ADAMSON University

College of Engineering
Civil Engineering Department
CE 431- Elective 3: Entrepreneurship for Civil Engineers

Proposed Business Plan

.
Presented by: NOVELO, Renz
Carlo J.
Course/Schedule:
Entrepreneurship for
Engineers/
Presented to:
Saturday 3:00- 6:00 Dr. Tomas U. Ganiron Jr.
Professor, Entrep. for C.E.
Renz's Bitumen and tar company is a new business which is going to establish to supply the city of
bulacan of bitumen and tar. our company can be located at Angat, Bulacan Area. The company will
be supplying different variety and quality bitumen and tar as a materials to be used for construction.
The business will profit by servicing its customers not only them but also the city that will be build
after and also with expert advice on how it is useful in any other business product it sells.
Renz's Bitumen and tar company will be operated and supervised by the owner NOVELO, Renz
Carlo J. together with his family. The company will be composed of 25 employees. Good quality
bitumen and tar will be sold at our company in angat, bulacan. Customers will buy our product
because it is near and very useful to help other business like construction company and we will also
give the specific details on how it differ to other product with a reasonable and overflowing degree.
Renz's Bitumen and tar company will sell its products in locations near upcoming community in
bulacan and for the people who are building their first company that wants to be supplied by our
product.
• The business will sell bitumen and tar to supply companies
around the bulacan areas.
• The business makes profits by servicing our customers with a
good intentions and with proffesionalism.
• To provide needed amount of bitumen and tar on its way on
providing the right material for other company.
• to be number one business company around the bulacan city
Our Vision
Renz's bitumen and tar supply is committed to being the bitumen and tar industry's most trusted and relied-upon partner, providing
best-in-class products, exceptional expertise and a passion for quality and customer satisfaction.

Our Mission
As a industry leader we focus on long-term business success through the production and distribution of premium bitumen and tar
products and services, while always embracing our company objectives to:

Develop long-term partnerships with our customers and suppliers.

