M&I Valuation-Guide

Investment Banking Interview Guide
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Table of Contents – Valuation Questions & Answers
Overview and Key Rules of Thumb ........................................................2

Key Rule #1: How Do You Value a Company?.....................................3
Key Rule #2: Which Metrics and Multiples Do You Use? ................ 10
Key Rule #3: What Does a Valuation Mean? ...................................... 14
Key Rule #4: Trade-Offs and Correlations .......................................... 16
Key Rule #5: Valuation in the Real World .......................................... 20
For Further Learning .............................................................................. 21
Valuation Model ....................................................................................... 23
Valuation Interactive Quiz ..................................................................... 24
Valuation Questions & Answers – Basic.............................................. 25
Valuation Methodologies and Selecting Comps ............................... 25
Valuation Metrics and Multiples ......................................................... 30
Comparison of Methodologies and Trade-Offs ................................. 36
Real-World Valuation Scenarios .......................................................... 39
Valuation Questions & Answers – Advanced..................................... 44
More Advanced Valuation Methodologies ........................................ 44
Advanced Valuation Nuances .............................................................. 47
Valuation Special Cases ......................................................................... 54
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Overview and Key Rules of Thumb
There is a 99.9% chance that you will get

questions about Valuation in any finance
interview – whether you’re interviewing at an
investment bank, private equity firm, hedge
fund, in equity research, or even in private
wealth management.
That’s because Valuation is core to everything you do in finance and investing:

Is a company undervalued? Overvalued? Should we buy it or sell it right now?
Or hold off and wait?
Bankers expect you to know 3 main points when it comes to Valuation:
1. How do you value a company, i.e. what are the key methodologies,
metrics, and multiples to use?
2. What does a valuation tell you, and how can you interpret the results?
3. Why do valuations matter, and what do they mean in the real world?
A long time ago, questions were more focused on the very basics of valuing
companies.
You could still get those questions in interviews, but expectations tend to be
higher now and the trend is toward explaining and analyzing different
methodologies and the trade-offs between them – plus, how valuation works
with real companies.
Just as in the previous technical sections of this guide, we’re going to divide this
into 5 Key Rules first and cover the most important points in the beginning.
After that, you can test your knowledge and play around with the numbers with
the Valuation Model we have provided, as well as the Interactive Quiz that
covers all categories of questions.
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Then, we’ll go into several different question categories for both the Basic and
Advanced questions and walk through dozens of questions and answers in each
category.
One final note: we do not cover the Discounted Cash Flow (DCF) analysis in
detail here, because that is addressed in a completely separate section of the
guide.
There are so many possible DCF-specific questions and answers that we wanted
to separate it from the rest and provide more specific rules and steps.
Key Rule #1: How Do You Value a Company?
Fundamentally, there are only 2 ways to value a company: relative valuation –

comparing it to what similar companies are worth – and intrinsic valuation –
estimating the net present value of its future cash flows, or estimating how much
its Assets are worth, net of Liabilities.
All valuation methodologies are just variants of these two.
With relative valuation, you mostly look at other public companies

(Comparable Public Companies, AKA Public Comps) and recent M&A deals
(Precedent Transactions) to estimate what your company might be worth.
Simple Example: Three companies similar to yours in revenue growth, profit

margins, and industry focus have recently sold for 3x annual profits, 5x annual
profits, and 4x annual profits in the past year. From that, you might conclude
that your own company is worth around 4x annual profits, since that’s the
median profit multiple of the set.
In real life you use more formal metrics than just “annual profits” – that’s why
you see items like EBIT, EBITDA, and Unlevered FCF that have very specific line
items on the financial statements added back, subtracted, and excluded.
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On the intrinsic valuation side, most

methodologies come down to 1) Estimating
future cash flows and discounting them back to
their present value – because money today is
worth more than money tomorrow – or 2)
Valuing the firm’s Assets and assuming that the
firm’s total value is linked to its adjusted Asset
value minus its Liabilities in some way.
We go into the Discounted Cash Flow Analysis (DCF) in the section of this
guide dedicated to that; the basic idea is that a firm’s value is the sum of its
discounted future cash flows and its discounted terminal value – whatever it’s
worth at the end of the 5-10 year period you analyze.
Simple Example: A
firm’s future free cash
flows are $100, $120,
$140, $160, and $180
over a 5-year period.
You assume a Discount
Rate of 10%, so the Net Present Value of those is approximately $516. You
estimate that the company can be sold for $1,000 at the end of year 5 in your
analysis. The present value of that $1,000 is $621 ($1,000 / (1 + 10%)^5). Therefore,
the company’s total value is $1,137 ($516 + $621).
As an alternative to the DCF, you can also value a firm’s Assets and Liabilities,
subtract the modified Total Liability Value from the modified Total Asset Value,
and assume that this number reflects its value.
That methodology is called a “Net Asset Value” or “Liquidation” model, and it is

more common in Balance Sheet-centric industries such as insurance.
So, When Do You Use Which Methodology?
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You will almost always use Public Comps and

Precedent Transactions to value companies in any
industry, because they are universally applicable.
If you were buying a house or car, for example,
you would always look at what similar houses or
cars have sold for in the market.
The only difference is that you will use different metrics and valuation
multiples depending on the industry (see the next section). For example, if you
were valuing a commercial bank vs. a healthcare company, you would always
look at comparable public companies and comparable M&A deals, but you
would use different metrics and multiples in your analysis (see the next section).
In most “standard” industries (e.g. consumer/retail, technology, healthcare,

industrials) you almost always use a Discounted Cash Flow analysis to value the
company based on its cash flows.
In some industries, the DCF analysis is not relevant because: 1) “Free Cash Flow”
is not a meaningful metric; or 2) The industry is asset-centric and so you’re better
off valuing the company’s Assets and Liabilities.
Industries Where the DCF is Not Relevant: Commercial Banks, Insurance Firms,
(Some) Oil & Gas Companies, Real Estate Investment Trusts (REITs).
Public Comps and Precedent Transactions work best when there’s a lot of good
market data and there are truly similar companies; they don’t work as well when
the data is spotty and/or when the company you’re analyzing is unique and can’t
be easily compared to others.
The DCF analysis works well for stable, mature companies with predictable
growth rates and profit margins; it doesn’t work as well for high-growth start-
ups, companies on the brink of bankruptcy, and other situations where growth
and margins are artificially high, low, or unpredictable.
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One of the most common, incorrect, lines of reasoning is that a DCF will always
produce higher values because it’s dependent on future assumptions.
The DCF can produce higher numbers, but it won’t necessarily do that: the DCF
is simply more dependent on assumptions than the relative valuation analyses.
You could make extremely conservative assumptions in a DCF that result in
lower valuations as well.
Generally, Precedent Transactions will produce higher numbers than Public

Comps because a buyer must pay a premium to acquire 100% of another
company. If a company’s share price is $20.00, it wouldn’t sell for only $20.00 per
share – a buyer might have to offer $25.00 per share, or $30.00 per share, to entice
it to sell.
So if you calculate EV / Revenue or EV / EBITDA multiples for a set of public

companies in an industry and recent transactions for that same industry, the
multiples are often higher for the set of transactions.
There is no “best” methodology and there is no “correct” number that tells you
what a company is worth – it’s very subjective. You use all these methodologies
not to determine a precise number (e.g. “The company is worth $1.04 billion!”)
but rather to estimate a valuation range (e.g. “Based on these methodologies, the
company might be worth between $900 million and $1.1 billion”).
How Do You Pick Companies and Transactions?
For the assumptions to use in a DCF please refer to that section of the interview
guide; we don’t want to repeat it here because the proper assumptions are
covered in-depth there.
To pick comparable public companies, you use the following criteria:
1. Geography (US? China? Europe? South America?).

2. Industry (Diversified Consumer? Food and Beverages specifically?).
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3. Financial (Revenue or EBITDA above, below, or between certain

numbers).
Here’s an example from the Valuation model that accompanies this guide:
You can see how we’ve applied those criteria here:
• Geography: US-Based
• Industry: Diversified Food and Beverage Companies
• Financial: Between $1 Billion and $10 Billion in Revenue
You may tweak these assumptions and cut or add companies as you continue
with the analysis; senior bankers often have their own idea of what should be in
there and you’ll have to change your assumptions to support their ideas.
Picking precedent transactions is similar, but there’s one additional criterion:
1. Geography (US? China? Europe? South America?).

