer protection laws as a matter of state law.31
ible supplements containing CBD under the Dietary
Supplements Health and Education Act, which was
enacted in 1994 and is part of the FDC&A Act S O M E P R AC T I C A L I S S U E S
(DSHEA). DSHEA established guidelines for dietary REMAIN
supplement labeling claims for the FDA, and the FDA
is primarily responsible for claims made on product In addition to the potential legal issues noted
labeling, product packaging, inserts, and promotional above, Internet sellers have to contend with issues
material accompanying a product. Labeling claims not implicated in regular day-to-day e-commerce. As
must be “truthful, not misleading and substantiated” noted above, certain marketplaces, like Amazon, will
and, while the act defines a deceptive advertisement simply not carry CBD products as a matter of policy.
as “one that contains a misrepresentation or omission Online retailers should also closely examine their
that is likely to mislead consumers acting reasonably contracts with freight carriers, as those carriers’ poli-
under the circumstances to their detriment,” the cies regarding the shipment of hemp or CBD-related

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J O U R N A L O F I N T E R N E T L AW July 2019

products vary. Because Federal law treats aiding and the realities. As the industry matures, ancillary service
abetting the same as it does primary violations, ship- providers like banks, credit card companies, and ship-
pers (perhaps due to cautionary tales such as Big Sky pers may become more comfortable with the industry.
Scientific) have fairly strict guidelines with respect This will, hopefully, be helped along by greater legisla-
to the transportation of these products. Freight for- tive and regulatory clarity. This process, however, will
warders such as DHL32 and Federal Express33 will not not be completed overnight, and caution should be a
accept shipments of hemp or hemp-derived products. guiding principle for now.
United Parcel Service (UPS) will ship hemp and
hemp-derived CBD products, provided that several N OT E S
conditions are met. Shippers of these products must 1. While much of the literature uses the terms “psychoactive” and
be able to state where the raw material for their prod- “non-psychoactive” to describe the compounds, that is not tech-
nically correct, since CBD does actually interact with endocan-
uct was grown, how it was processed, and from whom nabinoid receptors in the brain and the central nervous system.
the shipper obtained the product.34 The United States See “Is CBD Really Non-Psychoactive,” Project CBD (May 17,
Postal Service (USPS) permits the shipment of hemp 2016) available at https://www.projectcbd.org/science/cbd-really-
non-psychoactive (“If CBD can relieve anxiety or depression or
and hemp-derived CBD provided that two criteria psychosis, then obviously cannabidiol is a profound mood-altering
are met. In particular, the USPS will ship hemp and substance, even if it doesn’t deliver much by way of euphoria.
Perhaps it would be better to say that CBD is ‘not psychoactive
hemp-derived CBD provided that the mailer complies like THC,’ rather than repeating the familiar and somewhat
with all applicable federal, state, and local laws per- misleading refrain that ‘CBD is not psychoactive.’”). Thus, intoxi-
cating and non-intoxicating is the preferred nomenclature.
taining to hemp production, processing, distribution,
2. See 21 U.S.C.A. § 812(b)(1).
and sales, and retains records establishing its compli-
3. For more background on that, please see “Despite the Trend
ance with such laws for “no less than 2 years after the Towards Legalization, Challenges Remain for Investors
date of mailing.”35 Considering Investment in State-Legal Cannabis Industries,”
Client Advisory (March 26, 2019), available at https://www.clm.
Finally, a perceived lack of guidance from fed- com/publication.cfm?ID=5647&Att=172.
eral regulators has made it difficult for online retail- 4. Federal law did contain certain exceptions for categories of hemp
ers to access the services of the risk-averse banking derived products, which is why things like hulled hemp seeds, and
articles of clothing manufactured from hemp fiber, were avail-
and credit card industries. Many traditional banks and able on store shelves. See, generally, “Hemp as an Agricultural
credit card processors refuse to maintain accounts for Commodity,” Congressional Research Service (June 22, 2018),
CBD businesses or demand “high risk” monthly or available at https://fas.org/sgp/crs/misc/RL32725.pdf; Horn v. Medical
Marijuana, Inc., 15-CV-701, at *8 (W.D.N.Y. Apr. 17, 2019)
transaction fees, which makes the services impracti- (noting that the prior definition of marijuana, under 21 U.S.C.
cal for retailers. For instance, in March 2019, one of § 802(16), excluded “certain parts of the plant that are incapable
of germination: (1) the mature stalks of the Cannabis sativa
the biggest payment processors to the industry, a U.S. plant, (2) fiber produced from the stalks of the Cannabis sativa
Bank subsidiary known as Elavon, notified its hemp plant, (3) oil or cake made from the seeds of the Cannabis sativa
plant, (4) any compound, manufacture, salt, derivative, mixture,
and CBD clients that it had recategorized hemp and or preparation of the mature stalks, fiber, oil, or cake (excluding
cannabidiol-based merchants as a prohibited business resin extracts), and (5) the sterilized seed of the Cannabis sativa
plant.”).
type and that accounts for such merchants would be
5. Pub. L. No. 113–79.
closed within 45 days.36 Although alternative proces-
6. Pub. L. No. 115–334.
sors may step in to fill the void,37 what the industry
7. See 2018 Farm Bill, §§ 7605, 10113, 10114, and 12619. See also,
is truly hoping for is Congressional action, including USDA Legal Opinion on Certain Provisions of the Agriculture
passage of the Secure And Fair Enforcement (SAFE) Improvement Act of 2018 Relating to Hemp (USDA Memo),
May 28, 2019, available at https://www.ams.usda.gov/sites/default/
Banking Act, which would insulate financial institu- files/HempExecSumandLegalOpinion.pdf.
tions servicing state-legal cannabis, hemp, and CBD 8. See USDA Memo at § II C.
industries from liability. Until such reform, or broader 9. See April 2, 2019, Statement from FDA Commissioner Scott
legalization of cannabis at the federal level, merchants Gottlieb, M.D. on “new steps to advance agency’s continued
evaluation of potential regulatory pathways for cannabis-contain-
should expect to face difficulties and uncertainty. ing and cannabis-derived products,” available at https://www.fda.
While the hemp and CBD industry presents gov/NewsEvents/Newsroom/PressAnnouncements/ucm635048.htm.
exciting opportunities to niche online retailers, espe- 10. Available at https://www.govinfo.gov/content/pkg/FR-2019-04-03/
pdf/2019-06436.pdf.
cially while larger competitors are only cautiously dip-
11. H.R. Rep No. 116-XXX, at 71 (2019), available at https://appro-
ping a toe into the space, it is important not to be so priations.house.gov/sites/democrats.appropriations.house.gov/files/
dazzled by the potential profits as to ignore some of FY2020%20Ag%20Draft%20Report.pdf.