Consistently meet our customers' expectations with our service and product quality.
Work with honesty, integrity and respect at all times.
Continuously improve our best practices to maximize environmental, social and economic sustainability.
Embrace change and encourage innovation.
Offer our employees a challenging and rewarding workplace that inspires loyalty and success.
Seek excellence in everything we do.
Respect the environment and communities within which we operate.
• Freedom of association and collective bargaining
• Prohibit child labor
• Prohibit forced labor and abuse of labor
• Eliminate discrimination
• Work hours and wages
• Provide a safe and healthy workplace
• Protect the environment
• Business integrity
• Grievance procedure and remedy
• Management systems for ensuring lawful compliance and respect for all human
rights
• The Product Must Satisfy an Immediate Need.
• In marketing, satisfying customer needs and wants is the easiest way to increase profits and sell more products and
services. The definition of desire in marketing is finding what the consumer is longing for and needing. Marketing
strategies look to fulfill different needs to get the consumer to buy the product.
• Offer Good Quality at a Fair Price.
• Unlike large corporations, we do not have tons of employees or tons of overhead. Owning our building and
machines allows us to pass those savings on to our customers. Renz's bitumen and tar company is a family-owned
and operated business. We take pride in providing our customers with quality service that creates satisfied, repeat
customers.
• Selling Is the Core Skill of a Successful Busines
Renz's Bitumen and tar comapny will be located in
angat,bulacan.baybay. The store will be supervised and will
occasionally visit the store by NOVELO, Renz Carlo J.
The store will be open 6 days a week (This may change due
to holidays or occasions) with the hours as follows:
Monday 8:00AM-5:00PM
Tuesday 8:00AM-5:00PM
Wednesday 8:00AM-5:00PM
Thursday 8:00AM-5:00PM
Friday 8:00AM-5:00PM
Saturday 8:00AM-5:00PM
The Company will be owned by NOVELO, Renz Carlo J. I began to take an interest on
the said business due to my father who is a customs graduate and having a business of
trucking company his pass experience in working on basic supplying. By using and
supplying equipment and materials in different companies gain a mindful on how it gain
profit. Especially when it comes to places that has many people living in. He had
experience in different kind of job whenever a company is very much far away from a
other company. Having a knowledge and experience in supplying and taking a degree in
Civil Engineering, gave him the upper hand on knowing how the market and uses of the
company works.
The company may be handle by assigning any family member with approval of the
owner. Which may be done frequently if the Store owner is not around.
Our company will be organized by a sole prioritized, owned
and operated by NOVELO, Renz Carlo J. together with his
family. bitumen and tar supplying company will be
registered on bulacan cities property officials and
municipality.
First of all, it is necessary to define goals and objectives, and the order of action:
Getting a loan or investment; 30M
Signing contracts with customers;
Organizing production of bitumen emulsions and other related products, for example, bituminous mastics.
The number of employees should be determined next. Initially 10-12 hired workers are sufficient. Additional tasks could be considered:
Extending service life of asphalt concrete pavement;
Protection of the environment (use of bitumen emulsions does not cause harmful emissions);
Reducing energy consumption when producing asphalt mixtures based on bitumen emulsions;
Strategy to enter a new market.
It is also necessary to define the target market, including all the road-building companies of the country, businesses producing roofing
materials, construction companies and oil and gas enterprises. Competition analysis cannot be neglected. The competitors have already been
working in the market for a certain period of time and managed to secure a market position. Assessing the factors that helped the competitors
get their share will help to outline the first steps. Note, that you should be better than your competitors in every possible way! Only such
approach will help to gain a foothold in the market of bitumen emulsions, and not close the business in the first months of operation. Here
you will need an element of novelty. There can be many options. For example, you can offer the buyer a reduction in energy consumptions in
production of asphalt mixtures based on bitumen emulsions.
The company will be located around bulacan cities.
it will give other companies around bulacan a good quality
of bitumen and tar with the right amount of price included
with the time it will arrive.
Trucks, Bitumen, Tar, Warehouse are the facilities we have
to supply them in different areas.
By Identifying, sourcing, negotiating for and procuring a service
or good that is essential to a company's ongoing operations
according to the wishes of the organization's leaders and
supervisors.
Renz's Bitumen and Tar supplying company will have the following staff members:
• Manager/owner. Renz Carlo J. Novelo
• Assistant Manager: Leila Isabelle J. Novelo
• Office Manager/Accountant: Althea Rejano Tan
• Checkers: Carl Monroyo, Jusine Pagyonan, Dan Jeramhil Wong (full time and part time).
• Drivers: John kenneth Cortez, and Rengie Javier (My Friends)
• Stockers: Jet torres, miguel samblingo, frolly gibson (full time and part time).
• Security: Isaac Corgado, and Luwi Roa
The General Manager of the business of the corporation will be the president of the company. He will be
responsible for the complete operation of the retail hardware storecompany which is owned by the
corporation. A detailed description of his duties and responsibilities is as follows:
• Sales- Train and supervise the four sales people. Develop programs to motivate and compensate these
employees. Coordinate advertising and sales promotion effects to achieve sales totals as outlined in
budget. Oversee purchasing function and inventory control procedures to insure adequate merchandise
at all times at a reasonable cost.
• Finance-Prepare monthly and annual budgets. Secure adequate line of credit from local banks.
Supervise office personnel to insure timely preparation of records, statements, all government reports,
control of receivables and payables and monthly financial statements.
• Administration- Perform duties as required in the areas of personnel, building leasing and
maintenance, licenses and permits and public relations.
• Operation – Due to the operating time is 6 Days and week. a proper scheduling of time for the
employees is a must. Having good rotation and time manage should always be present for better
production and outcomes.
Our Company will offer a good quality bitumen and tar. These products include are the
best around the bulacan cities and needed by the contruction company around the cities.
There are other small services that will be offered including free consultation, delivery
(Depends on the sales), and takes order via Internet or by Phone with a contract.
Our Company will work with many different branded companies to develop the right
product mix. The initial order of inventory will take into account the fact that this is an
rural store and the product mix may contain different items of bitumen and tar that meet
the customers needs Our company will rely and learn from other old and running
company’s expertise, knowledge, and a little info about their inventory management
program in developing this initial order.
• Avoid location with many competitions in the first place. Ideally, you should set-up shop in
upcoming estates and grow slowly as the market expands.
• Creating a low price image like by offering price discounts on basic products such as cement,
steel bars and iron-sheets and recovering the profit margin through minor products such as
door locks, hinges, sand paper and trowels.
• By encouraging convenient shopping by allowing your trusted clients to place orders via
phone, delivering to the site for free and allowing them to pay you later in the evening. Make
an old business to be adapted by the technology.
• By providing a one stop shop for your clients such that they don’t have to go shop for
anything else in any of your competitors’ shops. You may want to talk to your suppliers so
that they avail any items that may be on demand but are missing from your shop as quickly
as possible as you strive to achieve the status of a one-stop-shop.
Renz's bitumen and tar supplying company provides a variety of support to all current members as well
as prospects seeking to join the company. The support comes to members in the form of retail consultants,
knowledge, profit building programs, retail automation, training, advertising & promotion, a national brand,
buying power, semi-annual markets, and an operations and distribution network.
• Retail Consultant
Every member and prospect is assigned a retail consultant who works with them on an ongoing basis.
There is also a retail seminars specialist who helps prospects open new companies.
• Knowledge
All specialists share their knowledge and wealth of acquiring consultations.
The Market Analysis looks at potential companies that wants us to supply
them with bitumen and tar. Our company explored the market segments, their
needs, and did a marketing analysis.
The need for this venture was looked at first. Base on experience, not all
bitumen and tar company is easily accessible or convenient.
Once the need was established, The Company will need to analyze the make
up of the companies demands, what and how many. What are the possible
companies? How many potential needs are there?
Once it was determined that there was a need and who the customer is, the
next step was to figure out how to make them trust our company. How to get
the potential customer in our phase?
• Our targets are the residential companies, dpwh, and different
companies that needs the supply of bitumen and tar around
bulacan areas. as we all know having such supplies needs
efforts on marketing and we serve the best quality product with
the best strategic goals. to market us we especially give them
what they need on contrary with other supplying companies.
The competitive edge has been covered throughout this
document. Cost negotiation quick wins can typically range
between 3%-10% in savings is biggest key to this business.
There are no true competitors in our business if the business
will be not be near with some competitor business. Our
future customers to get the same or lesser service less
conveniently. We will be there for them and be easy to
work with and have products they need.
Company overview,Market analysis,Products and
services,Marketing plan,Logistics and operations plan,Financial
plan in our website. we will also allow our customers for a
comment and reactions about our business in our website.
Supplies should enable companies to develop and execute
strategies that efficiently integrate the management of all the
players in a supply chain suppliers, manufacturers, distributors,
and customers so that production and distribution are
accomplished at the lowest possible total cost while meeting
customer needs. In reality, though, companies struggle to achieve
success in managing their supply chains.
Renz's Bitumen and Tar supplying company will listen to its
customers to understand what other needs and demands are
not being met. Those needs and demands could include
additional items aside for bitumen and tar in the future and
an expansion of products and services offered at the current
locations. There may be other businesses that can influence
the company that help service or provide convenience
to valuable customers.