2. Industry (Diversified Consumer? Food and Beverages specifically?).
3. Financial (Revenue or EBITDA above, below, or between certain
numbers).
4. Time (Transactions Since… or Transactions Between Year X and Year Y).
Here’s what that might look like for a valuation done in the same industry as
shown in the Public Comps selection above:
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And yes, we are cheating by listing the timeframe as “Since January 1, 20XX” –
that is because I am paranoid about this guide looking “out of date” so I’ve left
out the dates here.
In real life you would list the timeframe as “Since January 1, 2001” or “Since
January 1, 2011” or “Since January 1, 2051” depending what year you’re in and
how far you want to go back.
Time is very important for M&A deals because markets change over time –
imagine if you looked at Internet company valuations during the late 90’s and
then compared them to valuations 5 years later.
Multiples are only meaningful when you limit the transactions to a specific time
period.
What About Other Methodologies?
There are a few other valuation methodologies to be aware of, even in entry-level
interviews.
Let’s start with Asset-Based Valuations (alternatives to the DCF Analysis):
• Liquidation Valuation – You value a company’s Assets, assume they are

sold to repay its Liabilities, and that whatever remains goes to Equity
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Investors and is the company’s Equity Value. This one also goes by a few
other names, including the “Net Asset Value” model.
There are some industry-specific variations here as well – for example, there are
“Net Asset Value” models in real estate, oil & gas, and insurance, and they’re all
slightly different. Please see the industry-specific sections of the guide for details
on those.
Then there are variants on Public Comps and Precedent Transactions:
• M&A Premiums
Analysis – You still
select Precedent
Transactions but
instead of calculating
valuation multiples
you calculate the premium that the buyer paid for the seller in each case
(e.g. if the buyer paid $30.00 per share and the seller’s share price was
$20.00, that was a 50% premium).
• Future Share Price Analysis – You project a company’s future share price
based on the P / E (or other) multiple of comparable companies, and then
discount it back to its present value.
• Sum of the Parts – You split a company into different segments (e.g.
Chemicals, Manufacturing, and Consulting Services), pick different sets of
Public Comps and Precedent Transactions for each, assign multiples,
value each division separately, and then add up all the values at the end
to determine the company’s total value.
One final methodology is the Leveraged Buyout (LBO) Analysis – there, you
assume that a private equity firm acquires a company and needs to achieve a
certain Internal Rate of Return (IRR), such as 15% or 20%... and work backwards
to calculate how much they could potentially pay to achieve that return.
It’s a variation on the DCF analysis because you still value a firm via its future
cash flows – only those cash flows are used to repay debt.
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Key Rule #2: Which Metrics and Multiples Do You Use?
This is very dependent on the industry you’re analyzing and what stage of
growth the company is in.
You will generally use a Revenue Multiple (Enterprise Value / Revenue), which
measures how valuable a firm is relative to its Net Sales, as well as a Profitability
Multiple to assess how valuable it is relative to its Profits (P / E, EV / EBITDA, EV
/ EBIT, EV / Unlevered FCF, or Equity Value / Levered FCF, all of which measure
different things).
Often, you will use two or more Profitability Multiples to gain a better
perspective on what the company might be worth.
Before going into what these multiples mean, let’s take a step back for a second
and explain how to calculate each metric that you use here:
• P / E: Price Per Share / Earnings Per Share, or Equity Value / Net Income.
• EBIT (Earnings Before Interest & Taxes): This is the company’s
Operating Income from its Income Statement, or Revenue – COGS –
Operating Expenses. This includes the impact of Depreciation,
Amortization, and perhaps other non-cash charges.
• EBITDA: EBIT + Depreciation + Amortization. The idea here is to remove
most of the non-cash charges and make it more accurately reflect cash
flow potential. You may add back other non-cash charges, such as Stock-
Based Compensation, as well.
• Unlevered Free Cash Flow (Free Cash Flow to Firm): There are a few
ways to calculate this (see the DCF section); one method is EBIT * (1 – Tax
Rate) + Non-Cash Charges – Change in Operating Assets and Liabilities –
CapEx.
• Levered Free Cash Flow (Free Cash Flow to Equity): Again, there are a
few methods to calculate this (see the DCF section); one method is Net
Income + Non-Cash Charges – Change in Operating Assets and Liabilities
– CapEx – Mandatory Debt Repayments.
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These Profitability Multiples all measure different things:
Multiple Name: Used For: What Does It Mean?

Enterprise • Used for many types of • Rough approximation
Value / EBIT companies; most useful for of how valuable a
those where CapEx is more company is relative to
important to factor in (Since its income from
D&A follows CapEx closely) business operations
Enterprise • Used for many types of • Rough approximation
Value / EBITDA companies; most useful for of how valuable a
those where CapEx and D&A company is relative to
are not as important since it its operational cash
excludes both flow
P/E • Used for many types of • Rough measure of
companies; most relevant for how valuable a
banks and financial company is in
institutions; distorted by proportion to its after-
non-cash charges, capital tax earnings
structure, and tax rates
Equity Value / • Not very common because it • Most accurate
Levered FCF requires more work to measure of a
calculate and may produce company’s true “cash
wildly different numbers flow” and how
depending on capital valuable it is relative
structure to that
Enterprise • Used when CapEx or • Similar to Levered
Value / changes in Operational FCF, but it’s capital
Unlevered FCF Assets and Liabilities such as structure-neutral – so
Deferred Revenue have a big better for comparing
impact; also critical in DCFs different companies
Of these multiples, EV / EBITDA and EV / EBIT are by far the most common in
finance.
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P / E is probably the “worst” (or at least, “least accurate”) multiple for the
reasons stated above – it includes non-cash charges and is impacted by tax rates
and capital structures – and is more common among the general public than
finance professionals.
The Free Cash Flow multiples are “more accurate” than the EBIT and EBITDA
multiples, but there are two problems with using them:
1. They take more time to calculate and you have to go through the
company’s financial statements in detail.
2. They may not be standardized because companies include very different
items in the Cash Flow from Operations section of their Cash Flow
Statements.
So that is why EBIT and EBITDA multiples tend to be more common:

convenience and comparability.
Book Value Multiples (Equity Value / Book Value,

or Price per Share / Book Value per Share) are also
common; they tell you how valuable a company is
relative to its Balance Sheet. Book Value is just
another word for “Shareholders’ Equity” (with
slight adjustments sometimes).
But the problem is that P / BV multiples have become less relevant over time for
most industries because most companies’ Equity Values are vastly different from
the Shareholders’ Equity on their Balance Sheets.
That happened because companies have become more and more service-
oriented and intellectual property-oriented over time – whereas when Benjamin
Graham wrote The Intelligent Investor, Balance Sheet Assets were much more
important for most companies.
Depending on the industry you’re in, there may be specific multiples you need to
use as well (see the industry-specific sections for more detail). A few examples:
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• Retail, Restaurant, and Airlines: EV / EBITDAR (R stands for “Rent” –

you add back the rental expense) is often used for comparability
purposes because some companies own buildings and others rent them.
• Oil & Gas Companies: EV / EBITDAX (X stands for “Exploration” – you
add back the exploration expense) is often used for comparability
purposes because some companies capitalize (portions of) this expense
whereas others expense it on their Income Statements. EV / Proved
Reserves and EV / Daily Production multiples are also common because
those are very important in energy.
• Real Estate: P / FFO (Funds from Operations) per Share and P / AFFO
(Adjusted Funds from Operations) per Share multiples are widely used
because they are more accurate than P / E for REITs since they add back
Depreciation (massive non-cash charge) and Gains / (Losses).
• Internet Companies: Here, it’s common to see multiples like EV / Unique
Visitors or EV / Registered Users if the company has not yet reached
profitability or isn’t even generating revenue.
And the list goes on. You can make a valuation multiple out of almost any metric
you want, and you’ll see variants like EV / # of Beds in Healthcare, EV /
Subscribers in Telecom, and EV / Passenger Miles for Aerospace & Defense.
You don’t need to memorize all these metrics and multiples: just be aware that
they exist and that they depend on the industry you’re working in.
Once you’ve calculated all the relevant multiples, you normally find the
minimum, maximum, median, 25th percentile, and 75th percentile each year and
then apply them to the company’s own financial figures.
If the company’s EBITDA is $100 million and the median EV / EBITDA multiple
of the set is 10x, then the company’s implied valuation based on the median
multiple of the set is $1 billion.
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You don’t necessarily just use the medians; you normally create a graph based
on the full range of values (see below), and you may weight certain multiples
more heavily or less heavily than others.
You can see this concept in action in the diagram below:
This is a bit different from what’s described above because we’re calculating the
Implied Share Price for Ralcorp (the company we’re valuing) rather than just
multiplying 9.0x by their EBITDA of $672 million, for example.
But the strategy is the same: we’ve calculated EV / Revenue and EV / EBITDA
multiples for a set of comparable public companies, and now we’re applying all
of them to Ralcorp’s own figures.
Key Rule #3: What Does a Valuation Mean?
The most common incorrect interpretation of a valuation is that it tells you how
much a company is worth. It does not – it only gives you a range of possible
values for a company.
When you value a company, the worst way to interpret the results would be to
say, “Aha! Based on all 8 methodologies here, this company is worth exactly
$1,423,987,176.00, or $23.41 per share.”
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Valuation is all about the potential range for a company’s value. A much better
interpretation would be, “Based on all the methodologies here, the company is
worth between $1.3 billion and $1.5 billion, or $21.37 to $24.66 per share.”
Take a look at the “Football Field” graph below to understand how you would
present the results:
Public Company Comparables
Year 1 EV / Revenue:
Forward Year 1 EV / Revenue:
Year 1 EV / EBITDA:
Forward Year 1 EV / EBITDA: Min to 25th

