Business Management

Vijay Sharma
 Contents

• Executive Summary
• Business Strategy
• Marketing Strategy
• Team Management
• Budget & Forecasts
  Previous Business learning's will be
documented in the form of case
studies for no-nonsense approach
Executive
 Newer Grounds will be Created for
Summary
Exploitation of different Competitive
advantages

 More Scientific approaches to Market

will be adopted & deployed for better
realizations
  Customer Mapping will be done in
each account for better control &
setting accountabilities

 To Improve Order realizations Q-o-Q

Business Strategy
with definite improvements over
previous Quarters.

 To Diversify thru forward & backward

integrations helping generate larger
orders & deriving better value

 To perform in line with Mission, Vision

& Core Values of Business
  SWOT Analysis in each case for scientific
results
 Adopt Continued Market Research
strategy for better Competitive Offerings
& Market Analysis,
 Look for Channels or Partnerships to
Marketing enter into uncharted or remoter territories
Strategy to contain costs
 Enter into Strategic Alliances for Latest,
Newer & Better Product Offerings
 Better use of E-commerce & Technology
 Marketing Budget to be allocated towards
participation in national / regional level
fests etc
 Credibility Improvement & Risk Reduction
techniques to be employed
 Generate & Impart Online & Offline
trainings sessions Internally & externally
for better strategic impacts
  Skills, Experience, Training & Retention
systems to be documented & followed
for better results
Team  Business Advisors / Industry Veterans
Management to be spotted & appointed for better
mix of youth & experience, where-ever
useful
 Management Systems to be written
down improved & deployed with
transparency
  Quarterly, Half yearly & Annual
Assessments of P&L Accounts for
Budget better control
& Forecasts  Cash Flow Forecasts against business
funnels to be generated
 Capital Expenditure Budgeting will be
provided to management regularly
 Break-even Analysis will be generated
for investment intensive cases on case
to case basis or where-ever required