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July 2019 J O U R N A L O F I N T E R N E T L AW

12. Id. fda.gov/NewsEvents/PublicHealthFocus/ucm421168.htm (last


13. Id. visited June 25, 2019), Question 10 (explaining that “under
section 301(ll) of the FD&C Act [21 U.S.C. § 331(ll)], it
14. See “Wallgreens to sell CBD products in 1,500 stores,” CNBC is prohibited to introduce or deliver for introduction into
(March 28, 2019) available at https://www.cnbc.com/2019/03/27/ interstate commerce any food (including any animal food or
walgreens-to-sell-cbd-products-in-some-stores.html; “CVS to sell feed) to which has been added a substance which is an active
CBD products in 800 stores in 8 states,” NBC News (March 21, ingredient in a drug product that has been approved under
2019) available at https://www.nbcnews.com/health/health-news/ section 505 of the FD&C Act [21 U.S.C. § 355], or a drug for
cvs-sell-cbd-products-800-stores-8-states-n986016; “Rite Aid will which substantial clinical investigations have been instituted
start selling CBD products in 2 states, stop selling e-cigarettes in and for which the existence of such investigations has been
all stores,” CNBC (April 11, 2019) available at https://www.cnbc. made public[.]”).
com/2019/04/11/rite-aid-will-start-selling-cbd-products-in-2-states.html.
25. 21 U.S.C. § 321(ff)(1).
15. See “U.S. CBD Market Anticipated to Reach
$20 Billion in Sales by 2024,” BDS Analytics 26. 21 U.S.C. § 321(g)(1)
(May 9, 2019) available at https://bdsanalytics. 27. FDA 101: Dietary Supplements, available at https://www.fda.gov/
com/u-s-cbd-market-anticipated-to-reach-20-billion-in-sales-by-2024/. consumers/consumer-updates/fda-101-dietary-supplements.
16. See “CBD Is Wildly Popular. Disputes Over Its Legality Are a 28. See “FDA is Committed to Sound, Science-based Policy on CBD,”
Growing Source of Tension,” New York Time (May 6, 2019) FDA Announcement (June 19, 2019), available at https://www.
(noting that New York City, California, and Georgia also ban the fda.gov/news-events/fda-voices-perspectives-fda-leadership-and-experts/
addition of CBD to food). fda-committed-sound-science-based-policy-cbd.
17. See “Hemp as an Agricultural Commodity,” Congressional 29. See “FDA Regulation of Cannabis and Cannabis Derived
Research Service (June 22, 2018), at 2-3, available at https://fas. Products: Questions and Answers,” Questions 9 (explaining
org/sgp/crs/misc/RL32725.pdf. that the “FDA has concluded that THC and CBD products are
18. Amazon’s terms of service applicable to “Drugs & drug excluded from the dietary supplement definition under section
paraphernalia,” still list CBD as a Schedule I substance and 201(ff)(3)(B) of the FD&C Act [21 U.S.C. § 321(ff)(3)(B)]”).
forbid its sale. See https://sellercentral.amazon.com/gp/help/ 30. See “FTC Joins FDA in Sending Warning Letters to Companies
external/200164490?language=en-US&ref=mpbc_200277220_ Advertising and Selling Products Containing Cannabidiol
cont_200164490. Even if that particular term is amended, (CBD) Claiming to Treat Alzheimer’s, Cancer, and Other
Amazon also requires drug products to “be approved by the FDA Diseases,” FTC News Release (April 2, 2019) available