25th to Median
Forward Year 2 EV / EBITDA:
Median to 75th
Precedent Transactions 75th to Max
Trailing EV / Revenue:
Trailing EV / EBITDA:
Discounted Cash Flow Analysis

6.5-8.5% Discount Rate, 7-11x Terminal
Multiple:
$0.00 $20.00 $40.00 $60.00 $80.00 $100.00 $120.00 $140.00 $160.00 $180.00
You can see the enormous range implied by this particular valuation – it goes
from close to $0.00 per share all the way up to over $160.00 per share.
However, it is also incorrect to say, “Aha! The company might be worth

anywhere from $0.00 per share to $160.00 per share based on this!”
Normally, you would interpret this data using the following reasoning: “The 25th
percentile to 75th percentile is between $60.00 and $80.00 for the transactions, and
between $100.00 and $120.00 for the rest; so the company might be worth
anywhere from $80.00 per share to $120.00 per share.”
The graph above is extremely unusual because Precedent Transactions result in

lower multiples than everything else… which means that we may not have
picked the right set, or that this market is quite strange.
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And some companies have revenue multiples so low that the implied per share
value is close to $0.00 based on those. We could make a good argument for
excluding the EV / Revenue multiples altogether and just focusing on EV /
EBITDA, and perhaps adding in P / E as well.
Nevertheless, the graph above is also how you normally present the data to
investors, potential buyers, and the company itself: you show a wide range of
values to make sure no one takes it personally when they see a number they
don’t like.
A valuation like this might be used to give the company an idea of what it’s
worth, or to see whether or not an acquisition offer is reasonable.
Key Rule #4: Trade-Offs and Correlations
Advantages and Disadvantages of Different Methodologies:

Methodology Public Comps Precedent Discounted Cash
Name: Transactions Flow Analysis
Advantages: • Based on real • Based on what • Not as subject
data as opposed real companies to market
to future have actually fluctuations
assumptions paid for other • Theoretically
companies sound since
it’s based on
ability to
generate cash
flow
Disadvantages: • There may not • Data can be • Subject to far-
be true spotty (especially in-the-future
comparables for private co. assumptions
• Less accurate for acquisitions) • Less useful
thinly traded • There may not be for fast-
stocks or truly comparable growing,
volatile transactions unpredictable
companies companies
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And then for the more “exotic” methodologies:
• Liquidation Valuation: Good because it ignores “noise” in the market and

determines value based on Assets and Liabilities; but it’s not useful for
most healthy companies because it tends to produce extremely low values.
• M&A Premiums Analysis: Same issues as with Precedent Transactions.
Also, you can’t use acquisitions of private companies for this because
premiums only apply to public companies with stock prices.
• Future Share Price Analysis: Good because it tells you how much a
company might be worth, theoretically, 1-2 years into the future; but bad
because of its dependence on assumptions.
• Sum of the Parts: Good because it more accurately values diversified,
conglomerate-type companies; but bad because often you lack the
appropriate data for each division.
• Leveraged Buyout (LBO) Analysis: Good because it sets a “floor” on
valuation by determining the maximum amount a PE firm could pay to
achieve its returns (which is almost always lower than all these other
methodologies); bad because it gives a relatively low / “floor” number
rather than a wide range of values.
Remember that interviews have shifted more and more to understanding the
concepts as opposed to reciting facts and formulas – so these trade-offs are likely
to come up in interview questions.
Comparing Expected Values from Different Methodologies
There are few rules here because so much depends on assumptions and it’s very
difficult to directly compare methodologies.
Here’s what we can say:
• Precedent Transactions vs. Public Comps: Transactions tend to be higher

due to the control premium, i.e. the premium the buyer pays to acquire
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the seller. But not always, as you saw from the valuation graph above for
a real company.
• Discounted Cash Flow: It’s hard to draw conclusions about its value, but
tends to be the most variable of the methodologies because of its
dependence on future assumptions.
• Liquidation Valuation: 99% of the time, this will produce the lowest
numbers because most companies are worth significantly more than what
their Balance Sheets suggest.
• Sum of the Parts: A bit obvious, but if a company truly is worth more in
“parts” then this one will tend to produce higher values than relative
valuation methodologies.
• LBO Analysis: Tends to produce lower values, usually lower than a DCF
or relative valuation, but once again it’s dependent on assumptions.
There are very few hard-and-fast rules, and almost all of these guidelines have
exceptions or do not hold up in many cases.
So don’t get caught in a trap in interviews when they start asking you about how
these different methodologies stack up in terms of numbers… in this world, only
death and taxes are certain.
The Link Between Metrics and Multiples
Generally, there’s a correlation between growth rates and relevant multiples,

and sometimes also between margins and multiples:
• All else being equal, a company with higher revenue growth will also
have higher revenue multiples than companies not growing as quickly.
• Similarly, a company with higher EBITDA growth tends to have higher
EBITDA multiples than companies not growing as quickly.
And you see the same behavior with the other profitability multiples as well. To
account for this, you will sometimes calculate PEG (P / E Divided by EPS Growth)
multiples to get a better view of a company’s real value.
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But keep in mind two other very important points as well:
1. These are just general, “all else being equal”-type rules. Plenty of other
factors besides revenue/EBITDA/EPS growth rates impact the multiples…
and there are many exceptions.
2. Basic math can also impact the multiples, especially when companies
have very different margins.
On point #1, valuations are impacted by everything from lawsuit rulings to

recent earnings announcements to (perceived) market leadership to competitive
advantages not reflected in the financials (intellectual property, talented
employees, etc.).
On point #2, here’s a quick example of what we mean:
On paper, Company A’s Forward Year 1 EBITDA multiple is 15x and Company
B’s Forward Year 1 EBITDA multiple is 10x… but is Company A really “more
valuable?”
It’s hard to say because both companies’ margins are very different. Multiples
are most meaningful when growth rates and margins are in similar ranges.
Advantages and Disadvantages of Multiples
To recap briefly, EV / Revenue and P / E multiples, while easy to calculate, are

taken the least seriously because 1) A company should be valued based on its
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profits, not its sales… earning revenue is easy, keeping it is hard; and 2) P / E is
subject to non-cash and non-recurring charges, significantly different tax rates,
the company’s capital structure, and a host of other problems.
The other common multiples – EV / EBIT, EV / EBITDA, EV / Unlevered FCF,

and Equity Value / Levered FCF – all have their strengths and weaknesses and
you can review them above.
P / BV multiples used to be common in 1930 or so, but nowadays they are mostly
relevant for banks and insurance firms and not much else – companies’ Balance
Sheets are far different from their true market values.
Key Rule #5: Valuation in the Real World
We’ve touched on many of these points in the other sections above, but to recap:
The entire purpose of a valuation is to give a client an idea of what it’s worth, to
justify (or argue against) an acquisition offer or a price at which you invest, and
also to approximate a company’s value for internal purposes.
You always present a valuation via the “Football Field” graph shown above and
you focus on ranges rather than specific numbers.
A company may be valued at a premium or discount for many reasons,

including its market position, competitive advantages that are not reflected in the
financial statements (employees, IP, legal rulings, product benefits), and recent
news and announcements.
You can pick certain multiples and ranges or focus on them for many reasons –
for example, if a company is truly outperforming its peers, maybe you’ll focus on
the 75th percentile in a set of comps when displaying the multiples and the
“Football Field” graph.
Accounting choices and oddities can also greatly affect valuation – for example,
owning vs. leasing buildings makes a big impact on EBITDA.
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If you own a building, there’s Depreciation and Interest Expense (from the
mortgage), neither of which are reflected in EBITDA. If you lease it, the rental
expense does show up in EBITDA and reduces it.
And then there are non-recurring charges related to Restructuring, Lawsuits,

Asset Impairments, and all sorts of other things (see the Accounting section of
the guide) – all of those can potentially affect valuation multiples, so you need to
adjust for them and be aware of what the numbers truly tell you.
One final point: what should you do if a company has no profit and/or no
revenue?
If it’s unprofitable (negative Net Income), you can still use revenue multiples or
possibly cash flow-based multiples… but a DCF is relatively useless unless you
project it far into the future.
If it doesn’t even have revenue yet (e.g. Internet start-ups), then you can take one
of two approaches:
1) In industries like Consumer Internet you can alternate metrics and

multiples, such as Enterprise Value / Unique Visitors or Enterprise Value
/ Registered Users, or even more creative ones.
2) Sometimes for Biotech and Pharmaceutical companies, you will actually
create a far-in-the-future, multi-stage DCF – it’s more acceptable there
since potential profits from a drug with a known market size are easier to
estimate than what a pie-in-the-sky Internet startup might be worth.
For Further Learning
The rules above are a great start, but sometimes you need more: if you’re in this
position, click here to check out our Financial Modeling Fundamentals course.
You receive a $50 discount as a Breaking Into Wall Street member, and you get 20
hours of video tutorials along with several bonus case studies on real M&A
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deals and leveraged buyouts – plus valuation case studies based on those same
deals.
It has been one of our most popular courses year after year, and it’s a great way
to extend your knowledge of valuation, learn how it works in the context of real
deals, and prepare more intensely for interviews.
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Valuation Model
This is combined with the DCF model from the next section, because it makes
more sense to include all the spreadsheets together when valuing a company.
This one consists of a full valuation of Ralcorp, a US-based company in the

consumer sector (food and beverages specifically). You’ll see how to apply Public
Comps, Precedent Transactions, and a DCF analysis in real life to value a
publicly traded company.
And you’ll get a full video tutorial that explains the entire model. You should
play around with this model, tweak the numbers, and see how the valuation
output changes as a result.
Get the full model and video tutorial right here:
• Ralcorp Holdings – Valuation Excel Model and Video Tutorial
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Valuation Interactive Quiz
We’ve also included an interactive quiz on Valuation in this edition of the guide.
This covers both the Basic and Advanced question categories below, and
thoroughly tests your knowledge of all things Valuation-related.
Ideally, you will go through this after you’ve studied the description above and
the questions below so that you can test yourself one last time before your
interviews.
This quiz isn’t quite as long as the one on Accounting because there are fewer
question categories – but it’s just as important since Valuation is one of the
fundamental topics in interviews.
• Basic Valuation Quiz

• Advanced Valuation Quiz
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Valuation Questions & Answers – Basic
While these questions are “Basic,” some of them are

trickier than they appear. They cover concepts similar
to what we addressed in the Overview and Key Rules
of Thumb above, but these questions and answers are
intended for interview practice as opposed to learning
the concepts in the first place.
This part is divided into 4 sections: an overview of the different methodologies

and how to use them, the key valuation metrics and multiples, how different
methodologies compare to one another, and “real world” valuation questions.
Once again, the DCF-related questions are all in a separate section of the
interview guide that’s dedicated to that topic.
Valuation Methodologies and Selecting Comps
1. What are the 3 major valuation methodologies?
Public Company Comparables (Public Comps), Precedent Transactions and the

Discounted Cash Flow Analysis.
Public Comps and Precedent Transactions are examples of relative valuation

(based on market values), while the DCF is intrinsic valuation (based on cash
flows).
2. Can you walk me through how you use Public Comps and Precedent
Transactions?
First, you select the companies and transactions based on criteria such as
industry, financial metrics, and geography (see the next question).
Then, you determine the appropriate metrics and multiples for each set – for
example, revenue, revenue growth, EBITDA, EBITDA margins, and revenue and
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EBITDA multiples – and you calculate them for all the companies and
transactions.
Next, you calculate the minimum, 25th percentile, median, 75th percentile, and
maximum for each valuation multiple in the set.
Finally, you apply those numbers to the financial metrics for the company you’re
analyzing to estimate the potential range for its valuation.
For example, if the company you’re valuing has $100 million in EBITDA and the
median EBITDA multiple of the set is 7x, its implied Enterprise Value is $700
million based on that. You would then calculate its value at other multiples in
this range.
3. How do you select Comparable Companies or Precedent Transactions?
The 3 main criteria for selecting companies and transactions:
1. Industry classification
2. Financial criteria (Revenue, EBITDA, etc.)
3. Geography
For Precedent Transactions, you also limit the set based on date and often focus
on transactions within the past 1-2 years.
The most important factor is industry – that is always used to screen for
companies/transactions, and the rest may or may not be used depending on how
specific you want to be.
Here are a few examples:
• Comparable Company Screen: Oil & gas producers with market caps
over $5 billion.
• Comparable Company Screen: Digital media companies with over $100
million in revenue.
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• Precedent Transaction Screen: Airline M&A transactions over the past 2

years involving sellers with over $1 billion in revenue.
• Precedent Transaction Screen: Retail M&A transactions over the past year.
4. For Public Comps, you calculate Equity Value and Enterprise Value for use
in multiples based on companies’ share prices and share counts… but what
about for Precedent Transactions? How do you calculate multiples there?
They should be based on the purchase price of the company at the time of the
deal announcement.
For example, a seller’s current share price is $40.00 and it has 10 million shares
outstanding. The buyer announces that it will pay $50.00 per share for the seller.
The seller’s Equity Value in this case, in the context of the transaction, would be
$50.00 * 10 million shares, or $500 million. And then you would calculate its
Enterprise Value the normal way: subtract cash, add debt, and so on.
You only care about what the offer price was at the initial deal announcement.
You never look at the company’s value prior to the deal being announced.
5. How would you value an apple tree?
The same way you would value a company: by looking at what comparable
apple trees are worth (relative valuation) and the present value of the apple
tree’s cash flows (intrinsic valuation). Yes, you could build a DCF for anything –
even an apple tree.
6. When is a DCF useful? When is it not so useful?
A DCF is best when the company is large, mature, and has stable and predictable
cash flows (think: Fortune 500 companies in “boring” industries). Your far-in-
the-future assumptions will generally be more accurate there.
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A DCF is not as useful if the company has unstable or unpredictable cash flows
(tech start-up) or when Debt and Operating Assets and Liabilities serve
fundamentally different roles (ex: Banks and Insurance Firms – see the industry-
specific guides for more).
7. What other Valuation methodologies are there?
• Liquidation Valuation – Valuing a company’s Assets, assuming they are sold

off and then subtracting Liabilities to determine how much capital, if any,
equity investors receive.
• LBO Analysis – Determining how much a PE firm could pay for a company
to hit a “target” IRR, usually in the 20-25% range.
• Sum of the Parts – Valuing each division of a company separately and
adding them together at the end.
• M&A Premiums Analysis – Analyzing M&A deals and figuring out the
premium that each buyer paid, and using this to establish what your
company is worth.
• Future Share Price Analysis – Projecting a company’s share price based on
the P / E multiples of the public company comparables and then discounting
it back to its present value.
8. When is a Liquidation Valuation useful?
It’s most common in bankruptcy scenarios and is used to see whether or not
shareholders will receive anything after the company’s Liabilities have been paid
off with the proceeds from selling all its Assets.
It is often used to advise struggling businesses on whether it’s better to sell off
Assets separately or to sell 100% of the company.
9. When would you use a Sum of the Parts valuation?
This is used when a company has completely different, unrelated divisions – a

conglomerate like General Electric, for example.
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If you have a plastics division, a TV and entertainment division, an energy

division, a consumer financing division, and a technology division, you should
not use the same set of Comparable Companies and Precedent Transactions for
the entire company.
Instead, you should use different sets for each division, value each one separately,
and then add them together to calculate the Total Value.
10. When do you use an LBO Analysis as part of your Valuation?
Clearly, you use this whenever you’re analyzing a Leveraged Buyout – but it is
also used to “set a floor” on the company’s value and determine the maximum
amount that a PE firm could pay to achieve its targeted returns.
You often see it used when both strategics (normal companies) and financial
sponsors (PE firms) are competing to buy the same company, and you want to
determine the potential price if a PE firm were to acquire the company.
11. How do you apply the valuation methodologies to value a company?
You would present everything in a “Football Field” graph such as the one shown
below:
Public Company Comparables
Year 1 EV / Revenue:
Year 1 EV / EBITDA:
Forward Year 1 EV / EBITDA: Min to 25th

25th to Median
Forward Year 2 EV / EBITDA:
Median to 75th
Precedent Transactions 75th to Max
Trailing EV / Revenue:
Trailing EV / EBITDA:
Discounted Cash Flow Analysis

6.5-8.5% Discount Rate, 7-11x Terminal
Multiple:
$0.00 $20.00 $40.00 $60.00 $80.00 $100.00 $120.00 $140.00 $160.00 $180.00
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To do this, you need to calculate the minimum, 25th percentile, median, 75th
percentile, and maximum for each set (2-3 years of comps and the transactions,
for each different multiple used) and then multiply by the relevant metrics for
the company you’re analyzing.
Example: If the median EBITDA multiple from your set of Precedent

Transactions is 8x and your company’s EBITDA is $500 million, the implied
Enterprise Value would be $4 billion.
For public companies, you will also work backwards to calculate the Equity
Value and the implied Per Share Price based on this.
Valuation Metrics and Multiples
1. Can you walk me through how to calculate EBIT and EBITDA? How are
they different?
EBIT is just a company’s

Operating Income on its
Income Statement; it includes
not only COGS and
Operating Expenses, but also
non-cash charges such as
Depreciation & Amortization
and therefore reflects, at least indirectly, the company’s Capital Expenditures.
EBITDA is defined as EBIT plus Depreciation plus Amortization. You may

sometimes add back other expenses as well (see the Advanced section).
The idea of EBITDA is to move closer to a company’s “cash flow,” since D&A are
both non-cash expenses… but there’s a problem with that since you’re also
excluding CapEx altogether.
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2. What about how you calculate Unlevered FCF (Free Cash Flow to Firm) and
Levered FCF (Free Cash Flow to Equity)?
There are several methods (see the DCF section), but the simplest ways:
Unlevered FCF = EBIT * (1 – Tax Rate) + Non-Cash Charges – Change in