for over-the-counter (OTC) sale” before they can be sold on its at https://www.ftc.gov/news-events/press-releases/2019/04/
platform. ftc-joins-fda-sending-warning-letters-companies-advertising.
19. For instance, CVS will ship creams containing CBD only to 31. For instance, as seen in Horn v. Medical Marijuana, Inc, New
Colorado, Illinois, Indiana, Kentucky, Maryland, and Tennessee. York’s deceptive business practices (NY GBL § 349) and false
20. This has prompted some law enforcement agencies, including in advertising (NY GBL § 350) statutes are potentially available.
North Carolina, to urge a ban on the growth of certain strains. Most states have similar prohibitions in one form or another.
See “Memorandum Regarding Industrial Hemp/CBD Issues,” State 32. ShipCalm, Shipping or Mailing CBD Oil, https://www.shipcalm.
Bureau of Investigation of North Carolina (expressing concern com/blog/shipping-cbd-oil/.
that “Hemp and marijuana look the same and have the same
odor, both unburned and burned” which “makes it impossible 33. FedEx’s Terms and Conditions explicitly prohibit a shipper from
for law enforcement to use the appearance of marijuana or the tendering “hemp plants, hemp leaves, hemp oil, hemp seed
odor of marijuana to develop probable cause for arrest, seizure oil and CBD derived from hemp” and classify those items as
of the item, or probable cause for a search warrant.”) available “Prohibited Items.” See FedEx Service Guide at 114 and 161,
at https://www.sog.unc.edu/sites/www.sog.unc.edu/files/doc_ware- available at https://www.fedex.com/content/dam/fedex/us-united-
house/NC%20SBI%20-%20Issues%20with%20Hemp%20and%20 states/services/Service_Guide_2019.pdf (updated April 29, 2019).
CBD%20Full.pdf. 34. ShipCalm, Shipping or Mailing CBD Oil, https://www.shipcalm.
21. See 2018 Farm Bill § 10113, Sec. 297B, at (e) (Violations). com/blog/shipping-cbd-oil/.
22. See “Legal Opinion on Certain Provisions of the Agriculture 35. U.S. Postal Service, Publication 52 Revision: New Mailability
Improvement Act of 2018 Relating to Hemp,” USDA Policy for Cannabis and Hemp-Related Products, available at
Memorandum (May 28, 2019) available at https://www.ams.usda. https://about.usps.com/postal-bulletin/2019/pb22521/html/updt_002.
gov/sites/default/files/HempExecSumandLegalOpinion.pdf. htm.
23. See “Hemp Industries Association® Launches “Hemp Is Legal” 36. “U.S. Bank Subsidiary Backs Out of Handling CBD Payment
Campaign in Times Square,” PR News Wire (May 23, 2019) Processing,” Green Entrepreneur (April 5, 2019) available at https://
available at https://www.prnewswire.com/news-releases/hemp- www.greenentrepreneur.com/article/331819.
industries-association-launches-hemp-is-legal-campaign-in-times- 37. Last month, payment processing service Square launched a pilot
square-300855736.html. program for retailers of CBD products https://www.forbes.com/
24. See “FDA Regulation of Cannabis and Cannabis Derived sites/tomangell/2019/05/22/square-quietly-launches-program-for-cbd-
Products: Questions and Answers,” available at https://www. cannabis-company-credit-card-processing/#1f3095ba2329.

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