Operating Assets and Liabilities – CapEx
With Unlevered FCF, you’re excluding interest income and expenses, as well as
mandatory debt repayments.
Levered FCF = Net Income + Non-Cash Charges – Change in Operating Assets

and Liabilities – CapEx – Mandatory Repayments
With Levered FCF, you’re including interest income, interest expense, and
required principal repayments on the debt.
3. What are the most common Valuation multiples? And what do they mean?
• Enterprise Value / Revenue: How valuable is a company in relation to its

overall sales.
• Enterprise Value / EBITDA: How valuable is a company in relation to its
approximate cash flow.
• Enterprise Value / EBIT: How valuable is a company in relation to the
pre-tax profit it earns from its core business operations.
• Price Per Share / Earnings Per Share (P / E): How valuable is a company
in relation to its after-tax profits, inclusive of interest income and expense
and other non-core business activities.
Other multiples include Price Per Share / Book Value Per Share (P / BV),
Enterprise Value / Unlevered FCF, and Equity Value / Levered FCF.
P / BV is not terribly meaningful for most companies; EV / Unlevered FCF is

closer to true cash flow than EV / EBITDA but takes more work to calculate; and
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Equity Value / Levered FCF is even closer, but it’s influenced by the company’s
capital structure and takes even more time to calculate.
4. How are the key operating metrics and valuation multiples correlated? In
other words, what might explain a higher or lower EV / EBITDA multiple?
Usually, there is a correlation between growth and valuation multiples. So if one

company is growing revenue or EBITDA more quickly, its multiples for both of
those may be higher as well.
However, math also plays a role and sometimes companies with extremely high
EBITDA margins (for example) may have lower EBITDA multiples because
EBITDA itself is much higher to begin with… and it’s in the denominator.
Finally, keep in mind that plenty of other non-financial factors explain higher or
lower multiples (see the “Real-World” section).
5. Why can’t you use Equity Value / EBITDA as a multiple rather than
Enterprise Value / EBITDA?
Remember our funnel chart from Before Net Interest Expense

Available to All Investors
(Equity and Debt) –
the previous section on Equity (and possibly Debt Payments) Enterprise Value
Value and Enterprise Value (see:
right image). Interest (and Paid to Debt Investors –
possibly Debt They’re out of the equation
Payments) now.
If the metric includes interest
income and expense, you use
After Net
Equity Value; if it excludes them Interest (and Only Available to Equity
(or is “before” them), you use possibly Debt Investors – Equity Value
Payments)
Enterprise Value.
EBITDA is available to all investors in the company – not just common

shareholders. Similarly, Enterprise Value is also available to all investors since it
includes Equity and Debt, so you pair them together.
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Calculating Equity Value / EBITDA, however, is comparing apples to oranges

because Equity Value does not reflect the company’s entire capital structure –
only what’s available to common shareholders.
6. What would you use with Free Cash Flow multiples – Equity Value or
Enterprise Value?
Trick question. For Unlevered Free Cash Flow (Free Cash Flow to Firm), you
would use Enterprise Value, but for Levered Free Cash Flow (Free Cash Flow to
Equity) you would use Equity Value (see the diagram above).
Remember, Unlevered Free Cash Flow excludes Interest (and mandatory debt
repayments) and thus represents money available to all investors, whereas
Levered FCF already includes the effects of Interest expense (and mandatory
debt repayments) and the money is therefore only available to equity investors.
Debt investors have already “been paid” with the interest payments and
principal repayments they received.
7. Why does Warren Buffett prefer EBIT multiples to EBITDA multiples?
Warren Buffett once famously asked, "Does management think the tooth fairy
pays for capital expenditures?”
He dislikes EBITDA because it hides the Capital Expenditures companies make

and disguises how much cash they require to finance their operations.
In some industries there is also a large gap between EBIT and EBITDA –
anything that is capital-intensive and asset-heavy, for example, will show a big
disparity.
Note that EBIT itself does not include Capital Expenditures, but it does include
Depreciation and that is directly linked to CapEx – that’s the connection. If a
company has a high Depreciation expense, chances are it has high CapEx
spending as well.
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8. What are some problems with EBITDA and EBITDA multiple? And if there
are so many problems, why do we still use it?
First, it hides the amount of debt principal and interest that a company is paying
each year, which can be very large and may make the company cash flow-
negative; as mentioned above, it also hides CapEx spending, which can also be
huge.
EBITDA also ignores working capital requirements (e.g. Accounts Receivable,

Inventory, Accounts Payable), which can be very large for some companies.
Finally, companies like to “add back” many charges and expenses to EBITDA, so
you never really know what it represents unless you dig into it in-depth.
So in many cases, EBITDA is not even close to true “cash flow” – it is widely
used mostly because of convenience (it’s easy to calculate) and because it has
become a standard over time.
Another argument for EBITDA is that although it’s not close to cash flow, it’s
better for comparing the cash generated by a company’s core business operations
than other metrics – so you could say that EBITDA is more about comparability
than cash flow approximation.
9. The EV / EBIT, EV / EBITDA, and P / E multiples all measure a company’s

profitability. What’s the difference between them, and when do you use each
one?
P / E depends on the company’s capital structure, whereas EV / EBIT and EV /

EBITDA are capital structure-neutral. Therefore, you use P / E for banks,
insurance firms, and other companies where interest is critical and where capital
structures tend to be similar.
EV / EBIT includes Depreciation & Amortization, whereas EV / EBITDA excludes

it – you’re more likely to use EV / EBIT in industries where D&A is large and
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where Capital Expenditures and fixed assets are important (e.g. manufacturing),
and EV / EBITDA in industries where fixed assets are less important and where
D&A is comparatively smaller (e.g. Internet companies).
NOTE: Many bankers get this logic reversed and think that EV / EBITDA is
better when CapEx and Depreciation are both large… which is not correct, if you
take a second to think about it. If they start arguing about it an interview, just
give in and agree with what they say.
10. Could EV / EBITDA ever be higher than EV / EBIT for the same company?
No. By definition, EBITDA must be greater than or equal to EBIT because to

calculate it, you take EBIT and then add Depreciation & Amortization, neither of
which can be negative (they could, however, be $0, at least theoretically).
Since EBITDA is always greater than or equal to EBIT, EV / EBITDA must always
be less than or equal to EV / EBIT for a single company.
11. What are some examples of industry-specific multiples?
• Technology (Internet): EV / Unique Visitors, EV / Pageviews

• Retail / Airlines: EV / EBITDAR (Earnings Before Interest, Taxes,
Depreciation, Amortization & Rental Expense)
• Oil & Gas: EV / EBITDAX (Earnings Before Interest, Taxes, Depreciation,
Amortization & Exploration Expense), EV / Production, EV / Proved
Reserves
• Real Estate Investment Trusts (REITs): Price / FFO per Share, Price /
AFFO per Share (Funds from Operations, Adjusted Funds from
Operations)
Technology and Oil & Gas should be straightforward – you’re looking at website
traffic and energy reserves as value drivers rather than revenue or profit.
For Retail / Airlines, you add back Rent because some companies own their own
buildings and capitalize the expense whereas others rent and therefore have a
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rental expense. This one is about comparability rather than cash flow
approximation.
The EBITDAX metric for Oil & Gas exists because some companies capitalize (a
portion of) their exploration expenses and some expense them. You add back the
exploration expense to normalize the numbers – once again, comparability, not
cash flow.
For REITs, Funds from Operations is a common metric that adds back
Depreciation and subtracts Gains (and adds Losses) on the sale of property.
Depreciation is a non-cash yet extremely large expense in real estate, and Gains
and Losses on property sales are assumed to be non-recurring, so FFO is a more
“normalized” picture of earnings than Net Income.
12. When you’re looking at an industry-specific multiple like EV / Proved

Reserves or EV / Subscribers (for telecom companies, for example), why do
you use Enterprise Value rather than Equity Value?
You use Enterprise Value because those Proved Reserves or Subscribers are
“available” to all the investors (both debt and equity) in a company. This is
almost always the case unless the metric already includes interest income and
expense (FFO and AFFO above).
Comparison of Methodologies and Trade-Offs
1. Rank the 3 main valuation methodologies from highest to lowest expected

value.
Trick question – there is no ranking that always holds up.
In general, Precedent Transactions will be higher than Comparable Public

Companies due to the Control Premium built into acquisitions (i.e. the buyer
must pay a premium over a company’s current share price to acquire it).
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Beyond that, a DCF could go either way and it’s best to say that it’s more variable
than other methodologies. Often it produces the highest value, but it can produce
the lowest value as well depending on your assumptions.
2. Would an LBO or DCF produce a higher valuation?
Technically it could go either way, but in most cases the LBO will give you a
lower valuation.
Here’s the easiest way to think about it: with an LBO, you do not get any value
from the cash flows of a company in between Year 1 and the final year – you
only get “value” out of its final year.
With a DCF, by contrast, you’re taking into account both the company’s cash
flows in the period itself and its terminal value, so values tend to be higher.
Note: Unlike a DCF, an LBO model by itself does not give a specific valuation.
Instead, you set a desired IRR and back-solve for how much you could pay for
the company (the valuation) based on that. See the LBO section of the guide for
more.
3. When would a Liquidation Valuation produce the highest value?
This is highly unusual, but it could happen if a company had substantial hard
assets but the market was severely undervaluing it for a specific reason (such as
an earnings miss or cyclicality).
As a result, the Comparable Companies and Precedent Transactions would likely

produce lower values as well – and if its assets were valued highly enough,
Liquidation Valuation might give a higher value than other methodologies.
4. Why are Public Comps and Precedent Transactions sometimes viewed as

being “more reliable” than a DCF?
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It’s because they’re based on actual market data, as opposed to assumptions far
into the future.
Note, however, that you still do make future assumptions even with these (for
example, the “Forward Year 1” and “Forward Year 2” multiples in the graphs
above are based on projections for each company in the set).
Also note that sometimes you don’t have good or truly comparable data for these,
in which case a DCF may produce better results.
5. What are the flaws with Public Company Comparables?
• No company is 100% comparable to another company.

• The stock market is “emotional” – your multiples might be dramatically
higher or lower on certain dates depending on the market’s movements.
• Share prices for small companies with thinly-traded stocks may not reflect
their full value.
6. You mentioned that Precedent Transactions usually produce a higher value

than Comparable Companies – can you think of a situation where this is not
the case?
Sometimes this happens when there is a substantial mismatch between the M&A
market and the public markets. For example, no public companies have been
acquired recently but lots of small private companies have been acquired at low
valuations.
For the most part this generalization is true but there are exceptions to almost
every “rule” in finance.
And if you want proof, just take a look at the valuation graph we’ve been using
throughout this part of the guide.
7. What are some flaws with Precedent Transactions?
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• Past transactions are rarely 100% comparable – the transaction structure,

size of the company, and market sentiment all make a huge impact.
• Data on precedent transactions is generally more difficult to find than it is
for public company comparables, especially for acquisitions of small,
private companies.
Real-World Valuation Scenarios
1. How would you present these Valuation methodologies to a company or its

investors? And what do you use it for?
Usually you use a “Football Field” chart where you show the valuation range
implied by each methodology. You always show a range rather than one specific
number.
Once again, see the graph we’ve been using throughout this section of the guide
for an example.
You could use a Valuation for:
• Pitch Books and Client Presentations – When you provide updates and
tell them what you think they’re worth.
• Parts of Other Models – Defense analyses, merger models, LBO models,
DCFs, and almost everything else in finance will incorporate a Valuation
in some way.
• Fairness Opinions – Right before a deal with a public seller closes, its
financial advisor creates a “Fairness Opinion” that justifies the acquisition
price and directly estimates the company’s valuation.
2. Why would a company with similar growth and profitability to its

Comparable Companies be valued at a premium?
This could happen for a number of reasons:
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• The company has just reported earnings well-above expectations and its
stock price has risen in response.
• It has some type of competitive advantage not reflected in its financials,
such as a key patent or other intellectual property.
• It has just won a favorable ruling in a major lawsuit.
• It is the market leader in an industry and has greater market share than its
competitors.
3. How do you take into account a company’s competitive advantage in a

valuation?
1. Highlight the 75th percentile or higher for the multiples rather than
median.
2. Add in a premium to some of the multiples.
3. Use more aggressive projections for the company.
In practice you rarely do all of the above – these are just possibilities.
4. Do you ALWAYS use the median multiple of a set of public company

comparables or precedent transactions?
Nope. In fact, you almost always show a range. And you may make the median
the center of that range, but you don’t have to – you could focus on the 75th
percentile, 25th percentile, or anything else if the company is outperforming or
underperforming for some reason.
5. Two companies have the exact same financial profiles (revenue, growth, and
profits) and are purchased by the same acquirer, but the EBITDA multiple for
one transaction is twice the multiple of the other transaction – how could this
happen?
• One process was more competitive and had a lot more companies bidding
on the target.
• One company had recent bad news or a depressed stock price so it was
acquired at a discount.
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• They were in industries with different median multiples.

• The two companies have different accounting standards and have added
back different items when calculating EBITDA, so the multiples are not
truly comparable.
6. If you were buying a vending machine business, would you pay a higher
EBITDA multiple for a business that owned the machines and where they
depreciated normally, or one in which the machines were leased? The
Depreciation expense and the lease expense are the same dollar amounts and
everything else is held constant.
You would pay a higher multiple for the one with leased machines if all else is
equal.
The Purchase Enterprise Value would be the same for both acquisitions, but
Depreciation is excluded from EBITDA – so EBITDA is higher, and the EV /
EBITDA multiple is lower for the one that owns its own machines.
For the company with leased machines, the lease expense would show up in
Operating Expenses, making EBITDA lower and the EV / EBITDA multiple
higher.
This goes back to one of the points we’ve made throughout this guide: in
isolation, specific valuation multiples don’t mean much. You need to see what
goes into the numbers and what standards are used.
In this case, it would be more meaningful to use an EBIT or EBITDAR multiple to

compare the two potential acquisitions.
7. How would you value a company that has no profit and no revenue?
There are two options:
1. You could use Comparable Companies and Precedent Transactions and

look at more “creative” multiples such as EV / Unique Visitors and EV /
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Pageviews (for Internet start-ups, for example) rather than EV / Revenue

or EV / EBITDA.
2. You could use a “far-in-the-future DCF” and project a company’s
financials out until it actually earns revenue and profit.
Method #1 is better for Internet start-ups and anything else that is truly
unpredictable; method #2 is more common for biotech and pharmaceutical
companies, where you can more predictably estimate the potential market size
and prices for new drugs.
8. The S&P 500 Index (or equivalent index in other country) has a median P / E
multiple of 20x. A manufacturing company you’re analyzing has earnings of $1
million. How much is the company worth?
It depends on how it’s performing relative to the index, and relative to

companies in its own industry. If it has higher growth and/or higher margins,
you may assign a higher multiple to it – maybe 25x or even 30x, and therefore
assume that its Equity Value equals $25 million or $30 million.
If it’s on par with everyone else, then maybe its valuation is just $20 million.
And if it’s underperforming, perhaps it’s lower than that.
Qualitative factors, such as management team and market position, also come
into play and may determine the appropriate multiple to use.
9. A company’s current stock price is $20.00 per share, and its P / E multiple is
20x, so its EPS is $1.00. It has 10 million shares outstanding.
Now it does a 2-for-1 stock split – how do its P / E multiple and valuation
change?
They don’t. Think about what happens: the company now has 20 million shares
outstanding… but its Equity Value has stayed the same, so its share price falls to
$10.00.
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Its EPS falls to $0.50, but its share price has also fallen to $10.00, so the P / E
multiple remains 20x.
Splitting stock into fewer units or additional units doesn’t, by itself, make a
company worth more or less.
However, in practice, often a stock split is viewed as a positive sign by the

market… so in many cases a company’s value will go up and its share price
won’t necessarily be cut in half, so P / E could increase.
10. Let’s say that you’re comparing a company with a strong brand name, such
as Coca-Cola, to a generic manufacturing or transportation company.
Both companies have similar growth profiles and margins. Which one will
have the higher EV / EBITDA multiple?
In all likelihood, Coca-Cola will have the higher multiple due to its strong brand
name.
Remember that valuation is not a science – it’s an art, and the market often
behaves in irrational ways. Values are not based strictly on financial criteria, and
other factors such as brand name, perceived “trendiness,” and so on all make a
huge impact.
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Valuation Questions & Answers – Advanced
These questions cover 3 different topics:
1. More advanced valuation methodologies.

2. Valuation nuances such as calendarization, non-
recurring charges, and where to find information on
deals and companies.
3. Industry-specific valuation and special cases, such as private companies,
IPOs, and more.
There are not that many truly “Advanced” interview questions on Valuation
because most of the difficulty lies in the mechanics and searching through
companies’ filings to find and adjust information.
And questions on those points are difficult and time-consuming to test in the
time-constrained setting of an interview; even if you get a case study, they’re
more likely to ask you to construct a basic valuation model based on information
they give you.
More Advanced Valuation Methodologies
1. Walk me through an M&A premiums analysis.
The purpose of this analysis is to look at similar transactions and calculate the
premiums that buyers have paid over public sellers’ share prices when acquiring
them. For example, if a company is trading at $10.00/share and the buyer
acquires it for $15.00/share, that’s a 50% premium.
1. First, select the precedent transactions based on industry, date (the past 2-
3 years, for example), and size (ex: over $1 billion market cap).
2. For each transaction, get the seller’s share price 1 day, 20 days, and 60
days before the transaction was announced (you can also look at 90-day
intervals, or 30 days, 45 days, etc.).
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3. Then, calculate the 1-day premium, 20-day premium, etc. by dividing the
per-share purchase price by the appropriate share price on each day.
4. Get the medians for each set, and then apply them to your company’s
current share price, share price 20 days ago, and so on to estimate how
much of a premium a buyer might pay for it.
You only use this analysis when valuing a public company because private
companies don’t have share prices. Sometimes the set of companies here is
exactly the same as your set of precedent transactions, but typically it is broader.
2. Both M&A premiums and precedent transactions involve analyzing

previous M&A transactions. What’s the difference in how we select them?
• All the sellers in the M&A premiums analysis must be public.

• Usually we use a broader set of transactions for M&A premiums – we
might use fewer than 10 precedent transactions but we might have dozens
of M&A premiums. The industry and financial screens are usually less
stringent.
• Aside from those, the screening criteria are similar – financial metrics,
industry, geography, and date.
3. Walk me through a future share price analysis.
The purpose of this analysis is to project what a company’s share price might be
1 or 2 years from now and then discount it back to its present value.
1. Get the median historical (usually Trailing Twelve Months, or TTM) P / E

multiple of the public company comparables.
2. Apply this P / E multiple to your company’s 1-year forward or 2-year
forward projected EPS to get its implied future share price.
3. Then, discount this share price back to its present value by using a
discount rate in-line with the company’s Cost of Equity.
You normally look at a range of P / E multiples as well as a range of discount

rates for this type of analysis, and then create sensitivity tables with these as
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inputs. Technically, you could also use other multiples but P / E is the most
common one here.
4. Walk me through a Sum-of-the-Parts analysis.
In a Sum-of-the-Parts analysis, you value each division of a company using

separate comparables and transactions, get to separate multiples, and then add
up each division’s value to get the total for the company (example from our
modeling courses shown below):
Once again, picking a range of multiples and values is crucial and you would
never just say, “The exact multiple to use for Search Advertising is 6.5x!”
5. How do you value Net Operating Losses (NOLs) and take them into account
in a valuation?
You determine how much the NOLs will save the company in taxes in future
years, and then calculate the net present value of the total future tax savings.
There are two ways to estimate the tax savings in future years:
1. Assume that a company can use its NOLs to completely offset its taxable
income until the NOLs run out.
2. In an acquisition scenario, use Section 382 and multiply the highest
adjusted long-term rate (http://pmstax.com/afr/exemptAFR.shtml) of the
past 3 months by the Equity Purchase Price of the seller to determine the
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maximum allowed NOL usage in each year – and then use that to
determine how much the company can save in taxes.
You might look at NOLs in a valuation but you rarely factor them in – if you did,
they would be treated similarly to Cash and you would subtract NOLs to go
from Equity Value to Enterprise Value, and vice versa (see the Equity Value and
Enterprise Value section of the guide).
Advanced Valuation Nuances
1. What’s the purpose of “calendarization”? How do you use it in a valuation?
You “calendarize” because different companies have different fiscal years. For
example, some companies’ fiscal years may run from January 1 to December 31 –
but others may have fiscals year that run from April 1 to March 31, or from July 1
to June 30.
This creates a problem because you can’t directly compare all these periods – you
always need to look at the same calendar period when you create a set of Public
Comps.
So you adjust all the fiscal years by adding and subtracting “partial” periods.
You almost always adjust other companies’ fiscal years to match the company
you’re valuing.
Let’s say that you need to adjust a July 1 – June 30 fiscal year to make it end on
December 31 instead.
In this scenario, you’d take the July 1 – June 30 period, add the financials from
the June 30 – December 31 period this year, and then subtract the financials from
the June 30 – December 31 period the previous year.
Here’s a set of diagrams to illustrate the process:
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Last Year This Year
Jul. – Oct. – Jan. – Apr. – Jul. – Oct. –

Sep. Dec. Mar. Jun. Sep. Dec.
Step 1: Take the most recent fiscal year (July 1 – June 30).
Step 2: Add the 2 most recent quarters (July 1 – December 31).
Step 3: Subtract the same 2 quarters from last year (July 1 – December 31).
Now you can see that we’re left with the January 1 – December 31 period, rather
than July 1 – June 30.
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2. Does calendarization apply to both Public Comps and Precedent

Transactions?
It applies mostly to Public Comps because there’s a high chance that fiscal years
will end on different dates with a big enough set of companies.
However, in effect you do calendarize for Precedent Transactions as well because

you normally look at the Trailing Twelve Months (TTM) period for each deal.
So if an acquisition was announced on April 30 and the company’s fiscal year

ends on December 31, you will calendarize the revenue, EBITDA, and so on by
adding the January 1 – March 31 period of the current year and subtracting the
January 1 – March 31 period of the previous year.
3. I’m looking at financial data for a public company comparable, and it’s
April (Q2) right now. Walk me through how you would “calendarize” this
company’s financial statements to show the Trailing Twelve Months as
opposed to just the last Fiscal Year.
The formula to calendarize financial statements is as follows:
TTM = Most Recent Fiscal Year + New Partial Period – Old Partial Period
So in the example above, we would take the company’s Q1 (January 1 – March 31

of this year ) numbers, add the most recent fiscal year’s (January 1 – December 31
of last year) numbers, and then subtract the previous year’s Q1 numbers (January
1 – March 31 of last year).
For US-based companies you can find these quarterly numbers in the 10-Q; for
international companies they’re in the interim reports.
4. Let’s say that you’re looking at a set of Public Comps with fiscal years
ending on March 31, June 30, and December 31. The company you’re analyzing
has a fiscal year that ends on June 30. How would you calendarize the
financials for these companies?
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You generally calendarize based on the fiscal year of the company you’re valuing.
So in this case you would adjust and make the other companies’ fiscal years end
on June 30.
For the one with the March 31 year, you would take that year and then add the
March 31 – June 30 period, and subtract the March 31 – June 30 period from the
previous year.
For the one with the December 31 year, you would take that year and add the
January 1 – June 30 period, and subtract the January 1 – June 30 period from the
previous year.
5. You’re analyzing the financial statements of a Public Comp, and you see
Income Statement line items for Restructuring Expenses and an Asset Disposal.
Should you add these back when calculating EBITDA?
This is a trick question on multiple levels:
1. First, you should always take these charges from the Cash Flow Statement
if possible – sometimes the charges are partially embedded within other
line items on the Income Statement. If they don’t appear on the Cash Flow
Statement, look up them in the Notes to the Financial Statements.
2. Second, you only add them back if they’re truly non-recurring charges. If
a company claims it has been “restructuring” for the past 5 years, well,
that’s not exactly a non-recurring expense.
There’s a lot of subtlety when adjusting for these types of charges and there is
not necessarily a “correct” way to do it in all cases.
6. How do non-recurring charges typically affect valuation multiples?
Most of the time, these charges effectively increase valuation multiples because
they reduce metrics such as EBIT, EBITDA, and EPS. You could have non-
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recurring income as well (e.g. a one-time asset sale) which would have the
opposite effect.
So be aware that it works both ways, and be ready to adjust for both non-
recurring expenses and non-recurring income sources.
7. We’re valuing a company’s 30% interest in another company – in other

words, an Investment in Equity Interest or Associate Company.
We could just multiply 30% by that company’s value, but what other
adjustments might we make?
Normally, you’ll apply some type of “Liquidity Discount” or “Lack of Control

Discount” and assume that the stake is worth 20-30% (or more) less than the
book value because the company you’re valuing doesn’t truly control this other
company.
Additionally, you may value these types of investments by assuming that they
get sold off – so you would apply the company’s tax rate as well and calculate
the after-tax proceeds, after any discounts have been applied.
8. I have a set of public company comparables and need to get the projections
from equity research. How do I select which report to use?
This varies by bank and group, but here are two common methods:
1. You pick the report with the most detailed information.

2. You pick the report with numbers in the middle of the range.
Note that you do not pick reports based on which bank they’re coming from. So
if you’re at Goldman Sachs, you would not pick all Goldman Sachs equity
research – that would actually be bad because then the valuation would be less
objective.
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9. I have a set of precedent transactions but I’m missing information like

EBITDA for a lot of the companies, since they were private. How can I find it
if it’s not available via public sources?
1. Search online and see if you can find press releases or articles in the
financial press with these numbers.
2. Failing that, look in equity research for the buyer around the time of the
transaction and see if any of the analysts estimate the seller’s numbers.
3. Also look at online sources like Capital IQ and Factset and see if any of
them disclose numbers or give estimates for the deals.
10. You’re analyzing a set of transactions where the buyers have acquired
everything from 20% to 80% to 100% of other companies.
Should you use all of them as part of your valuation?
Ideally, no. It is best to limit the set to just 100% acquisitions, or at least > 50%
acquisitions, because the dynamics are very different when you acquire an entire
company or a majority of a company compared to when you acquire only a 20%
or 30% stake.
You may not always be able to do this due to lack of data or lack of transactions,
but generally transactions get less and less comparable as the percentage
acquired varies by more and more.
11. You’re analyzing a transaction where the buyer acquired 80% of the seller
for $500 million. The seller’s revenue was $300 million and its EBITDA was
$100 million. It also had $50 million in cash and $100 million in debt.
What were the revenue and EBITDA multiples for this deal?
First, calculate the Equity Value: $500 million / 80% = $625 million. That
represents the value of 100% of the seller.
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Then, calculate Enterprise Value: $625 million – $50 million + $100 million = $675
million.
The revenue multiple is $675 million / $300 million, or 2.3x, and the EBITDA
multiple is $675 million / $100 million, or 6.8x.
12. How far back and forward do we usually go for public company
comparable and precedent transaction multiples?
Usually you look at the TTM (Trailing Twelve Months) period for both sets, and
then you look forward either 1 or 2 years.
You’re more likely to look backward more than 1 year and go forward more than
2 years for public company comparables; for precedent transactions it’s odd to go
forward more than 1 year because the information is more limited.
13. I have one company with a 40% EBITDA margin trading at 8x EBITDA, and
another company with a 10% EBITDA margin trading at 16x EBITDA. What’s
the problem with comparing these two valuations directly?
There’s no “rule” that says this is not allowed, but it can be misleading to
compare companies with dramatically different margins. Due to basic arithmetic,
the 40% margin company will usually have a lower multiple – whether or not its
actual value is lower. See the diagram below:
53 / 58
In this situation, we might consider screening based on margins and remove the
outliers – you would not try to “normalize” the EBITDA multiples based on
margins.
Valuation Special Cases
1. How do you value a private company?
You use the same methodologies as with public companies: public company
comparables, precedent transactions, and DCF. But there are some differences:
• You might apply a 10-15% (or more) discount to the public company
comparable multiples because the private company you’re valuing is not
“liquid” like the public comps are.
• You can’t use a premiums analysis or future share price analysis because
a private company doesn’t have a share price.
• Your valuation shows the Enterprise Value for the company as opposed
to the implied per-share price as with public companies. You can still
calculate Equity Value, but a “per-share price” is meaningless for a private
company.
• A DCF gets tricky because a private company doesn’t have a market
capitalization or Beta – you would probably estimate WACC based on the
public comps’ WACC rather than trying to calculate it yourself.
2. Let’s say we’re valuing a private company. Why might we discount the
public company comparable multiples but not the precedent transaction
multiples?
There’s no discount because with precedent transactions, you’re acquiring the

entire company – and once it’s acquired, the shares immediately become illiquid.
But shares – the ability to buy individual “pieces” of a company rather than the
whole thing – can be either liquid (if it’s public) or illiquid (if it’s private).
54 / 58
Since shares of public companies are always more liquid, you would discount
public company comparable multiples to account for this.
3. Can you use private companies as part of your valuation?
Only in the context of precedent transactions – it would make no sense to include

them for public company comparables or as part of the Cost of Equity or WACC
calculation in a DCF because they are not public and therefore have no values for
market cap or Beta.
4. Walk me through an IPO valuation for a company that’s about to go public.
1. Unlike normal valuations, in an IPO valuation we only care about public

company comparables – we select them as we normally would.
2. After picking the public company comparables, we decide on the most
relevant multiple(s) to use and then estimate our company’s Enterprise
Value based on that (or Equity Value depending on the multiple).
3. Once we have the Enterprise Value, we work backwards to calculate
Equity Value. We also have to account for the IPO proceeds in here, i.e. by
adding them since we’re working backwards (these proceeds are what the
company receives in cash from the IPO).
4. Then we divide by the total number of shares (old and newly created) to
get its per-share price. When people say “An IPO priced at…” this is what
they’re referring to.
If you were using P / E or any other “Equity Value-based multiple” in step #2

here, then you could skip step #3 and just take into account the cash proceeds.
5. How do you value banks and financial institutions differently from other
companies?
For relative valuation, the methodologies (public comps and precedent

transactions) are the same but the metrics and multiples are different:
55 / 58
• The financial criteria consist of Assets, Loans, or Deposits rather than

revenue or EBITDA.
• You look at metrics like ROE (Return on Equity = Net Income /
Shareholders’ Equity), ROA (Return on Assets = Net Income / Total
Assets), and Book Value and Tangible Book Value rather than Revenue,
EBITDA, and so on.
• You use multiples such as P / E, P / BV, and P / TBV rather than EV /
EBITDA.
Rather than a traditional DCF, you use 2 different methodologies for intrinsic
valuation:
• In a Dividend Discount Model (DDM) you sum up the present value of a

bank’s dividends in future years and then add it to the present value of
the bank’s terminal value, usually basing that on a P / BV or P / TBV
multiple.
• In a Residual Income Model (also known as an Excess Returns Model),
you take the bank’s current Book Value and simply add the present value
of the excess returns to that Book Value to value it. The “excess return”
each year is (ROE * Book Value) – (Cost of Equity * Book Value) – basically
by how much the returns exceed your expectations.
You need to use these methodologies and multiples because Interest is a critical
component of a bank’s revenue and because Debt is a “raw material” rather than
just a financing source; also, banks’ Book Values are usually very close to their
Market Caps.
See the industry-specific guides for more detail here.
6. Walk me through how we might value an oil & gas company and how it’s
different from a “standard” company.
Public comps and precedent transactions are similar, but:
56 / 58
• You might screen based on metrics like Proved Reserves or Daily

Production.
• You would look at the above metrics as well as R/P (Proved Reserves /
Last Year’s Production), EBITDAX, and other industry-specific ones, and
use matching multiples.
You could use a standard Unlevered DCF to value an oil & gas company as well,
but it’s more common to see a NAV (Net Asset Value) Model where you take
the company’s Proved Reserves, assume they produce revenue until depletion,
assign a cost to the production in each year, and take the present value of those
cash flows to value the company.
There are also a host of other complications: oil & gas companies are cyclical and
have no control over the prices they receive, companies use either “full-cost
accounting” or “successful efforts accounting” and treat the exploration expense
differently according to that, and so on.
7. Walk me through how you would value a REIT (Real Estate Investment
Trust) and how it differs from a “normal” company.
Similar to energy, real estate is asset-intensive and a company’s value depends

on how much cash flow specific properties generate.
• You look at Price / FFO per Share (Funds from Operations) and Price /
AFFO per Share (Adjusted Funds from Operations), which add back
Depreciation and subtract Gains (and add Losses) on property sales.
• A Net Asset Value (NAV) model is the most common intrinsic valuation
methodology; you assign a Cap Rate to the company’s projected NOI and
multiply to get the value of its real estate, adjust and add its other assets,
subtract liabilities and divide by its share count to get NAV per Share, and
then compare that to its current share price.
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• You value properties by dividing Net Operating Income (NOI)

(Property’s Gross Income – Property-Level Operating Expenses and
Property Taxes) by the capitalization rate (based on market data).
• Replacement Valuation is more common because you can actually
estimate the cost of buying new land and building new properties.
• A DCF is still a DCF, but it flows from specific properties instead and it
tends to be far less common than the NAV model.
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Investment Banking Interview Guide

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Table of Contents – Valuation Questions & Answers

Overview and Key Rules of Thumb ........................................................2

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Overview and Key Rules of Thumb

There is a 99.9% chance that you will get

That’s because Valuation is core to everything you do in finance and investing:

Bankers expect you to know 3 main points when it comes to Valuation:

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Key Rule #1: How Do You Value a Company?

Fundamentally, there are only 2 ways to value a company: relative valuation –

All valuation methodologies are just variants of these two.

With relative valuation, you mostly look at other public companies

Simple Example: Three companies similar to yours in revenue growth, profit

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On the intrinsic valuation side, most

That methodology is called a “Net Asset Value” or “Liquidation” model, and it is

So, When Do You Use Which Methodology?

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You will almost always use Public Comps and

In most “standard” industries (e.g. consumer/retail, technology, healthcare,

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Generally, Precedent Transactions will produce higher numbers than Public

So if you calculate EV / Revenue or EV / EBITDA multiples for a set of public

How Do You Pick Companies and Transactions?

To pick comparable public companies, you use the following criteria:

1. Geography (US? China? Europe? South America?).

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3. Financial (Revenue or EBITDA above, below, or between certain

You can see how we’ve applied those criteria here:

Picking precedent transactions is similar, but there’s one additional criterion:

1. Geography (US? China? Europe? South America?).

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What About Other Methodologies?

Let’s start with Asset-Based Valuations (alternatives to the DCF Analysis):

• Liquidation Valuation – You value a company’s Assets, assume they are

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Then there are variants on Public Comps and Precedent Transactions:

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Key Rule #2: Which Metrics and Multiples Do You Use?

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These Profitability Multiples all measure different things:

Multiple Name: Used For: What Does It Mean?

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So that is why EBIT and EBITDA multiples tend to be more common:

Book Value Multiples (Equity Value / Book Value,

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• Retail, Restaurant, and Airlines: EV / EBITDAR (R stands for “Rent” –

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You can see this concept in action in the diagram below:

Key Rule #3: What Does a Valuation Mean?

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Public Company Comparables

Forward Year 1 EV / Revenue:

Forward Year 2 EV / Revenue:

Forward Year 1 EV / EBITDA: Min to 25th

Discounted Cash Flow Analysis

However, it is also incorrect to say, “Aha! The company might be worth

The graph above is extremely unusual because Precedent Transactions result in

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Key Rule #4: Trade-Offs and Correlations

Advantages and Disadvantages of Different Methodologies: